DRMetrix

It’s AdSphere Award time at in Miami Beach, FL. Looking forward to seeing some of our winners this week. Congratulations to all.

https://www.drmetrix.com/adsphere-awards.html

DRMetrix has been busy expanding our media coverage ahead of the PDMI East show which starts tomorrow! We’ve added ABC, CBS, NBC, and FOX local market broadcast monitoring in the top 40 markets, via our AVS platform, and expanded our linear network coverage to over 165 networks, including greater Hispanic coverage. Be sure and stop by our booth, if you’ll be attending, and snap our QR code network list.

Just in time for PDMI - East, DRMetrix presents its latest direct-to-consumer TV industry study for broadcast year 2023. According to the study, national linear rates have softened despite greater frequency for many direct-to-consumer and DR television campaigns. Stay ahead of the game and download a copy of the study here:
https://www.drmetrix.com/public/AdSphere_Industry_Study.pdf

The 8th Annual AdSphere Awards have just been announced and we are thrilled to congratulate the top direct-to-consumer advertisers! Among those taking top honors are AbbVie, Progressive, St Jude Children's Hospital, E. Mishan & Sons, Great Healthworks, SharkNinja, and Lifelock by Norton. These companies have demonstrated excellence in their advertising efforts and their dedication to connecting with consumers. Congratulations once again to all the winners!

8th Annual AdSphere™ Award Winners Announced - DRMetrix 8th Annual AdSphere™ Awards Recognize Top Direct-to-Consumer Advertisers in 2023 AbbVie, Progressive, St. Jude Children’s Hospital, E. Mishan & Sons, Great Healthworks, SharkNinja, and LifeLock by Norton among those taking top honors. SAN DIEGO- (March 8, 2024) – Direct-to-consumer advertisers...

Hey TV marketers! Did you know that you can earn music royalties from your TV spots and infomercials by using custom music? An interesting way to offset some of the cost of media! I'm moderating a PDMI live webinar on this topic next Tuesday (Dec 5th) aptly named, "The Perks of Using Original Music in a D2C Campaign". Obviously, this concept isn't limited to just D2C campaigns so anyone with TV commercial oversight should attend and the application of these concepts extend internationally too. You can review upcoming PDMI webinars here: https://www.thepdmi.com/pdmi-fall-seminar-series
You can also register here for the 12/5 panel at 2pm EST: https://register.gotowebinar.com/register/3110917953181272918?source=Website

PDMI Fall Seminar Series The Performance-Driven Marketing Institute hosts a series of live webinar events for leaders in performance, DTC, and e-commerce marketing.

I enjoyed being on the Currency discussion panel at PDMI West! Here's the video of the session, in case you missed it, which included participants from iSpot.tv, Liveramp, and VideoAMP.

PDMI West 2023: Currency Conversion While Nielsen remains a key player, its long-standing monopoly in TV ratings and the brand media buying and sales space is no more. Performance marketers hav...

It was great to speak on the topic of new currency today at West with Ross McCray from Video Amp and Tara Franceschini of Live Ramp moderated by Delia Marshall of Eicoff. Afterwards, I saw this timely announcement and wanted to share!

iSpot and Paramount Strike Deal for Currency Measurement As iSpot continues to make strides in advancing cross-platform TV measurement, we’re thrilled to announce we’ve reached an agreement with Paramount for currency measurement. Considering the rich history between Paramount and iSpot, the announcement of this partnership is a natural evolution.

We're looking forward to attending PDMI West next week and we're also excited to make our 2022 industry study available!

It may be downloaded here:https://www.drmetrix.com/public/AdSphere_Industry_Study.pdf

If you'd like to schedule a meeting at the show, please use this link: https://calendly.com/josephgray/pdmiwest

iSpot makes another acquisition, buying New York company 605, boosting its TV ad measurement tech TV advertising tech company iSpot.tv acquired New York-based 605, marking its fourth acquisition in less than three years. Founded in 2016 by longtime media exec Kristin Dolan, 605 sells a… Read More

Kristin Dolan’s TV Analytics Firm 605 Acquired By Leading Ad Tracker iSpot TV analytics firm 605 has been acquired by leading ad measurement company iSpot, the company’s fourth acquisition in five years and its largest to date. Kristin Dolan, who founded 605, became…

Exciting news to share!

We’re excited to announce 605 has been acquired by iSpot.tv! iSpot and 605 combine best-in-class technology and services designed with a similar mission and singular focus: to help buy and sell side prove effectiveness of TV advertising. The deal creates incredible synergies that will help advance the entire TV advertising ecosystem.

Read all about this news here:
https://www.ispot.tv/hub/ispot-acquires-next-gen-measurement-attribution-company-605/

To all of my direct-to-consumer industry contacts, I'm starting a new blog series discussing how different companies are leveraging AI within our industry. I hope you enjoy the first installment!

The Future of Direct-To-Consumer Advertising & AI - DRMetrix Ok, I’ll admit it – I’ve always been a bit of a technology geek. Back in 1989, I used interactive facsimile technology to send computer generated reports daily to hundreds of television stations. We didn’t have the internet back then, nor email, and AI (artificial intelligence) was a distant...

The 7th Annual AdSphere Awards recognize top direct-to-consumer advertisers. In 2022, AbbVie, Geico, Adaptive Health, CarShield, E. Mishan & Sons, SharkNinja, Luminess Direct, and Ideavillage are among those taking top honors.

7th Annual AdSphere™ Award Winners Announced - DRMetrix 7th Annual AdSphere™ Awards Recognize Top Direct-to-Consumer Advertisers in 2022 AbbVie, Geico, Adaptive Health, CarShield, E. Mishan & Sons, SharkNinja, Beachbody, Luminess Direct, Ideavillage, among those taking top honors. SAN DIEGO- (March 6, 2023) – Direct-to-consumer advertisers spent over...

Replay all of your favorite Super Bowl ads here. Which one was your favorite?

iSpot.tv 2023 Super Bowl Ad Center Check out the 2023 Super Bowl ads and teasers. See which have the most social activity and views heading into the Big Game, all in real time!

2023 kicks off with a bang for DTC and DR television advertisers! - DRMetrix It’s been two years since we last encountered a national TV scatter marketplace favorable to direct-to-consumer (DTC) & direct response television (DR) advertisers. Back in 2020, during the depths of the Covid lock down, DRMetrix an iSpot.tv Company, measured the largest ever year-over-year growth...

Proud to share that iSpot was named as one of Business Insider’s 12 Hottest Ad Tech Companies of 2022. Read more here:

The 12 hottest adtech companies of 2022 Advertising companies with expertise in hot areas like retail media and streaming TV stood out this year.

Another exciting announcement from iSpot.tv!

iSpot Buys TVision Stake in $16 Million CTV Ratings Deal iSpot gets exclusive person-level data from TVision panel

Tracking of QR Codes in TV Advertising - DRMetrix Thanks to Covid-19, the use of QR codes was popularized by the restaurant industry for accessing menus. This has helped to create mass consumer awareness of QR codes and how they work. Both iPhone and Android devices have integrated QR code readers into their native camera apps further popularizing....

iSpot to deliver unique solution to DRTV industry - DRMetrix I started my career in the performance-driven television industry back in 1989. Back then, we called it “Direct Response Television”. Heck, 33 years later, I still call it that. In fact, the “DR” in DRMetrix stands for “Direct Response” although some affectionately refer to us as “Doct...

Another exciting announcement today!

TV’s future needs currency that’s real-time, accurate and beneficial to both the buy and sell side. With that in mind, we’re proud to announce that Goldman Sachs is investing $325 million into iSpot to accelerate modern TV measurement currencies.

Learn more about the funding and what’s next during this exciting time: https://www.ispot.tv/ads/goldman-sachs-to-invest-325-million-into-ispot-tv-to-accelerate-modern-tv-measurement-currencies/

DRMetrix releases its annual study for 2021! https://www.drmetrix.com/public/AdSphere_Industry_Study.pdf

www.drmetrix.com

2022 AdSphere Award Winners announced!

https://www.drmetrix.com/adsphere-awards.html

Adsphere Awards 2022 | Top Advertisers & Brands | DRMetrix The complete list of 2022 AdSphere Award Winners. Checkout the top direct response television advertisers & brands of the year.

On the heels of last year’s LG deal, bringing iSpot’s panel of Smart TVs to nearly 40 million, 2022 brings forth another major partnership with NBCU and Publicis!

Congratulations to Sean Muller and the entire team at iSpot. DRMetrix is proud to be a part of this incredible company.

NBCUniversal Names iSpot.tv as Partner in New Approach to Measurement The media company sent dozens of vendors a request for proposals to help it build a new measurement framework.

We're excited to announce we've expanded our footprint to 39M smart TVs with LG Ads Solutions!

With 51M devices - including 12M set-top boxes - iSpot now has the largest measurement footprint of licensed smart TV data in the industry.

Learn more about how our industry-leading scale and accuracy can help future-proof your TV ad measurement: https://bit.ly/3m6ojNK

Big news to share!

iSpot Acquires DRMetrix To Bolster DTC, Direct Response Offerings and Addressable Advertising Capabilities - DRMetrix   BELLEVUE — Oct. 11th, 2021 — iSpot.tv, the real-time platform for measuring the business and brand impact of cross-platform TV advertising, today announced the acquisition of DRMetrix, a real-time TV ad measurement company specializing in products for direct-to-consumer and direct-response TV...

DRMetrix updated their address.

If Covid taught the television advertising industry anything, it's that performance-based metrics saved the day. While traditional TV advertising metrics were trying to figure out how to properly count pandemic eyeballs, performance-based television advertisers were counting consumer responses and consumer actions in real time. Joseph Gray, CEO of DRMetrix comments, "It's amazing when during a huge media disruption you have one sector of the industry that has 20/20 vision. ...

https://drmetrix.com/blog/2021/05/14/new-drmetrix-industry-study-shows-that-during-covid-19-performance-based-television-advertising-saved-the-day/

New DRMetrix industry study shows that during Covid-19, performance-based television advertising saved the day - DRMetrix If Covid taught the television advertising industry anything, it’s that performance-based metrics saved the day. While traditional TV advertising metrics were trying to figure out how to properly count pandemic eyeballs, performance-based television advertisers were counting consumer responses and...

This topic gets a lot of attention these days. DRMetrix clients often ask, "When will DRMetrix monitor over-the-top (OTT) or connected television (CTV) campaigns?". At the moment, we can only reply, "We don't know" but we hope this blog post will provide some clarity and perspective on the topic. As the evolution of the smart TV has taken root, the hope has been that these, and other smart devices such as Roku, Apple TV, Chromecast, etc., would be able to use automated content recognition (ACR) technology to track and confirm ad delivery at the consumer glass or device level. ...

https://drmetrix.com/blog/2021/05/04/when-will-drmetrix-monitor-over-the-top-ott-or-connected-television-ctv-campaigns/

When will DRMetrix monitor over-the-top (OTT) or connected television (CTV) campaigns? - DRMetrix This topic gets a lot of attention these days. DRMetrix clients often ask, “When will DRMetrix monitor over-the-top (OTT) or connected television (CTV) campaigns?”. At the moment, we can only reply, “We don’t know” but we hope this blog post will provide some clarity and perspective on the...

Enjoy this 20 minute deep dive into Direct-to-Consumer Television Advertising. We start with a look back at the 2020 TV media disruption, due to Covid-19, as well as how the industry has recovered thus far in 2021!

Take 20 | The PDMI Created by the PDMI’s Brand Response Council, Take 20 is a new series of quick-hitting, 20-minute live conversations featuring leaders in the performance marketing world speaking about the hottest topics in the industry.