Double Forte

Hello San Diego! Double Forte is here and excited to kick off the Social Media Marketing World conference. Stay tuned for more updates from throughout the week. If you're in attendance, we'd love to connect! Social Media Examiner

🥂 Cheers! This Valentine's Day we're raising a glass to our client , the lifestyle brand behind the ever-popular All Weather Bangles®, for announcing their expansion into wine with the launch of BuDhaGirl Sparkling Wines!

Click through to read more about the launch and the rituals of celebration this wine inspires 💖

https://www.businesswire.com/news/home/20240208083945/en/BuDhaGirl-Expands-Lifestyle-Brand-With-BUDHAGIRL-Sparkling-Wines-a-New-Line-of-California-Sparkling-Wines

Alex McKinnon inspires teams to build brand value through strategic innovation in design and marketing across products and services globally at start-ups to billion-dollar companies.

In this episode of Everything Speaks, Alex shares tips on how to effectively communicate by being a great storyteller. His recent article for Private Directors Association, entitled “Five Cs - Storytelling as a Communications Strategy,” explores each of the Cs and considers the different process steps that transform the delivery of a message through the art of great storytelling.

Effective communication through great storytelling can become a key cornerstone of company's culture. Listen to the full episode here: https://bit.ly/42y4lPU

Here's what we're watching this weekend: Jocelyn Mangan's TEDx Talk on the most important room in business: the boardroom. Jocelyn is the founder and CEO of Him For Her, a social impact organization dedicated to putting more women on corporate boards. Watch at the link below!
https://www.youtube.com/watch?v=pojIPvv2aMY
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What boardrooms and babysitters have in common | Jocelyn Mangan | TEDxNashvilleWomen The boardroom is the most influential room in business, impacting everything from what we eat to what we can do about climate change. Today’s boardrooms lack...

Explore the three trends PR professionals can't afford to miss in 2024. Our latest blog dives into AI, data-driven storytelling, and one surprising trend that will make you smile. Learn more about how to redefine your communication strategies and stay ahead.

Three PR Trends Shaping 2024's Communication Landscape - Double Forte Explore the top 2024 PR trends – AI, data, and humor. Learn three strategies to lead in this evolving landscape.

Last week, Double Forte's Patricia Denci and Catherine Bormann joined The Wisconsin Winery Association at the Growing Wisconsin Conference. During the conference, Patricia led two informative sessions: "Wine Industry Trends and How to Respond" and "Quick Tips for Social Media and Influencers".

Cheers to that! 🍷

Ever tried wine out of an aluminum bottle? Bogle Family Wine Collection recently announced Element[AL] Wines, which offers "chardonnay, pinot grigio, rosé, and pinot noir...in 750-milliliter aluminum rather than glass wine bottles—a change that makes the bottles lighter and reduces the carbon footprint of shipping them."

You’ve tried wine in a box. What about an aluminum bottle? Bogle Family Wine Collection is introducing a new line of wines that will all come in aluminum bottles.

How are you enjoying wine in 2024? We listed what's in vs. out in our latest blog post. Read more here: https://double-forte.com/blog-podcasts/
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How are you enjoying wine in 2024? We listed what's in vs. out in our latest blog post. Read more here: https://double-forte.com/whats-in-vs-out-in-2024-according-to-our-wine-spirits-team/
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What’s In vs Out in 2024, According to our Wine & Spirits Team - Double Forte By Alexis Karis As the wine industry comes off a very busy, celebratory holiday season, 2024 ushers in a predictable “lull” during Dry January, when many oenophiles abstain from drinking. This lull makes it a perfect time to reflect on what happened in the past year and, more importantly, consid...

Element[AL] Wines, a game-changer in the wine industry!

Say hello to the first-of-its-kind wine brand, featuring 750ml aluminum bottles that are lightweight and infinitely recyclable.

We’re thrilled to celebrate with our client on this milestone. Read more about the announcement at the link below.

Element[AL] Disrupts the Wine Industry with First-of-its-Kind Aluminum Bottles Element[AL] Wines was announced today from Bogle Family Wine Collection as the first-of-its-kind wine brand with 750ml aluminum wine bottles.

What's it like being a food scientist? Congrats to 's food scientist, Mailyne Park, for being featured on Hella Cool Gigs with Crystal Bailey! Watch the full clip here: https://www.ktvu.com/video/1385139
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Hella Cool Gigs: Flavor Scientist Meet a flavor scientist at San Leandro's Torani Syrups

Cheers to for being featured in Beverage Daily's series profiling innovators in the low/no alcohol industry! 🥂 Cupcake Lighthearted wines were crafted by winemaker Jessica Tomei to fit into her active lifestyle. https://www.beveragedaily.com/Article/2024/01/03/My-Drynuary-California-wine-brand-Cupcake-Lighthearted
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My Drynuary: 'My goal as a winemaker is to create wines that make consumers feel there is a product that was made just for them' California’s lower alcohol Cupcake Lighthearted wines (8% ABV) were inspired by winemaker Jessica Tomei, who craved a lighter option to fit in with her active lifestyle. In this series profiling brands in the low/no alcohol industry, we talk to Tomei about what a typical day looks like for her.

Thank you AgWeek for the amazing feature story about the "horseradish kings" at Silver Spring Foods.

'The horseradish kings' brings the zing with Silver Spring The Eau Claire-based company is the largest grower and processor of horseradish in the world.

Check out PureWow's guide for Miami weekend fun! Our Boatsetter made the list 😉

Gallery Guides: How to Spend a Weekend in Miami Not many cities can strike the perfect balance of revelry and serenity like Miami can. We're heading to the Magic City for Art Basel and setting up shop at our Gallery Art House. Here’s where to stay and play for the weekend.

Delish agrees! Space will be a big trend in 2024, and Torani's Puremade Galaxy Syrup fits right in with it! Check out what other trends to look out for this year:

25 Food Trends You’ll See Everywhere In 2024, According To Chefs & Experts And the trends we never want to see again.

What is horseradish, and how do you cook with it? Congrats to Silver Spring Foods, the world's largest grower and producer of horseradish, for the feature in Southern Living! Read the full story here: https://www.southernliving.com/what-is-horseradish-8414675

Prepared Vs. Fresh Horseradish: What Are The Differences? This spicy condiment is a staple of Bloody Marys and roast beef dinners, but can also be used for so much more. Learn all about fresh horseradish and prepared horseradish, including how to buy and cook with them.

Ever wonder what it means to be a flavor scientist? Check out FOX KTVU's Hella Cool Gigs with Crystal Bailey as she takes a crash course at Torani's headquarters with Mailyne Park.

Hella Cool Gigs: Flavor Scientist Meet a flavor scientist at San Leandro's Torani Syrups

Holidays can feel different for those in recovery from substance use disorder (SUD), and knowing how to support a loved one can make a world of a difference. Congrats on your recent byline in sharing "five ways to make the holidays a little easier for those in recovery." https://www.sfchronicle.com/opinion/openforum/article/substance-use-disorder-holiday-christmas-18549542.php
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Five ways to make the holidays a little easier for those in recovery There are over 22 million Americans in recovery from some form of Substance Use Disorder. We can all help to make the holidays a little easier for them.

Our CEO was featured in Forbes Council's latest article on brand rehabilitation amidst consumer boycotts. Read her insightful strategies on turning a boycott into an opportunity here:

Council Post: How To Rehabilitate A Brand Suffering A Consumer Boycott Being on the receiving end of a movement sparked by consumer advocates and cause-related calls to action can mean negative PR and financial consequences for a business.

With no layoffs and an average tenure of 6.3 years, Torani has the secret sauce for employee retention. Read more about how Torani keeps their employees in the company's recent feature in Employee Benefit News: https://www.benefitnews.com/news/torani-reveals-the-secret-to-6-year-tenure-rate

No layoffs and a 6 year long tenure rate: Torani's secret to employee retention Melanie Dulbecco, CEO of Torani, shares how the syrup and sauce company maintains high retention rates through its policies and culture.

Our CEO Lee was featured in Forbes Council's latest article on brand rehabilitation amidst consumer boycotts. Read her insightful strategies on turning a boycott into an opportunity below:

Council Post: How To Rehabilitate A Brand Suffering A Consumer Boycott Being on the receiving end of a movement sparked by consumer advocates and cause-related calls to action can mean negative PR and financial consequences for a business.

From a $1,500 cocktail-making robot to coffee that claims to be “jitter-free,” we’ve been keeping tabs on all the biggest beverage industry trends for 2024. Check out our latest blog post to see what’s in store:

Beverage Industry Forecast: Four Trends to Watch in 2024 - Double Forte By Lauren Trieschmann As we approach the end of the year, we’ve already seen a steady stream of predictions from industry experts and leading brands about what to expect in the beverage space in 2024. Below, we’ve outlined a few notable trends our team will be keeping a close watch on going into...

Join Double Forte's President and CEO Lee Caraher for an Ask Me Anything on Tuesday, December 12 at 12 p.m. PST / 3 p.m. EST. Lee will be taking questions LIVE and discussing the ins and outs of working at a public relations agency and how prospective candidates can standout in today’s competitive job market.

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The holiday season offers a strategically timed opportunity for PR professionals to pitch current and future opportunities. Here are four ways to make the most of this underrated pitching period:

Four Strategies for Media Relations Success in December - Double Forte The holidays are a strategic time for PR professionals to pitch current and future opportunities. Here are 4 ways to pitch media in December.

2024 is set to be a BIG year for space! Thanks, Trend Hunter getting ahead of the curve and including 's Puremade Glaxy syrup:

Galactic Beverage Syrups Torani's 2024 Flavor of the Year - Torani’s 2024 Flavor of the Year is the first-ever fantasy flavor from the popular syrup brand and it was inspired by a 2009 article in the G...