The Ocean Group

Think the radio ad is dead?
Think again.

Why some advertisers are reconsidering old school marketing channels As the digital ad landscape becomes more crowded, some advertisers stand out with old school tactics.

How's your digital marketing strategy?
It's ok.
Just create one!

What Is A Digital Marketing Strategy? 5 Steps To Create One A digital marketing strategy is part of a larger business plan that outlines how to reach its overarching business goals using digital channels.

Sunblock ✅
Beach Read ✅
Don't forget to pack the BOUNDARIES!

Set These 5 Boundaries Before You Go on Vacation Disconnecting from work while on vacation sounds a lot easier than it actually is. Some companies’ cultures may expect you to stay connected, respond to emails, or attend meetings to keep the business moving forward. Yet research and commentary dating back to the 1910s shows that taking vacations ...

Is this the Golden Age of B2B marketing?

This Could Be the 'Golden Age' of B-to-B Marketing Business-centric brand marketers are set to focus more on building value rather than just driving sales.

Montana has banned TikTok.
What it means.
How it works.
How it does (or doesn't) affect users.

What Montana's TikTok ban means for the popular social media app and its users Montana became the first state to ban TikTok, citing fears that the app’s Chinese-owned parent company could be providing Americans’ data to the Chinese government. Montana could be a testing ground for other state and national leaders considering bans on the nation’s fastest-growing app. Amna...

Wouldn't be the first time we'd been called magicians..

What Do Marketing and Magic Have in Common? Marketing, like magic, entreats us see things we might not otherwise.

How to embrace ChatGPT without letting it take over.

6 Actionable Marketing Lessons from the Early Days of ChatGPT | Entrepreneur Don't put your head in the sand and stoke fears about machines taking over the world; learn how to take the reins and make the machines work for you.

Will AI-Generated Content take over digital marketing?
A solid perspective...

Council Post: AI-Generated Content In Digital Marketing: Separating Hype From Reality AI content generators, though incredible, still fall short of replacing humans (at least for now).

Wait!
What was that?
Having some focus issues? Blame social media.

Social media impeding our ability to focus It is well known social media apps can negatively impact mental health outcomes, a fact even acknowledged by Facebook's leaked internal research. The impact social media use may have on our cognitive abilities, however, is less well known.

Oh no they didn't.
Oh yes they did.
How to avoid doing it yourself.

Council Post: 14 Faux Pas Comms Pros Should Avoid Making On Corporate Social Media Accounts One wrong move on a company’s social media accounts can result in a PR crisis, damaging the company’s reputation and bottom line.

AI sports commentary-- a distant deam?
Nope. It's already live!

The Masters app, website feature AI commentary for tournament coverage | CNN Golf fans tuning in to watch The Masters on the tournament's app and website this week may have a question: how is a single commentator providing play-by-play updates on all 18 holes simultaneously?

Can we?
Should we?

The Case for Banning Children from Social Media Most people seem to agree that something should be done to protect kids from what sure looks like an addictive product. But almost no one knows what that something is.

Should you invest in SEO?
Here's a way to calculate its ROI.

How To Calculate The ROI Of SEO For Your Marketing Strategy Get access to a free, powerful SEO tool that takes the guesswork out of calculating the return on investment (ROI) of SEO.

Are the bunnies controlling Pl***oy?

How Pl***oy is using its creator platform to launch digital magazine The new version of the iconic magazine will closely link to Pl***oy’s “Centerfold” creator platform.

Is Generative AI about to transform video platforms?

How Will Generative AI Disrupt Video Platforms? Generative AI — AI that creates content — threatens to disrupt the big players (Netflix, TikTok, and Youtube) in video streaming because it changes the power and economics of video streaming. Content creators are able to create smarter content with its assistance while the potential number of co...

Why Medical Practices should get their digital marketing on.

Why Medical Practices Must Embrace Digital Marketing | Entrepreneur Here's how healthcare practices can leverage digital channels to bring in more patients.

Thinking your organization can't use ChatGPT?
Think again.

Why You (and Your Company) Need to Experiment with ChatGPT Now A conversation with Wharton’s Ethan Mollick on the potential for a great productivity leap.

Is the video-first movement jamming on your marketing?
Here's how to get it back.

How to Seed Organic Marketing in a Video-First World Early direct-to-consumer companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies need new marketing techniques to find c...

Considering a jump from Facebook to Mastadon for ads?
Think again.

Facebook Beats Mastodon for Social Media Advertising Mastodon has its perks, but Facebook wins the business impact by a landslide.

The influencer marketing industry is worth over $16b. But what's its real value?

Does Influencer Marketing Really Pay Off? Influencer marketing is a huge industry, with companies around the world spending billions of dollars on these partnerships. But do these investments actually pay off? To quantify the ROI of influencer marketing, the authors analyzed engagement for more than 5,800 influencer posts and identified sev...

How's your AI-intelligence? Here's a little primer.

AI marketing glossary—key words and terms brands need to know From GPT to NLP to dynamic pricing, a guide for brands.

A new tool to enhance engagement for your campaigns...fate!

Research: Consumers Value Fate in Marketing Narratives Research shows that consumers prefer products where an element of them was found unintentionally, for example necklace made from gold from a previous unknown mine. Why? Learning about the unintentional discovery of a resource makes consumers think more about how the resource might never have been di...

Seattle schools are suing social media companies!

As school districts sue social media companies, experts are divided on what comes next “If the plaintiffs tell their story to the judge and are successful, the consequences could be a radical reshaping of the internet,” one expert said.

The UK warns CEOs--Careful what you post!

U.K. to Toughen New Social-Media Law, Threatening CEOs With Jail Time The Online Safety Bill aims to better protect adults and children from viewing certain online content, including fraud, revenge p**n and sexual abuse.

Short form, vertical video is everywhere.
Is your company using it?
Should you be?
Here's a great example.

How Betches Media is using short form, vertical video to continue growing in 2023 Betches Media never pivoted away from short form, vertical video, but is now finding it helpful in pitching advertisers on campaigns when platforms like TikTok and Instagram are top buys.

Let's be honest, you can get stuck in a rut.
Use the New Year to shake it up!

Is It Time to Shake Up Your WFH Routine? Just because your work-from-home routine isn’t terrible, doesn’t mean that it couldn’t be better. In this piece, the author outlines three reasons why you might want to make a change: 1) You’re feeling bored with the same old, same old. If you’re finding yourself in the WFH doldrums and it...

If you can't be good.
Be like George.

George Clooney has a simple strategy for being a star in the age of social media | CNN George Clooney has a surefire way for staying out of trouble as a public figure in the age of social media: stay off of it.

The Pew Research Center just published a study about social media and its effects on democracy and society worldwide.
The results are fascinating:

In advanced and emerging economies, similar views on how social media affects democracy and society People in advanced and emerging economies have mixed feelings about social media’s impact on political life.

It's all about video...

How To Use Video Marketing to Gain A Competitive Edge in 2023 This marketing strategy stands out above the rest in our increasingly digital marketing world.

Solid advice for your business' social media:
1) Hire a grown-up
2) Make a plan
3) Look at the data

How To Create A Social Media Content Plan Create a social media content plan to increase user engagement, grow your following, and earn sales for your business.