Verso

Flashback Friday!

We did some concepts for the Bill & Ted film, Face The Music. Based on old school photocopied band posters, the stories capture how far the guys have fallen. We had fun. Party on peoples! Have an awesome weekend!

I had the opportunity to create a visual identity for a nightclub for the first time, and it was a lot of fun. The Alley, located in Miami, has a mysterious vibe that plays off both its name and the actual venue. The images I used are intentionally hazy, evoking the feeling of a night shrouded in mystery, like a half-remembered adventure of music and dancing. The colors are quintessentially Miami, selected from the actual alley at night.

I have been doing this for a while, and one of the things I love about my job is that every day is a bit different. For instance, I have never made anything for a watch brand before, nor have I ever made a Blackletter logo, yet here I am doing both. I’m very lucky to have clients who trust me with the unknown. That’s bravery, trusting someone with your idea and your brand. And I’m lucky to have friends and mentors who pushed me in all the right directions to explore the unknown when I was younger and trying to figure myself out. I would have made a crap economist anyway. 🤣

More on all this watch stuff when everyone is ready! Happy Wednesday. -- David LaRosa, Maker of things at Verso.

Page layout for an upcoming book for friend and photographer Dennis Lane you can check out more of his work here: https://www.dennislane.com

🤟🖖 Happy weekend!

Flash back Friday! This is some work we did for technology, strategy and software engineering firm SPAN Digital. 🤟

Masthead for a college publication coming out soon.

Artwork for an upcoming show.

David LaRosa and the verso team redesigned a website for Designers Fountain, a prominent leader in the lighting industry with more than 10,000 distinct designs and 1,500 unique products. In collaboration with our client, verso created a modern design that centered the clients’ beautiful products.

As a B2B product our custom design offers detailed product information and filtering.

Designed and developed on using , we created a custom system architecture designed around the clients’ unique industry needs. Verso also updated the Designers Fountain brand identity.

The new product ensures that sales associates have a successful browsing experience. Special thanks to everyone who worked on the project: Markus Hagen


You can check out the live site and some fantastic lights here:
https://designersfountain.com/

Flashback Friday – Who said training can’t be cool? We sure didn’t! But you know who you are! We at verso have more than 10 years of training module and LMS experience. Every time we design one, we treat it like we would any piece of creative. We make something we would love to use. This was a maintenance training module we did for training experts Grace Hill in collaboration with their content team. We created the illustration and graphics and revised the overall module UI/UX design system based on the platform Grace Hill was using. From this system we developed a style guide and asset library that could be used by the Grace Hill content team to build modules for their maintenance training program.

Logo we did a while back for our friends Water & Stone Marketing Matthew Moss

FLASH BACK FRIDAY! Part of a logo created for Sagatiba Cachaca. Made this ID 100 years ago with Ian Robinson Happy Friday!

DRAGON! New Logo and ID Dragon Management and Promotions! ;)

Preview of our pet alphabet for a Instructional design client specializing in younger learners. This was harder than I/we thought it would be.🙃

Brand ID and Logo Concepts Comms group GMc+co

Logo concept for social influencer company Infuse.

We finished this Brand ID just before the holiday break. We are Excited to share a snapshot of this work for cloud management platform Hyperglance ork

So excited to be doing a logo with umlauts! 2023 is just warming up! 🥸😂🤟🖖💙💙💙

We are exceptionally proud to have our work recognized by W3 and the Academy of Interactive & Visual Arts. In the 2022 competition, we won the Silver Award for our digital branding work and Art Direction for Amplify.LA

We are total fan boys when it comes to typography and we notice when somebody else does a great job. It all started with a sexy ‘R’ when we noticed L’Atelier BNP Paribas ‘Social Mobility in the Digital Age’ project. We loved the combo of serif (‘Roslindale’ by ) and sans-serif (‘Surt’ by ) fonts. Nice work, the level of detail did not go unnoticed. Chapeau!

As we come into the weekend, thought we would share some ideas we had for a proposal response. We hope you all get out doors this holiday weekend. Stay safe out there.

This was concept for our client LACTO LA the tech scene.

Brand id for S.T.E.A.M. ROLL 100 a very cool group of folks trying to raise money for S.T.E.A.M Education. Nice to see ART back in acronym. 🖖 Speaking of art - this direction was based on old "school" postcards for Florida and Miami. We cranked up the Yacht rock Spotify playlist and had some fun for a good cause!

When life gives you the poo emogi, paint that poo gold. Then charge the client a lot $$$ for that golden poo. Happy weekend!

Playing with some new fonts. Love this ampersand, and part of a lovely font called –Neue Machina made by the talented folks at Pangram Pangram Foundry

Working on a new ID -- this is a WIP concept. Playing with sneaky letter forms.

This is a fun blast from the past. We did this brand ID for a restaurant we loved on Main Street in Santa Monica. Naresh made the best samosas!

When you have been looking for that specific MIDI to USB 3 adaptor for 3 hours… 👀 maybe it’s time to call it a day. Happy weekend! 😁🖖✌⚡🥁