Genly

Demand generation teams are scrambling to find ways to shift gears as they navigate new strategies and tactics to generate more leads and close more deals. Now is the time to adapt your suddenly outdated strategies so you can still triumph during increasingly uncertain times, rather than fall behind because you didn’t pivot when you still had the chance.
https://www.genly.com/blog/new-state-demand-generation.htmlDemand

“Gated content is, without a doubt, a cornerstone of efficient inbound marketing. You must supply something in exchange for your prospects’ and leads’ email addresses.” This is a really informative, quick read…especially If your team is in the process of developing its 2023 content calendar. Gated content/MQL campaigns are some of our favorites to run for our clients, especially when the content piece is something that will really educate and inform their potential prospects. Read the full article here:

How to Enhance the Effectiveness of Your Gated Content Since it encourages people to lead creation, gated content works. In most cases, people will get to your site via posts.

Thinking through what your demand gen strategy for 2023 will hold? This article lays out 5 helpful steps you can take while you build out your plan and your priorities. “Building awareness, creating and nurturing opportunities, and prompting engagement through a deliberate content strategy are essential to grow revenue. A strong demand generation strategy will help your business bring in reliable, high-quality leads and ultimately grow your business.”
Read “5 Essential Steps to Build a Demand Generation Strategy” here:

5 Essential Steps to Build a Demand Generation Strategy A strong demand gen program builds brand awareness and authority, and produces thoughtful, engaging content that drives interest and cultivates leads.

When it comes to B2B marketing, the importance of lead generation vs demand generation gets discussed a lot. This article is a quick and easy read, and articulates the role of both in a healthy marketing strategy.
"The clearer the visibility you have into the quality of your leads and the route they take to converting, the more scope you have to optimize your lead generation efforts, apply learnings, and keep improving ROI." You can read the full article here:

Demand generation vs lead generation for B2B marketing Marketers sometimes use demand gen and lead gen interchangeably — but they’re two very different marketing goals that require their own unique strategies.