Idea Path

Idea Path

Define your direction. Move with intent. With flexible options for growth and organization, project plans can adapt and change with your brand and purpose.

Idea Path provides marketing, branding and software services that bring together the right mix of creativity and technology, backed by measurable results. Idea Path is the vision of Audrey Robinson who seeks to bring a fresh approach to the way organizations communicate and grow. Her capabilities extend far beyond traditional marketing mediums by combining the latest tools and concepts to generate

07/26/2024

Let the games begin! Vote for your favorite Howdy by Holy Angels ice cream flavor today 🍦Better yet, stop by their shop and try them all!

May the Best Flavor Win!
🏅🍦 The Ice Cream Olympics are here! 🍦🏅
Vote Here: https://bit.ly/4cZskvC
Vote for your favorite flavor and you might be one of FIVE lucky winners to receive a pint of Howdy by Holy Angels Ice Cream 🏆✨
Winners announced each week:
Monday, July 29 & August 5
Wednesday, July 31 & August 7
Friday, August 9

Photos from Idea Path's post 03/14/2024

Another Virginia K. Shehee Most Influential Woman in the books!✅

Last week's celebration of the women & young women leading community service projects across Northwest Louisiana was a success. Our team had the pleasure of helping day-of as well as working behind-the-scenes the past few months on things like website management, graphic design, social media strategy, and print ad placement. Congratulations to all the honorees and to the winners: Katrina Worsham, Most Influential Woman, and Aashni Shah, Most Influential Young Woman🥳

View more photos from one of the event sponsors, The Shreveport Times: https://loom.ly/sZrIPs4

Photos from Idea Path's post 02/23/2024

of a great couple of days at St. James Episcopal School in Fairhope, AL 📸🎥 Thanks to the very talented Stephen Savage Photography and Chromatic Creative LLC for being great to work with and for helping us tell the story of how this very special school is growing!

01/01/2024

Happy New Year🌟 Today we're feeling extra thankful for our successes in 2023, but ready to take on 2024. Cheers to the next 365 days!

12/25/2023

Wishing everyone a wonderful Christmas and everything in-between!🎄🌟

12/24/2023

Our office will be closed December 25-26 and January 1 for upcoming holidays. All other December dates will resume regular hours. Hope everyone has a happy holiday weekend!

Photos from Idea Path's post 12/22/2023

Waiting 'til the last minute to do your Christmas shopping? Here's some ideas from our staff-curated gift guide🎁

12/21/2023

Love how these client & friend end-of-the-year gifts turned out! Thank you Clean Slate Botanicals for always supplying our scented candle needs🤍

Photos from Idea Path's post 12/19/2023

Tis the season to be busy! Our team has been wrapping up the year in and out of the office. Here are some highlights from the Holy Angels Volunteer Luncheon, Tinsel 2023, and a trip to Fairhope, AL to visit a few clients + our girl Michelle💫

11/23/2023

Happy Thanksgiving! Thankful today and every day for our awesome team, incredible clients, and the work we get to do. Wishing everyone a safe and fun holiday🦃🧡

Photos from Idea Path's post 10/26/2023

We love helping Pediatric Dental Partners Shreveport Bossier City with their patient referral gifts. Putting together these Boo Bags put us in the Halloween spirit! 👻🎃🦇

Photos from Idea Path's post 10/04/2023

From the food to the details in the table decor, everything about TASTE 2023 was beyond perfect! We are proud to have been a part of this event with Holy Angels. 💙

09/26/2023

Behind the scenes of this fun photoshoot with Pediatric Dental Partners Shreveport Bossier City at Sci-Port Discovery Center ! 📸🚀
Thank you, Figaro Photography LLC, for joining us today.

09/21/2023

TASTE is just a week away and the silent auction is now open with AngelWorks and local artists, jewelry, vacation packages, and unique gifts! Start bidding and purchase your tickets for a night of food and fun benefitting Holy Angels!👼💙 Go to laholyangels.org to get your tickets and bid in the silent auction.

09/15/2023

Celebrating year #2 with Hailey! 💓 As a Marketing Associate and Graphic Designer, Hailey adds a spark of creativity to every task.

A Catahoula weekend – South Shreveport’s premier food & wine event 09/12/2023

We will remember this fabulous evening until next year's Catahoula! Join us or catch up on the details in the Shreveport Bossier Journal: https://loom.ly/yKyJncI.

A Catahoula weekend – South Shreveport’s premier food & wine event The Catahoula weekend commenced with a spectacular Chef’s Dinner on Friday, September 9, set in “Catahoula Park” against the backdrop of the brand-new amphitheater in Provenance. Eight renowned che…

09/07/2023

The Catahoula Wine Mixer is just around the corner! 🍷✨ We are excited to be a part of this amazing event alongside Matt Snyder, Chef Blake Jackson, and C&C Mercantile & Lighting. Join us this weekend for delicious food, great wine, and lots of fun! You can purchase tickets at catahoulawinemixer.com.

Photos from Idea Path's post 08/25/2023

Happy workiversary to Victoria! June was the one-year mark for Victoria at Idea Path! We couldn’t let the summer pass by before telling her congrats. Victoria is a Marketing Associate who takes great care of our clients and is a joy to have in the office. Thanks for all you do! 👏🌟🎉🎈

08/24/2023

Congratulations to Krysta Cyr of Red Ball Oxygen and Corrie Hill of Holy Angels for being recognized as part of the 40 Under Forty Class of 2023 by the Young Professionals Initiative NWLA.🎉🎉 It's amazing to see our clients succeed and achieve great things!

YOUNG PROFESSIONALS’ INITIATIVE NAMES
40 UNDER FORTY CLASS OF 2023

The Young Professionals Initiative of Northwest Louisiana, a program of the Greater Shreveport Chamber, is pleased to announce the 40 Under Forty Class of 2023.

“It is truly a privilege to honor this outstanding group of young professionals for their contributions to our community,” said Liz Chreene, YPI Executive Committee Chair and Director of Marketing for Visit Shreveport-Bossier. “We cannot wait to get to know this year’s class better and to celebrate their accomplishments and continued efforts to make Northwest Louisiana a better place to live, work and play.”

The 40 Under Forty Awards honor forty professionals under the age of 40 who have excelled in their careers, education, professional development, community leadership, and volunteer efforts. One honoree is chosen out of the 40 to receive the Young Professional of the Year Award for exemplary effort in each category and will be announced at the 40 Under Forty Awards Gala on December 1st, 2023, at Sam’s Town Hotel & Casino.

Sara Nelms, YPI 40 Under Forty Chair and Director of Sports at the Shreveport-Bossier Sports Commission said, “It was so challenging for our selection committee to choose from all the strong applicants this year. We are very excited to celebrate this class of honorees and showcase their contributions to northwest Louisiana! “

The 2023 40 Under Forty honorees are:

KaDavien Baylor, KaDavien Baylor LLC
Liz Buhler, Heard, McElroy & Vestal, LLC
Jeremy Burge, Louisiana Truck Stop & Gaming Administration, LLC
Dr. Kiran Chahal, Ochsner LSU Health Shreveport
Kelli Cole, Good Granoly
Cory Joy Craig, Bossier Parish Schools
Shocker Creal, City of Shreveport
Krystal Critton, Junior Achievement of North Louisiana, Inc.
Krysta Cyr, Red Ball Oxygen Co., Inc.
Meagan McDuffy Davis, CenterPoint Energy
Biskie Duncan, KSLA News 12
Lakeisha Florence, Providence House
Christena D. Francis, Magnolia School of Excellence - Upper
Wanda Gertin, Berkshire Hathaway HomeServices Ally Real Estate
Bridgetta Jene' Giles, Choices, INC
Lariana Graham-Taylor, LCSW-BACS, Overton Brooks VA Medical Center
Tamika Hayden, Louisiana State University
Chris Henry, CMD, Willis Knighton Health System Radiation Oncology
Dominique Horton Washington, City of Shreveport
Jodi Hutto, Keller Williams Realty
Clarke Jackson, Shreveport Fire Department
Dr. Ryan Jacobsen, Overton Brooks VAMC
RJ Johnson, McElroy Metal LLC
Erin Johnston, Healing Minds LLC
Dr. Jimmy Jones, PhD, Axom Development
Rodjerick Larry, Alloy Piping Products
Shawn McNeil, MD, LSU Health Shreveport
Paige Melton, United Way of Northwest Louisiana
Lucas Morgan, LSU Shreveport
Matt Oates, Home Federal Bank
Corrie Parker, Holy Angels Residential Facility
Dr. Sierra Po***ck, University Veterinary Hospital
Thomas Pressly, Pettiette Armand Dunkelman Woodley & Cromwell LLP
Krista Queen, LSU Health Shreveport
Allison Richardson, Volunteers for Youth Justice
Jason Shidiskis, Praeses, LLC
Matt Stephens, Willow Chute Financial
LaToria Stewart, Caddo Parish Schools
Nikura Tucker, Community Care Partners, Inc
Brittany R. Willis, City of Shreveport

Inside ‘Barbie’s’ Pink Publicity Machine: How Warner Bros. Pulled Off the Marketing Campaign of the Year 07/26/2023

"It stopped becoming a marketing campaign and took on the quality of a movement."

Have you seen the new , like half our office and friends? 'Barbie' mania has taken the world by storm. Find out how the marketing for the Barbie movie took on a life of its own and changed the game!

Inside ‘Barbie’s’ Pink Publicity Machine: How Warner Bros. Pulled Off the Marketing Campaign of the Year Unless you’ve been trapped in a plastic toy box, there’s no escaping the Barbie-core movement that’s sweeping the globe — and potentially contributing a nationwide shor…

07/12/2023

We love helping our clients capture the perfect shot of their products (and El CABO VERDE’s cuisine is always the perfect model).

06/02/2023

Artificial intelligence (AI) has rapidly become a prominent technology in our daily lives. It offers various benefits, including streamlining work, generating new ideas, and saving time on copywriting. You could be missing out on these advantages by not embracing AI now.

Among the leading AI-powered services is ChatGPT, and other platforms like Grammarly and Canva are also testing AI features. Here’s a secret: AI assisted me in writing this post.

Read more from our blog, From Here To Where, https://idea-path.com/blog/.

05/19/2023

Do you have a complete and updated brand guide? Whether you’re an established company or a new business, it's crucial to have a current and comprehensive brand guide for effective marketing. Why does this matter? Your brand guide informs others of how you want your brand to be perceived and ensures consistency and cohesiveness across all forms of marketing. Essentially, it is your brand's identity.

Read more on our blog, From Here To Where at https://idea-path.com/blog/.

05/02/2023

Happy ! Use today as a way to celebrate your favorite local nonprofit organization and the resources they provide the community!
Giving is open until 11:59 p.m. today.
https://www.giveforgoodnla.org/giving-events/gfg23

Photos from Idea Path's post 04/24/2023

We are so proud to have been a part of the 22nd Annual David Rice Memorial Angel Run benefiting Holy Angels. 💙 Thanks to everyone who made this event possible!

Photos from ART by Lauren's post 04/24/2023

Another great collab with C&C Mercantile & Lighting for the Holy Angels 22nd Annual David Rice Memorial Angel Run!

Want your business to be the top-listed Advertising & Marketing Company in Shreveport?
Click here to claim your Sponsored Listing.

Videos (show all)

New Office Alert! We’ve moved to a new space across town - find us at 1943-A E. 70th St. 💖
Artificial intelligence (AI) has rapidly become a prominent technology in our daily lives. It offers various benefits, i...
Do you have a complete and updated brand guide? Whether you’re an established company or a new business, it's crucial to...
Out and about taking photos at @yarbroughinteriors on Tuesday! Just look at some of the selection they have. 😍

Address


Shreveport, LA
71101

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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