Litical Solutions

It’s very typical for CEO’s, thought leaders and corporations to deploy social media pros to work behind the scenes, but now the leaders at one of the most influential newspapers in the US has brought in coaches to guide its journalists. While noteworthy, is this really news? Perhaps it’s a strong reminder to not take your online audiences for granted and yes, to watch your P’s and Q’s.

Washington Post hires social media coach for reporters after repeatedly landing themselves in hot water online The Washington Post has hired a social media coach to train reporters struggling with online etiquette after months of viral turmoil and public twitter feuds between employees.

Association of BellTel Retirees, Inc. has released its latest YouTube video. This client has aggressively embraced video as a key medium to connect with its stakeholders.

Chairman's Report: Meet Your New Chairman - The Association of BellTel Retirees New Chairman Thomas Steed speaks to the membership and looks ahead to 2022.The Association of BellTel Retirees are dedicated to promoting the protection and ...

On the 20th anniversary of 9/11, we remember all those who lost their lives, the families and friends who lost loved ones, and the countless people still dealing with the effects to this day.

Our client, the Association of BellTel Retirees, released the Fall 2021 issue of its retiree newsletter, highlighting the voices of its members and leaders as the organization continues to celebrate 25 years of advocacy and service.

Check out the recent newsletter here:https://belltelretirees.org/wp-content/uploads/2021/08/2021-Fall-Newsletter.pdf

belltelretirees.org

On the Frontlines of a Pandemic with Home Healthcare Workers
By 40Lex Studios February 21, 2021

On the latest episode of Generation 9/11, we are joined by Home Health Care Workers of America Vice President Joe Pecora. Joe joined the program to discuss the depths that home healthcare workers have had to go through to navigate a hotspot during a global pandemic. With 28,000 members on the frontlines daily, Joe was able to detail the lived experiences of those providing health care, and companionship, to those who need it the most. These are the folks that provide the necessary care to elderly and disabled patients who want to remain at home, as opposed to going into a nursing facility. From physical to mental ailments, home healthcare workers provide care real care, without always being properly recognized and appreciated.

https://bit.ly/3khUnvQ

Generation: 9/11 A podcast dedicated to telling the stories of those individuals who are making a difference in their local communities.

Via Inside Audio Marketing: Survey: 61% Say Podcast Listening Now Part Of Their Daily Routine.

https://www.insideaudiomarketing.com/post/survey-61-say-podcast-listening-now-part-of-their-daily-routine

Survey: 61% Say Podcast Listening Now Part Of Their Daily Routine. One in four Americans surveyed by MRI-Simmons report they listened to a podcast during the past seven days. The media research firm’s annual survey on podcasting estimates that translates to about 60 million Americans. And six in ten said they now consider podcast listening as part of their daily ...

On the latest episode of Generation 9/11, we are joined by long time lobbyist Bob Ungar, who represents unions such as the FDNY EMS Local 2507 and the New York State Nurses Association. Bob has seen first hand what a devastating affect the pandemic had on front-line workers, and outside of pandemic times how laws written with the best of intentions, can have a serious affect on first responders. Bob also discusses the pay disparities seen by FDNY EMS workers in New York City.

Don't forget to share this episode to help spread the word
https://bit.ly/3cJrBlX

Generation: 9/11 A podcast dedicated to educating the masses about the 9/11 Victim Compensation Fund and World Trade Center Health Program.

Our client, the Association of BellTel Retirees, Inc. is celebrating its 25th anniversary and we helped them produce a podcast looking back on the last 25 years - and their upcoming year ahead.

Check out the episode here:

http://bit.ly/35W2iJu
Sound Cloud Link: http://bit.ly/3qB5HoQ

Jack Cohen 2021 Ep 1 Association of BellTel Retirees Chairman Jack Cohen joins the podcast to help us kick off the new year - also OUR 25TH ANNIVERSARY . Jack looks back on the last 25 years and ahead to the upcoming prox

While a tough year for many, the publishing sector saw the rise of some 60 new magazines in 2020. Let’s hope the good news continues to roll on for a resurgent media sector in 2021, as media guru Keith Kelly of the New York Post chronicles.

Despite pandemic, 60 new print magazines launched in 2020 The number of new print magazines launched in the US dropped by more than half in 2020 to 60, compared to 139 a year earlier. But in a surprise move, the pace of new launches accelerated in the sec…

Thank you to all who have served throughout our history. Our story would be incomplete without your heroism and sacrifice. From all of us at Litical Solutions, we say Thank you and Happy Veterans Day!

With the recent boost in podcast listens, the industry is set to surpass $1 billion.
https://www.businessinsider.com/us-podcast-advertising-sees-strong-growth-this-year-2020-8

US podcast ad spend still set to surpass $1 billion next year US podcast ad spend will grow 10.4% to $782 million this year, compared with a 17% drop in the overall digital radio ad industry.

With the podcast industry growing, Spotify has decided to grow in, by creating a video support for its own platform.

https://news.yahoo.com/spotify-deepens-ties-podcast-industry-video-podcast-support-134449857.html

Spotify deepens ties with podcast industry with new video podcast support On Tuesday, Spotify announced that the platform now supports a video format for select podcasts. With the release of the first version of this feature, users will not only have the option to be listeners of their favorite podcasts, but also viewers, without having to turn towards YouTube or another

Through print advertising, you can reach millions of consumers with a simple and powerful message. Check out our ad below and see how our firm can help you expand your business.

Forbes details how popular shopping patterns have effected advertising for various products.

https://www.forbes.com/sites/forbestechcouncil/2020/05/20/the-way-youve-been-shopping-has-upended-advertising/

Council Post: The Way You've Been Shopping Has Upended Advertising Consumer behavior has shifted rapidly in ways that have affected nearly every industry. How should advertising professionals react?

As the Covid-19 pandemic continues, the advertising industry continues to change, according to Fox News.

https://www.fox17online.com/news/national/coronavirus/how-advertising-is-changing-during-the-coronavirus-pandemic

How advertising is changing during the coronavirus pandemic

As the advertising industry suffers during the Covid-19 pandemic, various companies have turned to using direct response advertising.

https://www.cnbc.com/2020/05/01/direct-response-advertising-was-a-hero-for-tech-in-q1.html

Facebook, Google and Snap have found their knight in shining armor as ad spending craters As pandemic-related impacts started to cut advertiser budgets with big tech companies in the first quarter, one area of spend appeared to stay strong: Direct response.

Barron's published an article about why Google and Facebook may not be enough to save the advertising industry, during the Covid-19 crisis.

https://www.barrons.com/articles/advertising-is-getting-crushed-by-covid-19-why-facebook-google-cant-save-the-industry-51585955751

Google and Facebook Can’t Save the Advertising Industry This Time The advertising world is in crisis, and the maturation of digital ads means there won’t be an industry bright spot like there was in 2008.

With society during digital, in the wake of social distancing, marketers are rethinking their strategies.

https://www.smartbrief.com/original/2020/04/marketers-need-rethink-their-strategies-these-extraordinary-times-embrace?utm_source=brief

Marketers need to rethink their strategies for these extraordinary times: Embrace digital and optimization Airship’s Mike Herrick explores how B2C and B2B marketers should “embrace customers digitally” and explore new ways to experiment to maintain their customer connections during and after the coronavirus pandemic.

Forbes writes that experts believe that the Covid crisis will be worse for advertising than the 2008 crisis.

https://www.forbes.com/sites/martyswant/2020/03/27/marketers-think-covid-19-will-be-worse-for-advertising-than-the-2008-financial-crisis/

Marketers Think COVID-19 Will Be Worse For Advertising Than The 2008 Financial Crisis The research, conducted by the Interactive Advertising Bureau, found that nearly a quarter of all respondents have paused all advertising for the first and second quarter, while another 46% have adjusted or plan to adjust spending during the first half of this year.

Forbes published an article on how the advertising industry can aid in fighting against the corona crisis.

https://www.forbes.com/sites/larrylight/2020/03/18/the-advertising-industry-must-act-now-to-help-combat-the-corona-virus/

The Advertising Industry Must Act Now To Help Combat The Coronavirus During this very challenging time, where is the coordinated leadership from the advertising industry? Marketing and advertising must draw upon the best creative minds to immediately develop and manage a synchronized campaign of best personal and social behaviors to address this crisis.

With the growing spread of the corona virus, the New York advertising industry is set to take a huge hit.

https://nypost.com/2020/03/17/advertising-budgets-could-take-a-3b-hit-over-coronavirus/

Advertising budgets could take a $3B hit over coronavirus The coronavirus pandemic could slash as much as $3 billion from advertising and marketing budgets in 2020, according to a new report. “This is a global human disaster that impacts every company,” s…

In the wake of public panic over the coronavirus, food companies are pulling ads with subjects licking their fingers.

https://www.fastcompany.com/90476631/advertising-during-the-coronavirus-crisis-is-not-finger-lickin-good

Advertising during the coronavirus crisis is not finger lickin’ good Coors Light, Hershey, and KFC have all pulled ads that didn’t reflect our new, global pandemic-informed reality.

One Third Of World Will Access Social Nets At Least Once A Month

1/3 Of World Will Access Social Networks At Least Once A Month http://tinyurl.com/y9qrs56q

mediapost.com A new eMarketer report projects that this year 2.46 billion people will access social networks at least once a month. That's up 8.2% from 2016. The digital research firm notes that the growth is driven by mobile phone adoption and expanding mobile coverage.

Wireless Phones Surpass Landlines in the United States

The CDC finds the majority of American households have dumped landlines to go mobile

http://tinyurl.com/yawakk9q

apps.prsa.org Wireless Phones Surpass Landlines in the United States

The time you will spend on social media (Infographic)

Study finds the average American spends, among others, ~35 min/day on Facebook, ~25 on Snapchat and ~40 on YouTube

http://tinyurl.com/mj5o6bo

smartbrief.com A study from Mediakix shows that we’re probably spending more time on social media than we think.

Bees learn to play soccer in bizarre study

Scientists teach bees to play soccer in order to study how well they learn by watching

http://nypost.com/2017/02/23/bees-learn-to-play-soccer-in-bizarre-study/

nypost.com Scientists have trained bees to play football in a bizarre study. The insects learned how to “kick” the ball around a pitch and score goals. They were rewarded with a sweetened drink each time they…

Uber debuts Movement, a new website offering access to its traffic data

Uber compiles valuable commuter traffic pattern data through ‘Movement’ research services

http://tinyurl.com/gl8u2dd

social.techcrunch.com Uber is opening up in an area where it might make sense competitively for it to stay more closed off: The ride-hailing company's new Movement website will..

72% Of Marketers Say Data Analysis More Important Than Social Media Skills

Trends Hint that Employers View Data Management and Analysis as more vital skills than Social Media

http://tinyurl.com/j4japz8

mediapost.com A new report finds that 72% of marketers consider data analysis more important than social media skills. The finding, is part of a report conducted by ad tech provider Blue Venn that incorporates research from 200 U.S. and U.K. marketers with the goal of identifying the attributes most needed in ord...