The Savvy CMO

Thrilled to welcome a new client to The Savvy CMO today—excited for what's ahead! 🌟

Today, I've been feeling a bit melancholy and missing "home", a home where I haven't lived since I was a teenager. I've also been feeling a lot of things lately -- with the way the world is so divisive and feeling like my world is getting smaller and smaller. And, how do I write about my business along with all of these things -- and Earth Day together? I did my best and wrote a short blog post.

https://www.thesavvycmo.com/post/how-authentic-living-and-stewardship-can-transform-your-business-and-the-planet

How Authentic Living and Stewardship Can Transform Your Business and the Planet Heceta Beach on the Oregon CoastHello friends, As Earth Day is upon us once again, it's a perfect reminder to reflect on how our authentic actions and stewardship not only contribute to our personal and professional fulfillment but also have the power to positively transform our planet. The Essence....

Reducing stress is important to your well-being. It can affect your personal and professional life in negative ways. Learn more about how to reduce stress in 10 minutes to improve your well-being.
https://www.cdc.gov/emotional-wellbeing/features/reduce-stress.htm

Revenue got you down? 💔

Take action with 'Learn to Profit With Purpose: 12 Tips on Ethical Marketing Strategies for Sustainable Growth.' Discover tips that will empower you to build trust, foster loyalty, and cultivate meaningful relationships with your audience, creating a lasting impression that drives success. ✅

Get your FREE guide today! www.thesavvycmo.com/free-download

📢 Do you want to hear what's being said about Michelle Silva? 💬

🌍 As a seasoned marketing veteran with over 20 years of experience, I've witnessed firsthand the transformative power of ethical and values-based marketing. This week, I'm shining a spotlight on the crucial aspect of social responsibility: contributing to social causes. In today's interconnected world, consumers are increasingly drawn to businesses that go beyond profit-driven motives and actively engage in making a positive impact on society. By aligning your brand with social causes that resonate with your audience, you not only demonstrate your commitment to corporate citizenship but also foster deeper connections with your customers.

👩‍💼 For successful women-led organizations in the health, wellness, and nonprofit sectors, integrating social responsibility into your marketing strategy is not just a nice-to-have—it's a strategic imperative. By authentically supporting social causes aligned with your brand values, you can differentiate yourself in a crowded marketplace, attract socially-conscious consumers, and build a loyal community of advocates who champion your brand. Moreover, taking a stand on social issues allows you to tap into the growing trend of conscious consumerism, where buying decisions are increasingly influenced by a company's ethical practices and societal impact.

💖 This principle of social responsibility hits close to home for me. As a breast cancer survivor, I've experienced firsthand the importance of community and support during challenging times. Organizations like Thriving Pink have provided me with a sense of belonging and strength, motivating me to give back by offering my marketing expertise to support their mission. This personal connection underscores the significance of businesses giving back to their communities and fuels my passion for integrating social responsibility into my work.

🤔 Now, consider this: In a world where consumers have more choices than ever before, how does your business stand out? How can you leverage your platform to contribute to social causes in a way that not only drives positive change but also drives business success?

Ask me how by booking a call to find out how ethical and values-based marketing can help you grow your business. www.thesavvycmo.com

What do you think -- Is the customer always right or is the customer NOT always right?

Prioritizing customer needs is the cornerstone of successful businesses, leading to enhanced satisfaction, loyalty ❤️, and profitability.

By aligning products, services, and strategies with customer preferences and desires, companies can cultivate stronger relationships with their clientele, fostering a sense of trust and loyalty.

This commitment to customer-centricity not only distinguishes businesses from competitors but also fuels long-term growth and sustainability in today's dynamic marketplace. ♻️

But amidst the drive for profits and growth, one must ponder: Are we truly putting our customers first? Is our focus on their needs genuine, or are we merely paying lip service to the idea of customer-centricity? It's a question that challenges us to reflect on the authenticity of our efforts and the depth of our commitment to serving those who sustain our businesses. 🛒

While the notion that "the customer is always right" has been a long-standing mantra in business, staying true to ethics and values goes beyond blindly adhering to customer demands.

It's essential for businesses to prioritize ethical conduct and uphold their core values ⭐, even when it means respectfully disagreeing with or educating customers on certain matters. This approach fosters trust, integrity, and credibility, which are fundamental to long-term success, ultimately leading to a more sustainable business model.

To learn more about ethical and values-based marketing, visit my site or book a call. www.thesavvycmo.com

Why Being Authentic is Good for Business. 🌱

Authenticity in business means staying true to your values, beliefs, and identity, both personally and as a brand. It involves being transparent, genuine, and honest in your interactions with customers, employees, and stakeholders.

When businesses prioritize authenticity, they build trust and credibility, fostering stronger connections with their audience. Authenticity resonates with consumers on a deeper level, leading to increased brand affinity, customer retention, and word of mouth.

The success of a marketing campaign rooted in authenticity can be measured by the level of trust it builds with customers, as well as the depth of engagement and loyalty it inspires.

Let's harness the power of authenticity to drive meaningful connections and sustainable growth in our businesses. Together, we can cultivate a culture of transparency, integrity, and genuine engagement that shapes a brighter future for our industries and communities.

Can you envision how authenticity in business not only drives sustainable growth but also ignites a natural cycle ♻️ of genuine connection and mutual support, transcending mere transactional endeavors?

Want to learn more about ethical and values-based marketing? Visit www.thesavvycmo.com

"You don't have to be born brilliant to be brilliant at something." - Sallie Krawcheck, former CEO of Merrill Lynch Wealth Management
Embrace the power of your journey. Brilliance isn't solely inherited; it's cultivated through dedication, perseverance, and a commitment to growth. As a modern professional woman, you understand that brilliance is an evolution—an ongoing process of learning, adapting, and daring to push boundaries.
So, let's redefine brilliance. It's not just about natural talent; it's about the tenacity to pursue excellence, the courage to embrace challenges, and the wisdom to learn from every experience. As professional women, we can embody this ethos daily, shaping narratives, driving innovation, and inspiring others to reach new heights.
Remember, brilliance is not a destination; it's a journey—one that we navigate with confidence, authenticity, and a relentless pursuit of success. So, here's to every woman who dares to defy expectations, rewrite the rules, and redefine brilliance on her terms. You are brilliant, and your journey is just beginning.

To learn more about The Savvy CMO, visit our website at www.thesavvycmo.com

Let’s celebrate these 13 women over 40. Of course, one of my favorite people, Brené Brown made this list! 💕🎉🏆🌟

13 Women Who Didn’t Hit Their Stride Until They Were In Their 40s Our 13 over 40 list.

I'm currently working on several classes to enhance my business acumen and acquire tools that will enrich my clients' experience and drive potential growth. I'm feeling super excited about the future! 🌻🌼🪻🌷🌸🌞

Want to learn more about my business and how I can help you? Stop by my website www.thesavvycmo.com and book an appointment with me.

Entrepreneurship is a journey filled with learning curves and challenges. Embrace your mistakes, for they are stepping stones to growth. If you stumble, rise again with renewed determination. Ignore the skeptics and critics; let your unwavering belief in your vision fuel your perseverance. Success awaits those who persist, undeterred by obstacles. Keep pushing forward, and one day, you will reach your goals. 🏆www.thesavvycmo.com

Today, on International Women’s Day, let’s honor the achievements, resilience, and strength of women worldwide. From breaking barriers to shattering stereotypes, women continue to inspire and lead in every aspect of life. Let’s amplify their voices, support their endeavors, and strive for a more inclusive and equitable world for all. Together, let’s celebrate the incredible women who shape our past, present, and future.

Thanks to Influence Digest for recognizing my contributions to the marketing community. Let's continue to rock the marketing world together! 😎🌟🎉

Being named one of the Top 14 Marketing Experts in Sacramento in 2024 is quite an honor.

Top 14 Marketing Experts in Sacramento in 2024 Sacramento's marketing scene benefits from its economic diversity, being home to several experts in this area, so let us present The Top Marketing Experts in Sacramento

“The will to win, the desire to succeed, the urge to reach your full potential — these are the keys that will unlock the door to personal excellence.” ~ Rachel Silverman, Author

What is your problem-solving process? 🧐🔎🕵️‍♀️❓🙋🏼‍♀️

Make today count even if it is a Monday! 😎☕️

How do you feel about AI generated imagery? Sora is the next step into that unknown zone on how this may forever change how we think about what’s real and what’s not. It’s already been a blur since before “fake news” was a thing. Propaganda will be taken to a whole new level I’m afraid.

From a marketing perspective; however, I’m super excited to see what I can “design”.

OpenAI has a new video generator OpenAI released an AI text-to-video generator, and the results are both incredible and concerning.

🌟 Calling all savvy women in the health and wellness industry! 🌿 Are you ready to make a difference and profit with purpose? As a passionate marketer, I specialize in ethical and values-based marketing strategies. If you're committed to growing your business while staying true to your principles, I'm here to help! 💼 Let's work together to achieve your goals and create positive change in the world. Message me to learn more about how I can support your journey as The Savvy CMO! 🚀✨

The Savvy CMO | Fractional Chief Marketing Officer Unlock your brand's authenticity with Values-Based Marketing. The Savvy CMO's services empower growth and success. Discover what sets us apart.

Hello there! 👋

I just created a brand new guide for you all called, Ethical Marketing Best Practices. 💌

You can learn how to profit 💰with purpose using ethical marketing strategies for sustainable growth🪴. This is essential in today's market where business owners must embrace ethical marketing to build trust in a conscious consumer landscape.

Please check it out and let me know what you think.

Resources | The Savvy CMO Learn how women-led businesses profit with purpose through ethical and values-based marketing strategies for sustainable growth.

Hello everyone, I want to share a great opportunity — especially if you’ve been wanting to take your career or business to the next level. If you LOVE the inner workings of a business and taking ownership as a Chief Operations Officer or as a fractional COO, this program may be just what you’re looking for.

My good friend, Sharon Lee Hunt, just announced the launch of her Digital COO Program. I can personally vouch for her trainings. She is very knowledgeable and thinks of just about everything to get you set up for success.

Check out the Digital COO program here: https://digitalcooprogram.com.

She also has a special introductory pricing through the end of March. This could be your lucky day!🍀

Digital COO - Beyond the OBM Ready for a waitlist bursting with high-end clients?

"Strength isn't solely measured on the good days; it's also found in the challenging moments when you doubt your ability to carry on, yet courageously silence your inner critic and persevere anyway." ~Michelle Silva, The Savvy CMO

Don’t be afraid of your true potential! You got this. Baby steps. 🫵🏻🧠👣

It's Ground Hog Day! Did Punxsutawney Phil see his shadow or will we have an early spring? Let's hope it was spring because I'm ready for some sun and warm weather again! 🌞🌱🌷

Since it is Ground Hog Day, I'm repeating a topic that should be part of every business' marketing foundation -- the target audience. I'm super passionate about creating ideal client profiles. Ask me how to get your one-pager 📝 and start growing your business! www.thesavvycmo.com

Eleanor Roosevelt once beautifully expressed, 'A woman is like a tea bag – you never know how strong she is until she gets in hot water.' Your leadership journey is about the impact you make when the waters get hot. It's about stepping into your strength, embracing change, and creating ripples of positivity in the business world. As your guide in this journey, let's channel your strength into meaningful actions that resonate with authenticity and foster positive change in the industry.