Cphere

According to new research by the Boston Consulting Group companies that have digital technologies and AI at their core have fared better in the pandemic. https://bit.ly/3kL9kIw

Special thanks to our friends at Data Magazine for nominating Cphere as a top pick for the best Santa Monica based Big Data startups and companies.

We are humbled to be among so many incredible startups and companies taking a variety of approaches to innovate the Big Data industry. https://bit.ly/3CH0dz1

35 Best Santa Monica Big Data Startups & Companies This article showcases our top picks for the best Santa Monica based Big Data companies. These startups and companies are taking a variety of approaches to innovating the Big Data industry, but are all exceptional companies well worth a follow. We tried to pick companies across the size spectrum

Special thanks to our friends at Futurology Life for recognizing our work in public health and nominating Cphere as a top pick for the best Santa Monica based Artificial Intelligence companies.
We are humbled to be among so many incredible startups and companies taking a variety of approaches to innovate the Artificial Intelligence industry. https://bit.ly/2YYL7WQ

38 Most Innovative Santa Monica Based Artificial Intelligence Companies This article showcases our top picks for the best Santa Monica based Artificial Intelligence companies. These startups and companies are taking a variety of approaches to innovating the Artificial Intelligence industry, but are all exceptional companies well worth a follow. We tried to pick compa

Success starts with a deep understanding of the shopper mindset, so let’s explore a few key factors motivating spending today and the opportunities they present for brands. https://bit.ly/3fjB7wP

Personal data has been described as an asset class with the potential to transform health care and global public health. While changes in the ways information is obtained, analyzed, and disseminated are likely to result in great social benefits, it is important to recognize ethical challenges in order to make ethical awareness integral to its development. https://bit.ly/3h7P56a

Google may have delayed its deprecation of third-party cookies until 2023, but first party data innovations for digital marketing remain more important than ever for brands. https://bit.ly/35Qg8g1

The circumstances of the past year have offered a valuable nudge to reimagine how to connect with customers...

All of this means that the future of shopping places more emphasis on technology teams, as well as designers and marketers, to stay aware and innovate at a pace faster than today’s modern consumer. https://bit.ly/3gLozPJ

Moving forward, the brands and retailers that are most successful are going to need to move away from the generalities of third-party cookies and do the work to build a relationship with their customers, and a strong vehicle for that engagement is first-party and “smart audience” or “zero party” data. https://bit.ly/2T19MXM

Recent research shows that cannabis consumers are frequent viewers of video streaming services. They’re more likely to binge-watch (79%), try out new shows and series (77%), feel more immersed in the show that they’re watching (86%) and say cannabis enhances the overall experience of the shows they’re watching.
Comedies become funnier for them (88%), they can better appreciate dramas with intense storylines (77%) and find complicated shows easier to watch (71%). They’re also spreading the word, 93% say they tell others about shows they’ve watched while consuming cannabis.
6 out of 10 say they’ve purchased episodes, full series, and movies when they’ve been consuming cannabis and check out streaming service recommendations as well as what’s available for purchase on Demand.

The connection between and use of cannabis to enhance a consumers gaming experience has grown significantly. Cannabis use “before/while playing video games” increased 86% from Q1 to Q3 last year. In Q3, 54% of consumers enjoyed cannabis during this occasion. The topic “video games” was the 2nd fastest growing topic among cannabis consumers on social in the second half of 2020.

Recent research shows that consumers are using cannabis during more occasions, making connecting with them an attractive and lucrative everyday opportunity for brands.
With a growing focus on occasion-based marketing strategies, the occasion that recently saw the biggest increase in cannabis use was "while enjoying an everyday meal". Up from 21% in Q1 last year to 46% in Q3, using cannabis at mealtime is now as popular as “relaxing at home” was in Q1.

A recent YouGov study found that 25% of Americans now consume cannabis. The 25% consumption number implies a sharp surge (56.25%) from the 16% rate reported in the National Survey on Drug Use and Health of 2018. https://bit.ly/2QYkL3t

Brands are blazing back into 4/20, and, signaling a new level of acceptance, quite a few are embracing it for the first time. https://bit.ly/3na4vIE

“Those (QSR) competitors who better understand cannabis users and their consumer habits can certainly close the gap by integrating what they learn through their marketing efforts.” https://bit.ly/2RDFUA2

Driving incremental growth in a competitive environment can be achieved by uncovering emerging shoppers and attracting new customers to your category. https://bit.ly/3sfRL42

Cannabis is indirectly affiliated with some lucrative markets, like video streaming and gaming. Research from Mintel found 28% of cannabis users played video games. The proliferation of cannabis consumer segments has created opportunities for brands to develop strategies for occasion-based marketing. https://bit.ly/3uLMTW8

In order to find new audiences online, marketers are “going to have to use different tools and strategies,”. Brands are already thinking carefully about future marketing campaigns. https://bit.ly/3wjqtwQ

As customer data becomes scarcer, performance marketers face fallout Brands that have relied solely on quick and easy digital customer acquisition tricks to grow their businesses face a tough road ahead.

Cannabis use is taking off at the same time that quarantines are reshaping consumer behavior. That could mean big opportunities for other industries looking to capitalize on pot’s growth.
With the current landscape, digital transformations and explosion of cannabis shoppers given its essential business status, mainstream brands are finding that targeting these audiences are now essential for them too. https://bloom.bg/3chSUSR

As marketers settle into the new year, the marketing and customer experience landscape will continue to evolve. Organizations that focus on creating more meaningful digital experiences while doubling down on digital transformation will come out on top. https://bit.ly/3kUsk69

BluHornTV recently had our co-founder and CEO David Johnson on their show to discuss "Marketing for your Future" and how Cphere is combining leading customer data and marketing tools with predictive intelligence systems to scale brand connections with local in-market shoppers.
Unifying a critical suite of marketing capabilities to elevate customer experiences and drive next-gen digital retail transformations so that brands can fulfill the needs and desires of their customers delivering timely, valuable and compliant communications across their shopping journey.

Video Link: https://bit.ly/3qkc5jF

"Marketing For Your Future" with David Johnson from Cphere Each week on "Marketing for Your Future," our hosts talk to experts in the marketing industry. Today, Mike White sat down with David Johnson from Cphere. To learn more check out www.cphere.ai.

In 2021 data quality is becoming a core part of the modern data stack for any type of analytical system used by a data-driven organization — from basic reporting to advanced machine learning and predictive analytics in production. https://bit.ly/3q1vWnE

ML & Data Trends: Wrapping up 2020 and looking into 2021 & beyond 2020 brought a digitalization explosion across the world. Microsoft estimates that the first two months of the pandemic (March & April)…

Some of the most iconic companies in the world develop their brands by applying research, data, and digital technologies that foster emotional consumer connections. Shouldn't yours? https://bit.ly/3uyUyrq

Data Can Play a Huge Role in Accelerating Your Cannabis Business' Growth Some of the most iconic companies in the world develop their brands by applying research, data, and digital technologies that foster emotional consumer connections. Shouldn't yours?

Did you miss NxTeck & Cphere's virtual roundtable event last week?

You don't have to miss out on insights for high performing campaigns!

Find out how to achieve growth with cannabis consumer data by accessing the full webinar recording today: https://hubs.la/H0H65h_0

Understanding high-value shoppers and their behavior will allow brands to enhance the customer experience and build long-lasting connections. Data and digital transformation are necessary steps to transform the customer experience. https://bit.ly/3sgIol6

Customers want to experience and connect with brands on a higher level than just purchasing products. Brands today must not be afraid to experiment and come up with new and unique digital strategies.
To be able to identify and use the correct digital platforms, brands must analyze and understand consumer behavior accurately. https://bit.ly/3awAEoV

How digitization is creating a larger-than-life experience for consumers Consumers don’t just want to buy things today - they want to be associated with a brand’s identity, they want emotion, drama, a feel-good experience, and inspiration.