100Percent
100% is inspiring a whole new generation of riders & racers. “How much effort do you give?" (Laughter).... My buddy Chuck told me not to name it that.
100%, "How much effort do you give?"
Back in 1982, with just a hundred bucks to his name, the likeable young Drew Lien - then Jim Holley's mechanic - came up with a cable guide and a stick-on heat shield as leading products for a new company he was dreaming of starting. "Everything back then was alphabetical" said Drew Lien in a 2004 interview ; "DG, FMF, CMC, HRP, and so on. So I thought that "D
08/26/2024
Making moves & closing in on the title hunt with only a handful of rounds left 🍾 valeriolata3
08/26/2024
A proper ending to the outdoors 🍾
08/21/2024
Introducing Korbin X—where cutting-edge innovation meets the soul of cycling. Inspired by the sport’s legendary history, Korbin X revolutionizes performance eyewear with 3D Plane Molded Lens technology, delivering unmatched clarity while paying tribute to the icons of the past. Engineered for a wide field of view, Korbin X redefines what eyewear can do, offering athletes an experience like no other. This is the new gold standard in cycling eyewear.
KISS THE PAST HELLO
Meet Korbin X, where cutting-edge innovation meets the timeless spirit of cycling. Drawing inspiration from the rich history of the sport, Korbin X redefines performance eyewear with its groundbreaking 3D Plane Molded Lens technology. This revolutionary feature not only elevates visual clarity but also pays homage to the cycling legends of the past. Engineered to deliver a wide field of view, Korbin X pushes the limits of traditional eyewear, offering athletes an experience like no other. By combining advanced lens technology with a design that honors cycling’s legacy, Korbin X stands as a new standard in eyewear excellence.
08/19/2024
The Bastille Collection by 100%—a bold tribute to rebellion and freedom. Worn by our elite athletes at the 2024 Summer Games in Paris, these pieces feature pearlescent frames, chrome iridescent logos, and Blue Mirror Photochromic lenses for unmatched clarity. Wrapped in commemorative packaging, The Bastille Collection isn’t just gear—it’s a statement.
08/18/2024
Wrapped up early ☝️
Congratulations DangerBoy Deegan your 2024 250 Pro Motocross CHAMPION 🏆
08/13/2024
100% Presents The Bastille Collection
Named after the historic French fortress stormed during the French Revolution, Bastille embodies the spirit of rebellion and freedom. Several of 100%’s most accomplished athletes from around the globe displayed this spirit on the biggest stage in the world at the 2024 Summer Games in Paris, France.
The Bastille Collection features a rich pearlescent frame color, highlighted with chrome iridescent logos and finished with our new Blue Mirror Photochromic lens, providing our world-class athletes superior vision under any conditions. Commemorative chrome iridescent packaging completes the collection.
08/12/2024
Thibau Nys just clinched his 7th win of the season at Tour de Pologne! That’s a victory in every stage race he’s hit this year and he’s just warming up still!
Getty Images 📸
08/12/2024
All the feels ☝️ Ivan Van Erp grabbing his first EMX win of the 2024 season in 🇸🇪
08/07/2024
See ya at Dilla Coop ✌️
08/07/2024
Speed Meets Sophistication. R-Core X, crafted with COMMENCAL IC Studio team riders, is engineered for peak performance. Designed to fit perfectly and exceed demands when every second counts. 🤌
Tosha Schareina Marzal makes history with his third consecutive Baja Aragón win 🏆
Becoming the first rider to ever claim three straight victories in the Baja España Aragón motorcycle category, showcasing his incredible form and dominance.
🎥 Dron Limits x HRC - Honda Racing Corporation Rally
08/05/2024
Back on top 🏆
“The race was beautiful and a true fight, just how I like it. The Argentine and Colombian ultra runners were only a few minutes behind, and I couldn’t stop running the entire way. It was a long race through deep forests with roots and muddy terrain, and we had to climb peaks reaching 3,500 to 3,800 meters. I loved it and am happy with my performance. I felt great”. - 🗣️ Fernanda Maciel
08/05/2024
Title Town 🏆
R-Core embodies our Downhill DNA, delivering premier technical riding apparel that lets you attack every run with confidence and style. Crafted from tough yet lightweight materials, R-Core is engineered for unmatched comfort and protection, keeping you at your best, run after run.
07/30/2024
100% Vision. Unstoppable determination. The next generation chasing their dreams at Loretta Lynn MX 😎
07/30/2024
Gave every last drop💧Hard earned silver for the French Native Victor Koretzky 🥈
📷 swpix_cycling
07/29/2024
It’s MotoGP RACE WEEK 🏁 The awaits for the 75th Anniversary at Silverstone 🇬🇧
07/29/2024
Staying consistent.
“To be honest I didn’t feel like it was my best weekend. Yesterday I felt good on the track in the Qualifying with the pole position but yesterday not my best riding and today I tried to push for a while to get closer to Valk but he was faster. I finished 2-2 and win the GP so I’m happy about that and thanks to my team and mechanics and see you at the next race!” - 🗣️ Valerio Lata
07/26/2024
The Slendale
Timeless style meets modern function with the new Slendale. This revamped design of the classic Glendale sunglasses is sleeker and lighter, perfect for everyday wear without sacrificing style. The shield lens seamlessly integrates into the lightweight frame, offering a comfortable fit for all at an unbeatable price. Elevate your look.
07/26/2024
Patiently waiting for MotoGP season to kick back up..
07/25/2024
Meet Aerocraft, where form meets function in Sport Performance eyewear innovation. At the core of Aerocraft's striking look is our revolutionary 3DPlane Molded Lens technology, a game-changer in MX and Snow goggles since 2019. This cutting-edge tech redefines optical clarity, elevating your experience to new heights. Engineered for an unparalleled field of view, Aerocraft transcends conventional eyewear, seamlessly merging style and functionality. Get ready to see the difference.
07/24/2024
About ready for it..
07/22/2024
R-Core embodies our Downhill DNA with a premier line of technical riding apparel, empowering you to tackle every run with confidence and style. Crafted from durable yet lightweight materials, R-Core is engineered for comfort and protection, ride after ride.
07/21/2024
Dominating duo amongst the PNW scenery.
07/20/2024
Ready for it 📍 Washougal Motocross Park LLC
07/19/2024
Meet Aerocraft: the pinnacle of sport performance eyewear innovation. With our revolutionary 3DPlane Molded Lens technology, a standout feature in our MX and Snow goggles since 2019, Aerocraft redefines optical clarity and delivers a striking aesthetic. Engineered for an unparalleled field of view, Aerocraft transcends conventional eyewear, seamlessly merging style and functionality. Elevate your experience to new heights with Aerocraft 🚀
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Our Story
100%, "How much effort do you give?"
Back in 1982, with just a hundred bucks to his name, the likeable young Drew Lien - then Jim Holley's mechanic - came up with a cable guide and a stick-on heat shield as leading products for a new company he was dreaming of starting.
"Everything back then was alphabetical" said Drew Lien in a 2004 interview ; "DG, FMF, CMC, HRP, and so on. So I thought that "DRP" (Drew's Racing Products) would be an awesome name! (Laughter).... My buddy Chuck told me not to name it that. So I went home, and I was sitting on the couch, looking at a poster I had of Bob Hannah, who was number 100 one year. And I thought, "What does it take to win? You've got to give it 100% like Bob does…". And I named her "100%" on the spot. And what's funny is, everyone, and I mean everyone, told me not to name her that! And the truth is, that name is what has sustained her popularity today. She just seems to mean something to people."
This noticeable 100% logo started to appear out of nowhere on factory bikes, riders' jerseys and chest protectors.
Not just any rider....we're talking Bob Hannah, Ricky Johnson, Johnny O'Mara, David Bailey, Jeff Ward...the cream of the crop.
To this day, it is very rare that a logo or saying comes along so strong that Hall of Fame athletes choose to run it without any agents or contracts or business discussed.
30 years have passed since those days many still call the golden age of motocross and in spite of the brand's ups and downs, the logo and its strong meaning has stayed synonymous of iconic moments and images which have built the roots and history of what is modern motocross.
Today, 100% is about to inspire a whole new generation of racers and ask them the original tag line, “How much effort do you give?”.
Expect a news release about the upcoming product line this January 2012, before Anaheim 1.
As Drew said back in 2004 : "Just a big, big thank you to anyone who ever saw that 100% logo, and "got" what it is all about. That's all I ever wanted."
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4141 Ruffin Road
San Diego, CA
92123
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |
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