Brandmetta

Happiest of birthdays to our friend and business icon! Mahisha, we will be celebrating YOU with a non alcoholic refreshing toast of Huzzy Smart Sips.

After Embarking On Her Own Sober Journey, CURLS Founder Mahisha Dellinger Launches Alcohol-Free Cocktail Brand And It Sold Out Less Than 72 Hours | Essence Dellinger aims to tap into the fast-growing mocktail sector with her brand Huzzy Smart Sips.

From external signage, to wall murals, to custom displays, to furniture fabric, to marketing and promotional assets- we did it all. Branding goes beyond the logo- it’s the entire experience at a retail level.

This was one of the most rewarding brand experience retail projects we worked on with the client and their architectural and fabrication teams.

Brandmetta provided the PR and avdertising services to build the buzz for Electric Run Sacramento. Almost 10,000 people came out in their best glow gear and partied with us. That was fun! Let’s do it again, Sacramento!!!

Happy Veterans Day! Thank you to all the men and women who served and sacrificed for our country!!!

Happy Halloween! And remember, font matters!

Happy 100th Anniversary to the Walt Disney Company! Imagination was fully embraced and commerced because of you!

Both "Barbie The Movie" and Taylor Swift’s "Eras Tour" have each generated approximately $1B in revenue, underscoring a societal craving we can't ignore.

If you’ve seen Barbie, you'll realize how thoughtful and deliberate Barbie is. Jump over to Taylor Swift’s electrifying concert experience, and you'll feel the energy from her fans and the stadium, showcasing unbridled joy and togetherness. Their shared message? Joy and hope. And wow, do their audiences spend!

We can't help but think that the massive successes of both Barbie The Movie and Taylor Swift’s Eras Tour might be because they fill a void in our collective society today. From the pandemic isolation, negative news cycles, and constant posturing on social media- it seems people are simply tired and want something to feel good about. And in unison.

Perhaps girls and women feel seen and celebrated, experiencing a sense of togetherness, joy, and hope? The great part is boys and men are warmly invited to join these experiences of validation, unity, and optimism.

As marketers, our challenge is clear: How do we recapture and convey that same joy and hope to energize and inspire our audiences?

Elon Musk has rebranded Twitter to "X", turning tweets into "xeets", with ambitions to become an all-in-one platform. However, trademark issues have arisen with both Meta and Microsoft owning "X" in social media and gaming respectively, highlighting potential oversights in the rebranding strategy.

If you google "Barbie" “Margot Robbie", "Ryan Gosling" or "Greta Gerwig", the search engine will throw glitter and turn the screen pink 💕

CRED: C O M I C S

If you ever go to a grocer, you will see commodity products in the sea of sameness. How does your brand stand out? Packaging that stands out. Cocoa Meds, a California edibles brand, received a glow-up for its eco-friendly cannabis-infused chocolate line.

Packaging: Cocoa Meds PROJECT NAME COCOA MEDS Industrial & Packaging Design CLIENT COCOA MEDS THE NEED Cocoa Meds was preparing for the California legal adult-use recreational cannabis market and wanted to revamp its packaging to be compliant with the new regulations while standing out from other cannabis edibles brands....

Organize your content through beautiful and functional design. Here is our work on a Patient Success Kit for an incredible weight management practice.

The US Department of Energy has announced this week a significant breakthrough for harnessed power, nuclear fusion. For the first time, the folks at the California lab were able to create clean energy by "fusing" light elements of hydrogen into helium, generating an enormous amount of energy. It's the same process that powers the sun, and it's far more efficient than current nuclear "fission" technology.

What's more, fusion power plants would generate relatively little nuclear waste, and they could run off of hydrogen readily found in seawater.

As marketers, we look at how disruptive technologies impact existing market segments. Though commercially viable clean nuclear fusion energy will probably not be available until 2060's, industries such as fossil fuel, and even solar, should start pivoting where they can.

We're personally excited about the clean energy aspect but also equally frightened about the potential weaponry this technology may result in.

Article: https://www.npr.org/2022/12/13/1142208055/nuclear-fusion-breakthrough-climate-change

Meta cannot run ads based on personal data, EU privacy watchdog rules- and we’re thinking the other countries will follw suit soon. That means ads like the below, which target a user’s personal data (ie gender), will need to find another way.

This makes it more enticing for advertisers to go to platforms where ads are served based upon content versus user demographics and psychographics.

Pantone announced the 2023 Color of the Year is Viva Magenta (18-1750). The Color of the Year program aims to highlight the relationship between color and culture, and colors of the year are chosen because they reflect the global culture at a specific moment in time. This coming year, Web 3.0 is at the forefront with its nod to the "Magentaverse." How will you incorporate this vibrant, mulberry tone?

Here's how to consolidate a few trends into something meaningful for marketers.

1. Did you know 42% of the world is on social media each day, averaging 2.22 hours of daily use?
2. Did you know 82% of businesses intend to use content marketing in 2023? However, they are earmarking it for blog posts, email marketing, newsletters, and pre-produced videos.
3. The most popular content people consume is how-to content, whether in the form of a blog post, a podcast, or a video. Note that video is overwhelmingly preferred by people.

Folks, do not sleep on short-form videos on social media! So here is your brief game plan:

1. Create a how-to video on platforms such as Youtube.
2. Reference that video on your website via a blog post and transcribe the content from the video. Don't forget to use good SEO principles when writing out your post.
3. Give teasers of it on short-form video platforms such as Tik-Tok, Youtube Shorts, and even Pinterest.
4. Rinse and repeat.

For the 2022 holiday season, shoppers’ main concerns will revolve around inflation. In fact, according to a survey from NPR, inflation is overwhelmingly the top concern, with 64% of American consumers saying inflation and increasing costs are a worrying topic.

Inflation isn’t an issue that can be ignored, and during the busiest spending time of the year, rising costs are going to have a significant impact on shoppers’ purchase decisions. Consider the following stats:

* * 35% of US shoppers plan to spend less per person on holiday gifts this year compared to previous years due to inflation.

* * 74% of US shoppers say they are wary of spending too much this holiday season due to economic uncertainty

* * 29% of US shoppers say they will only buy gifts on sale this holiday season

* * 34% of US holiday shoppers believe they’re likely to go into more debt this year than in previous years to purchase holiday gifts

So when you do your holiday promotions, keep in mind adult shoppers are looking for discounts and promotional pricing.

As a bonus tip, anything under 20% you can forget it unless the amount is over $500. The most popular online e-commerce offering this year amongst marketing execs is 25% sitewide sales.

If you need help, reach out to us!

Short-form Video is Huge. Consumers are now spending an average of 18 hours per week on short-form videos. 73% of customers prefer learning about a product or service by watching short-form videos.

Those winning this race are the platforms that serve up content based on interests-first algorithms, versus connections-first algorithms. How are you connecting with your audience today on video?

Shriners Children's (formerly Shriners Hospitals for Children) stays connected with its physician network through The Provider Post. This quarterly publication shares the latest in pediatric specialty care and innovations at Shriners.

Comic-con 2022 returns post pandemic! We love all the branding by the studios!

Summer ocean vibes remind us of the strategic and creative work we did for our client’s new product line at Target.

We do beautiful work!! We came up with the “More Smileage” campaign for a local cosmetic dentistry practice. Here is an example of the Patient Success Kit we produced to support the new campaign.

PR is like making bank deposits and making account withdrawals. When a crisis hits (withdrawals), make sure your deposits well cover the deficit so you're still in the black.

Hiring a PR firm to handle a PR crisis WHEN it happens is like opening a bank account with a negative balance. Plan first, deposit often into the bank of public trust. Then when you need to withdraw, it is easier to forgive.

Congrats to new Supreme Court Justice, Ketanji Brown Jackson!

All day marketing campaign brainstorming and planning session for the rest of the year. Folks, it's okay to change course. This client is seeing tremendous results from one campaign so we're now working on how to further this success. If it's not working for you, change it. If it is, grow it. You cannot believe how many marketing directors tell us, "It's not in the plan." As if they can't be agile to change with market opportunities. Seize the moment!!!

Let's talk branding. Will Smith's "brand" is a funny family-oriented entertainer. He rarely even use curse words in any of his work, let alone assault a fellow entertainer for a very insensitive joke about his wife's hair. Backstory aside, if this incident is "off-brand" for Will Smith and he wants to retain his brand of affable family guy, he needs to make right with Chris Rock and the Oscars.

However, if Will wants to change his brand as a "protective family man" and a person who is tired of showing the world he's the "nice guy who always gets walked over" (read his memoir)- then this is a pivotal moment for the new brand. What are your thoughts?

(Note: We're not addressing the backstory of trauma, toxic masculinity, Red Table Talk, assault, hair, or any of those topics here. Just parlaying this incident back to what we know - branding.)

Image courtesy of New York Post.

Happy International Women's Day!

International Women's Day is a big event and is celebrated to commemorate the cultural, political, and socioeconomic achievements of women. The day emphasizes on women's rights movement and brings attention to several issues such as gender equality, reproductive rights, and violence and abuse against women.

Until there is true equality for women in society around the world, we guess we'll have to commemorate it with a day to bring awareness that we're not there yet!

International Women's Day

A byproduct of knowing our clients’ brands so well is they also rely on us to create beautiful, on-brand, webinar, shareholder, board meeting, sales, and training decks!