81 & Sunny - Digital Media Investments

This week, we were informed that we were honored by Inc. Magazine as a 2024 Power Partner Award winner! This is no easy feat to be chosen to be on this esteemed list because the criteria to win comes directly from blind survey feedback from our clients!

We are thrilled and honored to be recognized twice in the same year by two major publications for our B2B expertise! Thank you to our clients for believing and trusting in our abilities as a valuable partner! 🙏

2024 Power Partner Award Profile: https://www.inc.com/profile/81-&-sunny

Criteria to Win: https://www.inc.com/power-partner-awards-methodology-how-we-selected-these-companies.html

2024 Power Partner Awards Methodology: How We Selected These Companies Inside the data-driven process behind creating our annual list of top-notch B2B partners from across the globe.

Are you frustrated with Google Ads leads that have resulted in an unprofitable investment? Do you know for sure if your investment is profitable or not? 🤔 You are certainly not alone!

In this whitepaper, we break down 6 proven successful strategies that we execute on a daily basis that help consistently drive leads that have the highest probability of converting into sales and therefore result in a profitable investment!

81 & Sunny | Digital Media Agency | Sarasota, FL 81 & Sunny’s industry expertise connects you with your customers using strategic and targeted digital advertising, SEO, analytics, and consulting.

Truer words have never been spoken about advertising! And this guy knew how to move product! 🚗 Always be generating demand and choose a partner that can deliver just that!! ☀️

Check out our case study that shows how 81 & Sunny and Switch Growth increased Pipeline Revenue by 98% by improving match rates and therefore improving the signals training the Google Ads algorithm ⬇️

https://eightyoneandsunny.com/how-81-sunny-switch-growth-increased-pipeline-revenue-by-98/

Eric and the entire 81 & Sunny team are honored and humbled to have been chosen for this award by Adweek. 81 & Sunny eats, breathes, and lives in the B2B demand generation world day in and day out for our B2B clients and are thrilled to be recognized as a top agency in this space! Fantastic win for the entire team and well deserved!

Click the link below to read more in detail!
https://eightyoneandsunny.com/81-sunnys-eric-wilder-wins-adweeks-b2b-abm-innovator-of-the-year-award/

ADWEEK's B2B Innovation Award Winners Tech innovators, clever marketing and thought leadership.

This is why we do what we do and it never gets old to hear! 🤩

Being considered a trusted extension of our partner's internal marketing teams and helping them grow their business the right way is everything an agency partner should be. Proud of our team!

Our partner success and growth in the B2B tech space continues to expand further and further in 2023! ☀️ Our most recent partnership kicking off this month is with Gurucul! GURUCUL offers the market Real-Time Visibility & Detection, Prioritized Investigations, and Automated Response Across Entire SOC Lifecycles.

In addition, we will get the pleasure of working with George Wilkes a second time around, who just recently joined GURUCUL as Vice President of Growth Marketing. When transparency and data proven results collide, strong partnerships are formed that can be replicated time and again! 🙌

Check out what GURUCUL can do for your business!
➡️ www.gurucul.com ⬅️

Are your sales opportunities in your pipeline taking too long to close? 🧐 Read/Download our latest case study to learn how we were able to influence 90% of the largest closed/won deals for our client! 🤩 👉 https://eightyoneandsunny.com/pipeline-acceleration-program/

For years, an impact window distributor was left in the dark about why the "efficient" leads he was investing his advertising dollars into were not scaling his business.

Short answer, these "efficient" leads were low-quality and had very low lead-to-sale conversion rates because his competition was willing to invest more to WIN quality customers.

Since partnering with 81 & Sunny four years ago, we've put our client in a position to compete and WIN YoY and have increased ROI as much as 700% during peak hurricane season! Take a look at our most recent case study to learn how we achieved this.

➡️ https://eightyoneandsunny.com/paying-for-too-many-low-quality-leads/

Question for any Advertiser. Do you feel left in the dark by your current agency or an agency you have worked with in the past? Let 81 & Sunny shed some light☀️ on why you might feel that way and why the actions of a few are affecting the entire advertiser/agency dynamic in our industry. We feel it needs to be said because we hear👂 it way too often from advertisers of all sizes!

Check out our latest blog on the topic 👇
https://eightyoneandsunny.com/dont-be-left-in-the-dark/

Our expansion in the tech space continues to expand! 🎉 We have recently partnered with KaiNexus and could not be more excited! KaiNexus is the SaaS solution for your Lean and Improvement work where teams can capture, implement, measure, and share in one system that does it all. Mandatory in today's complex and competitive work environment.

81 & Sunny will be managing all digital media investment and cannot wait to see what this partnership blossoms into!

Check out what KaiNexus can do for your business!
➡ www.kainexus.com ⬅

You can measure success in many different ways. KPI's help your company to focus on making the best and smartest business decisions to ensure overall success.

There are many factors to consider while developing KPIs and these factors can be different depending on which industry your business is in. KPI's must be clearly defined and fall in line with your company's goals while also being adjusted & optimized accordingly as market conditions change, for example.

So, next time you think about a “key performance indicator”, think about how your business can keep people informed, involved, interested and inspired!

2022 was a year of growth and success for 81 & Sunny! ☀

We were able to not only surpass several milestones from a numbers and financial standpoint, but we were also able to drastically advance our technological and data/reporting offerings along with witnessing massive personal growth within our incredible team!

Read more about our 2022 year in review on our newest blog post! ⬇ We're excited and very much looking forward to another successful year in 2023!

https://eightyoneandsunny.com/2022-in-review/

On November 1, 2020, 81 & Sunny became the digital agency for eSentire (➡️ www.esentire.com ⬅️). "When I initially engaged their team, I knew I needed to do a wholesale rebuild of our paid media & SEO strategy". - Matthew Garrett - VP, Corporate Marketing at eSentire.

Today, we are very proud to share that we will be entering into our 3rd fiscal year as partners while we continue to accomplish great things together! Long Term partnerships built on trust, value, growth, transparency, and being ahead of the game by adapting to change (technical, economical, work environments, etc.) with successful and effective pivots in strategy is why we do what we do at 81 & Sunny! ☀️

Cheers to & Thank You for your continued trust in us!
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Choo Choo! 🚂 The train keeps rolling into 2023 for 81 & Sunny!☀️

We are thrilled to announce we are the digital agency for Britive during the 2023 calendar year! Britive is a cloud-native platform that is positioned at the forefront of automating multi-cloud privilege identity management across data, infrastructure, and applications. This technology is crucial in today's ever changing work environments for every business. We are excited to be once again working with Emily Dyer as she is an absolute rockstar marketer!

Check out what Britive can do for your business! https://www.britive.com/
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We are grateful for the partnership we've formed with while working directly with our very knowledgeable rep Michelle! ☀️ It's been extremely helpful in scaling our clients' businesses and ensuring positive growth for all. Are you interested in growing your business with LinkedIn advertising? ⬇️
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Happy 2023! 🎉 We came back into our offices this week ready to crush the new year and we hope you are too. We're well into planning; ready to crush our goals and make our clients successful! 🤑 Have you ever thought about investing into digital advertising to take your business to the next level? Let us know! ⬇️
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It's Christmas time at the 81 & Sunny office and Santa stopped by for an early visit! 🎅🏻🎁 Here in Florida, we decorate palm trees for the holidays 🌴☀️

What's your favorite holiday tradition? ⬇️
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Do you find yourself or your agency struggling with bottom of the funnel campaign strategies? Does your sales team have difficulty closing deals driven from paid media leads? If so, we hope some of these tips from LinkedIn can help as they fall inline with our bottom funnel strategies as well! If you still have questions, feel free to reach out! ☀️
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“As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” - John F. Kennedy
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We take the time today to honor and remember our veterans. We appreciate your service and thank you for your sacrifices 🇺🇸♥️
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#1111 🇺🇸

🧐 Did you know that Meta/Facebook is eliminating "Special Audience" targeting? Has your agency informed your business to let you know how this will affect performance of your social campaigns? Or, do you know how to overcome these new limitations? We hope so! Facebook began setting these audiences out to sea 🌊 starting on 10/12! 👀
Read all about it in our newest blog post 👇👇
https://eightyoneandsunny.com/facebook-sunsetting-special-audience-targeting/

Are you tired or left feeling "burnt" by the antiquated advertiser/agency partnership model we are all too familiar with? ✅🤔

Register for Search Engine Journal's webinar, 𝟞 𝕂𝕖𝕪𝕤 𝕐𝕠𝕦𝕣 𝔹𝕦𝕤𝕚𝕟𝕖𝕤𝕤 ℕ𝕖𝕖𝕕𝕤 𝕥𝕠 𝕎𝕚𝕟 𝕎𝕚𝕥𝕙 𝕐𝕠𝕦𝕣 𝕄𝕒𝕣𝕜𝕖𝕥𝕚𝕟𝕘 𝔸𝕘𝕖𝕟𝕔𝕪 presented by CallRail! Co-Founders of 81 & Sunny, our very own Eric & Erin Wilder will walk you through the key areas where your agency should align with YOUR goals.

𝙹𝚘𝚒𝚗 𝚞𝚜 𝚘𝚗 𝙾𝚌𝚝𝚘𝚋𝚎𝚛 𝟷𝟸, 𝟸𝟶𝟸𝟸 𝚊𝚝 𝟸𝙿𝙼 𝙴𝚃☀︎︎
Can't make the live session? Register & you'll be sent the on-demand version after the event! 💯 https://bit.ly/3VbJKN1

Happy October! 🎃☀️

It's the beginning of a new month✨ For 81 & Sunny, that means social media ad campaign roll-overs, approving monthly investments for all channels, monthly reporting & tying up any loose ends from the previous month. How does your business prepare for the beginning of a new month?
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Happy Labor Day to the workers in every field! How are you spending your holiday weekend? Here at 81 & Sunny we are enjoying a 4-day weekend relaxing on the beach 😎🍹⛱️🌴 Back to the office on Tuesday, refreshed & ready to serve our clients. As Confucius once said, “Choose a job you love, and you will never have to work a day in your life.” ✨
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