Zelen Communications, Inc.

From Terry Zelen:

Excited to share insights as a contributor to the latest Forbes Agency Council article, where industry leaders explore the strategies behind successful agency reorganizations in 2024. Discover how these changes are driving growth and innovation in the marketing world!

https://www.forbes.com/councils/forbesagencycouncil/2024/08/27/how-and-why-10-agencies-reorganized-this-year/

Council Post: How And Why 10 Agencies Reorganized This Year A reorganization can reshape an agency's structure and operations, helping it stay competitive, achieve its objectives and solidify its position in the marketplace.

My agency is deeply involved with integrating AI on a number of fronts, from image generation to SEO tactics to pitching new business. The power of AI lies in both its efficiencies as well as it potential to expand our creative abilities vastly over traditional methods.

In this series of images, you can see the consistency of style for a campaign we pitched to the Philadelphia Convention & Visitors Bureau for a multi-year marketing campaign. The goal was to promote large companies to choose to Philly and engage to hold their trade shows there rather than other locations. I wanted to showcase the city and events in a unique and artistic presentation that was not only engaging, but also in keeping with their existing branding. I used Midjourney and PhotoShop as the workflow to develop these images.

We laid out the full campaign with a comprehensive marketing strategy utilizing various marketing channels in order to reach their target audience over the duration of the program. This is what my firm does best. We provide tangible results for our clients by using integrated marketing strategies and detailed reporting for ROI.

If you're searching for a marketing partner for your business, let's connect.

Zelen Communications, Inc.

'm excited to share that I've collaborated with the Forbes Agency Council on a must-read piece: "11 Issues to Watch For When Outsourcing Website Development." Gain valuable insights and expert advice on navigating the complexities of outsourcing web development. Don't miss out on these essential tips!

Read the Full Article --> https://www.forbes.com/sites/forbesagencycouncil/2024/07/22/11-issues-to-watch-for-when-outsourcing-website-development/

Council Post: 11 Issues To Watch For When Outsourcing Website Development While outsourcing website development offers significant advantages for brands looking to establish a strong online presence, it can also present significant challenges.

I've collaborated with the Forbes Agency Council on an insightful article addressing "20 Mistakes Brands Make When They Go Viral for Negative Reasons." Learn from industry experts on how to navigate the digital landscape and avoid common pitfalls.

Check out the full article here: https://www.forbes.com/sites/forbesagencycouncil/2024/07/18/20-mistakes-brands-make-when-they-go-viral-for-negative-reasons

Council Post: 20 Mistakes Brands Make When They Go Viral For Negative Reasons When negative stories go viral on social media, brands that fail to thoughtfully react risk losing trust, reputation and sales with poorly timed, insensitive responses.

In our newest segment, I share with Ben how our firm uses AI for a number of tasks that help us to provided enhanced results for our clientele through various AI tools, but the primary messaging revolves around my personal use of Midjourney. As the Creative Director for our agency, I’m continually researching new avenues to provide marketing in another way. To that end, we've invested a lot of time developing a comprehensive understanding of the array of new and emerging technologies. These include of course AI, but also video, AR, VR, CGI, 3D imagery and breakthrough techniques that provide new engaging platforms to experience a product or service that breaks out from the norms.

I utilize Midjourney nearly every day for pitching prospective clients, conveying a new concept or campaign to an existing accounts and to push the creative boundaries using the immense power this tool provides. To keep our agency in the forefront in the industry, we have a mantra for continual learning throughout our staff. It keeps everyone engaged and our firm relevant too.



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Happy to announce that Terry Zelen will be speaking at the Southeast Building Conference (SEBC) on Thursday, July 25 in Orlando at the Orange County Convention Center.

The learning session titled "From Vision to Reality: AI Strategies for Home Builders" explores the transformative potential of artificial intelligence in the home building industry.

We will delve into practical AI applications that can revolutionize various aspects of marketing for home builders. The session aims to demystify AI technology and provide actionable strategies for builders to integrate AI into their operations, potentially leading to increased efficiency, cost savings, and competitive advantages in the market.

Register now for SEBC 2024! 🌟

https://sebcshow.com/session/from-vision-to-reality-ai-strategies-for-home-builders/

I am sharing another collaborative Forbes Agency Council article!

Make the most of the companywide downtime that can accompany a “summer slowdown.”

Read on to learn how they recommend embracing the slower pace to recharge, rejuvenate and learn new skills.

https://www.forbes.com/sites/forbesagencycouncil/2024/07/01/how-to-make-sure-agency-teams-stay-productive-in-a-summer-slowdown/

Council Post: How To Make Sure Agency Teams Stay Productive In A ‘Summer Slowdown’ A seasonal slowdown presents ideal opportunities to focus internally on professional development for team members or to get caught up on administrative tasks.

Our own Terry Zelen will be speaking at the Southeast Building Conference in Orlando on Thursday, July 25. Join me to learn more as I present "From Vision to Reality: AI Strategies for Home Builders".

Register to attend today at --> https://sebcshow.com



Southeast Building Conference

Hello! It's Terry here...check out my latest collaboration as a Forbes Council Member!

This article offers strategies for creating engaging mobile content. Key suggestions include prioritizing concise, visually appealing formats, leveraging interactive elements, and ensuring fast load times.

Emphasis is placed on understanding mobile user behavior, using clear calls-to-action, and optimizing content for various devices. The article also highlights the importance of storytelling and tailoring content to the audience's needs to boost engagement and retention.

For more detailed insights, you can read the full article

https://www.forbes.com/sites/forbesagencycouncil/2024/07/01/19-expert-tips-to-craft-captivating-content-for-mobile-audiences/

Council Post: 19 Expert Tips To Craft Captivating Content For Mobile Audiences With smaller screens and shorter attention spans, should brevity, clarity, visual appeal or all of the above be prioritized to most effectively engage mobile users?

Great to be interviewed on The Thoughtful Entrepreneur podcast. I’d really love if you gave this episode a listen.

1927 – Revolutionizing Marketing and Branding with Terry Zelen | Josh Elledge’s B2B Podcast Listen to B2B sales podcast. In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the President and Owner of Zelen

This week, the Economic Club of Tampa (ECOT) welcomed State Attorney Susan "Suzy" Lopez as their distinguished speaker. 🎙️Leading a team of 300 in Hillsborough County, Lopez ensures justice prevails in over 50,000 cases yearly.

Lopez's dedication to community engagement and crime prevention shines through as she advocates for victims' rights and collaboration with law enforcement.

If you are interested in this type of insightful session, be sure to reach out to [email protected] to attend the next ECOT speaker event.

From Terry Zelen -

Pleased to be quoted in this most recent Forbes.com article.

We've made the switch from GPT-4 to Claude for their team, explaining. "Claude's responses are more conversational and offer deeper content than ChatGPT. Security and safeguards remain a priority with Claude's LLM, aligning with our needs."

https://www.forbes.com/sites/jodiecook/2024/05/07/chatgpt-claude-gemini-or-another-the-ai-tool-entrepreneurs-prefer/?sh=4686680d6298

ChatGPT, Claude, Gemini Or Another? The AI Tool Entrepreneurs Prefer ChatGPT had first mover advantage, but other LLMs are fast winning loyal fans. Ambitious entrepreneurs and AI experts share their preferred AI tool.

Steve Johnston, CEO of Ideal Agent, spoke this week to an attentive audience on the latest developments in real estate sales commission legislation and the notable $418 million settlement.

The discussion included a dynamic Q&A session that helped everyone gain clearer insights into the implications for the real estate industry in Hillsborough County, our state, and nationwide moving forward. Steve also hinted at a potential decrease in mortgage rates coming this fall. It was an enlightening meeting that provided a comprehensive view of the potential impacts at various levels.

If you are interested in attending an upcoming meeting, reach out to either Laura Woodard or Terry Zelen to coordinate a guest visit. Future speakers are listed on econclubtampa.org.


The Economic Club of Tampa Bay
IDEAL AGENT
Jackson's Bistro Bar & Sushi

This week's Economic Club of Tampa meeting featured Michelle Bauer, the Chief Operating Officer of the Tampa Bay Economic Development Council! During her presentation, she discussed the economic landscape in Tampa and the ways the city has progressed. One exciting insight she shared was that Tampa Bay has ranked 3rd on LinkedIn's list of fastest-growing metro areas for entrepreneurs!


Tampa Bay EDC
The Economic Club of Tampa Bay

Agency president, Terry Zelen, is now a member of the Forbes Council. We are looking forward to his writing which will appear on Forbes.com.

As supporters of the University of South Florida's American Marketing Association, we're thrilled to extend our congratulations to the student organization for its outstanding achievements at the recent International Collegiate Conference!

The chapter's remarkable journey, progressing from 14th to 7th and now 4th in its ranking among over 350 chapters across North America, is truly commendable.

We applaud this exceptional group of students, including one of our own Zelen Communications team members- Ericca Leyva, for their dedication and hard work. Your efforts have yielded remarkable results, and we eagerly look forward to witnessing your continued success and valuable contributions to the Tampa Bay marketing community. Additionally, congratulations to USF AMA faculty advisor Dr. Loran Jarrett for fostering the chapter's success through her invaluable guidance and leadership!


American Marketing Association

🎉🏢✨ Happy 50th Anniversary to Long & Associates, Architects/Engineers, Inc.! ✨🏢🎉

Zelen Partners Terry and Laura were thrilled to be part of the incredible 50th Anniversary celebration for Long & Associates, Architects/Engineers, Inc.! Meeting the visionary founders, Mr. and Mrs. Long, and hearing the amazing stories from long-time vendors was truly inspiring.

We'd like to give a big shoutout to Lex and his outstanding team for carrying on the legacy with such passion and dedication. Here's to 50 years of architectural brilliance and engineering excellence, and to many more years of shaping the world!🥂🎉

🌟 Last week, the Economic Club of Tampa held another wonderful event for members to gather and enjoy. Huge thanks to the esteemed Sandy Murman, ECOT former president and dedicated member, for graciously hosting the Spring Party at her beautiful home, where community members dined, chatted, and soaked in a breathtaking sunset. Experience the camaraderie firsthand- Learn more about the Economic Club of Tampa at https://econclubtampa.org/. 🌅🎉

Check out what we've been up to lately here at Zelen Communications🌟

-We've had a few exciting client shoots, both on land and at sea!
-Our team also attended several Economic Club of Tampa events, with esteemed speakers like Marlene Spalten, President of the Community Foundation Tampa Bay, and Andrew Koenig, CEO of CITY Furniture. To learn more about the Economic Club of Tampa, visit their website at https://econclubtampa.org/.

Be sure to follow along for more agency updates this April!

It's not about us. In today's highly competitive market, far too many marketing agencies forget the most important thing in business: the Customer. If we're a great partner for our clients, then we, too, will succeed. From web design to branding, Zelen Communications thinks about everything in another way.

Learn more at https://zelencommunications.com/.

Did you know that this year's Gasparilla Pirate Fest was the biggest in all of Tampa's history?🏴‍☠️

In an Economic Club of Tampa meeting earlier this month, we had the chance to hear from Donald Barnes about just how significantly all of Gasparilla's events impact our local economy, from the Children's Parade to the Boat Invasion. As Executive Officer of the Ye Mystic Krewe of Gasparilla, Donald was able to provide firsthand insights into the magnitude of this year's success:

-The parades had over 500K spectators
-Nearly $150K in charitable donations were raised
-The impact on the local economy reached over $180M

To learn more about the economic landscape in Tampa Bay and hear from influential speakers like these about important occurrences in our community, visit https://econclubtampa.org/ to learn more about the Economic Club of Tampa!

Every business owner wants their brand to stand out from the crowd, but how can you build one that consumers truly connect with?

Discover the power of PR in shaping perceptions, fostering connections, and driving business success for brands both big and small! If your business or organization is looking to be better positioned to navigate challenges and thrive in a competitive landscape, strategic public relations may be just what you need. To learn more about how PR can help your brand grow, visit https://zelencommunications.com/the-power-of-pr-building-bridges-and-shaping-perceptions/.

Take a behind-the-scenes look at one of our recent video projects here at Zelen Communications!🎥
These pictures were taken while shooting a series of testimonials for employee recruitment at Hillsborough County Public Schools. Stay tuned and follow our page to see the end result of this project!


Hillsborough County Public Schools
Teacher Recruitment at Hillsborough Schools

🏡The 2024 Parade of Homes, presented by the Tampa Bay Builders Association, was an exciting and interactive showcase of Tampa's new home market. During the last two weekends, participants were able to tour stunning model homes and discover the latest in design trends across communities in the area.

Our team was honored to contribute to the Parade's success, developing the real-time voting system for judges and supporting other website systems for over 6 years.

While the Parade has ended, you can learn more about this dynamic annual event and the incredible organization that makes it possible by visiting https://tampabayparadeofhomes.com/. 🎉


Tampa Bay Parade of Homes

This week, the Economic Club of Tampa hosted Archie Collins, President and CEO of Tampa Electric (TECO), as its luncheon speaker! As TECO just commemorated its 125th anniversary, it was a pleasure to hear about the work the company does to prioritize the public, support its employees, contribute to the community, and power a modern lifestyle.

At Zelen Communications, we are proud to support local businesses and initiatives like the Economic Club of Tampa, which brings together inspiring leaders like Archie. To learn more about the Economic Club of Tampa and to hear from more Tampa leaders, visit https://econclubtampa.org/.