GumGum, Santa Monica, CA Videos

Happy New Year from GumGum!
🪩 Happy New Year from GumGum! We hope you have a wonderful start to 2023 and wish you all the best for the future. Good things are coming! 💫

[RELEASE]: GumGum Integrates Attention Measurement Into All Contextual Campaigns
Did you know that GumGum will integrate attention metrics into all of its contextual campaigns? 👀 Starting in 2023, GumGum will incorporate Playground xyz's award-winning attention measurement and optimization into all of its display creative campaigns. Advertisers will now be fully empowered to move beyond basic viewability metrics and understand the true impact of their advertising 🙌 For more information, check out our press release here: https://bit.ly/3TijvCI

[STUDY]: GumGum x Frameplay significantly increased ad recall for the Johnsonville brand
🎮 There are more than 3 billion gamers spending upwards of 8 hours in virtual environments all over the world. As marketers, how can we develop effective strategies to leverage this highly diverse and engaged audience? 🆕 In a new case study, Johnsonville tasked GumGum, along with Frameplay Corp, to test the effectiveness of their ads in a gaming environment. The campaign drove a 35 pt lift in mobile ad recall and increased the overall awareness of the brand for consumers. Learn more here: https://bit.ly/3I5uX2H

[STUDY]: GumGum Verity™ & IRIS.TV help CTV & OTT Shine for a Jewelry Company
📈 CTV spending rose 57% last year to $15.2 billion and is projected to more than double over the next few years.... It’s a force to be reckoned with! 🚀 GumGum, in partnership with IRIS.TV and Havas, leveraged the power of its CTV ads to drive awareness for a jewelry company during the popular Mother’s Day sales period. Together, we generated a 98.5% VCR, completely exceeding the client’s goal To find out more and learn how GumGum’s CTV solutions can meet the needs of your business, click below ⬇️ https://bit.ly/3j5wpYk #CTV #CTVAdvertising #CTVSolutions #AdSpend #AdSpending #ConnectedTV

[BLOG]: Top Marketing Trends for 2023
Have you developed your marketing strategies for 2023? 💡 In GumGum’s new blog post, we highlight the Top 3️ Trends to help direct your marketing efforts, leverage the full potential of digital advertising and maximize your ROI next year and beyond 🚀 👉 Check them out here: https://bit.ly/3Fly6rR

JustPremium is now GumGum
JustPremium is now GumGum. We’re thrilled to announce the official integration of JustPremium to our GumGum family. Today signals the next phase in our mission to shape the future of the digital advertising industry―and we couldn’t be more excited! Learn more about this powerful integration here: https://bit.ly/3Le9UZU

IRIS.TV x GumGum
Be the first to create people-centric experiences with IRIS.TV x GumGum’s new contextual video offering! While most contextual vendors only read page-level text, IRIS.TV x GumGum's partnership goes much further, offering privacy-first, contextual solutions at the video level. Learn more: https://bit.ly/36zbarB

#7 Built in LA's Best Places to Work 2022
We’re excited to announce GumGum has been named #7 on Built In Los Angeles' Best Places to Work 2022 List and has been recognized for LA Best Places to Work, LA Best Midsize Companies to Work For, LA Best Paying Companies, and LA Best Benefits! https://bit.ly/31ywH1u #2022BuiltInBest #GrowWithGumGum

Happy Halloween from GumGum
Happy Halloween from GumGum! 🎃 To celebrate with us, please try your luck at this fang-tastic Halloween Trivia Quiz to see how much you know about this witching holiday! https://bit.ly/2ZNce8b

NEW Ad Units: In-Article Shoppable and In-Article Video
GumGum has launched two new high-impact ad units to capture user attention in contextually relevant environments. In-Article Shoppable: This multi-frame interactive format entices users to engage as it highlights multiple messages or products and displays within the content of a contextually relevant page. Check out how it works here: https://bit.ly/3AyYVVk In-Article Video: GumGum's In-Article Video Unit offers a seamless user experience to help maximize untapped video inventory. This outstream video auto-plays within safe, contextually relevant content to grab users where their attention is highest. Want to see how it works? Check it out here: https://bit.ly/3mQcnPJ

GumGum Goes #Unplugged
With over a year behind screens, GumGum believes in and promotes the importance of going #unplugged. Taking a step back from our desks helps to reset our minds, boosts our productivity and gives us the chance to spend quality time with our loved ones. Here are a few GumGummers sharing their #unplugged experiences. How have you #unplugged this summer?

Hackathon 2021
This week was an exciting week for GumGum! Our annual Hackathon took GumGummers by storm with teams collaborating on innovative ideas, solving problems, rising to challenges and having fun with their peers. Thanks to everyone who participated and a big congrats to the winners. We're excited to see what's in store for next year! GumGum Japan K.K.

GumGum Farmhouse
"As we help launch a new future for our digital advertising industry with our contextual technology, we are also going to redefine how we come together as a team. No longer using the word “office,” GumGum Farmhouses will launch globally in all of our major cities by the end of 2022! This will be a place where all are encouraged to come in for a bigger purpose: sustainability, flexibility, collaboration, community. And we’re doing it first! GumGum allies: can we count on you to join us for our first harvest? Do we have your support?!” - Phil Schraeder, CEO

Future Partnerships with GumGum
GumGum's new trailblazing video series, Contextual Pioneers, highlights GumGum's integral role in the contextual movement from our clients' perspectives. Coming out 2020, GumGum's ability to adapt, anticipate client needs and think ahead has driven campaign success for our clients. To hear from our clients, watch here: https://bit.ly/3vSFvZu

Contextual is Privacy Forward
With a privacy revolution upon us, and the growing need to protect consumers, the digital advertising industry is in a unique position to make a positive change. GumGum's new client video series, Contextual Pioneers, shines light on how contextual solutions place are privacy-forward, and never reliant on third-party data. To learn more, watch here: https://bit.ly/2SAgjbH

Value of GumGum as a Contextual Partner
Our new video series, Contextual Pioneers, highlights our clients and their experiences adopting GumGum's contextual solutions within their media strategies. With over a decade of experience in contextual intelligence, GumGum is fully equipped and ready to deliver effective, high-impact, contextual solutions to deliver brand success. To hear from our clients, watch here: https://bit.ly/3evuasp

Contextual Pioneers: Contextual Targeting in a Cookieless Future
GumGum's first-of-its-kind video series, Contextual Pioneers, tells the stories of progressive marketers that have made contextual solutions a critical part of their media strategies. In the wake of privacy concerns and the decline of the cookie, marketers must pivot away from third-party data and adopt proven, effective targeting methods like contextual. To learn more about how contextual is shaping the digital advertising industry, watch here: https://bit.ly/3bswxdR

Happy National Pi Day!

National Pi Day 3.14