theBalm

They're HERE! Be the biggest fan-girl of your lashes with the Big Fan Defining and Maximizing Mascaras! 🥇

DEFINING MASCARA: The Xtra-Xtra Lush Brush that thickens and defines each lash for a winning look. In the beauty game, our formula is a star player, featuring Carnauba Wax with long-lasting properties and a soft texture that glides on effortlessly. Each coat amplifies your lashes to perfection.

MAXIMIZING MASCARA: With Carnauba Wax with long-lasting properties and Organic Castor Seed Oil with natural moisturizing properties, this star player product glides on effortlessly with its soft texture. Each coat gives your lashes the maximizing look they deserve.

Just a stroke of the brush and a bat of the eyes… you’ll be stealing hearts, not bases! ⚾️🏆💘

No tricks, just treats! Save big on these eye-catchers and enjoy FREE SHIPPING when placing your order! ✨

Date night ready with your new fav plus one — Oliver Dewy Glow Face Drops! ✨

Choose from three stunning shades: Peachy Keen and Sun-Kissed, both with black currant oil, and Golden Glow, with niacinamide for its anti-inflammatory properties. 🍑🌞💫

Each shade is crafted with your radiance in mind, ensuring that summertime glow, even once the sun has set. 🌅

Oliver is eye candy that never disappoints — after a night out with him, everyone will be asking, What's your secret to that glow? 🤫✨🤩

IT'S HERE! Prime and shine!
The Twice as Nice Priming & Setting Spray is the multitasking marvel that’s here to play both sides of the beauty field, seamlessly prepping your skin while sealing the deal on your look. This refreshing spritz (hold the Aperol!) is alcohol-free and formulated with Vitamin B5 & Caffeine, making it ideal for a pre-makeup flirt or a post-glam seal of perfection. Whether you're flaunting a barely there glow or a full-on glam, this setting spray has got your back, or shall we say face?

Spray away and you’ll be the moment everyone wants to pause.

JUST LAUNCHED!
Ready to raise some brows? It's A-Brow Time!® is here to transform those everyday arches into showstoppers. This eyebrow gel does its job and will take you from basic to brow-tastic with just a swipe. Whether you choose one of our three enticing tints or opt for the clear gel, your brows will be perfectly polished and ready to flirt. With Vitamin B5 and an easy, smooth application... say goodbye to eyebrow mistakes of the past and hello to fabulously fierce brows that stay in place!

Shift your shine into high gear with our NEW Lip Oils! 💋 Glide into gloss with a tease of tint in 8 stunning shades, from Berry Fast to Take the High Rose. Fuel your pout with long-lasting hydration for a luscious look that lasts.

Ready to lead the way to a lippie love that's gonna last? Buckle up and choose your shade! 🌟

🌞✨ Get ready to glow like never before! ☀️✨

Say hello to the perfect summer soft makeup look with theBalm's Liquid Bahama Mama Bronzer and Liquid Highlighter.
These gems are your ultimate beauty companions, ensuring you feel light, fresh, and fabulously YOU, even in the hottest weather. 🌡️💦

Stunning Liwia did her makeup herself because that’s how easy it is!
I mean, you are your own makeup artist these days! 💁‍♀️✨

🌟💫Dive into the radiance revolution of theBalm Liquid Highlighter!
With its ultra-blendable and buildable formula, the highlighter Drops it like its Watt,
making makeup radiance easy to achieve.

🌿Infused with organic Jojoba Seed Oil and Sunflower Lecithin, it not only lights up your features but also loves on your skin, offering a protective, softening embrace.
This vegan and 🐰 cruelty-free, skin-loving highlighter is more than just a beauty boost—it's Love at First Light!

Let the Liquid Highlighter be the highlight of your life, proving that true brilliance is not just seen but felt!

🌴✨ Get ready to bronze + glow with our newest arrivals!

Introducing Bahama Mama's Liquid Bronzer and theBalm Liquid Highlighter—the perfect pairing for that sun-kissed summer look. ☀️✨ These must-haves won't last long, so grab yours while you can!

Shout out to this beauty ! Look at the Mary-Lou Manizer Glow on her cheeks 😍✨
She's absolutely radiant!

makeup .makeup

🎉 Celebrate Independence Day with us! 🎉

This 4th of July, we want to take a moment to thank You all! 🩷❤️
Your support and love mean the world to us! As a proud American brand, we are dedicated to creating high-quality products that reflect our values and beliefs.

At theBalm, we believe in empowering individuals to express their unique beauty and confidence. We care about what’s important to you – from cruelty-free practices to inclusive beauty solutions, clean beauty and sustainable packaging. Your trust inspires us to create products that are good for you and the planet and to keep innovating and delivering the best.🌎💚

As we celebrate the spirit of independence and freedom, we are reminded of the values that make us proud to be an American brand. Thank you for being a part of theBalm family. Let's sparkle and shine together on this special day!

Happy 4th of July from all of us at theBalm Team! 💄✨

Achieve bold and beautiful brows with our Brow Pow Powder!👁 Available in three natural shades, Brow Pow is like a magic wand for your brows. Need a little arch support? We’ve got you covered! With long-lasting pigments, your brows will stay fabulous all day – no touch-ups needed.😍

LET US KNOW WHAT THE NEXT BROW PRODUCT SHOULD BE ?👀

"

Discover all the possibilities! ✨
The Double Crosser face palette features a champagne gold highlighter, a neutral matte bronzer, and a rosy-mauve blush, each versatile enough to enhance any look. Whether using the blush as shadow, shadow as contour, or anything in between, these shades adapt to your needs. Made with soothing botanicals like Jojoba Oil and Grapeseed Oil and free from Talc, Synthetic Binders, Dimethicone, PTFE, and Parabens, this palette not only cares for your skin but also respects the environment with its recyclable packaging. Keep your makeup game flexible, day or night, with clean ingredients that don't compromise on quality! 💫

We will always be obsessed with Samanta's makeup in this photo!❤ Her beautiful look is absolute perfection. 😍✨