Spike Interactive

In 2021 for mobile and 2022 desktop users, Google launched continuous scroll on search, but this is no longer. once again creates greater importance to ranking first page , top 10 organic listings.

What this means is that you will once again see pagination at the bottom of first page on desktop and soon to be on mobile. From SEO standpoint, if you're a business technically ranking top half of page 2 for keywords, it felt like page one with continuous scroll. It was favorable for businesses in terms of click thru rate and lead gen opportunities. Now, it's that much more important to be ranking on top 10 of Google (ideally top 5). Historically, 10-15% of users clicked on to page 2.

Google dropping continuous scroll in search results Continuous scroll launched in Google mobile search in October 2021 and on desktop in December 2022.

Just another day in the office😏

Massive Volatility Reported - Google Search Ranking Algorithm Update I am seeing some massive volatility being reported today after seeing a spike in chatter within the SEO community on Friday. I have not seen the third-party Google tracking tools show this much volatility in a long time. I will say, the tracking tools are way more heated than the chatter I am seeing...

Ok, cool, but there's still countless manipulated/false reviews from vicious competitors and non clients that have not been removed for many businesses. These clearly do not abide by Google's review guidelines. Google's live support team in India needs to do so much better. Too many hard-working business owners who provide top notch, high level service left pounding sand for years.

Google says it took down 45% more fake reviews in 2023 thanks to new algorithm Google also shared new stats on actions it took in 2023 to block fake reviews and local listings.

Online reputation management is crucial for businesses. Reviews shape perceptions, influence decisions, and impact a business's bottom dollar. Take charge of your digital image!

The Impact of Local Reviews on Business Revenue | Spike Interactive Online reputation management is crucial for businesses. Reviews shape perceptions, influence decisions, and impact revenue. Take charge of your digital image!

Explore WordPress's potential: Boost SEO rankings, streamline CMS management, and fortify security. Your guide to unlocking the full power of WordPress.

WordPress Websites Benefits in SEO, CMS Management, and Security In the vast and ever-evolving landscape of website development, WordPress stands as a titan, offering a multitude of advantages that cater to businesses, bloggers, developers, and practically anyone seeking an online presence. Its versatility and user-friendly interface make it the go-to choice for....

Great article. "The search and web ecosystem revolves around the people who publish content, people who index content and people who search for content."

How SEO experts improve the web and help search engines SEO professionals can move beyond optimizing just for search engines and adopt a more holistic approach that prioritizes web standards.

After 8️⃣ long years.

Google Completes Switch To Mobile-First Indexing Google officially completes switch to mobile-first indexing after years-long transition.

Google Business Profile search results is changing. Per Google, “you’ll soon see better-organized search results to spark your imagination.”

Google Maps new search results makes photos significantly more important This is a new "photo-first" search result layout where business owners need to pay more attention to the photos that show up for their business listings.

Why it matters is because ChatGPT does not cite or link to its sources, which is crummy.

26% of the top 100 websites are now blocking GPTBot The number of popular websites blocking ChatGPT has increased 250% in the past month. Pinterest, Indeed and more big brands now block GPTBot.

Just a reminder that quality of content is the top factor influencing Google's indexing and crawling decisions. ↗️🏆

Google Confirms: Quality Is Foremost Factor In Search Indexing Quality content is the top factor influencing Google's indexing and crawling decisions, per a discussion in a recent podcast.

It’s been just over six months since the new AI-powered Bing with Bing Chat launched – but its overall search engine market share remains virtually unchanged globally and in the U.S.

The new Bing has failed to take any market share from Google after six months Microsoft disputes the data, which shows Bing's market share is actually lower in 2023 than it in 2022 – before new Bing launched.

Google begins rolling out the July 2022 product review algorithm update. It will target low quality reviews, and will reward reviews that share in-depth research. 🙌

Google July 2022 Product Review Algorithm Update Rolling Out Now Google begins rolling out the July 2022 product review algorithm update.

12. Instagram reports 50% of users are more interested in a brand when they see ads for it on Instagram. 💪💯

30 Crazy Social Media Facts Marketers Need To Know Numbers don't lie. Here are 30 mind-blowing facts about the power of social media that can help you boost your marketing game.

The beginning of the end to SEO shysters and boiler room operated agencies and consultants.

Lookback: Google launched the Panda algorithm update 11 years ago Here's a complete history of the Google Panda Update, its impact on search results, and its lasting legacy on SEO.

Google has launched a new feature in its mobile search results called People search next, a Google spokesperson has confirmed with Search Engine Land.

New Google mobile search feature: People Search Next See what Google's new search feature looks like when you do 'near me' searches on mobile.

Will this stick around? 🤔

Google rolling out new Top stories design on desktop The change comes two years after the last redesign.

The survey also found that 97% of respondents believe that written reviews, alongside a star rating, are the most helpful type of online reviews for local businesses.

9 in 10 customers more likely to overlook a negative review if the business responds adequately, Yelp says Half of survey respondents said they don’t trust reviews if they know the business asked customers to leave them.

Coming sometime in 2022....plot thickens.

Google My Business now known as Google Business Profile as Google migrates features to Maps and Search Google is also rolling out more support for managing your business profile directly in Google Search and Maps.

Deliver. Inspire. Sustain. Grow. 🙌

Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain - Retail TouchPoints Every SEO strategy session with clients these days should include a moment of recognition and praise for how hard business owners are working to keep serving the public amid monumental challenges. As SEOs [search engine optimizers], any heavy lifting we can do to clear a path for our clients toward....

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5 Tips to Ensure You'll Have Successful Brand Collaborations Partnering with other like-minded brands can be a great way to build both of your businesses, but making sure you have successful collaborations is key.

The test is currently limited to a handful of retailers in the U.S., but the ads, which are already showing domestically, will be rolling out globally to users in the coming months.

Instagram is adding more e-commerce support with ads in the Shop tab

Put in the grind and 🍀🧧shall find.
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Choosing a smart intern and proper training goes a long way however. 🙌

Stop Delegating Social Media to Your Interns You really don't want your social media manager to be just figuring it out along the way.