JayRay

2023 was a banner year for Yuma’s tourism industry, according to the Arizona Office of Tourism's latest data. The community experienced tremendous growth, with tourism driving vital funding for essential services like healthcare, public safety, and transportation. This surge also contributed to Arizona's job market, which saw a 4.4% increase in tourism-related employment and nearly 9,000 new jobs statewide. Congratulations to our client partner, Visit Yuma.

Arizona tourism hits record-breaking milestone, boosting Yuma's economy - KYMA According to the latest data from the Arizona Office of Tourism, 2023 was a record-breaking year for the industry with local communities, like Yuma, reaping significant benefits.

Pour yourself your favorite beverage and catch up on the latest - including the latest on Alphabet's antitrust case.

MarComm Minute: The latest headlines for busy people Branding | Advertising | Strategic Communications

Congrats to the City of Kent! We just learned our client earned a gold dotCOMM Award. Their refreshed site offers a user-friendly experience with features like easy navigation, a packed events calendar, and information on new activities, hotels, and food trails. We're also celebrating an 187% increase in page views.

Undiscovered & Unexpected - Visit Kent Step Outside the Boundaries Make Kent Your Basecamp Fun day trips await in any direction: water, mountains and landmarks you’ve always wanted for a selfie. Looking to Venture Farther from Basecamp? Easy. Kent is less than three hours north of Portland and three hours south of the Canadian border. ...

Washington tourism industry friends: Join us at the annual State of Washington Tourism Conference & Responsible Outdoor Travel Summit in Vancouver, WA, Oct. 7-9. We’re looking forward to hearing from industry experts tackling many relevant topics. See you there?

👉 Register here: bit.ly/3LhsiDn

Olympic-level marketing doesn't just happen every four years. Learn how top brands use year-round strategies to stay ahead of the competition.

Olympic marketing lessons that can make marketers year-round champs This year’s Olympics were a major opportunity for marketers, both on TV and connected TV (CTV) and on social media. The Games only come around every two years, but the marketing lessons are applicable long after Paris’s crowds have cleared. From a push for generative AI (genAI) to athletes becom...

Nostalgia is making a comeback, but with a Gen Z twist...If you're reaching this influential generation, check out how brands are blending throwbacks with fresh trends to connect emotionally. Dive into the 'Newstalgia' trend and learn how to win over Gen Z’s heartstrings in Adweek’s article:

'Newstalgia,' Throwbacks and Other Tactics to Tug at Gen Z’s Heartstrings Understanding Gen Z’s cultural reference points can capture this generation’s heart and business.

Stay ahead of the game with the latest industry headlines in just a minute! This quick read aims to keep you informed without taking up your day. Check out the top trends and insights now.

MARCOMM MINUTE: THE LATEST HEADLINES FOR BUSY PEOPLE Branding | Advertising | Strategic Communications

What can we learn from an unpolished crisis plan? Is social media even worth it? This edition of Marcomm Minute offers all of this and more—a quick, scannable look at top marketing and communication headlines.

MARCOMM MINUTE: THE LATEST HEADLINES FOR BUSY PEOPLE Branding | Advertising | Strategic Communications

Traditionally, brands have supported the Olympics by partnering with athletes or sponsoring the games as a whole. This time, brands are getting more creative to stand out. Pampers has opened a nursery so that athlete parents can spend more time with their babies, while Uber is offering free one-hour cruises along the Seine River. These innovative partnerships not only benefit the brands but also provide meaningful support to those they serve.

'A fun playground for brands': How brands like Figs & Pampers are getting creative with Olympic campaigns Brands are battling for attention during the Paris Olympics, and brands like Pampers and Figs are finding out-of-the-box ways to be sponsors.

Perfect for when you need to stay informed but can’t afford the deep dive....scan our Marcomm Minute. This week we share more about what you can expect from AI at the Olympics as well as give a behind-the-scenes look at the Sticker Mule crisis.

MARCOMM MINUTE: THE LATEST HEADLINES FOR BUSY PEOPLE Branding | Advertising | Strategic Communications

Struggling with post-holiday Monday blues? Discover tips for a better start to your week, learn the secrets to crafting perfect ChatGPT prompts, and dive into the fascinating story of the first Olympic logo featuring a woman. Explore these and more in our latest roundup!

MARCOMM MINUTE: THE LATEST HEADLINES FOR BUSY PEOPLE Branding | Advertising | Strategic Communications

Are you aware that there are 16 different bachelor’s degree options available across three fully accredited institutions in Pierce County? Clover Park Technical College, Pierce College and Tacoma Community College offer Bachelor of Applied Science degrees, which cost 10-50% lower than a bachelor's degree at Washington’s public universities and leading online programs. We partnered with the colleges to launch a campaign that encourages locals to pursue higher education in their own backyard. https://jayray.com/pierce-county-colleges-partner-to-promote-bachelors-degrees/

Snoqualmie Valley Health’s dedication to the communities of Snoqualmie, North Bend, Carnation, Preston, and Fall City shines through their new brand identity. We supported the public hospital district in redefining their mission and values, and unveiling a refreshed look that represents their unwavering commitment to exceptional healthcare. See it up close: https://jayray.com/snoqualmie-valley-health-unveils-new-brand/

Celebrating that three of our clients earned Telly Awards for video work we partnered on together! The Telly Awards have been recognizing excellence in video since 1979. 🌟

🎥 Explore Wilsonville: Our four-part video series, based on tailored visitor personas, highlights all the reasons to book a trip to Wilsonville, Oregon.

🎥 Parametrix: Showcasing interactive interviews and community scenes from multiple states, this video captures the engineering firm's commitment to creating a better tomorrow together. The inspiring stories culminate in a powerful brand anthem.

🎥 Visit Yuma: From sunshine and relaxation to history and culture, Yuma, Arizona, has it all. The destination video is the cornerstone of the “Hello. I’m Yuma.” campaign, inviting visitors to experience the adventure and adrenaline that await in Yuma.

Congratulations to our clients on their well-deserved recognition! We look forward to continuing our journey of creating impactful and engaging content together. 🌟

TELLY AWARDS RECOGNIZE JAYRAY CLIENTS FOR SCENIC, INSPIRING VIDEOS Branding | Advertising | Strategic Communications

We scoured our "other" tab in Outlook so you don't have to. Some of the latest headlines and articles we recommend you check out:

📢 For Everyone:
Support Juneteenth and the Black Community
Discover how your organization can honor Juneteenth 2024 and advocate for equality and justice. https://jayray.com/marcomm-minute-the-latest-headlines-for-busy-people-6/

📣 For PR Pros:
Get Media Attention
Uncover the secret to reaching overworked journalists. Find out what they really want from PR pros. https://jayray.com/marcomm-minute-the-latest-headlines-for-busy-people-6/

👩‍💼 For Leaders:
Mastering Leadership Skills
Get advice from 7 successful founders on overcoming leadership challenges. Read their insights today. https://jayray.com/marcomm-minute-the-latest-headlines-for-busy-people-6/

📺 For Marketers:
Reach Cord Cutters
Learn how Tubi's growth can help you connect with cord-cutters. Explore key insights in "The Stream 2024." https://jayray.com/marcomm-minute-the-latest-headlines-for-busy-people-6/

Click the link to read the full briefing on our website. ✨

MARCOMM MINUTE: THE LATEST HEADLINES FOR BUSY PEOPLE Branding | Advertising | Strategic Communications

Grab that cup of caffeine and give yourself a 5-minute break to read the latest marcomm headlines.

MARCOMM MINUTE: THE LATEST HEADLINES FOR BUSY PEOPLE Branding | Advertising | Strategic Communications

It’s National Travel and Tourism Week, a great reminder not to let your vacation days go unused!

For day trippin’ or staying longer, VisitKent.com and Visit Gig Harbor represent State of Washington Tourism Metro Puget Sound region. Round up the family for local fun, including:

🍜 Exploring authentic global cuisine at Banyan Tree Thai in Kent
🎢 Playing on the life-size board game at Kent’s West Fenwick Park
🌞 Gliding across the harbor in a genuine Gig Harbor Gondola
🛏️ Extending the “ahhhs” with a relaxing overnight stay at Waterfront Inn Gig Harbor

U.S. Travel Association

Plan your desert escape this National Travel and Tourism Week!

Our partner Visit Yuma has it all: sun (over 300 days per year), water, arts and culture. From adventure-seekers to history buffs, there is much to discover in this southwest corner of Visit Arizona.

👀 View the colorful fluorescent mineral wall at Castle Dome Mine Museum's Hull Mine
💃🏽 Experience Southwest culture through arts, delicious food and history
🏜️ Explore the Sonoran Desert, taking in panoramic views, wildlife and flora
💦 Swim, kayak or paddleboard in one of the many lakes and river access points

U.S. Travel Association

Montana’s outdoor adventure is calling this National Travel and Tourism Week!

Improve your vacation ROI and plan an excursion to Visit Big Sky. Hiking, biking, golfing, stargazing and relaxing mountain air are peak reasons to visit, as well as:

🦬 Yellowstone National Park West Entrance to geysers and wildlife just an hour from Big Sky
🍺Top-notch drinks and dining with views of Lone Peak (see the new online dining guide!)
🐟Fly fishing you’ll boast about – Gallatin River Guides has tips, gear and guides
🌊Gallatin River rafting from calm to *omg* led by Montana Whitewater

U.S. Travel Association

This National Travel and Tourism Week is the perfect time to plan your next adventure!

Our partner Explore Wilsonville is in the heart of it all. Just 16 miles south of Portland, the Travel Oregon destination offers a plethora of unique experiences. Some of our favorites:

🥘 Flower picking and farm-to-table dining at Our Table Cooperative
🐪 Meeting classy camelids Frog Pond Farm
🪻Hitting the trails and spotting wild lupines at Graham Oaks Nature Park
🍷Creating your own Willamette Valley wine tour with local favorites Lady Hill and Terra Vina

U.S. Travel Association

Celebrate National Travel and Tourism Week by planning your next excursion!

Our partners Visit Kitsap Peninsula and Olympic Peninsula are part of State of Washington Tourism Peninsulas Region, where rainforests, rugged coastlines and national parks offer endless exploration for nature lovers and wanderers.

🌊 Picnic and play at Silverdale Waterfront Park
🚲 Bike through the Olympic Discovery Trail
💡 Discover the vibrant culture of the Suquamish people at Suquamish Museum
🥾Hike your way through the Hoh Rainforest

U.S. Travel Association

Join us May 19-25 in celebrating National Travel and Tourism Week - and the essential role travel has in driving our nation's economy. We'll be sharing travel ideas from each of our partner destinations, so get ready to book your summer and fall getaways. Partners: Visit Kitsap Peninsula, Olympic Peninsula, Explore Wilsonville, Visit Big Sky, Visit Yuma, Visit Gig Harbor and VisitKent.com.


U.S. Travel Association

🎉 Guess what? We've got some exciting news to share! Three of our awesome partners just snagged Communicator Awards! 🏆 Huge congrats to Visit Big Sky, Parametrix and Visit Yuma. We're proud of the work we did together. 🌟

THREE JAYRAY PARTNERS EARN COMMUNICATOR AWARD RECOGNITION Branding | Advertising | Strategic Communications

Too busy to check out all of the newsletters in your inbox lately? Dive into the latest headlines for busy people in our MarComm Minute.

MARCOMM MINUTE: THE LATEST HEADLINES FOR BUSY PEOPLE Branding | Advertising | Strategic Communications

Does your brand have some older video footage you'd like to bring back? This tool is pretty impressive. Let us know if you've tried it.

Adobe’s impressive AI upscaling project makes blurry videos look HD VideoGigaGAN improves video resolution by up to 8x

**Feeling a little out of the loop? **

The marketing world moves fast, but we've got you covered! Dive into our latest blog and catch up on all the hottest trends, industry updates, and insights you need to know to stay ahead of the curve.

This week, we go over what a cookieless world will really feel like and we test the waters of generative AI video tools.

MARCOMM MINUTE: THE LATEST HEADLINES FOR BUSY PEOPLE Branding | Advertising | Strategic Communications

Feeling FOMO on the latest marketing headlines this Monday? No fear. We've curated the latest and greatest.

Up this week:
AI takeover? We explore the rise of AI in marketing and the exciting opportunities it presents for job roles for brands.

Big idea person? Learn how to manage those "great, but not right now" ideas.

Fake influencer alert! Unmask the rise of AI-powered influencers and how to spot them.

Cord-cutting concerns? Relax, a new study shows viewers actually prefer free, ad-supported CTV.

Emoji confusion got you down? This infographic decodes the most misunderstood emojis online.

Ready to stay ahead of the curve? Give this article a read and let's chat about how we can leverage these trends for your brand!

MARCOMM MINUTE: THE LATEST HEADLINES FOR BUSY PEOPLE Branding | Advertising | Strategic Communications

We're excited to share a project we whipped up in a flash for the Pierce County Library Foundation's Library Giving Day (happening TODAY, April 3rd)! This vital initiative raises funds to expand resources and programs, fostering a love of learning and opportunity for all.

We crafted this landing page to spread the word, but the real power comes from community support. Will you join us in giving back? Every donation makes a difference. Let's celebrate libraries and the positive impact they have on our lives!

P.S. Big thanks to the Pierce County Library Foundation for trusting us with this speedy project!

Library Giving Day - Pierce County Library System Donate to support your library through Library Giving Day, Wednesday, April 3. Gifts will help fund STEAM activities.

Overwhelmed by your inbox? Was your day stacked with meetings? We’ve got you. We’ve combed through the latest marketing, branding, PR and communications headlines.

Marcomm Minute: The latest headlines for busy people Branding | Advertising | Strategic Communications