Paul Carl Digital
http://www.paulcarl.com/ | Paul Carl Digital provides top-tier digital marketing consulting and PPC management services. I will never be the gatekeeper to it.
Honesty and compassion are the two tenets that guide everything I do personally and professionally.
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Paul’s Promise
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To my clients…
- I am your true partner with no conflicting interests. You have exclusive access to me because I will not work with your competitors.
- Your data is your property. That pow
05/21/2021
Take Google’s SEO link building guidelines with a grain of salt.
So many successful companies break these guidelines and have had long term success.
For example, “Powered by” links like from WordPress, Shopify, Intercom, Crisp, etc. etc. are things Google says to avoid.
You’re not supposed to buy automated links or link building services yet companies like Moz and Yext have been selling these services for years.
One last example, you’re not supposed to offer goods or services in exchange for links yet there are tons of major sites like Unsplash and Pexels that give away from stock photos in exchange for a link back to credit the service.
05/17/2021
The best color to use for buttons on your website is a complimentary color to the main color of your website.
You want your buttons (your calls to action) to be clicked. Before they can be clicked, they must be noticed. The factor that makes things most noticeable (visually) is contrast. Therefore you should use a complimentary color for your buttons to maximize contrast.
Take my website for example. In the gallery, there’s a fake screenshot with blue buttons (matching the rest of the site’s blues) and the real screenshot with the orange buttons. You can experience the impact of the contrasting colors there.
The full article with links to free tools to help you is in my bio.
05/16/2021
Most SEOs gauge the competitiveness of ranking for a keyword based on the Google Keyword Planner data that shows competitiveness for bids on the target keyword. This usually works good enough, but there is a much better way to find the low hanging fruit. It's called the Golden Keyword Ratio.
Using Google's "allintitle" search operator, you can see exactly how many pages are optimized around your keyword and calculate your own metric for competition by monthly search results. Full details in my newest article, visit my website in the bio link.
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