PR News

Get ready to dive into the exciting and dynamic world of healthcare! With a constant stream of important conversations, trends, and advancements, PR pros will be in high demand. https://ow.ly/ftGY50SpbRQ

PR and communications pros, are you ready to tackle the unique challenges Black women face in the media? With VP Harris making history, understanding misogynoir is more crucial than ever. Learn how to navigate bias and scrutiny with increased visibility: https://ow.ly/KBBp50SJfUv

Attention all communicators! Want to up your game in media relations? From smaller newsrooms to AI-generated pitches, we've got the tips you need to succeed. Check it out: https://ow.ly/Q0CR50SXSuI

Are PR professionals the modern-day Lady Whistledowns? Our author dives into the potential social fallout of media reporting. Check it out here: https://ow.ly/RkK050Sli04

Meet the 2024 PRNEWS People of the Year—the innovative and inspiring professionals making a quantifiable impact on their organization and the communications industry at large. Join us as we raise a glass to them on October 8 in NYC.

PRNEWS People of the Year Awards 2024 The coveted People of the Year Awards showcase top talent, passionate professionals and budding comms leaders who are redefining the modern PR world.

The Impact Communications Awards honor the commitments corporations are making via CSR to give back to communities, their employees and their stakeholders. https://bit.ly/ImpactComms2025

People want to work at the best companies. Which means your agency needs to make the lists that list the best agencies—PRNEWS’ Agency Elite Top 100 recognizes the top PR and communications agencies of the year, opening client doors and turbocharging your recruiting and hiring efforts.

2025 Agency Elite Top 100 - PRNEWS The PRNEWS Agency Elite Top 100 is the ultimate comprehensive guide dedicated to the most innovative PR, marketing & communications firms in the business.

This Is Not an Op-ed: Editorial Alternatives for Thought Leadership

This Is Not an Op-ed: Editorial Alternatives for Thought Leadership It’s not just an opinion—op-eds are becoming harder to place.

PR Roundup: Powerful Speeches at the DNC, PR Burnout, and a New Cat-idate for Pres.

PR Roundup: Powerful Speeches at the DNC, PR Burnout, and a New Cat-idate for Pres. PR Roundup explores the characteristics of successful speakers at the DNC, Muck Rack's new report on burnout and Morris the Cat's campaign for president.

Gaining Positive Media Coverage For A Mega Sporting Event: Olympics Versus U.S.-Based Sports

Gaining Positive Media Coverage For A Mega Sporting Event: Olympics Versus U.S.-Based Sports - PRNEWS PR practitioners representing sponsors of high-visibility events like the Super Bowl and World Series face the same problem as those who work on Olympic accounts, in that “official sponsor” brands expect their PR reps to promote their multi-million dollar sponsorships. Here are tips for landing ...

The PRNEWS Digital Awards recognize the campaigns and strategies that embrace digital innovation and position our PR community for a successful future.

Submit your entries by Friday, October 11 to be considered among the crème de la crème of digital innovators.

2025 PRNEWS Digital Awards The PRNEWS Digital Awards spotlight the most innovative and industry-altering digital campaigns and initiatives.

Introducing the 2024 People of the Year—75 of the most innovative and inspiring comms professionals.

From Lockheed Martin, Bank of America and Subway to Zumba, Ruder Finn, OKCupid, TIME, USPS and 70 more, we will celebrate the most impactful creatives, bosses and rising stars on October 8 in NYC. https://bit.ly/POY2024

Brand Building and Supply Chain Woes: Why Reputation Matters Before Disruptions Occur

Brand Building and Supply Chain Woes: Why Reputation Matters Before Disruptions Occur The logistics industry faces a problem: It is only recognized for its catastrophic failures, like a bridge collapse, rather than being recognized for its innovation and growth.

What Makes a Great Podcast Guest: Storytelling Through Audio

What Makes a Great Podcast Guest: Storytelling Through Audio Effectively leveraging podcast appearances requires some preparation. A great podcast guest will connect in a way that compels listeners to engage with the brand.

PRNEWS’ Agency Elite Top 100 recognizes the top PR and communications agencies of the year. Submit your nominations by Friday, September 13. https://bit.ly/AgencyElite2025

2025 Agency Elite Top 100 - PRNEWS The PRNEWS Agency Elite Top 100 is the ultimate comprehensive guide dedicated to the most innovative PR, marketing & communications firms in the business.

Join the growing list of brands and organizations leading the power of purpose—including Coca-Cola, NBC Universal, Bospar, ESPN, OkCupid, Special Olympics, FleishmanHillard and more—by nominating your campaigns for the 2025 Impact Communications Awards.

2025 PRNEWS Impact Communications Awards The PRNEWS Impact Communications Awards spotlight purpose-driven campaigns and the impactful communicators behind them.

Explainer: What is an Annual Report?

Explainer: What is an Annual Report? Today we review the components of an annual report and where it belongs in a communications strategy.

PRNEWS Top Women Honoree - Last year, Stephanie Qadir played a major role when McDonald’s launched its first global Crocs collaboration. She also led day-to-day efforts around the Kerwin Frost Box launch, creating a strategy that engaged multicultural and Gen Z audiences and garnered almost 2,000 earned media placements and thousands of social engagements.

Stephanie Qadir - Top Women In PR 2024 The PRNEWS Top Women Awards honor the the innovating, powerful, ceiling-breaking women dominating the communications industry.

How PR and Media Relations Has Changed in the Past Decade

How PR and Media Relations Has Changed in the Past Decade While many have experienced heightened pressure from clients to demonstrate measurable results for PR efforts, conversations in the PR reveal that changes have made it become increasingly hard to get those results in the first place.

The 2025 PRNEWS Digital Awards are now open for entries! The annual awards program recognizes the most innovative digital communicators & campaigns. Submit your top work today: https://bit.ly/3YHpQ0I

Retaining Long-Term Clients: Challenges and Strategies for Small PR Agencies

Retaining Long-Term Clients: Challenges and Strategies for Small PR Agencies - PRNEWS In this landscape, shifting from short-term gains to long-term strategies is crucial in demonstrating the value of small PR agencies and fostering ongoing partnerships. Here’s how to make that shift effectively.

Branding/MarketingDigital & TechnologySocial Media & SEO
Book PR Embraces Digital Media

Book PR Embraces Digital Media Digital media can impact even the most traditional industries. Books, for example, can find new life or launch via TikTok .

PR Roundup: Big Dad Energy, Axios’s Layoff Blunder, Financial Comms and Market Panic

PR Roundup: Big Dad Energy, Axios's Layoff Blunder, Financial Comms and Market Panic This week's PR Roundup explores Big Dad Energy, another example of how not to communicate layoffs and dealing with investors in panic mode.

Should a Brand Enter a High-Traffic News Cycle?

Should a Brand Enter a High-Traffic News Cycle? During high-traffic news cycles—including social and political global events—many brands may feel obligated to join the thread and contribute to the trending story, feeling mounting pressure for their corporate teams to comment on headlining news.

2024 PLATINUM AWARDS FINALISTS ANNOUNCED!

After a record-shattering entry period, the finalists have been named in PRNEWS’ Platinum Awards—the world’s largest and most prestigious recognition program for PR and communications professionals. https://bit.ly/2024Platinum

Crisis of Communication: The Secret Service’s Leadership Failure

Crisis of Communication: The Secret Service's Leadership Failure Kimberly Cheatle’s, now-former director of the Secret Service, swift downfall highlights the critical communication skills leaders must master during crises.

The Harris Campaign’s Subject Lines Slay It All

The Harris Campaign's Subject Lines Slay It All Writing an effective headline or email subject line is a target every PR practitioner has aimed for and missed at some time in their career. Meanwhile, the Kamala Harris presidential campaign is wracking up bullseyes right out of the gate.

PRNEWS’ Agency Elite Top 100 is the industry’s most respected guide of the top 100 innovative PR and communications firms in the business.

Along with unparalleled brand awareness, recruiting prowess, and insane bragging rights, honorees will earn a coveted spot on a searchable portal anchored to prnewsonline.com, giving brand-side marketers an effective tool to find their next agency partner. https://bit.ly/AgencyElite2025

Just in case you need a refresher for Olympic content...

AP Style Update: Summer Olympics For this AP Style installment, we explore terms and topics for use during the upcoming Summer Olympics.

The How and Why of Pitching a Story to LinkedIn News

The How and Why of Pitching a Story to LinkedIn News There’s another major LinkedIn benefit that communications professionals are starting to catch onto, and that’s the power of having company news covered, shared and amplified by LinkedIn News.