Pennylane Productions

This is the 5 pillars of video strategy that we use to help businesses and non-profits dominate their industries by using video to communicate better.

Video is one of the most powerful ways to communicate today, and I'm happy to say this is what we specialize in every day.

Here is the 5 Pillars Video Strategy:

BRAND AWARENESS
Designed to increase your lead gen. Your wide net to reach an audience and get people to know who you are.

SALES & MARKETING
Designed to increase your overall revenue. These videos are going to help sell your organization, your product, or your service.

RECRUITMENT
Designed to attract and retain awesome talent. Lets your people know what's important to the organization.

TRAINING
Designed to level up skill sets, capabilities, and efficiency of your people. 24/7 tools to drive better performance from your team.

INTERNAL COMMUNICATION
Designed to connect everyone in the organization and grow together with a like-minded vision. These videos are the bloodline of your organization, especially for large companies.

This 5 pillar system allows us to create powerful video growth strategies, but we can't help until we understand the organization's goals, issues, needs, and wants.

If this sounds like what you need, I invite you to book a discovery call with me, so I can learn more about your organization and design + implement a strategy that fits your budget.

https://pennylane.youcanbook.me/

How long does it take to setup and shoot a corporate video?

Bill Grant from www.astoldbyagency.com drops some great intel from the book from Jim Collins. The right people in the right seat can take you from good to great

We are proud to share this recent video we finished for the Marty Lyons Foundation which premiered at their Gala this past Friday night, before the wish auction. The foundation grants wishes to children that are terminally ill or have chronic life-threatening illnesses.

This is Eve's story. We hope you enjoy!

The video production process working with Pennylane

Hey dog and cat lovers...
This is the adoption video story about Wink the cat and Buddy the dog. Animal Rescue Fund of the Hamptons (ARF) does unbelievable work rescuing cats and dogs, providing quality medical care and a safe sanctuary for these animals until loving homes can be found for them. This video was one of several videos that we produced for ARF this year in a video series that played during a virtual fundraising event coordinated with philanthropic watch parties on the East End. Now I get to share this story with my LinkedIn friends who love their pets! I hope you all enjoy.

4 Types of videos every organization should be used to grow their brand.

Video is one of the most powerful ways to communicate. Using video as a tool is not about making a single video. It’s about creating a campaign of videos to communicate both internally to your organization and externally to your audiences.

Video can accelerate leads and conversions by promoting your product, service, or company.

Video can increase brand awareness to let more people and businesses know who you are, what you do, and how you may be able to help them.

Video can allow valuable employees to bring more value to your organization by freeing them of training and letting a video work 24/7 to accelerate your team's skill sets, freeing up the trainer to go back to what they do best and bring more value to your organization.

Video can decrease customer service calls and increase customer satisfaction by showing customers how to use a product or service by scanning a QR code.

Video can help you find and vet new talent, decreasing the time your HR department spends filtering through new candidates.

Video FAQ's for attorneys, lawyers, law firms
There are so many ways to use video to grow business. This is one idea called the "Video FAQ". Most attorneys and law firms have an FAQ section on their website to pre-qualify or educate their visitors. Adding video FAQ's will increase engagement with prospective clients and lead to more consults.

Simple Steps:
1. Decide if you want to hire a professional for high quality production value or do it yourself (ex. on your phone)

2. Have someone from your team go on camera who is engaging, well-spoken, and can easily explain the FAQ's. This can be a single recording session to film all FAQs in one shot

3. Hire a video company to edit your FAQs or do it your self if you're savvy enough.

Do this if you use video to drive business for your organization.

Create months of video marketing content from a single video interview

Here's a sizzle reel marketing video that we produced for Orbic. They make many digital products similar to Apple including smartphones, smartwatches, laptops, etc.

Here’s a recent music video promo we produced for Atlantic Shake, a Massachusetts band.
Book more, raise you rates

Sharing an experience I had as a customer. This is what keeps me a customer even after having issues.

Struggling to get real conversation on camera? This is how we roll.

If you're rushing video project deadlines every time, you'll never succeed. You get out what you put in.

Recruitment videos are a great way to attract members to your organization. We produced this recruitment video for the Rockville Centre Fire Dept to help them recruit new volunteers.

If you know the subject, you don't need the notes. Be yourself!

I love interviewing people on camera vs. scripted, but there is a time and place for both. This is why I love unscripted, interview-based, style video production. If you're interested in seeing real examples, visit our portfolio - https://plvisuals.com/marketing-videos/corporate-video-interviews/

This goes out to all my entrepreneur friends who work their asses off every day to find happiness. This is a concept inspired by Stephen Covey, and it's something I'm working on perfecting. I hope you find it inspiring and useful so eventually, you never have to work a day in your life ever again.

I came up with this story on the fly during a video pitch meeting to executives in NYC about 10 years ago. After it came out of my mouth, I was thinking... wow, that actually sounds pretty cool. Then I watched their expressions and felt they were impressed too. By the end of the meeting, the execs were using the term "yellow apple" within our brainstorming. Bouncing ideas back and forth, I started to hear, "No, that's another red apple. We need to be the yellow apple." After that meeting, this story became part of who I am.