GumGum

Happy Earth Day! 🌎

🛶 Earlier this month, our Sydney team members kayaked their way through the Sydney Harbour picking up 12.63kg of trash while learning about the history of the area.

🌼 This week, our CTO (and resident native California plant enthusiast) Ken Weiner was joined by our LA-based GumGummers for a hike and clean-up through Kenneth Hahn Park.

We're proud of our GumGummers and their commitment to leaving their communities better than how they found them. 💛

What are the best ways to connect with B2B decision makers? 🤔

Now more than ever, B2B (business to business) buyers are more informed, self-reliant and the ultimate end-users—fully equipped to make their own business purchases. In our new blog post, we lay out the steps to create a successful B2B strategy that inspires action and drives campaign success 🚀

Read it here! https://bit.ly/41eKmnX

We recently celebrated the opening of our Japan team’s new office. 🪴

As we re-evaluate how GumGummers gather at work, our goal is to have our brick and mortar offices centered around a bigger purpose including flexibility, growth and community. 🤝

We were thrilled to see Rob Hall, CEO of Playground xyz and our Global President, Attention Intelligence Platform, and Sorrel Osborne, Playground xyz's Head of Business Operations, head to Tokyo from Australia to pay the new space and Japan team a visit.

Look at the branding, the greenery, the happy faces. 😍 We can't wait for our additional brick and mortar spaces to open later this year!

We’re proud to announce GumGum’s contextual intelligence platform, Verity™, is the first provider to receive content-level accreditation from the MRC for contextual analysis, brand safety and suitability for CTV. 👏

Streaming is booming and let’s face it: we’re moving into a video-first world that the digital advertising industry isn’t equipped for. Our tech is emerging at lightning speeds and for advertising, context is key.

Forget only analyzing a video’s metadata to serve ads – we’re the first accredited provider that provides frame-by-frame analysis of video content, ensuring ads are placed in brand safe and contextually-relevant moments in a video to drive unmatched attention outcomes. 💪

Reach out to learn more! https://bit.ly/3HNhfPZ

We're proud to announce GumGum has been named one of Built In's 2023 Best Places to Work across 5,000 companies nationwide 💫 and recognized among the following four categories:

⭐️ Fully Remote Best Midsize Places to Work #9
⭐️ Fully Remote Best Places to Work #12
⭐️ U.S. Best Midsize Places to Work #23
⭐️ U.S. Best Places to Work #37

Thank you to our GumGummers who work hard to build a culture of belonging, plus our internal teams for making sure our team is taken care of―this award is for all of you! 🏆

https://bit.ly/3kRvf3h

With Contextual Advertising having a resurgence in recent years, marketers are moving their dollars towards contextual solutions. 💸 Contextual advertising is a future-proof, privacy-forward and effective way to connect with consumers without the use of any personal data.

💡 To gain a foundational understanding of contextual advertising, check out GumGum’s new free online course that will walk you through the key concepts and help you choose the right contextual partner.

Now is the best time to learn more about contextual solutions as you begin to develop your marketing plans for 2023—Enroll today! ⬇️

https://bit.ly/3R1zC8c

We’re excited to announce the launch of our first-ever, public facing DEIB landing page! GumGum is global and so are our people. Here, we know that our success is driven by the diverse voices, unique ideas and different perspectives of GumGummers from different backgrounds and countries all over the world.

This site is a representation of where GumGum is in our journey to becoming a more equitable and inclusive company. We admit where we have failed and will continue to actively work toward ensuring that our company reflects the true breadth of diversity and experiences that make up the world.

We hope you take the time to visit the page and see the commitment, passion and work our internal teams, along with our VOICE Coalition, are doing to push forward DEIB within GumGum and beyond. ❣️

https://gumgum.com/deib

🎰 We look forward to joining Brand Innovators at the Marketing Innovation in Las Vegas tomorrow!

Our CEO Phil Schraeder will join Katie Haniffy, Head of Media, PepsiCo, to discuss leveraging data and analytics to make investment decisions 📈

Registration is complimentary for all brand-side marketers. If you're interested in joining, please reach out 💬

🎊 With 2022 coming to a close, take a look back on some of GumGum’s biggest milestones, explore powerful industry insights, dabble in some international recipes and learn how to be successful in advertising without personal data in 2023 and beyond! 💫

http://bit.ly/3WLeQLy

As we enter 2023, are you investing in in-game advertising? 🎮

With 3 billion gamers spending up to 8 hours in immersive environments all over the world, in-game advertising is quickly becoming one of the most exciting ways to connect with audiences online:

✔️ Expand your scale in high quality environments
✔️ Leverage an engaged and diverse global audience
✔️ Seamlessly integrate your messaging without disrupting user experience

For top tips on how to break into the in-game space, watch now: https://bit.ly/3VeiP2f

Happy Holidays from our GumGum family to yours 🎄

Wishing you all a safe and restful season with your loved ones 💫

🎰 We're excited to join Brand Innovators in Las Vegas for their Marketing Innovation , hosted by MGM Resorts at The Cosmopolitan of Las Vegas on Wednesday, January 4th!

The agenda features an incredible lineup of thought-leaders from our industry―including our very own CEO Phil Schraeder who will join Katie Haniffy, Head of Media, PepsiCo, for an in-depth discussion on leveraging data and analytics to make investment decisions.

If you're interested in joining us, please reach out to us 💬

We’re proud to announce our Chief Revenue Officer, Dave Matthews, has joined the North America Board of Directors at MMA Global—the global industry non-profit association enabling breakthroughs and growth of the marketing industry. 💫

“The future of digital advertising is one that prioritizes the privacy and safety of consumers as we undergo a digital privacy revolution,” said Dave. “As a board member, I’ll work alongside some of the best and brightest to arm brands with solutions like contextual advertising that are not cookie based and put the consumer first.” 🛡

To learn more, view the full press release here: https://bit.ly/3URD4T2

💥 Turbulent, quick, eventful―the three words our GM of EMEA, Peter Wallace would use to describe 2022.

🔥 What is he predicting the hot topics of 2023 will be? "Measurement finally evolves in earnest, CTV explodes in EMEA, talking about the metaverse with little action," said Peter.

Dive into more of Mad//Fest's quick Q&A with Peter here ⬇️
https://bit.ly/3usPGoL

Too many brands are taking Google's delay of the "cookie apocalypse" as an excuse to postpone their searches for third-party cookie alternatives, but it's a huge mistake that could ruin the holiday magic ✨

Relying on cookies this holiday season poses a significant threat to everyday shoppers: "Since you bought this, you might like XYZ" or "Come back to your cart with XYZ item"―sound familiar?

Cookies follow you around the web and track what a person is searching for and what they purchase. If a friend or family member shares a device or WiFi connection with you, they could receive ads that expose surprise gifts 😠

🎁 GumGum CEO Phil Schraeder explains how to save the holidays―this year and beyond―in his latest article for Association of National Advertisers. Check it out here: https://bit.ly/3Fwdw9B

Big news! Our first intrinsic in-game campaign with Frameplay Corp and Johnsonville outperformed industry standards and initial campaign goals by *quadrupling* the industry average for mobile ad recall and purchase intent. 🤯

🚀 “Digital environments are evolving at lightning speeds and advertisers must be willing to lean into meeting consumers where they are–brands that continue to wait to include intrinsic in-game advertising as part of their core marketing strategies will fall behind,” said GumGum CEO Phil Schraeder.

Learn more about how Johnsonville's campaign quadrupled industry standards in our press release: https://bit.ly/3EHhn1Y

👉 Interested in the full case study or how you can include intrinsic in-game advertising in your 2023 marketing strategy? Look no further: https://bit.ly/3ORv6YU

📊 We asked our audiences how they are adapting their marketing strategies to continue to build successful campaigns during an economic downturn:

52% of marketers are looking to grow their market share and get ahead of their competitors during the upcoming recession―proving once more how crucial it is to continue to advertise during times of economic uncertainty.

💡 For more great insights on how to maximize ROI from your campaigns during a recession, download our new recession report here: https://bit.ly/3hAwNgw

Last week, a group of our LA-based GumGummers had the opportunity to volunteer at Project Angel Food, a non-profit organization that prepares and delivers healthy meals to feed people impacted by serious illness.

The team helped meal-prep and package meals for the organization which delivers 138,000 meals to LA county each month.

📉 Check out GumGum's new Recession Proof Report―this guide highlights purchase patterns, outlines opportunities for growth and explains why contextual advertising is the best solution to tackle the uncertain future of digital advertising.

📄 Read now: https://bit.ly/3hAwNgw

GumGum is ahead of the attention game! 👀

Starting in 2023 we will have attention measurement across GumGum’s display campaigns via the leading attention and optimization platform Playground xyz.

Learn more in our latest press release ➡️ https://bit.ly/3TijvCI

From haunted hayrides to office 'tricks or treats' and potion making—we've had a spooktacular time celebrating Halloween 👻

People are taking in more digital content than ever before, but they're also

⏭ skipping ads
⛔️ installing ad blockers
🙅‍♂️ denying third party cookies
⚙️ clamping down on privacy settings

"While behavioral targeting gave us insights into consumers like never before, it's not effective anymore and won't stand the test of time when it comes to emerging environments and platforms or future privacy regulations," says GumGum CEO Phil Schraeder. "We can do so much better. It’s time to get back to basics and put consumers first."

Phil explains the convoluted measurement mess we find ourselves in and how to get out of it in Broadcasting & Cable Magazine's latest article. Hint: it's not by tracking and stalking consumers on the web 🙃

https://bit.ly/3gEXaBI

Attention and Measurement Is a Hellscape of Our Own Making. Here’s the Way Out Savvier users, privacy concerns have dulled behavioral targeting’s effectiveness

🆕 Check out our new Contextual Guide: "Navigating the Age of Uncertainty - How to Future-Proof Your Marketing Strategy".

👀 Including 6 questions your contextual partners wish you wouldn't ask!

⬇️ Download it Here: https://bit.ly/3R054lC