Rootstock Collective

Rootstock rainbow series - Red 🌹🎈❣️🍷💃🏻🍓📍💄🍎
🌈🌈🌈🌈🌈 Sublime scarlet pottery pieces by (Strawberry mugs) and (bowl)

Quiet little moments captured before store opening ✨What’s the last impulsive thing you purchased (from anywhere) that wasn’t a necessary thing, but that you just fell in love with and had to have?

All artists are tagged, tap on each frame to see the artists behind the work 💗

Our little piece of Pleasure Point. Isn’t she pretty? ✨

We love a fresh display ✨ Enjoy your Labor Day, be safe, have fun, and we’ll see you Tuesday-Sunday 11-5!

We had such a great time at our first kids makers market!! So proud of our little entrepreneurs!!

Calling young artists! THIS Saturday, August 26th, we will be hosting a makers market for young makers and artists ages 6-12! We’d love to have your kiddos join…we will post a link to sign up in our stories!

$30 Includes:

• Typeset Co. magnetic board and letters to display their business name

• Table and chair

• Other goodies to help young entrepreneurs!

We’re so passionate about supporting the young artist and entrepreneurs in our community, and are thrilled to be hosting our first Young Artist Maker’s Market! This will take place on the Rootstock sidewalk lining 41st avenue in pleasure point and each of our artists will get a package to help them succeed in their creative passions.

Saturday, August 26 from 11AM-2PM
861 41st Ave.

$30 Registration fee includes:
-Typeset co. magnetic board and letters to display business name
-Table and chair
-Other goodies to help young entrepreneurs grow!

Link to register in stories 💙

Artist Spotlight 🎨💡Nā Stretton - We are so drawn to her beautiful work and her overall creativity…she seems to have endless ideas and makes the prettiest things that we want to wear every day! Fun fact: Nā made Nicole’s earrings for the NEXTies! ✨

In her words:

Hi ! I’m Naomi Stretton and I am the creator of Nā Stretton designs. I started designing jewelry over 20 years ago as a hobby. I would take apart old jewelry to create new pieces. It quickly became a passion and I started selling to stores locally in Santa Cruz.

After a while my passions grew in other areas of my life and I became a photographer, and a mom and before I knew it I neglected to take out my beads for many years. Once the pandemic hit, I pulled out my long lost beads and started playing around again and I realized my style had changed a lot in 20 years and my passion for creating jewelry was reborn. I began making jewelry that I wanted wear and couldn’t find anywhere else. My designs are an extension of me and what I find beautiful. It fills me with so much joy when I see YOU wearing something I created and also seeing beauty in them too! So thank you.

Garden party ready ✔️

Beautiful pieces by .house Vintage glassware curated by .salt.ca Art by Custom 10’ dining table by for sale for $900 - DM for details 🍽💡🌸🖼

Meet Joe! Although Joe isn’t a Santa Cruz native, we’ve been lucky enough to have been carrying his bright, whimsical surf art since meeting him at the 2021 Capitola Art & Wine Festival.

Joe lives in Encinitas, California with his wife and three kids so it’s easy to see where his inspiration comes from for his baby book, ‘Surfer Baby’ and his insanely clever and fun children’s book, ‘Surfery Rhymes’.

We have just received a brand new shipment of Joe‘s pieces, so hurry in, they go quick!! ☀️

Little Makua loves Rootstock 💗 And we love it when you bring your friendly doggos to the shop! 🐾🐶

Artist Spotlight 🎨🔦 Brittany Ann of ONE IS ALL Meduims: Film photography, handpainted pottery, apparel, and accessories. Fun fact: she’s on the Rootstock team and we LOVE her! She always has a beautiful smile on her face, her positivity and exceptional organizational skills make her an incredible asset to the Rootstock team! (See last photo) 💗

In her words: “Welcome to ONE IS ALL. My name is Brittany. I started OlA in 2018 as a way to fundraise for my community. Since then, OlA has evolved and grown into a local small
business in Santa Cruz, CA. I have been shooting for about 10 years and I shoot all film photography. Most of my photography is taken around town so it has a beach town vibe. I also travel a few times a year to add variety to my collection of prints. I love looking around to
capture the beauty I see in the world. To be able share it with my community means the world to me.

I chose the name ONE IS ALL to remind us we are not as different as we might perceive. A reminder to be kind, understanding and
strong. Art has an amazing way of uniting us and in todays society
unity is greatly needed.”

Well said, Brit 🫶🏽

We’re ready for the week! Rootstock is open from 11-5 Tuesday - Sunday. Come see all of the beautiful art, handmade accessories and one of a kind items we have for you! Hope to see you! ☀️

Yes, we are open today and all week 11-5! ☀️
861 41st Avenue - Hope to see you!!

Please welcome the newest member of the Rootstock family of artists Katie Loggins of ! We’ve been wanting to add stained glass to the mediums represented in the shop for a long time and have been on the search for someone who’s style and vibe aligned with the shop. When she brought her pieces in, we knew immediately she was the one!! Welcome to Rootstock Katie, we’re so happy to have you!! 🎉🍾🥳

A couple of fun facts about Katie’s pieces: she rarely uses the same color combinations more than once, which means if you see a piece you love, grab it! It may be the only one she ever makes just like that. Which also means you’re getting a one of a kind piece of art! Also, in her surfboard fin piece, there are a total of 7 fin shapes including the main one. We think that’s pretty freakin’ cool! Don’t you agree!?

If there’s a piece of Nicole’s fine art photography you’ve been eyeing, now’s the time! 20% off in store only!

A well made handbag can last years, even decades. .goods bags are sleek, stylish, and built to stand the test of time. Come by this week to see what beautiful craftsmanship Misty puts in to each and every piece.

A well made handbag can last years, even decades. .goods bags are sleek, stylish, and built to last. Come by this week to see what beautiful craftsmanship Misty puts in to each and every piece.

Fresh originals by Gwendoline Le Ray

We are so honored to host this amazing artist while she’s in town. The way she approaches her art is so full of life, light and movement. ✨☀️

Pssst…it’s what she really wants ✨ Our artists have been bringing in the prettiest handmade jewelry just in time for that special mom in your life 💞

“Nature is painting for us, day after day, pictures of infinite beauty.”
—John Ruskin

Happy Earth Day 🌎🍃🌸 We live in such a wondrous place, our natural surroundings inspire so much of the art and creativity that is so prolific in here Santa Cruz. This art print by Carolina of so wonderfully captures the wildness and beauty of this place we call home. May we all do our part to care for it, not just today, but every day. 🌍☀️🦋

Happy Friday! The shop is stocked with beautiful things, visit us this weekend - open 11-5 Tues - Sunday
861 41st Avenue in Pleasure Point ☀️

Adornment ✨

Beautiful rings need beautiful ring holders ✨

Rings by ✨

Open Tuesday - Sunday 11-5
861 41st Avenue Santa Cruz 95062

How beautiful are these colors!? just dropped off this new batch of INCREDIBLE bowls and tumblers! Comment with 3 different emojis in whatever color is your favorite!! 🌻🥑🦋🌺🥥

We are thrilled to introduce the newest artist to join the Rootstock family!

Abigael Elizabeth is a small batch potter living in Northern California. She’s been an artist and performer for most of her life, but only discovered pottery at the beginning of 2021. Abigael’s work is heavily inspired by the beauty she finds in the natural world. She hopes that her pieces resonate with other nature lovers, and inspires people to take risks and follow their hearts towards whatever lights them up!

Scroll through to see all of the beautiful pieces that are now available at Rootstock!

There’s beauty in the details ✨

Beautiful product and shop photos taken by .telfer ✨ If you have a small business and need help with photographing your products and/or building your website, she is the person to call 🙌🏽

Wear what makes you feel beautiful 🐚 I love that this necklace is adjustable and can be worn as a headband (as shown in second photo). And I love that the earrings coordinate but aren’t to matchy matchy. We have several styles and colors available. DM for more info or to purchase 🐚

Pop in for something pretty 🧡🏵

As a business that supports local makers- aka normal people- we want to take a moment to honor the idea of rest, recovery, and reset. Often times in retail we experience life through this concept of the consumerism calendar year, which does not account for this concept of honoring ourselves and our needs! Rootstock is a place of community. We have makers that are single parents, students, small business owners, etc. By supporting Rootstock you are also supporting our values and what we believe matters for ourselves & our ever growing family of artists. Thank you for the continuous support through these trying years! We are so blessed to be able to share this space with you all♥️

We can’t wait to see everyone February 1st!

With so much gratitude, Nicole

This community means everything to us, and it’s been heartbreaking to see pieces washing away. We’re hoping for everyone’s safety during this unpredictable weather. We are a strong community and we will get through this together. ❤️ Please stay safe.

We love our neighborhood so much 💗 Share your favorite thing(s) about Pleasure Point ✍🏽🌊☀️

Stay safe everyone! 💕🍍🌧️

2023 here we come! 🎉💗✨

Just like we couldn’t decide which photo of these beautiful iridescent sun catchers to post, you may have a hard time not grabbing a few of them! ☀️🌈

Pretty little packages all in a row 🎁 We offer free gift wrapping for all of those last minute gifts! Open 11-5 today and tomorrow! 💕

All the pretty things! Open 11-5 every day including x-mas eve! Come see us to finish up those gift lists! ✨

We hope to see you tomorrow night! Grab a friend and come enjoy some beautiful art, drink some complimentary wine and nibble on some bites! Not a bad way to spend a Friday night! 🍷💡