AnyRoad

Have you heard? AnyRoad is powering an all-new, exclusive fan experience for LaLiga fans in North America.

Read more about the LL12 program designed by AnyRoad Lifetime Loyalty in this Forbes article https://okt.to/cLC4KB

LALIGA Launches Exclusive LL12 Fan Club For Its North American Fans In its efforts to capture the attention of North American soccer fans, LALIGA is launching LL12, a new VIP fan club with unprecedented access to LALIGA teams and players.

Vote today to help secure our spot on the agenda!

In our panel, Brand Activations Abroad: How to Engage New Audiences, we'll chat about how the right approach to brand activations abroad can fuel international expansion efforts with industry expert & Chief Partnerships Officer of SXSW Peter Lewis.

Cast your vote by Aug. 18th here https://okt.to/zJ6gqc

PanelPicker | SXSW Conference & Festivals PanelPicker® is the official SXSW user-generated session proposal platform. Enter ideas and vote to help shape Conference programming for SXSW and SXSW EDU.

⚽ Soccer is getting EXPERIENTIAL ⚽

We’re excited to announce that we’ve partnered with LaLiga to bring fans in North America an all-new exclusive fan experience.

Introducing LL12: The LALIGA Club.

The official fan club for North American fans, LL12 will bring fans closer to LALIGA in a way that was never before possible. Learn more in our press release: https://okt.to/oDhVNr

What does Brielle Caruso, CMO of Uncle Nearest, Inc., have to say about better brand home experiences? Here's a hint: it's all about teamwork. Watch the full video to learn why!

https://okt.to/PBFMrZ

Now introducing ‘How to Run a Successful Brand Home Experience’!

Discover the secrets to creating an engaging and profitable brand presence.

https://okt.to/vpK23t

How to Run a Successful Brand Home Experience | AnyRoad Learn all the tips and tricks to run a successful brand home experience, from creating value to budget building.

Uncle Nearest, Inc. CMO Brielle Caruso will see you now! Our event is officially starting in 2 minutes 👀

https://okt.to/ADovZS

Get to know a superstar CMO!

Register now to get in on a great Q&A.

https://okt.to/TG890L

An open letter to global brand leaders:

https://okt.to/oh89pb

Open Letter to Global Marketing Leaders: What I Wish I Knew | AnyRoad An open letter from Greg Klingaman, offering thoughts and advice from his 20+ years working with brands to other Global Marketing Leaders.

Get to know Uncle Nearest’s CMO and our upcoming guest speaker, Brielle Caruso!

https://okt.to/rLYJv0

Join famed bourbon and whiskey distiller Uncle Nearest Nearest’s CMO, Brielle Caruso, , as she gives tips and strategies for empowering your brand home team to superstar status.

https://okt.to/Krzhd6

From Good to Unforgettable: Empowering Your Team to Deliver Exceptional Brand Experiences | AnyRoad The success of your brand experiences hinges on the strength of your team. Building a high-performing experiential marketing team is crucial for driving awareness, conversions, and brand loyalty.

It's Mental Health Awareness Month!

To all the busy marketers out there, remember to eat, stay hydrated, and go outside when you can. You earned it.

“AnyRoad has made data capture a seamless integration for our events."

Agency POPLIFE's Account Coordinator, Danielle Veneziano, dives into the success behind their series of festival activations for a big mezcal client where they:

💡Gained a new understanding of consumers, which is used to drive distribution decisions, tailor marketing efforts, and optimize future brand experiences.
🌷 Continued brand awareness growth and a path to building long-term relationships with their target consumers.

See how POPLIFE made an impact during season!

https://okt.to/U4YwK3

How a CPG Alcohol Brand Used Festival Activations for Success Festival season is always tough; see how agency POPLIFE helped one artisanal mezcal brand take their strategy to the next level.

Are your experiential numbers staying the same? You've hit the dreaded plateau! It happens to the best of us, no matter your marketing role.

So here's a quick example of how to get out and start seeing growth again.

You can read more in-depth below!

https://okt.to/s7JMIP

When you get to a crossroads in your event strategy, do you have enough of a big picture to make an informed decision?

Pick your battles well, especially right when you start your event season. Here are the early warning signs and success indicators to look for, pocket edition.

This is a vanity metric intervention.

Getting FOMO from all these SXSW posts? Good news: The Power of Event Activations was recorded.

Speakers:
🚗 Ayesha Coker, Porsche Cars North America
🏃 Beth Malafa, Under Armour
🪩 Peter Lewis, SXSW
🛣️ Jonathan Yaffe, AnyRoad

Session Description:
"Immersive experiences and event activations have emerged as a game-changer for brands, forging authentic connections and creating lasting impressions with their audience. But how can brands ensure these experiences drive long-term customer loyalty and advocacy? In this discussion, learn best practices from industry leaders at AnyRoad and Porsche, on how to execute and measure the impact of live event activations to ensure they deliver tangible results and elevate brand influence."

https://okt.to/D2GVTm

The Power of Event Activations SXSW 2024 Schedule | Immersive experiences and event activations have emerged as a game-changer for brands, forging authentic connections and creating lasting impressions with their audience. But how can brands ensure that these experiences drive long-term customer loyalty and advocacy? In this disc...

Today’s the day! Join Under Armour, Porsche Cars North America U.S. Headquaters, SXSW, and AnyRoad for “The Power of Event Activations” at .

We’ll be in Salon FGH at the JW Marriott from 4 PM CST - 5 PM CST with:

Ayesha Coker, VP Marketing, Porsche Cars NA
Peter Lewis, Chief Partnerships Officer, SXSW
Beth Malafa, Head of Experiential, Under Armour
Jonathan Yaffe, CEO, AnyRoad

Uncover the strategies behind successful event activations, hearing firsthand how we:
-Execute and measure the impact of live event activations
-Elevate our brand influence
-Deliver tangible results

https://okt.to/Ppd5QK

The Power of Event Activations SXSW 2024 Schedule | Immersive experiences and event activations have emerged as a game-changer for brands, forging authentic connections and creating lasting impressions with their audience. But how can brands ensure that these experiences drive long-term customer loyalty and advocacy? In this disc...

Gear up for an extraordinary SXSW session with Under Armour and Porsche! Join us for "The Power of Event Activations" panel, where we're diving into the dynamic world of experiential marketing and uncovering the secrets of creating high-impact activations. 🏋️‍♀️

📅 Save the Date:
📆 March 10, 2024
🕓 4:00 PM CST
📍 JW Marriott, Salon FGH

🎙️ Featured Speakers:
Beth Malafa, Head of Experiential Marketing & Global Events, Under Armour
Ayesha Coker, VP Marketing, Porsche Cars North America U.S. Headquaters
Peter Lewis, Chief Partnerships Officer, SXSW
Jonathan Yaffe, CEO, AnyRoad

Don't miss your chance to learn from the best.
Find the details at: https://okt.to/slXMBp

The Power of Event Activations SXSW 2024 Schedule | Immersive experiences and event activations have emerged as a game-changer for brands, forging authentic connections and creating lasting impressions with their audience. But how can brands ensure that these experiences drive long-term customer loyalty and advocacy? In this disc...

🎤 Attention brand home teams, we're about to start our data tour! This article will be your guide today to walk you through the 3 most important metrics to consider to measure success.

Yes, we do go deeper than ticket sales and attendance. So let's see together how your ROI gets made:

https://okt.to/2dA4ZS

The 3 Most Important Metrics for Brand Home Teams | AnyRoad Dive into what makes brand home teams tick as we cover the top three most important metrics general managers should consider.

Join us at SXSW for "The Power of Event Activations" panel! Get under the hood for how Porsche and Under Armour craft and measure the impact of event activations. Elevate your experiential strategy with us & start realizing greater impact from every event! 👋✨

🏎️ We’ll be joined by:
Ayesha Coker, VP Marketing, Porsche Cars North America U.S. Headquaters
Peter Lewis, Chief Partnerships Officer, SXSW
Beth Malafa, Head of Experiential, Under Armour
Jonathan Yaffe, CEO, AnyRoad

📆 March 10, 2024
🕓 4:00 PM CST
📍 JW Marriott, Salon FGH

See you there!

https://okt.to/8VAD4Y

The Power of Event Activations SXSW 2024 Schedule | Immersive experiences and event activations have emerged as a game-changer for brands, forging authentic connections and creating lasting impressions with their audience. But how can brands ensure that these experiences drive long-term customer loyalty and advocacy? In this disc...

Heading to ? Don’t miss our panel "The Power of Event Activations'' with Porsche and Under Armour. The discussion will dive deep into how immersive experiences are redefining brand-to-consumer connections and strategies for guaranteeing that every brand experience grows into long-term loyalty and advocacy.

Join our stellar lineup of speakers:
🚗 Ayesha Coker, VP Marketing, Porsche
🤝 Peter Lewis, Chief Partnerships Officer, SXSW
🌎 Beth Malafa, Head of Experiential Marketing & Global Events, Under Armour
👨‍💼 Jonathan Yaffe, CEO & Co-founder, AnyRoad

📆 Save the Date:
March 10, 2024
4:00 PM
📍 JW Marriott, Salon FGH
https://okt.to/MtxOJI

A message from our CEO:

https://okt.to/0nF7yE

Where Are Brand Experiences Going in 2024? | AnyRoad A prediction from AnyRoad's CEO; read where Jonathan Yaffe believes brand experiences are going in 2024.

It's finally here! The State of Experiential Marketing 2024 report breaks down everything marketers (and their stakeholders) care about.

https://okt.to/nuwV8x

The State of Experiential Marketing 2024 | AnyRoad An inside look into how consumer brands approach experiential today and the trends impacting your strategy in 2024 and beyond

Who really benefits from brand homes? Find out in this week's article.

https://okt.to/eX5F3P

Who Benefits From Brand Homes? | AnyRoad Join us as we dive into how brand home experiences work to impact hearts, minds, and bottom lines.

9 out of 10 marketers believe that experiential marketing is important for brand success. But why?

https://okt.to/L3exN2

Why Consumer Brands Should Be Investing More in Experiential Marketing | AnyRoad In this blog, we unravel the impact of experiential marketing, why it's so important for brands, and how it can help brands scale their strategy and beyond.

Scott Smith of Anheuser-Busch talks experiential marketing and what AnyRoad did for his work!

Anheuser-Busch x AnyRoad This is "Anheuser-Busch x AnyRoad" by AnyRoad Marketing Team on Vimeo, the home for high quality videos and the people who love them.

Experiential marketing works: Disney's Clean Room Brand Activations Grew 573% in 2023 according to AdWeek
https://okt.to/BVUQcI

Disney's Clean Room Brand Activations Grew 573% in 2023 The clean room has generated 2,000 reports on behalf of brands since October 2021.

Your move, experiential marketers.

Get the latest AnyRoad product updates:

https://okt.to/qoeZaE

Now You Can: AnyRoad Updates Winter 2024 | AnyRoad Learn what's going on behind the scenes with AnyRoad's world-class experiential marketing platform! Winter 2024 brings some new exciting changes. Now you can...