CU Strategic Planning

Shirley Senn makes an important distinction for CDFI credit unions!

Do not miss our on-demand webinar, Increasing Your Credit Union's Target Market Lending!

Click this link and scroll down to view our webinar: https://loom.ly/rxTLqco

This is why we love our credit unions! Member impact is the ultimate goal, and they're demonstrating that every day in the work they do to uplift their members and their communities.

Feel the impact: https://loom.ly/kKdt3o0

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Shirley, CU Strategic Planning's chief consulting officer, was first up - as she is in so many ways! - in Mike Lawson's World Council of Credit Unions World Credit Union Conference coverage in Boston! Watch here: https://loom.ly/37y-kaY

PS: Feel Better Mike!

WCUC24 live check in with CU Strategic Planning's Shirley Senn... CU Strategic Planning's Shirley Senn discusses "No Credit Union Left Behind," a continuation....

Our very own Shirley Senn is going to go live with Mike Lawson and CU Broadcast from the World Credit Union Conference in Boston in about 30 mins! Watch here: https://loom.ly/37y-kaY

WCUC24 live check in with CU Strategic Planning's Shirley Senn... CU Strategic Planning's Shirley Senn discusses "No Credit Union Left Behind," a continuation....

Meeting and exceeding your Target Market lending goals has never been more crucial for CDFI credit unions and their members!

Scroll down to our on-demand webinar: Increasing Your Credit Union's Target Market Lending: https://loom.ly/rxTLqco

ICYMI: You know strategic planning is critical to any credit unions' long-term success. The next crucial piece is ...https://loom.ly/s7toIY0

Tomorrow's the big day!

If you're an executive at a currently CDFI-certified credit union, this webinar is for you!

It's been a long time coming! Not only do we now have a clearer picture of what's required for the new certification qualification, but we've received an extension to ensure our credit unions' lending is in order!

So where do you begin? Right here: https://loom.ly/qKXwPRc

You might have gotten an extended weekend last weekend - now you're returning to an extension for your CDFI certification. If your credit union had concerns whether you 2023 loans might not meet the new certification standards, this is great news!

So where do you begin?

Try our July 10 webinar! https://loom.ly/qKXwPRc

🎇Please enjoy a safe and happy 4th of July! 🎆

Strategic planning is about more than just setting goals. It's about ensuring that every action aligns with the core mission, and that all members of the organization are unified in their efforts. Strategic planning serves as...https://loom.ly/s7toIY0

Unlocking Your Credit Union's Potential: A Strategic Planning Approach for Long-Term Success Strategic planning is more than just part of our name, and more than a buzzword—it's a crucial practice for any organization aiming for long-term success. As I think about the importance of maintaining alignment with effective strategies for success, Henry Ford's words come to mind: "Coming togeth...

For CDFI credit unions that had concerns whether their 2023 loans might not meet the new certification standards, the extension from the CDFI Fund is great news! Now there’s time to make adjustments as needed. So where do you start?

Learn more during our July 10 webinar for currently certified CDFI credit unions: https://loom.ly/qKXwPRc

Credit unions can leverage CDFI Fund awards in many ways, but as Shirley Senn says, this is a common one. She's been in the credit union movement for decades and has worked tirelessly with CU Strategic Planning for several years to help accomplish more in their target areas with their CDFI Fund awards!

"Sunlight is said to be the best of disinfectants,” then-future Supreme Court Justice Louis Brandeis is credited with coining in 1913 in the metaphorical sense versus the previous literal sense. Without delving too deeply down that rabbit hole, we agree that passage of the CDFI Fund Transparency Act would be beneficial to credit unions and other CDFIs.

Learn more about the bill and our thoughts here: https://loom.ly/rF5UBuI

The CDFI Fund Transparency Act: What It Means for CDFI Credit Unions The House Financial Services Committee recently passed H.R. 3161, the CDFI Fund Transparency Act, by a voice vote. Basically, what it does is require the director of the CDFI Fund to testify before the congressional committees of jurisdiction once a year. On the surface, it sounds like a simple form...

How can your credit union prepare for reporting on your ERP fund usage?

Tips from the CU Strategic Planning team: https://loom.ly/NqNE7Xs

Is Your Credit Union Prepared for Equitable Recovery Program Grant Reporting? A challenge with the ERP grants is the specific reporting requirements that the funds to only be used in the way the grant was structured.

Very big news today from the CDFI Fund – the deadline for re-certification for existing CDFIs has been extended. The new deadlines are based on the applicant’s fiscal year-end, which for most credit unions means the new deadline will be September 30, 2025. And after submission, CDFIs will retain their certified status until notified otherwise, remaining eligible for CDFI Fund award programs.

This will be a big help to CDFIs, because this extension gives credit unions time to make strategic lending changes to align with the updated Target Market requirements. That means NOW is the time to be increasing your Target Market lending – and we’re here to help!

CDFI Fund Extends Submission Deadlines for Revised CDFI Certification Application | Community Development Financial Institutions Fund The U.S. Department of the Treasury’s Community Development Financial Institutions Fund (CDFI Fund) has extended the application deadlines for when currently Certified Community Development Financial Institutions (CDFIs) must reapply for CDFI Certification using the revised version of the CDFI Cer...

Congratulations to all the credit unions that made Forbes America’s Best Banks And Credit Unions In Each State 2024, especially our CDFI credit unions!

America's First FCU BECU Neighbors Federal Credit Union California Credit Union OneAZ Credit Union CCU Florida ORNL Federal Credit Union Community Financial Credit Union Suncoast Credit Union Telhio Credit Union Dupaco Community Credit Union Valley Strong Credit Union Empower Federal Credit Union Vantage West CU Fairwinds Credit Union Veridian Credit Union FirstLight FCU VyStar Credit Union Hawaii Central Federal Credit Union WSECU

According to the Federal Reserve Bank of Philadelphia, 4% of census tracts were banking deserts and another 4% are in danger of becoming banking deserts.
🏜️ 14% were rural
🐪 66% were suburban
🏝️ 20% were urban areas

Additionally, 39% have limited access to broadband networks, so serving them entirely virtually is not an option. This is where our CDFI credit unions come in!

H/T to The Financial Brand for bringing the study to our attention: https://loom.ly/zt33Z_E

Our veteran team of experts stays on top of CDFI certification, recertification and grants so you don't have to - as much. Read on: https://loom.ly/51KyZTk

“ For the past three years I’ve been planning my retirement from CU Strategic Planning. I’m excited to say that day is here and I’m ready to go fishing and hiking! Before I do, I want you to know that working with you to grow your credit union’s impacts and health as a CDFI has been a complete joy. I see what we’ve done together, and my life’s work has greater meaning.” - CU Strategic Planning CFO Sharon Hall

We’re so happy for you, Sharon! Your work has been superb and you and your dedication will be missed. Enjoy!

Read more of the credit union veteran’s farewell message here: https://loom.ly/j0ULCBw

A Message from Sharon Hall Sharon joined CU Strategic Planning in 2016 and has led us as CFO, co-owner and founder and Chair of the National Council for Financial Opportunities. She's retiring this week, and we wanted to share her message to you all. For the past three years I’ve been planning my retirement from CU Strategi...

Is Your Credit Union Prepared for Equitable Recovery Program Grant Reporting? Here are our insights into this new to-do: https://loom.ly/NqNE7Xs

We can help! Just message our team.

Is Your Credit Union Prepared for Equitable Recovery Program Grant Reporting? A challenge with the ERP grants is the specific reporting requirements that the funds to only be used in the way the grant was structured.

Our survey has just quick 3 questions. We'd love to gain insight into your ERP reporting preparation!

https://loom.ly/s1SlSE0

Would you take 30 seconds to respond to our quick survey?

https://loom.ly/s1SlSE0

Are you curious about what's happening with CDFI certification, recertification and grants? Well, you're about to find out from our experts: https://loom.ly/51KyZTk

What’s Happening with CDFI Certification, Recertification and Grants? a brief overview of the state of the CDFI credit union world, covering topics your credit union should know.

We're so proud of the work our credit unions do for their members with guidance from our veteran team of experts, like Shirley Senn! She was a guest on LendKey's podcast, 22 Minutes in Lending.

, listen as she shares her vast knowledge of , their life-changing work and the advantages of the designation! https://loom.ly/chktNxk

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Did You Know? Between 2018 and 2022, CDFI credit unions didn’t just lead in loan volumes—they surged from $20 billion to over $32 billion! They’re not just participating in the financial sector; they're defining it!

Our very own Shirley Senn was a guest on the LendKey podcast, 22 Minutes in Lending, talking about CDFIs, the life-changing work they do in the communities they serve and the various benefits that come along with the designation! https://loom.ly/chktNxk

Interested in learning more from our veteran team of CDFI experts? Contact us today here: https://loom.ly/4j7lOAI

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Many intricate details are involved in running a CDFI credit union. One of the more common ones credit unions can run into - and is often misunderstood - is the definition of a 'material event' and what you must do when one occurs to ensure compliance with the CDFI Fund. Read about it from our expert compliance team! https://loom.ly/xBocgws

Material Events: What They Mean for CDFI Credit Unions When these changes occur, especially unexpected ones, making sure that the CDFI Fund has been notified may be the last thing on your mind. H

Did You Know? Between 2018 and 2022, CDFI credit unions didn’t just lead in loan volumes—they surged from $20 billion to over $32 billion in historically disadvantaged communities!

They’re not just participating in the financial sector; they're defining it!