Akkedis

Check out our latest blog post on the power of Google Ads for businesses! 🚀 https://bit.ly/3Af7M0v

Google Ads is a game-changing marketing tool that can help businesses reach their target audience and generate leads and sales. With the ability to create text ads, shopping campaigns, video campaigns, and more, businesses can effectively leverage the platform to drive conversions.

Some of the key benefits of utilizing Google Ads include increased visibility, targeted audiences, cost-effectiveness, and measurable results. But how can businesses effectively use the platform to maximize their success?

Our blog post covers best practices, including creating a list of high-quality keywords, using different match types, leveraging shopping campaigns and video ads, choosing the right bidding strategies, and conducting A/B testing.

Don't miss out on the opportunity to reach potential customers at the exact moment they are searching for related products and services. Check out our blog post to learn more about how to effectively utilize Google Ads for your business! 💻💰

Check out these helpful tips for businesses looking to succeed with direct mail pieces! Direct mail can be a powerful tool for reaching your target audience and generating leads. By knowing your audience, creating eye-catching designs, and including clear calls to action, you can make your direct mail campaigns more effective. Don't forget to be patient and plan ahead for the best results! https://bit.ly/3UVgkmY

There are many moving parts involved when it comes to creating and maintaining a WooCommerce site. Product pages are a key element that is easy to overlook, but vital to the success of your online business.

https://torquemag.io/2020/09/4-ways-to-create-better-woocommerce-product-pages/

Google My Business adds donation and gift card links to help support businesses during these times this includes GoFundMe and PayPal integration.

https://www.blog.google/outreach-initiatives/small-business/support-links-business-profile-google/

Add support links to your Business Profile on Google Businesses can now add donation and gift card links directly to their Business Profile on Google.

For my friends in the creative arts bus, check out this grant op from Adobe.

https://fstoppers.com/news/adobe-announces-1-million-fund-support-your-creative-project-481104

Adobe Announces a $1 Million Fund to Support Your Creative Project Adobe has announced that it has created a fund of $1 million to support artists, offering grants of up to $5,000 in order to make your project happen. Applications to the Creative Residency Community Fund are now open. Each year, Adobe runs its Creative Residency program, offering a year of support....

A few fashion-forward illustrations templates to remix for adding a little bit of playful high fashion to your social feed.

https://blog.adobespark.com/2019/08/28/spark-style-monicaahanonu/

Get @monicaahanonu's Brilliant Fashion Illustrations | Adobe Spark Monica Ahanonu's Instagram is a treasure trove of fashion-forward, brilliantly graphic illustrations that exude strength and style. Eye-catching type sits in genius splashes of saturated colors a

We are offering two months of free Managed Wordpress Website hosting for non-profits and small businesses located in Silicon Valley impacted by COVID-19. Visit or message us. https://bit.ly/3btK7ep

The City of Santa Clara has committed up to $800,000 in one-time funds to create a Small Business Assistance Grant Program. The objective of this program is to offer immediate financial assistance to nonprofits and small businesses in the City of Santa Clara to aid in maintaining their business and workforce. https://bit.ly/2KIgo5U

Small Business Assistance Grant Program | City of Santa Clara A statewide Stay at Home order is in effect until further notice. For local updates on the coronavirus (COVID-19) outbreak , visit SantaClaraCA.gov/CoronavirusUpdates.

Thinkific committing $1,000,000 to help eligible entrepreneurs rapidly create and market online courses.
https://bit.ly/35gEwGe

Thinkific $1M Entrepreneur Growth Fund The Thinkific $1 Million Entrepreneur Growth Fund provides entrepreneurs funding, support and expertise needed to grow a business with online education.

Tools and resources for small biz by Google https://bit.ly/2Y2JWD9

Tools & Resources for COVID-19 - Google for Small Business We know that the COVID-19 situation presents unique challenges for small businesses. We’re pulling together resources and tools to help.

Great to see Facebook and Cabbage come together to help small businesses during this crucial time.https://bit.ly/3eEP32e

Kabbage Collaborates with Facebook to Help Small Businesses Sell Online Gift Certificates | Kabbage Newsroom Small businesses affected in the coronavirus crisis can now offer gift certiicates with technology from Kabbage and the influence of Facebook.

Google Bumper Machine for automagically creating 6-second bumper videos for use in Google Video advertising.

Under the hood: Bumper Machine | YouTube Advertisers Learn more about Bumper Machine, a beta tool in Google Ads that converts a longer YouTube video into multiple different 6-second bumper ads. Read more about ...

YouTube has a new tool aimed at small businesses that need a simple, low-cost way to create videos. They are accepting Beta requests. Thanks Michael for alerting me to this tool. I'll be giving it a spin. Small businesses can also run the videos as ads through Google Ads. If you need help setting up your Google ad campaigns we would be happy to assist. If you know of any other tools that might be helpful for small business marketing let me know.

YouTube launches a free, DIY tool for businesses in need of short video ads – TechCrunch YouTube today is launching a new tool aimed at small businesses that need a simple, low-cost way to create videos, but may not have the creative experience or technical know-how required to do so. The YouTube Video Builder, as the new tool is simply called, has been in testing with a small group of....

More providers approved by government to offer small businesses grants.
https://techcrunch.com/2020/04/13/paypal-intuit-square-approved-to-offer-loans-to-small-businesses-through-coronavirus-relief-program/amp/

PayPal, Intuit & Square approved to offer loans to small businesses through coronavirus relief program – TechCrunch Fintech companies have been lobbying for weeks to be able to participate in the U.S. government’s emergency lending program for small businesses. Now those efforts have paid off, as PayPal, Intuit and Square have all been approved to participate in the U.S. Small Business Administration’…

Looking for some marketing technology tools for your small business? Here's an exhaustive list. 🤣 Or, you can contact Stride Agency. We offer customized digital small business marketing solutions to build, improve and generate growth. https://bit.ly/34fTvQw

cdn.chiefmartec.com

I completed the Google Ads Search Certification this week. This is one of three requirements (performance, spend, certification) to maintain Google Partner status. If you would like to review and fine-tune your Google advertising strategy during this time, I am offering 30-minute FREE Q&A. Please book online at https://bit.ly/3btK7ep.

Stride Agency is mostly about helping small business owners with marketing their small business. But, being from South Africa originally I was very proud when I read an article from Bloomberg about a South African oil company who found a way to produce alcohols for hand sanitizers and disinfectants, and prioritizing local supply to help contain the Covid-19 pandemic. There are so many of these types of story out there of companies stepping up to help. https://bloom.bg/3bMXx5u

Sasol Making Alcohols for Sanitizers to Fight Coronavirus Sasol Ltd. is producing alcohols for hand sanitizers and disinfectants, and prioritizing local supply to help contain the Covid-19 pandemic.

In my many years working with local businesses, I've found getting free publicity is challenging. How do you get local news outlets or media to get as passionate about your business as you are? You have a great story to tell and your customers love you. Many local small businesses don't have much time or resources to seek publicity.

I've always advocated seeking reviews from existing customers. They can be your best spokespeople and advocates if you consistently execute on your promises and deliver quality service. This strategy has paid off handsomely for several of my clients. Just look at all the Yelp reviews of my client Tuxedo Wearhouse. Very impressive for a small business. But, this is a strategy we've pursued now for many years and takes a lot of time and effort.

Another strategy that has worked tremendously for my clients is participating in the "Best of" surveys. These are always run by your local news outlets and is an excellent way to get free publicity and goodwill if you win, and sometimes even if you don't win.

One of my clients has won the Best In Silicon Valley for five years in a row. Another client has won Best of Metro (https://www.facebook.com/metronews/) three years in a row. Yet another client entered Santa Rosa's Press Democrat "Best of Sonoma County" award this year for the first time. They did not win but received a lot of recognition and press as they received honorable mention.

Clients point to these awards in-store to help close sales. The Best in SV Award is conducted annually by The Mercury News in San Jose, CA. Winning does require a lot of work - asking your customers to vote for you. But, I can tell it really does get you good publicity if you win.

From a Search Engine Optimization (SEO) point of view, winning these types of awards can help generate links to your website which can affect your authority and ranking in search engines.

I always encourage my clients to write about their wins on their blog and share the news on social media. You should always be on the lookout for free opportunities to promote your small business. This is a great one!

Voting has started if you want to give it a go. Visit the link to cast your vote for your favorite local business in Silicon Valley https://bit.ly/2xI65fb

If you need any help with small business marketing, please give us a call or visit us online at https://bit.ly/3btK7ep

Stride Agency - Small Business Digital Marketing In San Jose Stride Agency is a full-service small business marketing and advertising agency offering customized digital marketing and search engine optimization in San Jose

For small businesses in Mountain View, CA. Mountain View City Council passed an 800,000 relief package. Read more at https://bit.ly/33VOgFr

Mountain View City Council approves additional $800K for local relief These relief efforts, known as TogetherMV, will be combined with a local donation portal set to launch early next week.

This articles lays out more detail on the most recent economic stimulus package and describes what small businesses are eligible for loans, and what their loans will look like. https://bit.ly/3dyPavP. Also see Us Chamber website for more details at https://uscham.com/2wJpImS

Who Is Eligible For Small Business Loans In The Economic Stimulus Package? The law provides clear guidelines on what small businesses are eligible, and what their loans will look like.

Google has implemented a "Temporary Closed" option in your Google My Business account. This makes it easier to inform customers when your business needs to close temporarily. Otherwise, you have to adjust business hours for each day individually which is a bit of a pain.

For SMBs running Google Ads, here is some advice from Google on how to navigate your Google Ads search ads campaigns through the COVID-19 outbreak. https://bit.ly/3aoRyn7

Google Ads Advice Through COVID-19 Google posted some tips on how to navigate your Google Ads search ads campaigns through the COVID-19 outbreak. Google wrote

Facebook Small Business Grants Program coming soon.
https://bit.ly/2UmPeY0

Facebook Small Business Grants Program Facebook is offering $100M in cash grants and ad credits for up to 30,000 eligible small businesses. Learn more.

Some good news for SMBs in this statement by Google. Ad credits: Small and medium businesses worldwide that have been active advertisers since the beginning of 2019 will be informed in the coming months through notifications within their Google Ads account. https://bit.ly/2UI3Vnn

COVID-19: $800+ million to support small businesses and crisis response Our commitment to support small- and medium-sized businesses, health organizations and governments, and health workers.

How is Your Website Performing? Discover Problems with Your Website and How to Solve Them. Request a free audit from Stride Agency. https://bit.ly/3btK7ep

www.strideagency.com

We are offering 3-months free Managed Wordpress Website hosting for small businesses located in San Jose, CA impacted by COVID-19. If you know a small business owner who needs help, visit us at Stride Agency or message us. https://bit.ly/3btK7ep

Coronavirus (COVID-19): Small Business Guidance & Loan Resources information from Small Business Administration. https://bit.ly/33NZXh8

Coronavirus (COVID-19): Small Business Guidance & Loan Resources Health and government officials are working together to maintain the safety, security, and health of the American people. Small businesses are encouraged to do their part to keep their employees, customers, and themselves healthy.

More resources for small businesses that have been impacted by the COVID-19 pandemic. https://bit.ly/33LV0FI

Disaster Loan Assistance

Dallas Mavericks owner and billionaire entrepreneur Mark Cuban joined the "Fox News Rundown" podcast Thursday to offer guidance to small businesses struggling through the coronavirus pandemic. https://fxn.ws/3bwdUmP

Mark Cuban predicts 'we are truly going to see the best of capitalism' after coronavirus 'recession' Dallas Mavericks owner and billionaire entrepreneur Mark Cuban joined the "Fox News Rundown" podcast Thursday to offer guidance to small businesses struggling through the coronavirus pandemic.

Free business resources to help you be more productive and save money.

Top 10 open source tools for working from home If you work from home, you know how important it is to have a great set of tools that stay out of your way and let you focus on what matters. The harder you work during work hours, the more easily you can relax once the workday is through. I've been working from home for years, and here are my top p...