Bluetonz

Therapy is often associated with mental illness or emotional distress. And it is true that, frequently, therapists work on addressing mental health problems (e.g., depression, anxiety, dysphoria, etc.). You might actually be offended if someone told you, “you need therapy.” But therapy can also be a valuable tool for self-improvement and personal growth.

Happy Thanksgiving everyone!

Bluetonz updated their website address.

We are officially Bluetonz!

With our name change, we are bringing along digital know-how to help your business grow online while keeping your clients in your chair!

Digitalization is here now! Are you ready to start?

If you've already started, tell us about your expereice. If you haven't, let us know if you have any questions by leaving a comment or send us a DM! We're here to help.

All industries make a big shift eventually, often utilizing digitalization. For foodservice, the birth of Doordash allowed them to thrive both during and after the pandemic. Fitness had Peloton, especially as people began to crave the outdoors more than ever before. While certain experiences couldn’t be perfectly replicated--like going to a salon, restaurant, or gym--people could have convenient substitutions that kept them stimulated when they needed to stay home. Industries everywhere are seeing shifts towards:

•On-Demand - People are less likely to leave their homes if they do not absolutely need to.
•Convenience - People are less kind to inconvenience, even if said inconvenience is minor.
•Affordable Beauty - Accessibility and affordability were rare in the beauty industry previously, but they are the gold standard now (as they should be).

Overall, these transitions feel natural to the ebb and flow of life. We’re adjusting to the “new normal,” as sick as we are of that cliche. However, minor and major shifts can help salons thrive in this new world. One must not simply aim to achieve. Sustainable results are a must in business these days. You can choose to sink, or you can choose to float gracefully on a pool floaty with a margarita in hand.

Many feared for the financial wellbeing of salon artists during the COVID-19 pandemic. If they couldn’t take care of clients, how would they earn income? Thankfully, our salon artists can earn commissions from every sale. So, think about those to-go orders that they began getting when clients eventually went back to the salon. They were able to take earnings from those sales towards their base pay. Digitalization proved that our salon artists could get paid more than their initial earnings pre-pandemic.

A wonderful side-effect of our Cinta Color online platform was that it could deliver the salon experience to the comfort of our clients’ couches. Our incredible salon artists can provide DIY application videos (although we typically would warn against boxed dye!) and virtual consultations. This palatable format was not only engaging, but enticing, and it encouraged our clients to venture back to the salon once they were vaccinated. Since they learned they could DIY some touch-ups, clients began asking for their favorite colors to-go, much like they would with a refill cup at a restaurant. Consequently, this established extra trust between the client and salon artists, since they knew they were given the tools they needed to thrive.

Hey you! It's easier than ever to touch up your color at home when you don't have enough time to sit at the salon!

Our Home Color kits come with written and video instructions! You can access the written instructions inside the color kit or scan the QR code to watch the tutorial video.

Did we mention you can get your custom color within 2 hours if you live within 10 miles of our salon? Made possible by our partnership with

If you're going to be in the area, you can stop by for a quick and easy pick-up, or we can have your color kit ship to your door.

What kind of professional stylists would we be if we didn't recommend a couple of home products that will help maintain and prolong your color? We are proud to recommend Aveda's Color Conserve line, especially the shampoo and conditioner. With the right products, your color will look healthy and shiny while preventing fade.

Check out our color kits! Perfect for those that are short on time or can’t make it into a salon! You can choose either the regular ($75) or gloss kit ($90)!⁣
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Every kit is custom-made just for you and comes with written and video instructions. Contact us to find out more! 😃

COVID-19 has been the biggest uphill battle that any salon has had to face. For nearly a year, many salons had to close down their operations entirely. This left many small business owners lost, hoping that a change in the pandemic could provide the Midas touch in their sales after many were yearning for a fresh haircut during turbulent times. Salons can assimilate by changing operational hours, limiting client intake, and spending more on sanitization products. However, many also realized that they had to combat the increased need to limit the use of at-home products that could damage their clients’ hair. Therefore, they put more products in their salons that would encourage clients to make healthier choices, as well as continuously dedicating their pockets to shopping small.

Overall, salons have had to adjust their business practices now more than ever before. The industry has always changed at a rate that is incredibly fast, but this has only seemed to increase over time. Thankfully, these tips can help salon owners take back their industry by engaging with these changes instead of fighting against them. There are always ways for small businesses to thrive, even during turbulent times. The most successful salons will see these changes as tools, not trials.

Embracing modernity can be difficult for those who feel less technologically inclined. Our salon has fully embraced digitalization. If doctors, restaurants, and even car dealerships have embraced the digital world, so can we! Digitalization can also lead to monetization when it is utilized strategically. Video platforms can be a pivotal resource for showcasing the talents of your team. Posting tutorials is a great way to show what your team can do. Similarly, some platforms like TikTok provide the opportunity for mass lead generation if your videos go viral. Additionally, online consultations can drive conversions by making your salon more accessible to others’ schedules. They will begin to see that you are dedicated to their needs, versus solely seeking profitable gains. As our services grow to be more accessible, our clients will be more drawn to us. While we have complete faith in the talents of our salon artists, we know that we must establish this trust with our clients over some time.

We can’t say this enough - we truly love all customers! Whether you’re an online shopper, or you visit us in person, we are grateful you trust your personal care needs in our hands.

We are in love with our hair oils! It’s great for any hair type! Oils leave our hair shiny, smooth, and moisturized. It even helps prevent heat damage!

Some of our favorites include Oribe's Gold Lust Nourishing Hair Oil, B&b’s Hairdresser’s Invisible Oil, Kerastase’s Elixir Ultime L’Huile, and Aveda’s Nutriplenish Multi-use Hair Oil.

For any type of celebration, whether it’s virtual or in person, we have all the inspiration you may need for your hair! Visit our YouTube channel for tutorials, or simply set up a consultation with a stylist!

We probably don’t think about this much, but sleep affects your hair’s health too! Your hair is impacted the same way your body does when you lack sleep and rest.

While you sleep, your body uses up nutrients from the body to build strong healthy cells. Plus, melatonin helps your hair become healthy too, which also supports restful sleep. So make sure you get enough sleep!