Miss Details

I was asked to give my thoughts on work-life balance in this recent article:
As a business owner, there’s no clear division between life and work—they’re more intertwined, like a swirl, rather than neatly side-by-side. My approach has always been about managing that swirl. I imagine it as a two-flavor ice cream cone that I need to balance carefully, making sure neither side is ‘eaten’ too fast or too slow. Though I’ll admit, I tend to favor the work flavor a little too often, I have been working hard on smoothing out that swirl.

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Metaphors aside, in real life, I’m a ‘cup’ person—I’ve made too many messes with cones, as my husband will attest. 🍦

Just for fun: if work-life balance were an ice cream swirl, what flavors would make up yours? My flavor in the comments.

Stepping out of my comfort zone here – I don’t usually share photos of myself or toot my own horn, but I’ve learned from helping my clients with their social media that people connect with authenticity. So, here I am, celebrating a kind comment a client shared with me on a recent call:

“Thank you for what you do for us. Everyone in our business loves working with you, and we’ve never said that about working with a big agency.”

There are endless options when it comes to choosing a design firm, and every time a business puts their trust in me, it’s an honor. Miss Details isn’t just a name – it’s me, supported by a team of incredible designers and writers. We take pride in giving personalized attention to each and every one of our clients, and quotes like this remind me why I love what I do.

Thank you to our clients for trusting us and allowing us to be a part of your journey!

We're back with our Deep Dive series on optimizing your brand across social media platforms! Today we turn our attention to . Because this platform was founded with businesses in mind, establishing your brand on LinkedIn can go miles in attracting and building credibility with both your audience and potential B2B collaborators.

Read our tips on injecting your brand personality into your LinkedIn business page, and for taking advantage of all the professional resources offered by this versatile platform.
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Find out why archetypes work in marketing, and get practical suggestions for implementing your brand archetype into your overall strategy.

Strong branding taps deep into the audience’s mind—deep enough to strike their subconscious. And when it comes to tapping into the human subconscious, it’s best to take a page from one of the experts: Carl Jung.

Jung identified 12 main character archetypes—images and themes that he believed were shared by all of humanity in our collective subconscious. And just as each person has an archetype they most relate to, you can align your brand with a particular archetype, which you can then use to connect more intimately with your audience.
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How to Implement Your Brand Archetype Into Your Marketing Miss Details, Scottsdale, Arizona Find out why archetypes work in marketing and how to implement your brand archetype into your strategy to create a personal connection with your audience.

Call for Papers | Journal of International Marketing: Global Luxury Branding https://bit.ly/3BE9iND

How Brand Differentiation Shapes Corporate Culture and Profits https://bit.ly/3zO34KF

When it comes to laying out your marketing budget for the new year, it can be challenging to set goals that are ambitious but realistic enough for the size of your business. The key is to evaluate your marketing efforts from the previous year and use what you’ve learned to make the most of this year’s budget.

Here are seven ideas for optimizing any budget—big or small. You’ll learn how assessing the data, investing strategically, and paying close attention to your audience can help you refine your budget to achieve even your most ambitious marketing goals.

7 Ways to Make the Most of Your Marketing Budget in the New Year Learn how to achieve even your most ambitious goals by using our suggested strategies to optimize your marketing budget in the new year.

If you’ve ever taken a psychology class, you may be familiar with Carl Jung and his theory of archetypes. But did you know his theories can serve as a branding tool for your business?

Jung believed we subconsciously categorize our fellow humans in order to understand and predict their behavior. He identified twelve major archetypes, or personality types, that show up time and time again. We recognize these archetypes all the time in literature, film, and television, but they’ve recently made their way into marketing as well.

Identifying your brand’s archetype can help you narrow your vision and fine-tune your marketing strategy. Take a look at the twelve archetypes described in our blog post, and see which one resonates with your brand the most.

Identifying Your Brand’s Archetype Miss Details, Scottsdale, Arizona Identifying your brand’s archetype, based on the Jungian character archetypes, can help you narrow your business vision and fine-tune your marketing strategy.

“BMW” Is Powerful, “Beemer” Is Not: Why Marketers Should Be Careful When Adopting Consumer Nicknames for Branding https://bit.ly/3zRpACs

Emotion is a powerful resource in your branding toolbox that can boost your bottom line—but how do you go about making a meaningful connection with your audience?

In this article, we’re going to dive into one of our favorite strategies for emotional branding: sensory design. Within the world of branding and marketing, sensory design is the practice of incorporating the five main physical senses into your audience’s experience with your brand. And here at Miss Details, we use sensory design to communicate your brand’s visual story to your audience, creating a strong emotional connection that will keep them coming back time and time again.

Learn more about sensory design, why it works, and how to incorporate it into your own branding to create an unforgettable journey for your ideal clients.

The Design Secret to Connecting Emotionally With Your Audience Learn how to connect emotionally with your brand’s audience by tapping into their memory and stimulating their senses.

Effectively managing social media in a world where algorithms and best practices are in constant flux can be challenging. But while who sees your posts may shift with the whims of the Facebook algorithm, the ideas listed here will help you feel more in control. By intentionally adapting your page to strengthen your SEO and brand design, you can ensure more people will not only find your brand, but will form a lasting connection with it.
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How to Optimize Your Brand on Facebook There are plenty of simple ways to optimize your brand on Facebook—from SEO to business page design to best posting practices for Facebook's algorithm.

Although the Instagram's complex algorithm can feel intimidating, you can master it with a few careful adjustments. Learn accessible strategies that will help your brand rise to the top of your audience’s “Explore” page.

How to Optimize Your Brand on Instagram Optimizing your brand on Instagram is a cost-effective and powerful business strategy. Master the platform’s diverse posting options and complex algorithm to expand and engage your audience.

What's Better for Motivating Salespeople: Group or Individual Incentives? New Research Shows it Depends on the Brand https://bit.ly/3AEFos9

What’s the difference between branding and marketing? It’s one of the most common questions we get at Miss Details, and we can see why—the two concepts are often lumped together in entrepreneurial jargon! But although they’re interrelated, branding and marketing are two distinct areas. Moreover, understanding the nuances between the two can help you refine your strategy, prioritize your needs, and move confidently to the next stage of your business.

This article will teach you to distinguish between branding and marketing, and will give you guidance on which one your business should focus on depending on what hard work you’ve already done.
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Growing up, I was always taught to treasure the act of service—helping others when they need it, without expecting any personal gain. This principle has stayed so close to my heart that when I started Miss Details, I knew one of my business’s core values needed to be Giving Back.

I’m fortunate enough to be in a place where I can regularly donate my time, energy, efforts, and money to both people and causes I care about—from supporting animal rescue organizations to mentoring young designers. In our latest blog article, I shed some further light on what I do in the service of others, and why doing so is fundamental to the way I see my business and myself.
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Have you ever wondered how much your brand is worth? It’s an important question—as an entrepreneur, you want to be sure the brand you’ve poured your heart, soul, and name into is making you money at the end of the day.

But while some aspects of business are easy to quantify, the profitability of your overall branding efforts are harder to pinpoint. In this blog post, we discuss why measuring the value of a brand poses such an interesting challenge to entrepreneurs. Then, we look at four different methods for translating the power of your brand into cohesive data you can use to strategize your business’s future.

4 Ways to Measure the Profitability of Your Brand Measuring the profitability of your brand is challenging, but not impossible. Here are four methods for translating your branding efforts into strategic data.

In the midst of a booming gig economy, jobs have become commoditized—which means businesses have to find a way to stand out to potential hires to attract and retain great people. And the secret to building a better team is building a stronger brand.

Brand Your Way to a Better Team: How to Recruit More Top-Notch Employees Jobs are opening up, but people aren’t applying. Here’s how to shift your branding to make your business one people really want to work for.