YESCO

The fall season is upon us—now’s the perfect time to kick those signs back into gear! Whether you need sign repair, retrofitting, or lighting maintenance, YESCO has you covered.

Don’t let your signs and lighting fall behind this season. Reach out to us today for expert service that will keep your business looking bright and inviting all season long.

YESCO was in a recent spotlight from Defender Safety Helmets after adopting their new type II helmets:

“YESCO , a 104-year-old company founded in 1920 by Thomas Young, continues to uphold its legacy of innovation and safety by adopting the Defender Safety H2 Type 2 Safety Helmet.

Isaac Gallegos, Safety Director at YESCO, has been instrumental in recommending the adoption of the new helmets: ‘We've received positive feedback from our employees about the helmets,’ said Gallegos. ‘They not only find them more comfortable but also feel that they significantly enhance overall compliance and safety.’

The Defender Safety H2 Type 2 Safety Helmet offers superior protection by guarding against both top and side impacts. This is a major step up from traditional Type 1 helmets, which only provide top impact protection. With the addition of chin straps, the H2 helmets also ensure the helmets stay securely in place during high-risk activities".

We’re proud to lead the industry in safety and innovation and will continue to prioritize the well-being of our employees and pave the way for future advancements.

Did you know? YESCO was one of the first sign companies to manufacture its own customized neon tubing.

In the 1950s, our signs came alive with vibrant neon colors, illuminating the era of hula-hoops, bobby socks, and rock and roll. These pioneering efforts contributed to the vibrant visual culture of the mid-20th century, making neon signs iconic symbols of the era's excitement and energy.

These innovations allowed us to offer unique and tailored solutions, creating distinctive and eye-catching signs that perfectly meet the specific needs and branding requirements of businesses today. The timeless charm and unmatched quality of our signs still sizzle and capture attention like no other.

Experience the legacy and expertise that have positioned YESCO as a trusted leader in the signage industry for decades. Contact us today to light up your business with industry-leading sign and lighting solutions!

Rhino's Bar and Casino is glowing better than ever after their most recent reface and retrofit!

Taking good care of your signs will ensure they continue to attract customers, enhance your brand’s visibility, and create a welcoming atmosphere. Trust YESCO Reno to keep your signage shining bright and performing at its best. Contact us today for all your signage needs!

Fox 13 reports a fun update to the lettering on Hoberman Arch, now including "2034" in anticipation of the Winter games coming back to Salt Lake City. Very exciting!

YESCO announces its distinguished creative director Mark Oatis recently participated in a significant project for the American Sign Museum's Main Street exhibit expansion. Together with his wife and creative partner, Rose, Oatis served on a team of artists tasked with making character signage to support the museum's collection.

Located in Cincinnati, Ohio, the museum project holds special significance for Oatis, as it includes a portrait he hand painted in tribute to Bill Riedel, a beloved member of the Letterheads, which is a sign painting organization comprising thousands of members passionate about the craft.

The tribute also stands as a testament to Oatis’ deep respect for the sign-making community and his commitment to preserving its rich heritage. Members of the public will soon be able to view the team’s work when it’s unveiled at the museum this July.

Oatis, whose career in sign creation began in 1972, has been a pivotal figure in the field, known for his compelling and recognizable designs. Oatis has worked with numerous sign companies, including YESCO’s design team for more than 17 years, and alongside skilled artists and fabricators on projects both in the United States and internationally. His portfolio boasts notable projects for Tokyo DisneySea and Wynn Resort and Casino.

His dedication to his craft is evident in his numerous accolades. He has received 12 first-place awards from the Sign of the Times International Design Competition, two first-place awards from the Society for Experiential Graphic Design and a first-place award with Walt Disney Imagineering from the Themed Entertainment Association.

“Mark Oatis’ legacy is one of creativity, mentorship and innovation,” said Jeff Young, executive vice president, YESCO. “The work he has done at the American Sign Museum is a shining example of his dedication to his craft and his ability to inspire others.”

Is your business experiencing pesky sign and lighting issues? The sign repair and maintenance experts at YESCO can quickly solve any problem you’re having with your business sign and turn your customer’s important first impression into a positive one.

Our team replaced and relamped the sign cabinets at the Country Store in Carson City, providing them with an affordable sign repair solution that will help their business stand out and make it easy for their customers to find them.

Contact the sign experts at YESCO Reno today to find an efficient solution for your business sign repairs.

YESCO prides itself on delivering exceptional service from start to finish. With clear and professional communication, timely and expert ex*****on, and thoughtful follow-ups, we ensure your sign and lighting needs are met with the highest standards.

Trust YESCO to bring your vision to life and elevate your business. Contact us today and experience the YESCO difference!

Our team installed some sleek new signs for Jackson & Farmer, giving their shop a fresh and modern look that will surely attract customers.

Well-maintained, modern signage can make all the difference in enhancing your brand's image. We specialize in upgrading signs to ensure your business leaves a lasting impression.

Whether its a complete overhaul or just a few updates, YESCO’s skilled team will work with you to create the perfect sign solutions tailored to your unique needs.

Don’t let outdated signs hold you back, contact YESCO Reno today to learn more about how our sign upgrades can transform your business.

A wall sign reface was completed for Walker River Cooling in Yerington.

Our expert technicians work hard to produce top-quality sign solutions for your business. Get in touch with YESCO today to see how we can help improve your signs and lighting in and around Reno.

Don’t neglect your commercial lighting!

Businesses often overlook lighting maintenance for various reasons. However, just a few malfunctioning lights can leave a negative impression on customers. Proper lighting is crucial for your employees to perform tasks safely and for your guests and visitors to navigate your site with ease.

Luckily, YESCO makes it convenient for your business to stay illuminated with our professional, cost-saving lighting maintenance contracts. Our skilled technicians will keep your lighting operating at peak performance throughout its life expectancy by managing your energy costs and ensuring your lighting is inspected, cleaned, and maintained regularly.

Your customers are judging you by your appearance. Ensure your business is always seen in the best light by contacting YESCO today!

Hailing from the golden age of 1950s roadside signage, the Lariat Motel sign stands as a modern-day monument at the Churchill Arts Council in Fallon.

The motel was demolished back in 2005, but owners Ray and Dee Dee Ferguson kindly donated the sign. With funding from the tourism commission and the city of Fallon, the sign was restored and preserved.

Our team at YESCO Reno brought the sign back to life. Using old photos and postcards provided by the council, we restored the sign’s original neon colors and luster. Mural painter Brent Logan spent 40 hours repainting the sign by hand, including the cowboy scene in the backdrop.

Recently, our team revamped the iconic Lariat sign, meticulously removing the neon tubing and repainting its backdrop once again. Given our roots in creating neon signs like the one for the Lariat Motel, we are proud to have preserved a piece of neon history for future generations to enjoy!

YESCO announces the launch of its updated and enhanced online store offering customized printed signs, decals and more to customers throughout the United States and Canada.

“For more than 100 years, YESCO has designed and manufactured some of the world's most notable and award-winning electric signs, said Jeff Young, executive vice president, YESCO. With this newly designed online store, customers will still enjoy our signature high-quality work, customization and customer service with our easy-to-order printed signage."

YESCO's current online product catalog includes: Signs, Banners, Flags, Displays, Large Posters, Canvas Wraps, Magnets and other small format marketing products.

For a detailed list of products, visit store.yesco.com

Meet Y386, our new 2024 Peterbilt truck with 85' Elliott Crane.

The crane has a lifting capacity of nearly 6000 pounds and reach of up to 85'. YESCO Install Journeyman Carlos Valencia and Install Helper Jose Saldana are the proud operators of this new piece of equipment.

Over the last year, YESCO Reno has added new equipment to better service our customers in the Northern Nevada, Tahoe and Eastern Sierra region.

Custom sign solutions are just a phone call away when you reach out to YESCO Reno!

Our team recently installed a nice set of Olympic rings at Palisades Tahoe.

If you're looking for custom signs from a reliable sign company that has industry-leading expertise, contact YESCO Reno today and let's work together!

YESCO recently retrofitted approximately 32,116 linear feet (6.08 miles) of neon lighting with RGB LED strips on the exterior of the hotel towers at Mandalay Bay Resort and Casino and Delano Las Vegas.

To showcase the versatility and vibrant capabilities of the new LED system, both Mandalay Bay and Delano will feature a distinctive red, white and blue light display on Thursday, July 4, from sunset to sunrise in celebration of Independence Day.

Retained by MGM Resorts to execute this monumental project, YESCO installed customer-supplied control equipment and a data rack, which allows the property to display more than 16 million different hues of color from the LED strips. YESCO also provided and installed a 2-inch conduit and raceways along each tower’s roof to house and route data to designated control rooms.

(Photo courtesy of Ryan Cochran)

One of our recent billboard ads for Best Western in Tonopah.

YESCO's strategic billboard placement ensures your business captures the attention of everyone passing by, effectively promoting your business and its offerings.

YESCO Reno takes pride in delivering high-quality signage that makes a lasting impression. Contact us today to see how we can elevate your advertising with eye-catching billboards and stunning sign and lighting solutions!

With a new season fast approaching, it's the perfect time for a sign and lighting retrofit for your business. Fresh, vibrant signage and lighting not only enhance your business's appearance but also attract more customers.

We recently completed a sign retrofit and reface for Batteries Plus in Carson, ensuring their signs shine their business will shine its brightest for the upcoming summer months.

Join the many Reno businesses that trust us for their retrofitting needs and see the difference professional upgrades can make.

Get in touch with YESCO Reno today to prepare your business for the new season!

Save the date! The Reno Rodeo is back on June 20-29.

Updating your signs shouldn't be a hassle. Working with YESCO ensures you receive professional and seamless service, making your signage updates quick and stress-free.

Let us help you make a bold impression just in time for the big event! Contact YESCO Reno today to get started.

Check out our latest revamp of the D and M Western Store's vintage pole sign! Serving the Reno community for over 40 years, this iconic store entrusted us to restore their sign to its original glory.

Revamping classic signs is a meticulous practice that requires careful attention to detail, historical accuracy, and expert craftsmanship.

At YESCO, we take pride in preserving the charm and heritage of vintage signs while ensuring they continue to shine brightly for years to come!

As part of the 2nd annual Nevada Veterans Memorial Plaza fundraiser golf tournament, YESCO sponsored the 50/50 Ball Drop. Golfers purchased golf balls which were dropped to a putting green from the bucket of a YESCO Service Truck. The ball that landed closest to the hole won 50% of the funds raised. YESCO employee Butch Munson graciously donated his time for the event.

To learn more about the Nevada Veterans Memorial Plaza click the link https://www.nvmp.us

The Clark County Board of Commissioners officially declared Tuesday, May 7 as YESCO Welcome Sign Day in honor of the renowned, 104-year-old sign company and its significant contributions in Southern Nevada. YESCO Las Vegas vice president Mitch Olorenshaw received the proclamation from Commissioner Michael Naft on behalf of YESCO during a special ceremony.

The proclamation recognizes YESCO's 65 years of dedicated maintenance and ownership of the iconic “Welcome to Fabulous Las Vegas” sign as well as its partnership with the Wedding Capital of the World™ for its “Your Sign of LoVe” photo contest this May. Honoring the millions of couples who have chosen Las Vegas for their matrimonial bliss, this contest invites participants to share photos taken in front of the world-famous landmark for a chance to win a customized miniature replica of the Welcome sign, generously created by YESCO.

Investing in your business's lighting can yield remarkable returns!

A well-lit parking lot or garage not only enhances safety but also draws in customers to your business.

That's where YESCO comes in with our turnkey lighting and retrofit solutions. Our expert team offers a comprehensive approach to upgrading your lighting system, featuring:

-Longer life
-Sustainability
-Real ROI
-Enhanced appearance
-Available financing options

We're here to help you illuminate your business and brighten your bottom line. Contact YESCO to learn more.

Don’t leave your signs and lighting to luck this St. Patrick’s Day.

Ensure your displays shine bright with YESCO Sign & Lighting Repair!

Let us illuminate your business with vibrant displays that will dazzle and delight both you and your customers. Our expert team will ensure your signs and lighting maintain their glow this season, so you can focus on celebrating without worry.

Happy St. Patrick’s Day from your friends at YESCO!

YESCO has completely restored all five exterior building signs and added a new “cocktails” sign at the historic Golden Steer Steakhouse Las Vegas.

As part of the project, the steakhouse’s main sign located above its entrance was removed and replaced with white polycarbonate and vinyl graphics. YESCO also manufactured and installed a custom gold-polished aluminum decorative topper to hide any electrical components discreetly above the main cabinet. All neon tubing on the main sign was also rotated and corrected to restore its original glow.

FUN FACTS:
● The Golden Steer Steakhouse has been continually operating in Las Vegas since
1958.
● Famous celebrities who have dined at the Golden Steer include Frank Sinatra
and Marilyn Monroe, among many others.
● In an effort to preserve the original, historic appearance of the Golden Steer
with the new sign cabinet, YESCO utilized photos depicting what the
steakhouse’s signage looked like in its early years.
● The sign restoration was part of a larger project to expand the Golden Steer as it
took over the neighboring space. The entire project recently received the
Mayor’s Urban Design Award in the category of “historic preservation.”

“As the oldest continually operating steakhouse in Las Vegas, we wanted to preserve the historic charm of the Golden Steer while also updating its iconic gold, burgundy and black signage,” said Jeff Young, executive vice president, YESCO. “We look forward to our signs greeting guests as they visit this must-experience landmark.”

YESCO restored the historic Del Mar Theatre marquee sign in Los Angeles. Retained by the Perrotin Art Gallery, YESCO created all-new neon tubes and sign faces to match the fresh paint scheme on the building. Additionally, LED lights were added to the marquee to illuminate the gallery’s programming.

As the Perrotin Art Gallery’s newest location, the Del Mar Theatre joins its other locations in Paris, Hong Kong, New York, Seoul, Tokyo and Shanghai. Founded in 1990 by Emmanuel Perrotin, the company now has more than 86,450 square feet of exhibition space across the globe.

The Del Mar’s striped, blue-and-grey pattern unifies the building and signage in a bold fashion, echoing the legacy of billboards and advertising that define the urban boulevards of Los Angeles. The theatre originally opened its doors to the public in April 1939.

Spring forward with expert sign and lighting repair!

Daylight savings starts this weekend. Whether it’s resetting a clock or giving your sign and lighting a thorough inspection; proper care and maintenance will ensure your business is operating smoothly and efficiently.

If your sign or lighting needs care or maintenance during this transition, our expert technicians are ready to go to work. Call YESCO to see how we can help freshen up your signs and lighting in no time!

YESCO completely restored the vintage Rancho Super Car Wash pink elephant sign in Rancho Mirage, California. Retained by Preservation Mirage, which celebrates and protects the architectural history of the city, YESCO refurbished the sign’s neon tubing and worked with their vendor, Graffiti Inc., to provide the landmark with fresh paint

In 2023, to coincide with the 50th anniversary of Rancho Mirage, the Rancho Super Car Wash sign was also designated as a historical landmark by the Rancho Mirage City Council, ensuring it will remain a permanent fixture on Highway 111 for generations to come.

“Reminiscent of America’s mid-century design and style, the Rancho Super Car Wash neon sign is the most iconic symbol of Rancho Mirage,” said Jeff Young, executive vice president, YESCO. “YESCO is proud to breathe new life into this historical landmark, so it can be enjoyed for decades to come.”

Retrofits Done Right

Retrofitting a sign while preserving its visual appeal and brand consistency can present a challenge for many businesses. Seamless integration requires thoughtful consideration of materials, colors, and proportions- something many sign and lighting companies struggle to accomplish.

At YESCO, we alleviate your concerns through comprehensive sign and lighting retrofits. With our extensive industry experience, we have built a reputation as one of the most trusted names for all things sign and lighting service.

When it comes to your business, don't leave anything to chance. Reach out to YESCO to enhance visibility and save you valuable time, energy, and money.

SALT LAKE CITY (KUTV) — A company rich with Utah roots is responsible for some of the most popular and recognizable signs and displays in Las Vegas.

“We integrated the exterior screen on the sphere,” said Young. “Allegiant Stadium of course with the Super Bowl is a massive project for us, it’s been done for a couple of years. We put nearly 4,000 signs in and outside the Allegiant Stadium.”

*Note that YESCO was one of many skilled contractors and companies who worked on the Sphere. YESCO's primary role in the project was to integrate S**O LED's technology on the exterior of the structure.

The Allegiant project helped YESCO stay afloat during the pandemic. The project provided some much-needed work during a time of uncertainty.

“My first journey into Allegiant you know after it was done someone said you know 4,000 signs how could it be? We got at the top of the escalator and well we did a 360 and we counted nearly 50 signs,” said Young. “The Allegiant spans 564 feet, that’s 188 yards long. It doesn’t look like that from a distance, but they are massive, massive signs.”

“You take signs for granted in some respect but every single one has to be meticulously designed and installed in a perfect way,” said Young.

You can read the full article written by Brian Schnee on kutv.com

Less Dough. More Glow.

Team YESCO is ready to help you reap the benefits of upgrading your existing signs and lighting with brighter, energy-efficient options including:

-Longer life
-Sustainability
-Real ROI
-Enhanced Appearance
-LED channel letter lighting
-Available financing options

So whether you are a long-standing business or just getting started, YESCO can help you reduce your energy costs and make your business shine! Reach out to us today and let's work together.

We invite you to visit “Neon” a documentary available on Amazon Prime Video that explores the history of neon as well as its influence on American culture. YESCO, along with several prominent YESCO-designed signs, are featured in the documentary. The company has strong roots in creativity, artistry, and innovation which continues to inspire the work we do.

https://www.amazon.com/Neon-David-Ablon/dp/B01FV44DBQ

Beginning in 1932, YESCO began its journey as a premier designer, fabricator, and installer of neon signs in Las Vegas. YESCO’s founder, Thomas Young, was one who dreamed of lighting up Las Vegas. Since that time, YESCO has created some of the most vibrant and recognizable neon signs ever built. As the documentary describes these signs, and others like them, have shaped the history of Las Vegas, contributing to the establishment of classic neon signs as a “cultural icon.”

YESCO was recently featured on German Television show "Galileo X-Plorer" hosted by Claire Oelkers. The show follows YESCO journeyman Michael Laudenslager as he gives Claire a behind-the-scenes look at what it takes to keep the lights on in Las Vegas.

The show featured Michael rappelling from the Harmon Retail Center LED digital screen to repair damaged LED cards, learning how to bend a glass "M" with Oscar Gonzalez, and working with Kenny West to install that same "M" at the Fabulous Welcome to Las Vegas sign.

The full show aired live in Germany.

Did you know that we install flagpoles? One of our recent flagpole projects turned out great for a local Reno customer!

If you are looking for assistance with flagpole installation, reach out to YESCO Reno. We’ve got what it takes to get the job done.

YESCO completely refurbished the iconic “Wendover Will” neon cowboy sign with LED technology.

Retained by the City of West Wendover – which is located on Nevada’s eastern border – YESCO was tasked with replacing 1,184 feet of neon tubing with Allanson flex and RGB flex LED lighting to mimic the sign’s original look and feel. The new LED lighting also requires less maintenance and is more energy efficient than the neon tubing.

The 71-year-old landmark was also refreshed with a bright new coat of paint to match the original color scheme. Additionally, YESCO removed the existing letters at the base of the sign and installed new letters with the inclusion of the illuminated “Downtown” pan channel letters.

“From building the original ‘Wendover Will’ in 1952 to refurbishing it in 2023, YESCO is profoundly grateful to be tasked with the care and improvement of this legendary sign,” said Jeff Young, executive vice president, YESCO.

YESCO was awarded “Best Monument Sign” and “Designer’s Choice” for its Derby District Gateway sign at this year’s annual Colorado Sign Association (CSA) sign design contest.

Fabricated at YESCO’s Las Vegas facility, the Derby District Gateway sign is completely solar powered. With a complex light topper and colorful display, the distinctive sign welcomes visitors to the Derby District of Commerce City, Colorado. Melding the timeless elegance of mid-century modern aesthetics with the inviting charm of futurist Googie styling, the sign captures attention and fosters a sense of connection among the city’s vibrant residents.

This year’s sign design contest included more than 75 entries in design categories ranging from “Best Pylon Sign” to “Best Wall Sign,” “Best Unique Sign” and “Best Monument Sign.” The winners were chosen by judges from the Arizona Sign Association.

“The Derby District Gateway sign marks a satisfying milestone for YESCO as we continue to create award-winning signage while also shifting towards a future powered by renewable energy,” said Jeff Young, executive vice president, YESCO. “Our design team is so proud to be given such prestigious awards in this year’s contest.”

Wrinkled Signage makes your business stand out, and not in a good way. Luckily, YESCO Reno takes care of all things damaged signs and lighting so your business can stay on top of its game.

Contact us today at yesco.com/reno or give us a call at (775) 359-3131 to see what we can do for your business.

There’s nothing like getting a worn sign looking new again!

Investing in LED signs is a great way to enhance your brand presence and save money in the long run. Lucky for you, YESCO Reno has the expertise to reclaim your signs and lighting through high-quality retrofits and maintenance agreements!

Call YESCO Reno today and let’s get your signs up to speed!