Gorilla 76

Meet Senior Client Success Executive Annie Dohle.

You hear people talk a lot about a labor shortage in manufacturing and automation and robotics are a great way to tackle it.

Not just to replace jobs — but to find more workers.

If only we could get over manufacturing’s technology hesitancy problem.

Today’s guest, Erik Nieves, Founder at PlusOne Robotics, can help you do just that. That’s because, in his years of experience in robotics, he’s seen a solution to every excuse for why automation won’t work.

In this episode, we discuss:

-The problem of technology hesitancy (and how it hurts smaller manufacturers more)
-How to build a strategy around automation
-Whether there really is a labor shortage and why, if there is, robots can help


To ensure that you never miss an episode of The Manufacturing Show, subscribe on Apple Podcasts, or Spotify.

Without our dealers and distributors, who would sell our products? Without us, what would they sell?
We need each other.
Why then is the relationship so often strained?
Today’s guest, Tom Paul, Founder & CEO at BAM!, says it doesn’t have to be. All it takes is a little work from both parties… and maybe reading at least one 25-year-old article.
In this episode, we discuss:
-Why the manufacturer-dealer relationship is so often fractured (and 3 steps to fixing it)
-The solution BAM! has created that helps address these very issues
-Why you shouldn’t pick your SaaS solutions based on Lord of the Rings
To ensure that you never miss an episode of The Manufacturing Show, subscribe on Apple Podcasts, or Spotify..
Tom Paul can be found on LinkedIn here: https://www.linkedin.com/in/tom-paul/
Listening on a desktop & can’t see the links? Just search for The Manufacturing Show in your favorite podcast player.

Meet Jon Franko, Gorilla 76 Co-Founder.

We measure marketing success based on pipeline revenue — not vanity metrics like leads or web traffic.

But we also work with B2B manufacturers that have 14+ month sales cycles.

Here's how we make sure we're headed in the right direction leading up to your first marketing-sourced, closed-won opportunity.

If your content strategy starts with whether there’s keyword search volume around your SEO terms, you’re starting at step five.
Here’s step one: conduct customer interviews to learn what they value and prioritize.
In this episode, I interview Gorilla 76’s own Grace Wright and Aaron Weekes, both Thinker and Strategist, about creating winning content that starts with customers, not keywords.
In this episode we discuss:
-Making your customer’s success the object of your content
-Getting the right messages to the right people
-Providing one of these three qualities: best, first, or different
-Starting your content strategy with the right questions (lots and lots of them)
-Forecasting the future of SEO tactics
Grace Wright can be reached at: https://www.linkedin.com/in/grace-wright-76940312a/
Aaron Weekes can be reached at: https://www.linkedin.com/in/aaronmichaelweekes/
To ensure that you never miss an episode of The Manufacturing Show, subscribe on Apple Podcasts, or Spotify.
Listening on a desktop & can’t see the links? Just search for The Manufacturing Show in your favorite podcast player.

Meet our Client Success Director, Sultana Mangal.

Pipeline revenue.

That's the one core metric we use to measure the success of our marketing programs.

How is this different from focusing on vanity metrics like traffic or cost-per-click?

Well, one of our clients painted it in very clear terms:

"Before Gorilla, we'd get one or two new customers a year. This year, we got seven or eight."

That's the impact of revenue-focused marketing.

Real opportunities, real customers, real revenue.

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We feel incredibly privileged to work with Aaron and the entire Davron Technologies, Inc. team. Great people, great products. If you need an industrial oven, give 'em a ring.

You're putting your company's reputation, authority and credibility on the line if you create and distribute marketing content without first speaking with real customers.

At best, content based on assumptions will fall flat.

At worst, it will alienate your audience entirely.

Watch Mary Tomlinson and Toby Wall of our content team discuss the importance of speaking with your customers first-hand.

Marketing hasn't done its job unless your company is generating more sales opportunities. Plain and simple.