3STEPS4WARD A Marketing Company, San Jose, CA Videos

HERO APPRECIATION SWEEPSTAKES
Enter the 3STEPS4WARD Hero Appreciation Sweepstakes for a chance to win four FREE San Diego Gulls hockey tickets! #veterans, #firstresponders, or #frontlineworkers, simply fill out our entry form and we’ll contact the lucky winner. Enter to Win here: https://form.jotform.com/232926707434157 Multiple winners will be selected throughout the 2023-2024 Gulls season. It's our way of saying thank you for your service and sacrifice. Don't forget to tag your local heroes in the comments so they can enter, too! Kollister Williams Douglas Younger III #reinventyourbusiness #reinventyourself #TwistOfFate #sandiego

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Rational Argumentation For Customers Three Stages of Logical Argument 1.Premise (Evidence) 2. Inference (Implication) 3.Conclusion (Validity) Example: “Energy prices are increasing, so eliminating your gas bill would be smart by purchasing a Tesla Model 3 and conveniently supercharging it to save money” To learn more about proving yourself with value proposition, catch the replay of the webinar at https://3steps4ward.com/webinars/ @3steps4ward @DouglasYoungerIII #ReinventYourBusiness #2StepsBack #TwistofFate

Economic Argumentation for Customers Economic Value Drivers and Measures 1.) Return on Investment 2.) Cost Savings 3.) Total Cost of Ownership 4.) Break Even Point 5.) Internal Rate of Return 6.) Pricing & Promotional Discounts Example: “My next vehicle purchase will be EV, so I am evaluating my options and I am exploring the miles/charge, tax credits, and switching costs from gas vehicles. I would consider a Tesla model 3 but the value per dollar isn’t clear and the return on investment will take years” To learn more about proving yourself with value proposition, catch the replay of the webinar at https://loom.ly/ntfyZ2A #ReinventYourBusiness #2StepsBack #TwistofFate

Positioning For Emotional Arguments 1.Appeal to Consequences (Pain) 2. Appeal to Fear 3. Appeal to Flattery 4. Appeal to Ridicule 5. Appeal to Spite 6. Appeal to Wishful Thinking Example: “My car broke down, so I am considering buying a new one and I am going to test drive a Tesla Model 3 even if I can’t afford it I will finance it if I look good in it” To learn more about proving yourself with value proposition, catch the replay of the webinar at https://loom.ly/NkNDwyA @3steps4ward @DouglasYoungerIII #ReinventYourBusiness #2StepsBack #TwistofFate

Rational Argumentation For Customers Three Stages of Logical Argument 1.Premise (Evidence) 2. Inference (Implication) 3.Conclusion (Validity) Example: “Energy prices are increasing, so eliminating your gas bill would be smart by purchasing a Tesla Model 3 and conveniently supercharging it to save money” To learn more about proving yourself with value proposition, catch the replay of the webinar at https://3steps4ward.com/webinars/ @3steps4ward @DouglasYoungerIII #ReinventYourBusiness #2StepsBack #TwistofFate

Value Proposition Framework (Canvas) Question 1: UNMET NEED Is your product or service alleviating PAIN? Question 2: BENEFIT Is your product or service creating GAINS? Question 3: RELEVANCE Is your product or service VALUABLE? “If you are truly addressing a PAIN, delivering a gain, that in between the two is the VALUE created!''-Douglas Younger III, Founder and CEO of 3STEPS4WARD To learn more about proving yourself with value proposition, catch the replay of the webinar at https://loom.ly/NkNDwyA @3steps4ward @DouglasYoungerIII #ReinventYourBusiness #2StepsBack #TwistofFate

How to Communicate Value to Customers -Target Customers (Who are you communicating to?) -Unmet Need (What problems do they have?) -Value Proposition (Are you proving value?) -Competitive Advantage (Why are you special?) -Unique Selling Points (What are you offering “There are five considerations you need to have when communicating to customers!''-Douglas Younger III, Founder and CEO of 3STEPS4WARD To learn more about proving yourself with value proposition, catch the replay of the webinar at https://loom.ly/NkNDwyA @3steps4ward @DouglasYoungerIII #ReinventYourBusiness #2StepsBack #TwistofFate

Creating and Delivering VALUE Which of the following is VALUE DELIVERED in your opinion? A.) Tesla Model 3 B.) Super Charging C.) Elimination of Your Gas Bill “The majority chose “C” and I agree. When you’re talking about value delivered, the tesla model 3 is the product that delivers value, it's not the value itself.. Supercharging is the alternative to gas. The value delivered is the elimination of your gas bill ''-Douglas Younger III, Founder and CEO of 3STEPS4WARD To learn more about proving yourself with value proposition, catch the replay of the webinar at https://loom.ly/NkNDwyA @3steps4ward @DouglasYoungerIII #ReinventYourBusiness #2StepsBack #TwistofFate

Creating and Delivering VALUE Value Creation: Giving something valuable to receive something else that’s more valuable to you (CFO Perspective) Value Delivered: The manner in which you design your products such that it gives maximum value to the customer using it (Marketing91) “It’s this balance of you creating value and exchanging things''-Douglas Younger III, Founder and CEO of 3STEPS4WARD To learn more about proving yourself with value proposition, catch the replay of the webinar at https://loom.ly/NkNDwyA @3steps4ward @DouglasYoungerIII #ReinventYourBusiness #2StepsBack #TwistofFate

Value Proposition (“Concept of Value”) Economic value is a measure of the benefit provided by a good or service to an economic agent. - Wikipedia “Economic value is NOT to be confused with your product or your features…it’s what it does for your features. Distinction is the number difference in businesses that win and lose''-Douglas Younger III, Founder and CEO of 3STEPS4WARD To learn more about proving yourself with value proposition, catch the replay of the webinar at https://loom.ly/NkNDwyA @3steps4ward @DouglasYoungerIII #ReinventYourBusiness #2StepsBack #TwistofFate

“The Customer Buyer's Journey… this is similar to the purchase decision, but what you see is, while there’s all these steps in the purchase decision, there are other steps PRIOR to the purchase decision that you’ve got to consider'' -Douglas Younger III, Founder and CEO of 3STEPS4WARD Customer Buyer's Journey (EX: Cybertruck for managers & Executives with Lifestyle Interests) A) Pre-Trigger B) Trigger C) Consideration D) Purchase E) Experience F) Brand Loyal To learn more about naming your best customer, catch the replay of the webinar at https://3steps4ward.com/webinars/ @3steps4ward @DouglasYoungerIII #ReinventYourBusiness #2StepsBack #TwistofFate

“In what’s called the Buyer's Journey, when somebody learns about your business… the bottom line is your conversion rate. Your job is to get them to understand the purchase decision criteria and then make that decision!'' -Douglas Younger III, Founder and CEO of 3STEPS4WARD In your opinion, what is the most important decision-making criteria (e.g. Eureka Moment!) for Professional Executive Cybertruck Buyers? A) Announcement Event (Failed Broken Glass) B) Form, Fit & Function (e.g, Halo Warthog) C) Technical Specifications (e.g. 500 miles/charge) D) Pre Order (e.g. only $500 reservation) E) Test Drive F) Price VS Performance (e.g. $1400/month for Best in Class Truck) G) Lifestyle Related (e.g. camping in flat bed, off-roading, highest safety class rating) To learn more about naming your best customer, catch the replay of the webinar at https://3steps4ward.com/webinars/ @3steps4ward @DouglasYoungerIII #ReinventYourBusiness #2StepsBack #TwistofFate

“So when you’re thinking of your best customer, you want to build a composite profile of who they are… Some people even name them!”-Douglas Younger III, Founder and CEO of 3STEPS4WARD Customer Personas (Ex: Cybertruck Personas) A) CONSTRUCTION WORKER B) TRUCK DRIVER C) PROFESSIONAL EXECUTIVES To learn more about naming your best customer, catch the replay of the webinar at https://3steps4ward.com/webinars/ @3steps4ward @DouglasYoungerIII #ReinventYourBusiness #2StepsBack #TwistofFate

“When you think about target markets… There’s another way to characterize them which is it’s either in a Niche Market, Broad Market, or Mass Market'' -Douglas Younger III, Founder and CEO of 3STEPS4WARD Customer Target Markets (EX: Tesla EVs) ✔️Niche Market (The subset of the market on which a specific product is focused. The market niche defines the product's features aimed at satisfying specific market needs.) ✔️Broad Market (One of the simplest but most important benefits of a broad market is the ability to target a larger number of total prospects with a marketing campaign. The more total customers you reach out to, the higher the likelihood of making a sizable number of sales) ✔️Mass Market (Refers to a market produced on a large scale for a significant number of end consumers. The mass market differs from the niche market in that the former focuses on consumers with a wide variety of backgrounds with no identifiable preferences and expectations in a large market segment) To learn more about naming your best customer, catch the replay of the webinar at https://3steps4ward.com/webinars/ @3steps4ward @DouglasYoungerIII #ReinventYourBusiness #2StepsBack #TwistofFate

“The Cybertruck is a Tesla product that’s not released…it’s accepting preorders, currently you can preorder it for $100. The average selling price on this thing is going to be anywhere from $60,000 and $80,000. Tesla has definitely found their BEST CUSTOMER.”-Douglas Younger III, Founder and CEO of 3STEPS4WARD What Is the Most Attractive Target Customer for the Tesla Cybertruck? ✔️Demographics (age, sex, race, religion, life cycle, nationality) ✔️ Economics (income, location, education, generational wealth, employer, military) ✔️ Interests (political affiliation, book interests, hobbies, etc.) To learn more about naming your best customer, catch the replay of the webinar at https://3steps4ward.com/webinars/ @3steps4ward @DouglasYoungerIII #ReinventYourBusiness #2StepsBack #TwistofFate

“You need to think for your BEST customer!”-Douglas Younger III, Founder and CEO of @3STEPS4WARD How Are You Targeting Your Customers? ✔️Demographics (age, sex, race, religion, life cycle, nationality) ✔️ Economics (income, location, education, generational wealth, employer, military) ✔️ Interests (political affiliation, book interests, hobbies, etc.) To learn more about naming your best customer, catch the replay of the webinar at https://3steps4ward.com/webinars/ @3steps4ward @DouglasYoungerIII #ReinventYourBusiness #2StepsBack #TwistofFate

Just 2 days remaining, cast your fan vote TODAY for your favorite CAPITALIZE 2022 finalist! EyeRate Business #matrubials Neural Labs Revshopp_ Help make the world a better place by voting for your favorite startup, founder, product, or service by quickly completing a simple form on any mobile device or desktop including: - First Name - Last Name - Email Address - Select A Finalist (1 of 4) The winner will be announced at halftime of the Sacramento Kings vs Golden State Warriors on April 3rd, 2022! Vote here: https://www.nba.com/kings/capitalize #ReinventYourBusiness #2StepsBack #TwistofFate #CAPITALIZE2022

The 7th Annual CAPITALIZE 2022 is the first crowdsourced startup competition that offers opportunities for entrepreneurs! #Publicity #Mentorship #Funding #Marketing The contest involves an online application, judging by business leaders, fan voting, and prizes. Why should YOU consider voting or submitting an application in the future? 1) Small Business is the backbone of the US economy 2) Startups can innovate and change the world 3) Working Capital is required to invest for growth 4) Marketing Services is required for adoption & awareness 5) Feedback is necessary for constant improvement Cast your fan vote TODAY for your favorite #CAPITALIZE2022 finalist here: https://www.nba.com/kings/capitalize EyeRate Business #Matrubials Neural Labs Revshopp_ #ReinventYourBusiness #2StepsBack #TwistofFate