Energy Energy Design
Visual branding delivers the first and strongest impression of your brand. It's what makes people decide whether or not they want to know more.
A successful brand stands out. It clearly communicates what you stand for and why you're unique. Energy Energy Design is a creative design firm specializing in visual branding. Our rapid creative partnership process called Kinetic has resulted in award-winning designs for Fortune 500 to start-up companies in diverse industries. Founded in 1991, Energy Energy Design has implemented successful corpo
New site and campaign for lovers of tomatoes
New Energy Energy email campaign. Design Services - https://mailchi.mp/81d5715d1cb6/energyenergydesign-services
Visual branding and website for our client just launched!
https://venturebeat.com/2018/11/14/mojo-vision-launches-invisible-computing-ar-platform-out-of-stealth-with-50-million-in-funding/
Mojo Vision launches ‘invisible computing’ AR platform out of stealth with over $50 million in funding AR platform Mojo Vision launches out of stealth today with $50 million in funding, and it promises to make computing "invisible" in our everyday lives.
We added some new work to our site www.nrgdesign.com
Design leadership is a powerful differentiator for security companies
At Energy Energy Design, we spend quite a bit of time researching our clients' market spaces and competitors. At last week's RSA show in San Francisco, the premier security industry event, we looked at the visual identities and trade show presentations of hundreds of companies.
One thing stood out clearly—almost none of the vendors stood out!
Everything looked and sounded the same, down to the colors, graphics, and product descriptions. How can vendors expect potential customers to even begin to narrow down the best solution? No amount of coffee, candy, or glowing bouncy balls can help visual overload and lack of differentiation. Companies still rely on their customers to sort through Gartner reports, dig through white papers, compare demos, and attend never-ending series of webinars. They forget that customers just want to solve problems—not research technology. And the truth is, most customers have very lean security or technology teams and no time or resources for conducting POCs between multiple options.
So how can vendors attract and build relationships with the customers and partners they need? Part of the answer lies in taking a holistic approach to their visual identity and design. Design leadership is a powerful differentiator, but few companies understand its power. They conduct initiatives when needed and when budget allows. They don't integrate or communicate their strategies effectively with the people who can accelerate their success—marketing, public relations, sales, and partners. Tech companies in particular are notoriously fickle with agencies, changing often and not giving the agency and its work the time it takes to pe*****te a crowded market and build a presence. Visual and messaging approaches that change every few months, or even every year, create market and positioning confusion—not clarity.
We understand that startups, especially, can't onboard an in-house design leader and team. But you don't have to. Outsourcing visual brand development to one creative team—start to finish—is a strategic decision for growing companies committed to building solid brands. Executive level commitment to visual branding, design, strong competitive messaging, creative copy—and some personality—will set you apart from competitors. Design leadership makes it much easier to attract customers who will quickly understand how your offerings solve the problems they're grappling with.
Will work for wine
I first met Nikki and Chris at Stags Leap Wine Cellars several years ago. They told me that they were in the process of teaming up to make their own Napa Valley Cabernet Sauvignon—and they would need help with banding and packaging. I’m a total fan of Nicki—and Cab—so I was in.
With any startup, building a brand involves a series of steps that are executed over time. The brand planning and timing are based on the company's budget and priorities. Our first project for the new wine was to create the wine bottle labels. Developing the right visual identity requires understanding the essence of the brand—why it was developed, what makes it unique, the winemakers’ own personalities and join approach to winemaking. As we worked through visual design options, we landed on two primary ideas that had emerged:
1. Conversation: Creating a new wine with two experienced winemakers requires lots of conversation. How will the wine be enjoyed? How will people learn about the new wine? Why were they inspired to make this particular wine? The new wine label included a short dialogue on the making of the wine, which served to pique a buyer’s interest and tantalize them to taste it.
2. Authenticity: Not just another Napa Valley Cabernet, the new wine was “Pure Napa.” Nicki and Chris live in Napa, their team members are part of the Napa community, and of course the vineyards and grapes are in Napa. Nicki previously was head winemaker at Stags Leap Winery, working under a legendary winemaker.
The label featured a little conversation, telling a story about the wine, along with the tagline Pure Napa. This year we created a Wordpress ecommerce website.
Visit the site here: https://www.nicolettechristopher.com and order some mind-blowing Cab that will change your life!
Check out our branding for Sol Santa Cruz go visit and get a tune up
New re-targeting ad campaign for Exabeam
New logo we designed for Symantec's SecureOne partner program
Branded storytelling with Energy Energy Design
Just in case you didn't see the new branded custom Wordpress website we created for Exabeam here it is www.exabeam.com
Check out the new site we designed for Sterling Bank & Trust https://www.sterlingbank.com
Just launched a new website for Exabeam
Exabeam is a leader in User Behavior Analytics and Insider Threat Detection. Energy Energy Design created strong messages that differentiate and a modern visual brand with an easy to maintain responsive site. Congrats to the team and Exabeam for being such a great client. Check it out www.exabeam.com
We just launched our new website!
www.nrgdesign.com
1StopMove new visual branding, business cards proof. New site coming.
Press sheet for Vargas wines brochure
Executive PowerPoint Presentation
Just launched a new website for Clos Du Val winery this weekend. Check it out. Try some wine from the international collection. I know how much my friend like pink wine!
http://www.closduval.com/
Juliana Bicycles | The Original Women's Mountain Bike
http://www.julianabicycles.com/
Check out the new site and our branding work. I bet you want one!
julianabicycles.com In 1999, we launched the Juliana - the first ever women-specific mountain bike, designed with help from Santa Cruz Bicycles. Now we offer a full range of bikes!
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303 Potrero Street Ste 42/303
Santa Cruz, CA
95060
Opening Hours
Monday | 9am - 6pm |
Tuesday | 9am - 6pm |
Wednesday | 9am - 6pm |
Thursday | 9am - 6pm |
Friday | 9am - 6pm |