Blockbeta Marketing

Small business marketing news, info and strategies that bring together Web, mobile, social and tradi

FTC Officially Bans Fake Reviews 08/19/2024

Good news for those businesses who rely on Yelp and other review sites.

FTC Officially Bans Fake Reviews The FTC has announced its final rule that bans fake reviews. We break down the results and provide an official statement from Yelp

Scam of the Week: Domain Networks Invoice Scam 08/03/2024

This scam is still running strong. I received a solicitation from Domain Networks to renew my domain for $289! If you get one in the mail, just tear it up. Here's a detailed explanation.

Scam of the Week: Domain Networks Invoice Scam A new scam is targeting business owners. In what appears to be a legitimate invoice, a company called ‘Domain Networks’ requests up to $289.

07/10/2024

Need some tips for how to get started promoting your new product? Check out my interview with MADE Apparel Services about websites, landing pages, SEO, socials, and how they all fit together and what it should cost. https://www.madeapparelservices.com/podcasts/interview-blockbeta

Attraction Marketing: 15 Laws Win Customers Every Time 02/03/2024

Just like dating, making yourself attractive to customers is a whole lot easier than chasing them down. In this simple allegorical video, based on core marketing principles almost as old as time itself, we explain how it's done. Right on time for Valentine's Day.

Attraction Marketing: 15 Laws Win Customers Every Time In this marketing video, learn how to attract more customers. If bugs can find loving ways to attract more customers, so can you.

This guy redesigns a dog walkers sign poster in New York City 👏 Via @cool_lookin_bug 12/01/2023

Saving the world with graphic design, one sign at a time.

This guy redesigns a dog walkers sign poster in New York City 👏 Via @cool_lookin_bug

The store is for people, but the storefront is for robots 11/12/2023

See how small businesses are dealing with SEO and the challenges of creating content for Google with AI.

The store is for people, but the storefront is for robots Selling real things to real people means writing a steady stream of nonsense text that only web crawlers will ever read.

09/27/2023

I've been working with Pretty Loaded Safety Training for a couple of years now and helped position them to attract corporate clients like Grubhub

Photos from Watson's Wooden Words's post 09/21/2023

My client Watson's Wooden Words makes the most incredible custom carved wood signs in Bonney Lake, WA, and he sells all over the country and internationally.

06/17/2023

Heather Zager, owner of MADE Apparel Services, explains how Blockbeta Marketing helped improve her website, resulting in nearly 3X growth. MADE works with designers who want to take their sewn product ideas to manufacture. Blockbeta is a marketing consulting firm specializing in niche businesses with unique business models.

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Alan Cu***ng on Creativity: the Quartz interview 04/19/2023

"Ultimately, creativity has got to get down to business." Cu***ng on his creative process.

Alan Cu***ng on Creativity: the Quartz interview The actor shares his creative process and talks about the creative act of lying on "The Traitors"

How to Use ChatGPT for Effective Sales Messaging | HackerNoon 03/22/2023

Handy prompts for being better prepared for sales calls and saving time on responding to prospects. https://sbee.link/jhrvfgkax4

How to Use ChatGPT for Effective Sales Messaging | HackerNoon ChatGPT is an ideal tool for crafting sales messages that resonate with potential customers.

2023 Puget Sound Women-owned Business Pitch Contest Registration 03/21/2023

Women business owners: Enter by March 30th if you're interested in either bank or angel financing.

2023 Puget Sound Women-owned Business Pitch Contest Registration This Pitch Contest is open to women entrepreneurs and women small business owners in the Puget Sound region.

Ditching Google: the 3 Search Engines That Use AI to Give Results That are Meaningful | HackerNoon 03/21/2023

If Google search isn't giving you what you're looking for, try one of these searches that use AI.

Ditching Google: the 3 Search Engines That Use AI to Give Results That are Meaningful | HackerNoon If you’re the type that wants straight answers to every query without going through several blog posts, then you should consider AI-chat search engines.

33 Common & Costly B2B Marketing Mistakes to Avoid | HackerNoon 03/20/2023

Let's talk about how to prioritize these to drive qualified traffic to your website. Sign up for a free consult at my site.

33 Common & Costly B2B Marketing Mistakes to Avoid | HackerNoon We’ll cover common and costly B2B marketing mistakes the companies I’ve assessed in 2023 so far are making, and some B2B marketing best-practices to try now ▶️

03/13/2023

We did the PR strategy, release, and distribution to announce this big win for our client, Pretty Loaded. https://finance.yahoo.com/news/pretty-loaded-offer-situational-awareness-133700166.html

Monetize your travel expertise in minutes | Thatch 03/12/2023

is a site that helps travel creators make money by offering tours and experiences. https://sbee.link/hyguwpf8rv

Monetize your travel expertise in minutes | Thatch Setup your own travel shop and start selling travel guides, itineraries, tours, and planning services in minutes - for free. Thatch is the home for unique and authentic travel.

Risks and Rewards of AI-Generated Content: Seattle Search Network Members Weigh In - Seattle Search Network 02/28/2023

Seattle SEO experts offer opinions on latest AI digital marketing tools, Bing, and Chat GPT.

Risks and Rewards of AI-Generated Content: Seattle Search Network Members Weigh In - Seattle Search Network We’ve joined the AI-hype bandwagon here at the Seattle Search Network. How could we not? We live and breathe search engine marketing and jump at every Google hiccup, even if we’ve been okay ignoring Bing all these years. Maybe that’s about to change.

"All I've Had Is Sh*t, Sh*t At Its Best | Ramsay's Kitchen Nightmares 02/10/2023

If you've got your own business, it's up to you to make it work. Spot on Gordon Ramsay

"All I've Had Is Sh*t, Sh*t At Its Best | Ramsay's Kitchen Nightmares Gordon Ramsay visits The Priory, a local carvery stuck in it's old menu.Full Episodes from the Gordon Ramsay Back catalog.

FREE Webinar - How to Prepare Your Sewn Product Idea for Manufacture — MADE Apparel 01/22/2023

If you've got an idea for a sewn product, I highly recommend you attend this free event.

FREE Webinar - How to Prepare Your Sewn Product Idea for Manufacture — MADE Apparel Learn what steps are necessary to get to manufacture and some cost-effective ways to do it.

Apple Gets More Google-Like with Apple Business Connect 01/17/2023

Along with Google Business Profile, here's another fast and free way to level up your local presence.

Apple Gets More Google-Like with Apple Business Connect Apple Maps' new Apple Business Connect, like Google Business Profiles, allows SMBs to add and maintain their listings.

Best Reasons to Package Your Services Now 12/26/2022

Now that you've finished packaging all those gifts, it's time to think about packaging for your service-based business. Here's why.

Best Reasons to Package Your Services Now Selling hours is no way to run a service business. Here are the many reasons why packaging is essential for your business' survival.

Home | Online Courses | BBC Maestro 12/24/2022

Looks like the BBC is branching out to eLearning. Smart way to niche the space.

Home | Online Courses | BBC Maestro Let the greatest be your teacher, with world-class video courses from some of the world's best. Ready for inspiration? Explore our online courses now.

11/14/2022

Who can relate?

2022 Mid-Year Coupon Facts: Infographic – Vericast 11/08/2022

Learn more about the pros and cons of using coupons to promote your small business. https://www.blockbeta.com/blog/coupons-for-business-pros-cons-and-tips

2022 Mid-Year Coupon Facts: Infographic – Vericast Coupons remain a great way to lure potential new customers — and keep current customers — making now an ideal time to build an effective coupon strategy into your marketing plan. We studied coupon data for the first half of 2022 and identified some key findings that have major implications for b...

Startup425 Foundations: How Marketing can Help Launch your Small Business 10/07/2022

I'm teaching a free 1-hour marketing webinar on 11/1, but there are several other free small business webinars scheduled on cyber security, how to finance, and managing money. You'll need to sign up.

Startup425 Foundations: How Marketing can Help Launch your Small Business Understanding How Marketing Can Help You Launch Your Small Business

09/27/2022

At the top in Nazare Portugal.

09/24/2022

Figueira da Foz, Portugal

Haley l The Connecticut Life on Instagram: "I recently did an overnight trip to New London, CT with an itinerary curated by @mysticcountryct! I had such a great time and I’m looking forward to going back. I ran out of time and couldn’t do... 09/07/2022

My client Inn At Ocean Avenue in New London, CT was featured in this clip. https://www.instagram.com/reel/CfZbCV-pt_g/?utm_source=ig_web_button_share_sheet

Haley l The Connecticut Life on Instagram: "I recently did an overnight trip to New London, CT with an itinerary curated by @mysticcountryct! I had such a great time and I’m looking forward to going back. I ran out of time and couldn’t do... Haley l The Connecticut Life shared a post on Instagram: "I recently did an overnight trip to New London, CT with an itinerary curated by ! I had such a great time and I’m looking forward to going back. I ran out of time and couldn’t do everything, but here’s a snapshot of my t...

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Marketing Strategy for Expanding Businesses

We work with expanding, high involvement B2B and B2C businesses. Typically complex, sometimes high ticket items from manufacturers, makers, services or online publishers. Channels: retail, ecommerce or other direct.

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Heather Zager, owner of MADE Apparel Services, explains how Blockbeta Marketing helped improve her website, resulting in...

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