ESSE is a digital public relations agency, operating at the cross-section of entertainment and technology. You know our clients. We come highly recommended.
consumer technology. ESSE has been fortunate to work with some of the most recognizable brands out there, developing and executing PR campaigns for the likes of Dove, Wells Fargo, Banana Republic, as well as celebrities, Al Pacino, Sarah Jessica Parker, Ricky Gervais, Topher Grace, and more. We don’t shy away from B2B either, we’ve helped everything from legislative campaigns to RF technology companies reach their business-to-business goals. ESSE is proud to share that 90% of our clients are sourced from referrals alone. We don’t take that responsibility lightly; managing a company’s voice and reputation is something we approach with in- depth research, extensive strategy, and precise ex*****on. We live in a digital age. Media fragmentation is real, gaining exposure is easy, staying top of mind is the real challenge. Traditional magazine spreads are great but don’t rely on them alone to move the needle. We couple traditional media (tv, magazines, radio) exposure with online digital mediums where stories are instantaneously created, immediately accessible, and easily shared. Out with the old, in with the new. Earned media, paid media, owned media, social media, it’s not about picking one over another. In today’s world you have to do it all – and in balance. ESSE works in unison with a company’s existing marketing strategy so messaging is harmonious and timed to the best of our abilities. Strategy, strategy, strategy. We aren’t concerned with landing you on the front page of The New York Times for vanity’s sake; we aim to reach the audiences that matter. If you don’t have the right strategy in place than even the most praise worthy article won’t make a difference. Without the proper strategy, you’re talking to a wall – know who’s listening and what matters to them. ESSE partners with research leaders like Nielsen, AdAge, and ComScore for unparalleled consumer insight and demographic information. We aim to know your customers better than you do. We do our best - we hire the rest. We aren’t trying to be anything other than a PR agency, but we also know there are tools and tricks that can help us do our job better. From videos, to info-graphics, bylines, and photography, ESSE works with an amazing rolodex of graphic designers, artists, videographers, writers, media coaches, stylists, you name it – so whatever your campaign needs, we have the talent that can deliver. Good PR is expensive – great PR is priceless. Depending on your timeline and goals you should expect to spend between $10-15k / month on a well-rounded campaign. You’re not just paying for a service but a team, and one that’s working every day to meet your communication and media goals. We know this is an investment but be weary of an agency that promises to deliver outstanding results for much less - or worse – far more. We know what it costs to get the job done and every penny required to do it.
“How can you deal with 20th century culture without dealing with the basis of the exchange of ideas that makes the culture?”
- Edward Bernays, Pioneer of American PR & nephew of Sigmund Freud. Twitter me this, twitter me that: @essepr
