Influ2 Demo

Influ2 Demo updated their address.

In this coffee break session, marketing experts from Movable Ink, Influ2, and Trip Actions answer burning marketing questions from the audience. https://info.ironhorse.io/resource/marketing-ama-registration?utm_source=Influ2&utm_medium=Social&utm_campaign=2022_Q1_CoffeeBreak_Marketing+AMA

Webinar Registration: Ask the Experts | Iron Horse In this coffee break session, marketing experts from Movable Ink, Influ2, and Trip Actions answer burning marketing questions from the audience.

🔮“Communication between marketing and IT has never been more important” - Diaz Nesamoney, founder and CEO of Jivox. Learn what were the predictions for 2022 in the marketing field and share which ones became a reality for you:
https://www.marketingprofs.com/articles/2021/46354/2022-marketing-predictions-for-an-increasingly-digital-world

2022 Marketing Predictions for an Increasingly Digital World As the marketing goal posts continue to move, higher customer expectations will become the new baseline. Read more digital marketing predictions for 2022.

Why you shouldn't spread marketing messages like peanut butter and what Buying Group Marketing has to do with it.
https://www.marketingprofs.com/articles/2022/46768/beyond-abm-why-you-shouldnt-spread-marketing-messages-like-peanut-butter

Beyond ABM: Why You Shouldn't Spread Marketing Messages Like Peanut Butter Traditional ABM strategy becomes less effective as you move down the funnel. Buying group marketing, or BGM, can be the solution.

One Door improved campaign engagement by meeting their customers where they are.
https://martech.org/targeting-b2b-personas-in-the-right-channels-to-optimize-campaigns/?utm_campaign=PR%2022&utm_content=188067420&utm_medium=social&utm_source=linkedin&hss_channel=lcp-18119989

Targeting B2B personas in the right channels to optimize campaigns One Door improved campaign engagement by meeting their customers where they are.

This report explores B2B's shift to account-based advertising and the modernization of advertising strategies through highly targeted engagement programs in digital and social channels. Learn more:
https://www.demandgenreport.com/resources/reports/what-s-working-in-b2b-advertising-b2b-advertisers-overhaul-targeting-identification-processes-implement-engagement-metrics-ai-for-account-based-advertising/?utm_campaign=Demandgen%20Reports&utm_content=188067958&utm_medium=social&utm_source=linkedin&hss_channel=lcp-18119989

What's Working In B2B Advertising: B2B Advertisers Overhaul Targeting & Identification Processes, Implement Engagement Metrics & AI For Account-Based Advertising Although Gartner research found that marketers' digital ad spend increased by 72% in 2021, marketing budgets and buyer engagement decreased by 6%...

The Gartner research found that marketers' digital ad spend increased by 72% in 2021, marketing budgets and buyer engagement decreased by 6%. When coupled with the 2020s 11% decrease, it's clear that B2B marketers have a lot more targeting and customization to do and a lot less funding to do it.
https://www.demandgenreport.com/resources/reports/what-s-working-in-b2b-advertising-b2b-advertisers-overhaul-targeting-identification-processes-implement-engagement-metrics-ai-for-account-based-advertising/?utm_campaign=Demandgen%20Reports&utm_content=188067958&utm_medium=social&utm_source=linkedin&hss_channel=lcp-18119989

What's Working In B2B Advertising: B2B Advertisers Overhaul Targeting & Identification Processes, Implement Engagement Metrics & AI For Account-Based Advertising Although Gartner research found that marketers' digital ad spend increased by 72% in 2021, marketing budgets and buyer engagement decreased by 6%...

Take your ABM program to the next level with the next big thing in B2B marketing - Buying Group Marketing.

In this session, you’ll learn how to:

- Extend marketing beyond the top of the funnel
- Work more collaboratively with sales
- Tangibly measure the results of their activities.

Check out Nirosha Methananda, VP of Marketing at Influ2 and Third Door Media talk 👇
https://hubs.li/Q013PBGx0

Market, Engage and Sell to Buying Groups Who Want to Hear From You Take your ABM strategy even further with the next big thing in B2B marketing. Account-Based Marketing is essential to any B2B strategy. And advanced practitioners are now looking for the tools to give them an edge to better connect with their audiences. This requires sales and marketing working toge...

“Legacy targeting methods weren’t working for us. Before Influ2, we were showing ads to targets that our salespeople weren’t talking to and this was due to a misalignment between sales and marketing.”

Thank you, Marcus Akerland of Amplitude, for your continued support. We appreciate your enthusiasm about and the use of Influ2.

Learn how Influ2 can help—get your demo here 👉 https://hubs.ly/H0-S65F0

Influ2: The First Person-Based Marketing Platform for B2B marketers Reach decision-makers with our revolutionary high-resolution ABM platform.

“B2B companies are fighting for buyer and account attention in an oversaturated digital world and advertising remains a key strategy to gain that attention. But the rules of advertising have changed, as buyers demand relevant and personalized communication from brands.” – Dmitri Lisitski on the new rules of B2B advertising.
https://www.demandgenreport.com/features/industry-insights/the-new-rules-of-b2b-advertising-influ2-ceo-discusses-the-power-of-ad-targeting-personalization/

The New Rules Of B2B Advertising: Influ2 CEO Discusses The Power Of Ad Targeting & Personalization Let’s face it, no one expected in-person events and gatherings to still be (somewhat) on hold in 2022, two years after the infamous Covid-19 pandemic...

We're honored to announce our $8M Series A. Led by U.S.-based VC firm Rally Ventures, this funding will help Influ2 build out its vision for Buying Group Marketing ( ): https://hubs.li/H0-fzfP0

At the heart of is a buying group that makes decisions. And Buying Group Marketing focuses on identifying and engaging with these groups of key decision-makers.

Leveraging its Person-Based Advertising (PBA) solution, Influ2 is building an end-to-end platform for . In addition to the existing ad solution, the platform will provide deeper engagement metrics and insights, and give users the ability to use these to deliver an experience that is responsive across the purchase journey.

Giving B2B marketers the power to reach key decision-makers at their target accounts and help businesses to achieve greater precision across their programs.

We're grateful to all our investors and customers for their support, and look forward to driving the evolution of !

Buying Group Marketing | Influ2 Based on our person-based advertising solution, we're building an end-to-end buying group marketing platform. Subscribe to get the updates!

It’s hard to adapt to such an uncertain post-pandemic world. Learn top survival tips from a serial entrepreneur and CEO and co-founder of Influ2, Dmitri Lisitski:
https://www.forbes.com/sites/forbestechcouncil/2021/05/11/survival-advice-driving-growth-in-a-work-from-home-world/?sh=440a4a484320

Council Post: Survival Advice: Driving Growth In A Work-From-Home World With more people working from home, now is the time to learn how to operate in a radically digitized world.

The Association of Marketing & Communication Professionals named Influ2 a Gold winner for its ‘New Reality’ Account-Based Marketing campaign at the MarCom Awards.

Find out how this campaign achieved a 581% ROI by focusing on Buying Groups through the funnel on MarTech Series. 👉 https://hubs.li/Q010TfZv0

MarCom Award-Winning Campaign Influ2 Close Deals With Sumo Logic Influ2, the first Person-Based Advertising (PBA) platform, today announced that the MarCom Awards has named the company a Gold winner for its ‘New Reality’ Account-Based Marketing (ABM) campaign, which achieved 581% ROI.

Curious to dive into the ABM campaign that achieved 581% ROI? If you didn’t see it at the recent Gartner Symposium, catch it right here 👉 https://www.youtube.com/watch?v=pAyvnS44Hts
Nirosha Methananda, VP of Marketing, and Daria Ivanova, Head of ABM, talk about the fundamentals of success with practical examples 🤓

Gartner Symposium | Adapting our ABM program to the ‘New Reality’ to achieve a 581% ROI Influ2 has always 'drunk its own champagne' using its platform for ABM. When COVID, thrust B2B marketers into a digital only world, Influ2 wanted to make the...

15 experts from Forbes Technology Council, including the CEO of Influ2, Dmitri Lisitski, share the best steps to take to ensure your tech start-up successfully breaks into the competitive tech industry.
https://www.forbes.com/sites/forbestechcouncil/2021/06/17/15-tips-for-starting-a-new-tech-company-in-a-crowded-marketplace/?sh=69ea767826b9

Council Post: 15 Tips For Starting A New Tech Company In A Crowded Marketplace Standing out from an ever-growing crowd dominated by global giants definitely presents a challenge for companies new to the industry.

As business owners, we ask ourselves, “How should the marketing funnel look?” If you have any ideas, please comment below!

Dmitri Lisitski, CEO and founder of Influ2, creates his own funnel here. The B2B News Network published an article regarding his funnel and story! 👉 https://hubs.li/H0XnFWp0

Why B2B Marketing Needs to Take Performance Measurement to the Next Level By Dmitri Lisitski The arrival of the digital age gave B2B organizations the ability to assess marketing effectiveness in a new way. Marketers began using interaction with digital content as an indicator that a prospect had morphed into a marketing-qualified lead (MQL), ready to be handed off to the...

Marketing To Tech Pros featured our One Door case study announcement: “Industry-leading cloud-based visual marketing software One Door has announced it is teaming up with Influ2, an innovative B2B solution that focuses on person-based advertising.” https://m-2-t.com/one-door-partners-with-influ2-invests-in-person-based-advertising/

One Door Partners With Influ2, Invests In Person-Based Advertising The partnership enables people-based advertising, which focuses on creating personalized interactions with target audiences.

Check out a great study from Drift on ABM: “Marketers would cast wide nets to capture as many leads as possible. As far as marketers were concerned, the more traffic they could send to their sites—the more leads they could generate—the better. But there are three major problems with this ‘inbound-only approach.’ It isn’t targeted. It isn’t sales-friendly. It doesn’t match buyers expectations.”
https://www.drift.com/wp-content/uploads/2020/06/The-Art-of-ABM.pdf?mkt_tok=MDIxLUtVQy05NzQAAAGApM9YKlQwza3-BCMtpqDnOaYM_IxLikTup_rTLZt9z2bdepVX4jd4HuSOHyj_33wVD0mYstIcABNrgitPnzQ2pEeVPjaNrCqlOT3BlqUY9nw

www.drift.com

Amplitude helps product teams engage, convert, and retain their users. It’s now a member of the unicorn club.

Person-based marketing with Influ2 allowed them to show ads to specific people and discover who engages with their content by name.

Learn about how they achieved 5.6x ROI over 3 months:
https://www.person-based-marketing.com/pbm-amplitude

Influ2: deliver your message to specific people Influ2 helps enterprises to build relationships with specific decision-makers

NVIDIA is an AI-computing company with a revenue of $11B, and it produces graphics processing units that act as the brains of computers, robots, and self-driving cars.
They experienced person-based marketing with Influ2 and got 273 engaged in-market DMU members of enterprise-level accounts into the hands of their sales organization.

Learn more about their journey with Influ2:
https://www.person-based-marketing.com/pbm-nvidia

Influ2: deliver your message to specific people Influ2 helps enterprises to build relationships with specific decision-makers

Influ2 is the first person-based advertising platform. It allows you to deliver specific, personalized messages to your company’s current and potential customers — the way we just delivered this message to you.

👥 Influ2 allows you to select decision-makers you would like to target, so only relevant people will see your message. With Influ2’s dashboard, you will know who you show your ads to — by name — allowing you to reach out to people, not accounts.

🔍︎ Build and target B2B audiences relevant to your company. Discover new people and connect with your company’s existing prospects and clients.

📈 People from your target lists will see your company’s ads on Facebook, LinkedIn, Twitter, Instagram, and display networks. Influ2 will capture each person’s engagement. You will see who interacts with your content, including how many times each person saw your ads and clicked on them, and how much time they spent on your landing page.

Schedule demo of Influ2 today.

"People don’t see ads when they are busy with their day-to-day responsibilities. Advertising comes in when they are relaxing, scrolling through their social network feeds or reading content." - - CEO of Influ2, Dmitri Lisitski.

Find more on the future of communication technology in the interview below:

https://medium.com/authority-magazine/the-future-of-communication-technology-dmitri-lisitski-of-influ2-on-how-their-technological-8c58cf2696bb

The Future of Communication Technology: Dmitri Lisitski of Influ2 On How Their Technological… An Interview With David Liu

Have you heard of person-based marketing? It can help you update your marketing strategy to a new level. Find out more in the article below:

https://martechseries.com/mts-insights/interviews/martech-interview-dmitri-lisitski-co-founder-ceo-influ2/

MarTech Interview with Dmitri Lisitski, Co-founder and CEO at Influ2 Dmitri Lisitski is co-founder and CEO of Influ2, the first person-based marketing platform for B2B companies. A serial entrepreneur with 20 years experience in online marketing and advertising, Dmitri has successfully launched, managed and advanced multiple IT-powered companies in the U.S. and EU ma...

We are excited to unveil our new Audience Discovery feature - learn more in an article below

https://www.demandgenreport.com/features/news-briefs/influ2-unveils-new-audience-discovery-capabilities/

Influ2 Unveils New Audience Discovery Capabilities Influ2, a B2B person-based marketing platform, unveiled Audience Discovery, a new feature designed to uncover target accounts based on a user’s ideal...

How does our platform works and how your ABM strategy will benefit from using it? Find out in the article:

https://martech.zone/influ2-person-based-abm-ad-targeting/

Influ2: A Person-Based Account-Based Marketing (ABM) Advertising Platform | Martech Zone Accounts don’t make decisions, people do. A successful Account-Based Marketing (ABM) program goes after accounts on the strategic level but speaks to people

Trying to get your sales and marketing teams to work together - here are some thoughts and tips from our CEO Dmitri Lisitski.

https://www.marketingprofs.com/articles/2021/45479/cant-we-all-just-get-along-why-sales-and-marketing-need-to-work-together

Can't We All Just Get Along? Why Sales and Marketing Need to Work Together There's a history of tension between Sales and Marketing, especially in B2B. Read this article to find out why Sales and Marketing alignment is important.

Get new B2B audiences based on your Ideal Customer Profile! All you need is Audience Discovery, a new tool inside the Influ2 platform 🍬

👉 Demo: https://hubs.li/H0V5Rfx0
👉 Details about the tool and our recent wins on MarTech Series: https://hubs.li/H0V5TFL0

Have you connected the dots between the intent data you get and your content strategy? Anyway, an e-book by Content4Demand can bring your efforts to the next level 👉 https://hubs.li/H0TLDck0

Get ready for the insights from the top marketing executives at Influ2, 6sense, Folloze, Dun & Bradstreet, Terminus, Demandbase and TechTarget 🤩

If you're at B2B Marketing Exchange, join us at Influ's booth #300 😎 And get your sweet macaron from a homegrown Boston business - maca 🍬

Want to motivate and guide your employees — here are 10 "don'ts" in your business approach.

https://www.forbes.com/sites/theyec/2021/04/22/want-your-employees-to-innovate-dont-make-these-10-counterproductive-mistakes/?sh=6159d49032c1

Council Post: Want Your Employees To Innovate? Don't Make These 10 Counterproductive Mistakes You want to instill confidence in your employees, but giving up control and allowing them to embrace their creativity can be difficult.