DDM Commerce LLC

Flash campaigns, also known as flash sales, are a popular marketing tactic used by ecommerce businesses to drive sales and create a sense of urgency among customers. Here are some tips for running successful flash campaigns for ecommerce:

Choose the right products: When planning a flash campaign, it's important to choose the right products to feature. Typically, flash campaigns feature products that have a high profit margin or that are slow-moving inventory. However, it's important to ensure that the products you choose will still provide value to your customers.

Set a time limit: One of the hallmarks of a flash campaign is the sense of urgency it creates. Set a time limit for the campaign, usually 24-48 hours, to create a sense of urgency among customers and encourage them to make a purchase.

Promote the campaign: To ensure the success of your flash campaign, it's important to promote it across all of your marketing channels. Use social media, email marketing, and targeted ads to promote the campaign and create buzz among your customers.

Offer exclusive discounts: Flash campaigns often offer exclusive discounts to customers to incentivize them to make a purchase. Offer a discount that is significant enough to entice customers but that still allows you to make a profit.

Monitor and analyze results: After the campaign is over, it's important to monitor and analyze the results to determine its success. Use analytics tools to track sales, conversion rates, and other metrics to determine what worked and what didn't.

In conclusion, flash campaigns are a popular marketing tactic used by ecommerce businesses to drive sales and create a sense of urgency among customers. By choosing the right products, setting a time limit, promoting the campaign, offering exclusive discounts, and monitoring the results, you can run a successful flash campaign and boost your ecommerce sales.

Podcasts are a great way for ecommerce business owners and professionals to stay up-to-date with the latest trends and insights in the industry. Here are some of the top podcasts for ecommerce:

Ecommerce Influence: Hosted by Austin Brawner and Andrew Foxwell, Ecommerce Influence is a podcast that covers all aspects of ecommerce, including marketing, sales, and operations. The hosts bring on a variety of guests to provide insights and advice for ecommerce business owners.

The My Wife Quit Her Job Podcast: Hosted by Steve Chou, The My Wife Quit Her Job Podcast features interviews with successful ecommerce entrepreneurs. The guests share their stories and provide actionable tips for listeners who want to start or grow their own ecommerce businesses.

The Ecommerce Marketing Show: Hosted by Chase Clymer and Annette Grant, The Ecommerce Marketing Show focuses on marketing strategies for ecommerce businesses. The hosts provide insights and advice on topics such as email marketing, social media advertising, and SEO.

The Ecommerce Influence Summit: The Ecommerce Influence Summit is an annual conference for ecommerce professionals. While the event is in-person, the organizers also release podcast episodes that feature speakers and sessions from the conference.

The Smart Passive Income Podcast: While not exclusively focused on ecommerce, The Smart Passive Income Podcast, hosted by Pat Flynn, covers a variety of topics related to online business. The podcast features interviews with successful entrepreneurs and provides actionable advice for listeners.

In conclusion, podcasts are a great way for ecommerce professionals to stay up-to-date with the latest trends and insights in the industry. The above-listed podcasts provide valuable information and advice for ecommerce business owners and professionals.

Content marketing is an essential component of any ecommerce strategy. It involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Here are some reasons why content marketing is important for ecommerce:

Builds brand awareness: Creating high-quality content that resonates with your target audience can help increase brand awareness. By consistently providing value through your content, you can position your brand as a thought leader in your industry and earn the trust of your audience.

Drives traffic: By creating and promoting content, you can drive traffic to your ecommerce site. Whether it's through blog posts, videos, or social media content, you can attract new customers and keep existing ones engaged.

Improves SEO: Creating high-quality, keyword-rich content can also help improve your search engine rankings. By optimizing your content for search engines, you can increase your visibility and drive more traffic to your site.

Provides value to customers: Content marketing is all about providing value to your customers. By creating content that solves their problems, answers their questions, or entertains them, you can build stronger relationships with your customers and keep them coming back.

Increases conversions: By providing valuable content that educates and informs your customers, you can increase conversions. When customers have a better understanding of your products or services, they are more likely to make a purchase.

In conclusion, content marketing is an essential component of any ecommerce strategy. It can help build brand awareness, drive traffic, improve SEO, provide value to customers, and increase conversions. By creating and promoting high-quality content, you can establish your brand as a thought leader in your industry and attract and retain a loyal customer base.

Email marketing is an essential aspect of any ecommerce business. It is one of the most cost-effective ways to reach your target audience and increase sales. Here are some reasons why email marketing is crucial for ecommerce businesses:

Increased sales: Email marketing can help drive sales by sending targeted and personalized messages to your subscribers. You can send product recommendations, promotions, and exclusive deals to entice your customers to make a purchase.

Building customer relationships: Email marketing allows you to stay in touch with your customers and build relationships. You can use email to send updates about new products, company news, and other relevant information that will keep your customers engaged and loyal.

Improved customer retention: By staying in touch with your customers through email, you can improve customer retention. You can send personalized messages that show your customers you value their business and appreciate their loyalty.

Cost-effective: Email marketing is one of the most cost-effective ways to reach your target audience. Compared to other marketing channels, email marketing is relatively inexpensive and can provide a high return on investment.

Measurable results: Email marketing provides measurable results that you can track and analyze. You can monitor open rates, click-through rates, and conversion rates to see how your campaigns are performing and make adjustments as needed.

In conclusion, email marketing is crucial for ecommerce businesses. It helps drive sales, build customer relationships, improve customer retention, and provides measurable results. If you're not already using email marketing, it's time to start incorporating it into your ecommerce strategy.

Here's a brief guide on how to run Advantage + Shopping campaigns on Facebook:

Set up a Facebook Business Manager account: To start running Advantage + Shopping campaigns on Facebook, you'll need to create a Facebook Business Manager account if you don't already have one.

Connect your product catalog: Once you have a Facebook Business Manager account, you'll need to connect your product catalog to Facebook. This can be done through the Business Manager settings by selecting "Catalogs" and then "Add New Catalog."

Create a product set: After connecting your product catalog, you'll need to create a product set. This allows you to group your products based on specific attributes, such as price or category.

Create a Facebook Advantage + Shopping campaign: To create an Advantage + Shopping campaign, go to the Facebook Ads Manager and select "Create." From there, choose "Catalog Sales" as your campaign objective.

Set up your campaign settings: In the campaign settings, you can choose your target audience, budget, bidding strategy, and ad placements. You'll also need to select your product set, which will determine which products will be included in your ads.

Create your ad creatives: Finally, you'll need to create your ad creatives. This can be done by selecting the "Single Image or Video" ad format and uploading your product images or videos. You can also add text and a call-to-action button to your ads.

Once your Advantage + Shopping campaign is up and running, you can monitor its performance through the Facebook Ads Manager and make adjustments as needed to improve your results.

"Get ready to experience the future of ecommerce! With the latest advancements in technology, the way we shop online is about to change forever. From virtual shopping assistants to personalized product recommendations, the future of ecommerce promises to make shopping more efficient and enjoyable than ever before. Imagine being able to browse a virtual store from the comfort of your own home, with AI-powered technology helping you find the perfect products based on your preferences and purchase history. And with faster delivery options like drone delivery and same-day shipping becoming more common, you'll be able to receive your purchases faster than ever before. The future of ecommerce is here, and it's going to revolutionize the way we shop. Get ready for an exciting new era of online shopping!"

Performance Max (or PMAX) is a campaign type in Google Ads that allows advertisers to reach potential customers across multiple channels and ad formats, using machine learning technology to optimize ad delivery and performance.

Performance Max campaigns are designed to be more flexible and automated than traditional campaign types. Advertisers create ads and set a budget, and Google's algorithms use data to automatically adjust bids and targeting to achieve the best possible results.

Performance Max campaigns can show ads on the Google Search Network, Google Display Network, YouTube, and Discover, as well as in Gmail and other Google-owned properties.

Performance Max campaigns use a variety of ad formats, including responsive display ads, responsive search ads, and video ads. Advertisers can also use their own creative assets to create custom ads, which can be shown in multiple formats.

To create a Performance Max campaign, advertisers need to have a Google Ads account and enable conversion tracking. They also need to have a website or mobile app where they can track conversions. Once the campaign is set up, advertisers can monitor performance and adjust settings as needed to optimize their results.

When it comes to IOS 14 ❌

Many of you know about the problems and challenges around IOS 14. This article gives an insight into how we can still run the ads efficiently and profitably.

https://www.searchenginejournal.com/facebook-ios.../414423/

Facebook iOS 14 Update Aftermath: 4 Issues & What To Do About Them The Facebook iOS 14 update has transformed ad campaigns. See 4 key issues advertisers are experiencing and what can be done about each one.

How To Run Retargeting?

Let’s talk retargeting: Retargeting, also known as remarketing, is a strategy used in online advertising to target individuals who have previously engaged with a brand or product. In the context of Facebook ads, retargeting refers to the process of showing ads to Facebook users who have already visited a particular website, interacted with a brand's social media account, or engaged with a specific ad.

How you would create custom audience, is still the same - but the custom audiences that we create are different.

Retargeting audiences that works right NOW:

VV 50%, 75% & 95% 30 days
All website visitors pasts 30 days
Visitors by time spent 15% & 25%

E-commerce has been growing rapidly over the past few years, with more and more people turning to online shopping for their daily needs. Here are five things that are currently working well in e-commerce:

📲 Mobile Optimization: With the increasing use of smartphones and tablets, mobile optimization has become a crucial aspect of e-commerce. Online retailers who have invested in making their website mobile-friendly are reaping the benefits, as more customers are using their mobile devices to browse and shop online. A well-optimized mobile site can improve user experience and increase conversions, leading to higher sales.

🙋‍♂️ Personalization: Customers expect personalized experiences when they shop online, and e-commerce companies that are able to deliver on this front are seeing positive results. Personalization can take many forms, from targeted email campaigns to customized product recommendations based on a customer's browsing history and past purchases. By offering personalized experiences, e-commerce companies can build stronger relationships with their customers and increase loyalty.

🤳 Social Media Marketing: Social media platforms such as Facebook, Instagram, and Twitter have become important marketing channels for e-commerce companies. By creating engaging content, running targeted ads, and collaborating with influencers, online retailers can reach new audiences and drive more traffic to their website. Social media also provides a platform for customers to share feedback and reviews, which can help build trust and credibility.

📦 Fast and Reliable Shipping: Shipping is a critical component of e-commerce, and companies that are able to offer fast and reliable delivery are winning in the marketplace. Customers expect their orders to be shipped quickly and accurately, and companies that are able to deliver on this promise are more likely to win repeat business. Additionally, offering free shipping or low-cost shipping options can be a powerful incentive for customers to make a purchase.

👥 Customer Service: Providing excellent customer service is essential for e-commerce companies to succeed. From prompt responses to inquiries and complaints to easy returns and refunds, customers expect a seamless and hassle-free shopping experience. Companies that prioritize customer service are more likely to build a loyal customer base and receive positive reviews, which can help attract new customers and increase sales.

In conclusion, e-commerce is a constantly evolving industry, and companies that are able to adapt to new trends and technologies are more likely to succeed. By focusing on mobile optimization, personalization, social media marketing, fast and reliable shipping, and excellent customer service, e-commerce companies can build strong relationships with their customers and thrive in the competitive online marketplace.