Cowley Associates

Many years ago, when our children (Emma & Jon) were young, we traveled in a houseboat up The Rideau Canal!

It was a great trip that had us lazily meandering our way through the Canadian countryside, stopping for the night at riverside inns in small villages. When we took breaks, the kid’s loved jumping off the bow of the boat into shiny little swimming holes we found along the way.

If you’ve never taken a trip like this, I highly encourage it -- with your kid’s or otherwise -- as it’s a real memory maker!

Speaking of memories, that is the point of this story!

Being the consummate Ad Man that I am, even on vacation I can’t stop thinking about the business, you know what I mean? So, as we were floating – downstream, I guess – a sign caught my eye: Why wouldn’t it, given that we were in the middle of nowhere and miles from the nearest anything.

To start, I couldn't make out what it said -- but it sure got my attention. As I got closer, with the noon sun beating down on me and the sign alike, it became clear what it said... And I had to chuckle: “Americans are drinking Canada Dry!

What a great line!

To this day, the Cowley pantry has at least eight six-packs of Canada Dry waiting for our consumption. Don’t get me wrong: I’m not saying that just because I saw this great sign some 20 plus years ago on that sun-baked river’s edge, that’s the sole reason the Cowley’s drink Canada Dry.

However, everyone in our family knows down deep in our hearts that THAT LINE – linked with THOSE FOND MEMORIES – surely has been a factor!

Always thinking... Paul

Hoping everyone has a joyful and safe 4th of July holiday!

www.cowleyweb.com

Cowley is proud to have helped the Good Life Youth Foundation refresh its website -- and further the organization's important mission and work in our community!

Even better, we're excited to have utilized AI to achieve many of the updated site's images -- cost-effectively adding impact with imagery that concurrently appeals to and reflects the Foundation's target audiences.

Learn more here: https://www.cowleyweb.com/client-work/good-life-youth-foundation

Then reach out to Cowley if you need substantive, high-impact help with YOUR website or marketing, too!

We remember.

Our CD, John Hoeschele, was excited and honored to have 'gotten the shots' with Nash Pictures & Jenny Nourse Photography this week in Canton, MA (near Boston) for our awesome tech client, Remtec.

Management team and staff interviews; PR shots; B-roll; product shots...

Soon, there'll be a host of new videos and photo assets developed and in use across Remtec's marcom program to help tell their compelling and exciting story as the leading ceramic circuits/packaging provider in the U.S.!

Talk about a reason to smile: Cowley is proud to have been engaged by the good folks at Dental Leadership Academy to revamp their website, assist with direct mail efforts, and enhance presentations used in the firm's seminar and webinar series.

Focused on dental practitioners who are seeking to grow their practices through operational excellence, team building, and enhanced patient communications -- DLA is a respected regional consultancy with plans for achieving a national reach.

Cowley appreciates the opportunity to help them reach that goal.

https://www.cowleyweb.com/client-work/dla-leadership

A continuing legacy of success... An innovative new product or service... An important event or milestone in your organization's history...

If you've got a great story to tell in a way that only video can accomplish -- contact Cowley today to make it happen: Just like we did with the corporate video we recently produced for our longtime client and good friends at Thompson & Johnson Equipment Co. Inc.!

https://www.cowleyweb.com/client-work/thompson-johnson

Speaking of LifeSciencesNY (see our last post), we're excited to let folks know Cowley Associates is a "corporate member."

With a membership comprised of both large and small biomed/pharm-chem companies, medical device manufacturers, research/higher-ed institutions, and lifesciences-focused economic development orgs -- LifeSciences is a dynamic and impactful state-wide association focused on education, innovation, and advocacy. Importantly, the association also represents a dynamic and talented workforce numbering in the tens of thousands, and that's not even counting the truly formidable ripple-effects of their complex and far-reaching supply base.

If you're not yet acquainted with LifeSciencesNY, take a look. There is a TON of value here: www.lifesciencesny.org

LifeSciencesNY

Cowley was proud to have spearheaded the re-brand of MedTech -- now called LifeSciencesNY, to capture the association's more comprehensive range of services, wider variety of members, and expanded geographic footprint!

Among the communications tools and tactics developed by Cowley were a new brandmark and identity system, social media and e-newsletter templates, videos, a refreshed website design, conference materials to help launch the new identity, and more.

Need rebranding help of your own? We'd love to hear from you!

https://www.cowleyweb.com/client-work/life-sciences-ny

Is your current web platform driving you crazy, because it won't let you add recent News or Events? Update your Careers and job listings page? Add new sections, services, or products? Or even make simple changes to your Contacts page, management team bios, or navigation or footer information like your address?

These are issues we're hearing from a surprising number of marketing managers and C-suite folks these days... Many of them headaches stemming from needlessly complex, proprietary, or "no-longer-supported" website back ends.

Cowley can help!

To learn how, contact us today for a free consultation and estimate on what it would take to take back control of your website!

https://www.cowleyweb.com/services/websites

Need to get the word out about how strong your company or organization is utilizing first-hand accounts from your leadership or rank-and-file staff?

That's exactly what Cowley Associates helped our client FamilyCare Medical Group do with a recent set of videos featuring the practice's doctors.

Focused on recruitment of new physicians and advanced care practitioners -- and even medical school students finishing up their residencies -- the videos allow FCMG's docs to expand on what makes their organization exceptional. AND a great place to work & practice medicine!

Have a look here: https://www.cowleyweb.com/client-work/familycare-medical-group

Then give us call to leverage the power of management-team or employee testimonials for YOUR organization!

Wishing all who celebrate the holiday a joyous Easter. (Please note, Cowley Associates will close at noon tomorrow -- Friday, March 29 -- to honor the day and Good Friday.)

Need help marketing a "considered consumer" product or service (which is essentially a hybrid between a pure retail product promotion and the marketing of a product/service that requires some real thought on the consumer's behalf)?

Cowley can help: Just as we did with a recent campaign for G-Tel, a family-owned internet service provider in the Hudson Valley.

Comprised of Cowley-created billboards, FB ads, PPC ads, website sliders/landing pages, radio spots, print ads -- as well as sale tools and tactics driven by G-Tel's in-house marketing team -- the goal was to promote sign-ups by creatively demonstrating the difference between G-Tel's real-fiber network (which is blazingly fast) and "fake-fiber" networks that can result in so-so service speeds, iffy gaming experiences, and other disadvantages.

Take a look and let us know if we can creatively tell YOUR story too!

https://www.cowleyweb.com/client-work/g-tel-wireless

Who says the marketing of 'technical' products like HVAC systems can't be interesting and engaging?

Not us -- nor did ECR International -- when we helped them put together the marketing communications program for the launch of their new EMI-brand ductless, mini-split air conditioners!

Accomplished via an omnichannel campaign that included an all-new website, brochures, e-mail blasts, and trade ads -- and accomplished in concert with other activities driven by ECR's own excellent in-house marketing team -- the launch focused on the product line's easy and flexible installation (ideal for multi-family housing and renovations of existing buildings), energy efficiency, remote controls, and sleek design.

Got a technical product launch that requires punch? Contact Cowley Associates today.

https://www.cowleyweb.com/client-work/ecr-Village Birth International

Cowley is proud to provide website design, development, and support services for CancerConnects, Inc. -- an organization offering critical support to those with a diagnosis of cancer in the Syracuse/Central New York region.

In this case, we're highlighting the new CancerConnects next-gen WordPress website located at www.cancerconnects.org Please DO visit to learn more about CC, their mission, and the wide range of services they provide to cancer patients and survivors!

To see some of Cowley's other websites and initiate a conversation about your online marketing needs, click here: https://www.cowleyweb.com/client-work/cancer-connects

On Wednesday, January 10th, our president and Profound Masterminds member, Gail Cowley, had the distinct honor and pleasure of joining Kevin Mann, Niel Conway, and Neelesh Shah to form a Shark Tank panel at Manlius Pebble Hill School – where she and her fellow panelists were treated to a variety of fun, highly innovative, and well-conceived new business concepts from budding MPH student-entrepreneurs.

Gail extends a heartfelt thanks for the invitation to participate from Meghan McBennett at MPH, whose students presented their creative and compelling ideas and were clearly well prepared for the event!

We are inspired by Dr. King's leadership in the ongoing struggle to create a truly just and equitable society.

Cowley is so very proud and honored to be the marketing partner for Saint Agatha Foundation, a wonderful and wonderfully generous and mission-driven non-profit organization focused on helping CNY's breast cancer patients fight the disease -- instead of worrying about unmet financial needs.

Take a closer look at some of our recent work for the Foundation.
https://www.cowleyweb.com/client-work/st-agatha-foundation

And then please DO learn more about (and share!) Saint Agatha Foundation's website, so that patients and providers in our region can learn more too! www.saintagathafoundation.org

Saint Agatha Foundation CancerConnects, Inc.

Just had to share and offer some kudos on this holiday commercial from Chevy. (Produced by Commonwealth/McCann in partnership with their client Chevrolet and the Alzheimer's Association.)

Putting aside how astute it is from a purely demographic standpoint (i.e.: the U.S. senior population is expected to grow 23% over the next 30 years; in step with that rise, the incidence of Alzheimer's disease will triple in that same time-frame, barring course-altering breakthroughs; seniors comprise roughly 30% of car buyers in the U.S., to say nothing of their children of vehicle-buying age)...

The spot adeptly, creatively, and courageously touches on a serious topic that many Americans and their families are facing -- and one that can be particularly heart-wrenching during the holidays.

Sure, a ride in an old Chevy is no 'cure' for the disease -- but the spot does accurately include several activities that are known to assist with improving recall and healthy engagement for Alzheimer's patients, such as listening to music, exercise, active reminiscing, and socializing...

All in all, a good example of making an emotional connection to one's target audience. So... From where we sit, bravo!

A Holiday to Remember | Chevrolet The best part of the holidays is the memories, the ones we make and the ones we reminisce.Watch this heartwarming story about a woman’s holiday journey to gi...

Cowley is pleased to have created two new TV/digital spots for Hematology-Oncology Associates of CNY.

Arriving on PC and TV screens in CNY as we speak, the spots aim to raise awareness about HOA has achieved the optimum balance between providing quality, innovative cancer care AND local access/convenience!

And, of course, it is always a pleasure to work with the highly collaborative HOA team: Good people who are squarely focused on and committed to improving (and saving!) lives right here in CNY.

Have a look now: https://www.cowleyweb.com/client-work/hematology-oncology-associates

Need help on the video/broadcast communications front? Reach out to Cowley today!

We're proud to share some of the "clarifying" work we've done recently for ECR International -- who required a new/updated website structure that accounts for the company's many sub-brands, especially in light of the company's being acquired by Granby Industries.

Take a closer look and let us know if we can assist YOUR organization with custom web work. (We're especially adept at complex sites!)

https://www.cowleyweb.com/client-work/ecr-international

Happy Thanksgiving one and all!

(Please note, our agency will be closed for business this coming Thursday and Friday to celebrate the day -- and reflect on how fortunate and grateful we are!)

Excited and so very proud to have helped develop the brand-new brand/corp ID system and related marcom for the LifesciencesNY (formerly MedTech) -- announced at the association's excellent Together '23 conference in Buffalo last week!

(Shown here, our President, Gail Cowley, in front of the new brandmark writ large on one of the conference screens -- and our creative director, John Hoeschele with Dan Richardson from Buffalo Video Pros, who did a superb job documenting the two-day LSNY event!)

Thanks to all at LSNY (esp staff members, Win Thurlow and Sarah Buckles, who are great clients and wonderful collaborators!)

Just spreading the good news about the Saint Agatha Foundation, unique in providing financial support to qualified breast cancer patients across 7 counties in CNY. Have a look and please share! The foundation is always looking for more providers to collaborate with -- and more breast cancer patients to support in our region!

https://myemail.constantcontact.com/Fall-2023-newsletter-.html?soid=1140635566671&aid=aHjIM5Puvbc

Fall 2023 newsletter! Learn what we've been up to & what we're doing for Breast Cancer Awareness Month! Fall 2023 Remember October is National Breast Cancer Awareness Month!   Saint Agatha Foundation Community Partner Con

Here's to America's workforce -- and hoping everyone has an enjoyable Labor Day holiday!

cowleyweb.com