FRĒDA SALVADOR

20% off Gift Shop starts now ✨ This includes bags(!!!) belts, socks, candles, and our favorite shoes for you or yours. Merry, Happy! 💕

December newness ✨ Two best-sellers in two new colors. The ELBA in Herb Spazzolato and BROOKE in navy suede. Limited quantities of both!

GIVEAWAY ✨This holiday season, we’re bringing the magic of the MARCHÉ marketplace to YOU! One lucky winner will receive $2000+ of gifts from beloved women-owned brands , , , , , , and .collective

Head to link in bio to enter!

Giveaway ends December 14th at 11:59pm pst.

Best-sellers, back in stock! 🖤

GIFTS 🎁 Scroll to see some fun options!
- Buy one, get one slipper promo is on now! Two slippers for $150!
- Limited edition FRĒDA candle in 🦄 glass. Smells soooo good. Santal and Eucalyptus!
- Glitter boots ✨ They are the life of the party and the best gift 💝

✨gold✨ available now. Limited quantity drop for the holidays 🖤

25% off Cyber Sale ends tonight at midnight! Last chance to pick up your fave at their best price ever ✨

25% off for CYBER is ending soon! You know what to do ✨

Happy Small Business Saturday! This is one of our favorite days of the year ✨ A reason to slow down and celebrate all the people and all of the brands that are pouring their heart and souls into their businesses. Cris and I started FRĒDA over 12 years ago and from day one we felt supported by our community. This is everything. It inspired us to take chances, keep fighting, and most importantly it has opened up a network of the most spectacular people; and if you are reading this, this very much means you. We have loved getting to know you and can’t thank you enough for your ongoing support. We’d love to learn more about you, your brand or other small brands that you admire. Throw some of your faves in the comments below with a brief description ✨✨✨

We are very thankful for you ❤️ Your friendship and support means the world. Hope you are having a wonderful day connecting with friends and family.
xo Megan & Cris

25% off SITE WIDE starts now! All of your favorites, plus new drops for a limited time. Have fun and thank you! xo Team FRĒDA 💕

Styling iconic FRĒDA styles that are all part of our small business BIG SALE. We design our footwear to be timeless so now’s the time to get up to 60% off these closet staples. Thank you for shopping small!!! We ❤️ you.

small business BIG SALE is happening now ✨ up to 60% off on iconic and FRĒDA favorites!

Up to 60% off boots!!! Our small business, big sale is happening now ✨ Thank you always for your support!

Up to 60% off happening NOW for Small Business, Big Sale 🖤 welcome to our kind of Black Friday!

FRĒDA x Born To Roam Chore Coat collaboration dropping this Thursday evening in our Fillmore store and we are having a party to celebrate! Stop by between 5-8pm. Daisy from will be there for a complimentary chain stitch to any coat or vintage denim purchase! Plus and treats 🍁

ABOUT THE COATS
We have been living in, styling with and now selling vintage and up cycled pieces from for almost a decade. We could not be more thrilled to announce our first ever collaboration piece. BTR made the most gorgeous ivory chore coat from up cycled canvas and FRĒDA designed a pocket made from leftover leather tonal embossed croc.

Because we are using leftover leather we had on hand from past production, this collab chore coat is very limited edition which is why it’s an in store exclusive only.

We can’t wait to see you this Thursday at 2011 Fillmore Street! Coats will be available for sale at 5pm ✨

The best day! Thank you .collective ( ) for putting together our dream day. The most perfectly curated group of women founded brands all in the same place. We left on such a high and wish we could take the band on the road immediately. Heading into the holiday season it was the perfect reminder to shop small (because there are AMAZING brands out there to support) If you head to .collective you will find the list of female founded vendors that showed at Marché, where you will find anything/everything you would want from shoes and clothes, to paper, ceramics, bikes, camping gear, jewelry, brow gel, and soooo much more.

Betsy and Sarah, you are a dream team. We will let you rest this week, but then hit you up hard for what’s next. A permanent location? A nation wide tour? Thank you for championing women by giving us a platform to share about our brand. It means so much. Love you and your kindness ✨

A little pre-party for the pre-party of the real party happening tomorrow. Come see us and so many other incredible women founded brands .collective tomorrow! A holiday marketplace founded by and ✨

Party Season ✨ Scroll to see what we are wearing with our new MILA heel in silver metallic croc 🤍

✨GIVEAWAY✨
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In celebration of friendship, female founded businesses and the .collective (happening this weekend in SF!) we are doing a giveaway for you and your BFF to each get a BROOKE boot by FRĒDA SALVADOR and a pair of Everyday Hoops and French Pin by Natalie Borton Design 🖤

Entering to win is easy:
- Like this image
- Follow
- Follow
- Tag a friend
- Tag as many people as you like!The more tags the more entries 💕

The winner will be selected at random on Sunday, November 12th. Must in the US to enter.

Hope to see you this Saturday at .collective ✨

Meet our new platform lug sole group, the KACY penny loafer and the SADIE zip up boot. This party season we are elevating our looks from the ground up 🖤

Join us this Saturday with some of our favorite female founded brands at .collective ✨ Our buy a BROOKE boot, receive a free JAMES slipper event will be on all weekend! We can’t wait to see you! Buy a ticket in advance…they can be found on .collective IG 💕

FREE SLIPPER with any BROOKE boot purchase 🖤 It’s really that easy. Put a BROOKE and a JAMES in your cart and the cost of the slipper will automatically be taken out. It’s our gift to you!

The ballet, winterized. Meet our new PAISLEY smoking slipper in the richest velvets and crinkled patent leather with contrast piping 🖤

Party season is here ✨ our new collection of dressed up styles and gifts has arrived!

Say hello to our new BILLIE lace up boots with ultra lightweight sole 🖤

JADA black is back 🖤 Limited quantities of our handwoven ballet just arrived at our warehouse, so if you need these now don’t wait!

Silver metallic everything for the quickly approaching holiday season 🤍

Meet the HENRIETTA 🖤 our new shearling all weather boot with water resistant leather and lug sole.

Meet FRĒDA Woman and founder 💕 Lizzy’s Q&A is live on our journal now and see below to see what inspired her to start The Cool Mom Co.

“Definitely motherhood. I remember being pregnant and realizing there weren’t many if any, sites that represented women of all diversities, backgrounds and cultures. I was this black woman just craving to see myself in the numerous motherhood outlets and could not find it. I knew I had to create it. I wanted a cool place where women could come to see themselves and engage in a like-minded community that celebrated being a woman and mother in the same light because both are equally important.” A special thanks to for these gorgeous images ✨

Fall on you 🖤 love seeing your life in FRĒDA.

Guess what’s back?! 🏁
The EDDY handwoven leather checkered sneaker is finally here 🖤

New sizes added to ELBA back in stock and they are SHIPPING NOW! Including the espresso and our new black croc and silver metallic 🖤 If your size sells out please add your name to the waitlist because we are getting another shipment soon!

Details of some of the shoes and bags we brought to for our launch party beautifully captured by ✨

Highlights from our Fall campaign shoot with and ✨

HANDBAG LAUNCH PARTY HIGHLIGHTS ✨ To properly celebrate the launch of our handbag collection, we threw a little party at in LA . Old and new friends showed up to support this monumental launch for us. It’s these moments that remind us who we are and what we love to do–build community from the ground up. We will relive this afternoon over and over, and we are happy to share the highlights so beautifully captured by

Our Rain Or Shine collection has expanded! We have taken the functionality of our best-selling BROOKE boot and designed some new styles (and new BROOKE color!) Scroll to see all new water resistant leather and suede options ✨

Image 1: BESS, BRADLEY, HENRIETTA and BROOKE

Image 2: BRADLEY hazel suede with new notched and scalloped wider welt

Image 3: BRADLEY hazel and black suede

Image 4: our new HENRIETTA shearling lined weather boot.

Image 5: Our new BESS platform lightweight lug sole in black calf.

Image 6: Our BROOKE in new forest green suede

Image 7: Our best-selling classic BROOKE in black calf

.bates (our copywriter and so much more ✨) having a NY crosswalk moment in the HELEN Mary Jane.

BACK IN STOCK 🚨 the 3 styles that keep selling out are now back in stock. Thank you for understanding our products take a little longer to re-stock. Our production is all small batch. We think they are worth the wait ❤️

Meet our WILLOW wallabee 💕 the most beautiful suede, shearling and crochet welt detailing hand made in Cristina’s family factory in El Salvador.