Real Soul Ventures

The journey of brand identity building will take us to places we may not expect. Who we are as a personal or corporate brand is centered on the intentional creation of feelings in others and ourselves.

When we lead teams or individuals through brand identity work, we have to dive into data. Who are we serving? What does the competitive landscape look like? How are we unique? And many more questions that our brains can wrap around and play with. But once we understand the playing field, there is nowhere else to go but inward for the answer to WHO am I and HOW do I make an impact?

The most authentic expression of who we are as a brand resides within our hearts. Not only do we need to get clear on how we feel about our brand, but we have to design carefully how we want others to feel about our brand as well.

It takes bravery to lead with our hearts. It requires a level of vulnerability and intention that we need to be prepared for when we set out on this journey.

In 2024, we are creating these safe spaces for heart work to happen.
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Phrase credit to our wonderful friend .tgob a brave soul leading with heart.

In the world of business- confidence in your ideas, even when met with skepticism, is a trait of winners. Trust in your vision when no one else does; it's the driving force behind entrepreneurial triumphs. Remember, self-assurance sets you apart. ✨

Are you stressed about creating content that reaching the right people? Know that your not alone, and know that there are things YOU can do to help get yourself out there. Just remember:

✨Authenticity goes a long way
✨Consistency is key
✨Have fun!

A glimpse into Real Soul Ventures own Paula Lacey inspiring us to build a brand that is authentic. Want to learn more? Sign up for our Soulful Branding Workshop September 13th and learn how to stay aligned to your mission, vision, and values!✨

Whether you're starting a new branding venture or working on one currently, let Carol Burnett's words echo in your mind. Remember, every successful business once started with a first step. ✨

Did you know that at Real Soul Ventures, we got our start with video production? Now we love that we get to let our strong passion for storytelling shine through in our video, content, and branding work for our amazing clients. Check out our behind the scenes yesterday with our client Origen Immersive Travel Journeys and their wonderful venture. ✨

...and you know they are ready to build a brand strategy! ✨

We've seen and heard trends in fashion and music, but what aboout branding, and how can you avoid being caught on the trend train? 🚂

The number one thing is to have a strong foundation! But what does that include?

Having a clear and defined mission, vision, and values for your business is a key way to staying off the trend train. With a strong foundation, leading into a healthy company culture- you can avoid being a cloud of smoke as the trend speeds by. What makes your brand strong?✨

So here's the scoop: Life's all about those daring leaps, those audacious dreams, and those "Oops, let's try that again" moments. Let's face it, we've all had our share of plot twists, but hey, they're just exciting twists in our grand adventure.

Remember, it's the courage to chase our dreams, even when the path gets a little wild, that truly counts. Whether we're strutting down Success Street or doing the Cha-Cha with Failure, it's the dance itself that shapes us into the fabulous humans we're becoming. 💃🕺🪩