Appelblom Jewelry Co.

Adding a fun shape is a great way to make your diamonds stand out. 💎

She is beauty, she is grace, she is in store now 😍😍
Come see her yourself in

Did you know sapphires came in pink? This pendant necklace is unexpected and the cutest.

Sapphire everything for the month of September!

It's national beard day. Best we can do is this men's statement ring. 🦁✨

We know it's not February but we stan this Amethyst pendant necklace 💜

We always talk about gold but do we ever talk about white gold! 🤍✨

This beautiful pair is waiting to be worn. 😍

There is something about a set that gets us excited! This set is BRAND NEW STOCK! And we're excited to put it on shelves, but even more excited for you to come and try it on!

What's in your jewelry box? 😉 Tell us your favorite accessory in the comments! 👇

It's wedding season, do you have your go-to formal earrings yet?

The details:

14 KY 1.99ct Lab LozengeDia Dangle Earrings

We're SCREAMING!! 🗣🗣🗣

We have new products and we can't wait to show them off! They won't last long so come to and check them out at our store!

Can't decide which bracelet to wear? Neither can we! These bracelets from are some of our faves (and we have them in store! 😇)

These diamond hoop earrings are the statement piece that you need in your jewelry box.

In honor of this week's full moon - let's show off our beautiful crescent moon necklace!

Let's talk about PEARLS!

Fun fact! Did you know that although pearls are still considered to be a gemstone, they are difficult to compare to others, such as rubies or diamonds. This is because pearls are actually the only gemstone to come from a living creature, with all others being created under the Earth's crust.

There’s something about this men’s ring that is so simple, and so satisfying.



Model:
Location:

Did you know we have a newsletter?!

Can’t decide on white gold or yellow gold? Good thing for you we have both in stock for this bracelet!

Can’t decide on just diamonds or just gold? Why not both!!

Have you ever seen a more perfect natural purple sapphire?? 💜

The perfect casual ring to make an elegant statement.

The details: 14KY 0.21 ctw diamond peek a boo ring.

What's happening Downtown this weekend:

Friday:
B Street & Vine - Live Jazz with Naveen and his Quartet (6-9pm)
B Street Books - Live Jazz Guitar with Peter Carlozzi (7-8:30pm)
O'Neills Irish Pub - DJ Garcia

Saturday:
McGoverns San Mateo - Live Music: Red Sun Ruins & Sultra Divine (8pm)

Sunday:
Byrd’s Filling Station - Final day
Downtown San Mateo - B Street Train Pop-Up on B St. between 1st and 2nd Aves. (3-5pm)
Nandi Yoga - Community Yoga (3pm)

Misc.:
Appelblom Jewelry Co. - Bridal Sale
B Street Books - Open until 9:30pm Friday & Saturday
Byrd’s Filling Station - Up to 50% discount in store
- Open 10:30am-9pm Saturday & Sunday
Indigo Rugs & Kilims - 40% off kilims & flat weaves
Plato's Closet, San Mateo, CA - Spend $75 between now and August 14, get a coupon for $30 off a purchase of $60 or more

I watch us take these BEAUTIFUL earrings from day 👉 to night.

What did Rihanna say? Shine bright like a diamond?

Details: 14k W oval diamond .75 CT band.

We are closed today, Tuesday July 30th. Sorry for any inconvenience, we’ll see you on Wednesday morning at 11am! Please text us for any urgent situations at 650-685-8000 or email [email protected]

Hot temperatures outdoors means wearing a fun bursting ring!! This white sapphire ring is in our top 10.

It’s still CHRISTMAS IN JULY!! 🎄🎄

Stop into our location and see what we have in the store!!

We couldn't choose just one piece for Christmas in July so we chose them all! Come get you or your special someone a gift they'll remember. Just because.

Emeralds, and Sapphire and Ruby OH MY!

From picture perfect to literal perfection! We can literally make anything a reality for you! Come see us for Christmas in July to see what's in store in