ALZA Strategies

ALZA Strategies

ALZA Strategies LLC is a media relations, crisis communications, and public affairs firm. ALZA also offers outreach to California's growing Latino market.

At ALZA Strategies, we have the experience and skills necessary to lead you through the intricate process of crafting a public affairs campaign. Whether trying to advocate for a position, win an election, build grassroots support, or build public support for your side on an issue, we can help you develop and implement a successful public affairs strategy. ALZA also offers outreach into California’

06/06/2024

Op-Ed in the Sacramento Bee by ALZA's Roger Salazar - "Latinos are no longer willing to be taken for granted by political campaigns. Our diversity, multifaceted nature and voting unpredictability make us a force to be reckoned with.” https://www.sacbee.com/opinion/op-ed/article288500031.html

03/09/2024

Happy International Women’s Day, from the women who keep ALZA Strategies moving in the right direction: our CEO Hilary McLean, our Associate Taylor Mattley, and our finance guru Katrina Leigh Salazar.

11/23/2023

Happy Thanksgiving from ALZA Strategies!

Photos from ALZA Strategies's post 11/21/2023

ALZA Strategies was honored to be a sponsor to the Sacramento Press Club’s Luncheon event last week featuring former Governor Arnold Schwarzenegger.

10/23/2023

ALZA Strategies is proud to welcome two new staff members to the team! Welcome Taylor and Jaspreet!

Photos from ALZA Strategies's post 09/13/2023

Team ALZA Strategies was pleased to be “Spotted” at the POLITICO California event featuring Gov. Newsom last night. Well done, Politico! w/ Roger Salazar and Hilary McLean.

04/16/2023

ALZA Strategies taking in a historic Game 1 of the NBA Playoffs - Sacramento Kings vs Golden State Warriors. Sacramento’s first playoff game in 16 years.

12/18/2021

ALZA Strategies wishes you all a Happy Holiday season! 🎄 🎄 🎄

09/16/2021

President of ALZA Strategies Roger Salazar and Partner Hilary McLean offered their perspectives on the attempted recall of Gavin Newsom to FOX40 and Los Angeles Times.

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Our Story

ALZA Strategies offer services in media relations, crisis communication, and public affairs. ALZA also offers outreach into California’s growing Latino market.

ALZA is led by Roger Salazar and Hilary McLean. Combined, they have more than 50 years of experience in politics, media relations, crisis communications, grassroots outreach and public affairs.

Videos (show all)

A preview of Monday’s upcoming episode of SacTown Talks: Educating youth on personal finance - One of the initiatives AL...
Susan Eggman - Fighting for You
Elizabeth Romero - Un Mensaje
AG Xavier Becerra GOTV Message
CA Latino PAC - Digital Campaign 2018

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1215 K Street, Suite 1010
Sacramento, CA
95814