Revinate

Thank you, NYC!

Our team of powerful female travel and hospitality leaders had an amazing time connecting with like-minded women and sharing their experiences at the Women’s Leading Travel & Hospitality Roundtable event earlier this week.

Our trip to City Winery NYC, where our CMO, Karen Stephens, spoke to women leaders in this industry, was an absolute highlight of our year!

We’re so grateful for the opportunity to speak with and learn from the other amazing women at this event, and we look forward to continuing the conversations we started.

See you next time, New York!

👻 Don’t ghost your guests this Halloween season (or ever!)

Guests are expecting your email, but it never appears in their inbox.

So, what’s the reason behind the unintentional ghosting? Your email deliverability could be to blame.

Sender reputation, bounced emails, spam labels — all scary stuff.

Use responsible deliverability best practices to avoid these scenarios and ensure your emails reach the right guest at the right time.

Don’t ghost your guests this holiday season.

Watch our on-demand webinar for email deliverability best practices: https://bit.ly/3YJZ1sx

Who’s thinking about GDPR compliance at a time like this?

You! You should be.

Just because Black Friday and Cyber Monday are less than a month away, and you're focused on presenting the best offers for your guests, doesn’t mean you should relax your email standards.

“The content of your emails matter, both from a compliance standpoint — avoiding spammy language or shady offers — and from an engagement perspective.”

Revinator, Maggie Stothart, Lead Email Marketing & Data Specialist, goes on to say,

“Inbox providers are smart enough to recognize low-quality content.”

It’s why a data-driven email marketing strategy covered in GDPR compliance is how you avoid your emails ending up in spam folders this holiday season.

And Revinators Bailey Yeats, Customer Education Specialist, and Maggie Stothart are talking all about it this week on the Hotel Moment podcast — featuring a Hotel Moment Deep Dive webinar, “Black Friday and Cyber Monday: Winning email strategies for hotels.”

Listen now! https://bit.ly/3NLP2MN

Hotel Moment episodes drop every Wednesday. Subscribe so you never miss an episode.

You can also catch episodes on our Revinate YouTube channel. Be sure to hit subscribe!

Or subscribe on Spotify, Apple Podcasts, or any other streaming service.

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✨ Think beyond the typical spa experience! ✨

Your guests deserve more than the “usual.”

Luxury retreats like Kamalaya in Koh Samui and The Slate's KRU Precision Wellness are leading the way with innovative therapies like ozone treatments and vitality-boosting infusions.

This shift shows how wellness travel is evolving, as guests seek preventive health solutions that go beyond relaxation — focusing on long-term well-being and vitality.

Read more about how hotels in APAC are elevating their wellness experiences for guests! https://bit.ly/3C0EqHx

Don’t write off abandoned bookings. This strategy recovered hundreds of room nights.

Level Los Angeles - Downtown South Olive implemented an automated cart abandonment drip campaign for potential guests who started the booking process but didn’t follow through.

Each potential guest received an email when the booking engine was abandoned and again two days later as a gentle reminder for the guest to complete the reservation.

The results? 684 room nights booked in just over 6 months! All from the power of an automated email.

Read more: https://bit.ly/3NKvPez

“If you think you have 20% more customers than you really have, then you make a whole bunch of downstream decisions poorly.”

That’s Jeff Jonas, Founder, CEO, and Chief Scientist of Senzing, detailing the impact of unruly data — data that, quite frankly, hasn’t been managed properly.

If you have three different profiles for a loyal customer, but two display an incorrect email, how is that guest going to take advantage of email promotions unique to loyal customers?

When your database gets too big for the wrong reasons, i.e. duplicate profiles, you run into problems like this.

That’s why Jeff joins special guest host, Bryson Koehler, Revinate CEO, on the Hotel Moment podcast to stress the need for hoteliers to invest tin technology that serves their guests by managing unruly data.

🎙️Listen now: https://bit.ly/3YlhJoT

Hotel Moment episodes drop every Wednesday. Subscribe so you never miss an episode.

You can also catch episodes on our Revinate YouTube channel. Be sure to hit subscribe!

Or subscribe on Spotify, Apple Podcasts, or any other streaming service.

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📣See you on Monday, New York!🗽

We’ll be onsite at the Women’s Leading Travel & Hospitality Roundtable event at the City Winery NYC.

We can’t wait for our CMO, Karen Stephens, to speak at this event focused on women leaders in travel and hospitality!

She’ll be joined by a few of our other Revinate greats -
Anisha Yadav, VP, Product Marketing
Rani Croshal, VP, Customer Success
Anna Maginn, Customer Success Manager

Can’t make it to the event but still have questions for the team? Post them below. Otherwise, we’ll see you there!

It’s a tale as old as time.

You have multiple guest profiles with the same name, same email address, same home address — maybe one has a birthday listed and the other doesn’t, maybe one has a spouse name listed, and on and on.

Sound familiar?

It sounds like data that’s in need of identity resolution. And identity resolution and data management technology is something that Jeff Jonas, Founder, CEO, and Chief Scientist of Senzing, knows all too well.

In this week’s episode of the Hotel Moment podcast, Jeff joins special guest host, Bryson Koehler, Revinate CEO, to share his extensive knowledge in data technology and data research to advocate for responsible data management practices, so that hoteliers can operate efficiently and reduce the risk of system breaches and hacks.

Tune in and find out if your hotel is equipped with the right technology to protect your database and operate with clean data.

Listen now: https://bit.ly/3YlhJoT

Hotel Moment episodes drop every Wednesday. Subscribe so you never miss an episode.

You can also catch episodes on our Revinate YouTube channel. Be sure to hit subscribe!

Or subscribe on Spotify, Apple Podcasts, or any other streaming service.

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How do you make a big impact on revenue with a small team?

The answer is simple: automation.

With Revinate Marketing's automated campaigns, Zoku boosted upsell revenue by over 300% year-over-year 📈. Plus, they captured more direct bookings by keeping guests engaged, even when they’re off-property — cutting out OTAs! 🙌

More highlights from their success story:
💰 Average revenue per one-time campaign: €7,595
💰 Average revenue per automated campaign: €11,500

Want results like this? Check out the full story.
https://bit.ly/4eRYzOn

Zoku’s high guest engagement translates to direct bookings Customer stories How Zoku’s high level of guest engagement throughout the year translates to direct bookings HOTEL TYPE: Group SOLUTIONS USED: Revinate Guest Feedback, Revinate Marketing REGION: EMEA Goal Drive direct bookings through one-time and automated

🎤Words matter, and we’re speaking volumes 🎤

We’re looking forward to our trip to City Winery NYC for the Women’s Leading Travel & Hospitality Roundtable event on October 28th, where our CMO, Karen Stephens, will speak to women leaders in travel and hospitality!

If you can’t make it to this exclusive event, you can still get some insights from Karen by subscribing to the Revinate podcast, The Hotel Moment!

🚨 Hoteliers, gear up for Black Friday & Cyber Monday! 🚨

Looking for inspiration for the biggest shopping weekend? 🎯
From eye-catching subject lines to irresistible offers, we've got 10 campaign examples from hoteliers worldwide to give you the creative spark you need to stand out this holiday season. 🏨💡

Discover how others are driving direct bookings and maximizing their revenue during most important sales event of the year. 💸

Check out our latest post now! 🔗
https://bit.ly/3YnX30F

3 excellent Black Friday campaign examples for hotels They’re coming! The best 2024 Black Friday offers and discounts are landing in your email inbox soon. Chances are you will find one or more offers that will draw your attention and encourage you to make a purchase. Good news — many of your subscribers feel the same way, especially for hotel stay...

Does your hotel restaurant rely on alcohol sales?

Then listen up.

Beer and wine consumption is down 9%, spirits 11%

What does that mean for you besides a potential dip in alcohol sales?

It means you should take another look at the personalization and segmentation categories of your email campaigns.

If you haven’t consulted your data recently, be sure to double-check who you’re sending that email campaign teasing wine night to if you really want it to resonate. And maybe consider some alcohol-free events or promotions for the sober crowd.

Read more via the link in the comments!

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📢 Is your hotel ready for Black Friday/Cyber Monday?

With the biggest sales event of the year around the corner, it’s time to fine-tune your email strategy! 🚀💻 Join our upcoming webinar Black Friday & Cyber Monday: Wining email strategies for hotels on October 16th and get tips to maximize your holiday campaigns.

What you’ll learn:
📩Boost email deliverability – techniques to ensure your emails reach your guests’ inbox
🗓️Pre-event strategies – Tactics to warm up your audience before sales kick-off
🔄Post-event tactics – How to nurture leads and re-engage customers post-campaign
💡Real-world examples – Get inspired by success stories from other hoteliers!

Get ahead this holiday season—sign up now to secure your spot!

🌎NAM:
https://bit.ly/3U25bRR

🌍EMEA:
https://bit.ly/4exSzu7

🌏APAC:
https://bit.ly/480HXRR

Hello Dubai 👋 Are you ready for HSMAI Commercial Strategy Conference 2024?

Revinate is excited to be at the HSMAI Commercial Strategy Conference as a sponsor on November 26-27.

Join Travis Cabrera and Dylan Cole from the Revinate EMEA team at the Conrad Dubai. Let’s chat about how we can help your hotel thrive in 2025 and beyond.

📅 Book a meeting with our team today!

https://bit.ly/3ZVpzIk

Looking forward to connecting in Dubai! 🌟

Guest: “I should really finish booking with that hotel I was researching last night.”

Hotel: “Yes, you should! (Not that hoteliers can read minds .😉)

In a perfect scenario, the hotelier then sends a shopping cart abandonment email to the guest, complete with messaging of how much they’d love for that guest to book a stay with them.

Or that hotelier places an outbound call saying, “Remember us? We know you showed interest in our hotel, and we’d love to have you!”
Outbound strategies like that drive direct business.

This week on the Hotel Moment podcast, we’re featuring a , Hotel Moment Deep Dive webinar — talking all about how to implement successful outbound strategies at your hotel and recover abandoned bookings.

Revinators Brent Sanders, Sr. Customer Education Specialist, and Brian Stinemetz, Client Success Manager, detail the strategies that you can use with your reservation agents to drive direct business and how you can track strategy performance to promote continuous improvement of your voice channel

Raul Martinez, Director of Reservations and Revenue Management, at Ambiente A Landscape Hotel also joins the conversation to explain how their hotel has made outbound strategies a core component of how they target guests.

🎙️Listen now via the link in the comments!
https://bit.ly/4dqXYBO
Hotel Moment episodes drop every Wednesday. Subscribe so you never miss an episode.

You can also catch episodes on our Revinate YouTube channel. Be sure to hit subscribe!

Or subscribe on Spotify, Apple Podcasts, or any other streaming service.

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Another big win for us! 🏆🙌

We’re honored to receive Comparably awards in:
😄 Happiest Employees
🎉 Best Company Perks & Benefits
🏖️ Best Work-Life Balance

This wouldn’t be possible without the dedication of our amazing team. Thanks for making this an inspiring place to work! 🚀👏

Which channel do you think brings in the highest booking value? 🤔📞

Email? Text? Social media?

Surprise — it’s the voice channel! At an average of $1,570, voice bookings are at the top, with nearly 50% of callers ready to confirm their stay.

Don’t underestimate the power of your voice channel — it’s a goldmine for revenue and guest loyalty for hoteliers who know how to leverage its capabilities.

Ready to unlock its potential? Check out our latest guide, "The voice channel conversion playbook for hotels," and learn how to maximize your bookings through voice! 📖💡

https://bit.ly/4ewVgLU

🔗 Data integrations partner highlight: Maestro!

🌐 Maestro is the go-to web-based cloud and on-premise PMS solution for independent hotels, luxury resorts, conference centers, vacation rentals, and multi-property groups.

📲💳With 20+ integrated modules on a single database, Maestro offers everything from mobile and contactless apps to embedded payments — all designed to drive direct bookings, streamline operations, and deliver a personalized guest experience. Their 24/7 North American-based support ensures you're always covered.

🤝Maestro and Revinate serve over 70 shared clients, utilizing the Maestro GENOMI API to access guest profile, folio, spa and reservation data seamlessly.

Who better to represent your hotel brand than your guests? 🏨✨

Hotel swag as a fashion statement is the latest trend. If your property offers branded merchandise, now's the time to spotlight it! 🛍️👕 Showcase your merch options and inspire guests to buy and flaunt these items.

Discover more about this trend here:
https://bit.ly/3XNmc4D

🔗 Data integrations partner highlight: Mews!

✨ You might know Mews as one of the coolest companies in the industry. Mews is a fully cloud-native property management system, designed with an intuitive interface that's easy for staff to master, regardless of experience. Built with the guest at the heart of the system, Mews helps you create the perfect tech platform to suit your property’s needs — no matter the size or type.

🤝 Together with Revinate, our integrated seamlessly pulls reservation, guest, as well as Folio data. Customers using Mews and Revinate now have a more holistic view into their guests, allowing them to elevate the guest experience .

🔑 First guest interactions may happen in the lobby

✨ But the real magic unfolds beyond it

Hoteliers, it’s important to explore ways to elevate every touchpoint in your property. From creating tech-friendly spaces for remote workers to offering personalized, tailored services that leave a lasting impression.
Read more in this Tatler Asia article:

https://bit.ly/4er9wpw

“Don't invest in technology for the sake of investing.”

And don’t even think about leaving out the training, either.

Robbert Manussen, Area General Manager Taiwan at IHG Hotels & Resorts, says you need to consider what technology you’re investing in, why, and how you’re going to train staff to use it.

For Robbert, training is a non-negotiable, and if you want to prevent teams from deviating from business goals, and if you want to plan for your hotel’s future, then you need to make these investments a priority.

Robbert shares with podcast host and Revinate CMO Karen Stephens how he’s seen hoteliers across the globe elevate the guest experience when they educate themselves on the technology to support their teams and delight their guests.

Listen now: https://bit.ly/3MP5r2B

Hotel Moment episodes drop every Wednesday. Subscribe so you never miss an episode.

You can also catch episodes on our Revinate YouTube channel. Be sure to hit subscribe!

Or subscribe on Spotify, Apple Podcasts, or any other streaming service.

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Here’s how to make guests feel like VIPs! 🌟

InterContinental Mina Al Arab, Ras Al Khaimah, an IHG Hotel, launched an exclusive email campaign showcasing the luxury of Club InterContinental. Targeting past guests with no future bookings, the campaign highlighted how they could fast-track to Platinum Elite status by staying just five nights between 1 August and 31 December 2024. 🏅

The email detailed the premium perks and encouraged guests to book a stay to unlock these exclusive benefits.

Check out the campaign and full results here:
https://bit.ly/3BahUvl

Have you ever tried building a bridge?

You probably have. Maybe not literally, but you’ve certainly been building bridges at your hotel.

The kind of bridges that connect owners, stakeholders, staff, and guests together.

It’s hard to build those kinds of bridges without the right tools, and the right technology.

Robbert Manussen, Area General Manager Taiwan at IHG Hotels & Resorts, has been building bridges for hoteliers worldwide by focusing on technological innovations that simplify operations and facilitate the guest experience.

This week on the Hotel Moment podcast, Robbert joins podcast host and Revinate CMO Karen Stephens to tell his hospitality story and the success he’s witnessed when hoteliers invest in the right solutions to make their staff and their guests happy.

🎙️Listen now: https://bit.ly/3MP5r2B

Hotel Moment episodes drop every Wednesday. Subscribe so you never miss an episode.

You can also catch episodes on our Revinate YouTube channel. Be sure to hit subscribe!

Or subscribe on Spotify, Apple Podcasts, or any other streaming service.

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