BeNoah

Thank you so much 1000 followers... Let's keep making the internet a funnier space, one scroll at a time😊😊😊
Thank you! 🙏

😂😂😂😂... Drop your own experience

I've just reached 100 followers! Thank you for continuing support. I could never have made it without each one of you. 🙏🤗🎉
Lets move to 500....

Social Media Marketing (SMM)
Social media marketing is the use of social media platforms so as to connect with your audience and build your brand.

Everybody is on various social media these days and this can only mean one thing for new businesses – promoting their brand on appropriate channels to gain a vast fan following is a no-brainer. Paid/sponsored ads on social media are a viable option as they reach the demographic you intend to target and run for the duration you have set. Moreover, such paid ad campaigns are measurable and can also help you understand a customer group better. Paid ads aside, setting up a brand page can help you interact directly with customers and hear what they have to say about your product/services.

Frequently posting compelling, topical, on-trend content will lead to it being shared by people on social media and subsequent brand recognition or awareness. If you are a B2B (business-to-business) company, LinkedIn is the way to go. If you manufacture very visually appealing products, Instagram could be the way forward. However, having a page that is alive and kicking (read: one with regular, well-timed content, including contests, sale reminders, informative videos about a product, etc.) works well for almost all businesses. Whatever social media channel you choose to employ, the key is to study your prospective customer base and make your social media presence a welcoming and standout one to them.

Hi everyone, today I will be explaining another type of digital marketing called (PPC)

Pay Per Click (PPC)
Pay-per-click marketing deals with paid search results on Google and involves bidding on specific keywords that will garner the most web traffic for you.

It goes without saying that this branch of digital marketing, along with SEO, demands a thorough analysis of keywords, especially those that are relevant to your business. You can use the Google Keyword Planner and Google AdWords to carry out your research and arrive on a set of keywords that are popular yet cost-effective for you. It is then a matter of executing both short as well as long term PPC projects that will charge you every time a user clicks through to your site through the paid ad on Google.

The overall cost per click (CPC) will vary based on how in-demand a specific keyword is, i.e. the competition you face while attempting to land that keyword, and the quality score of your site, i.e. a measure used by Google to determine the spot where your paid ad will be placed on its SERP. A well-thought-out PPC strategy from PPC experts can give your web traffic a nudge in the right direction. Small businesses may not be able to go for this digital marketing method, especially for longer periods. Hence, it is best to do a business needs analysis before deciding what to do. Please note that both SEO and PPC campaigns can be tracked or measured using the supremely handy Google Analytics tool.

I promised to elaborate on the types of Digital marketing.
Today i'll throwing more light on a strategy called SEO.

Search Engine Optimization (SEO)
SEO stands for search engine optimization and as the name suggests, it is the science and art of getting your web-pages to rank higher in SERPs (search engine results page).

SEO consists of both on-page SEO and off-page SEO tactics: while the former is all you do with/on your website to win customers over, including authoring on-point, useful and engaging content, the latter is what you do outside your website, including linking activities. The ultimate goal of SEO is to increase the number of website visitors by ranking highly in Google (or other search engines’) SERPs (search engine results page) for certain target keywords. Add to this the fact that SEO is the least expensive of all the marketing techniques listed here while also yielding highly long-term, sustainable results, and you just cannot afford to ignore it.

You must bear in mind here that SEO deals with unpaid or organic search results which are populated by Google based purely on merit, i.e. how suited your website (and its contents) is to the user. Given that Google has a vise-like grip around 90% of the global search market, this branch of digital marketing can help you attract up to 22,000 website visitors from just being the top search result for a keyword. SEO also lets website owners maintain an uncluttered website structure that is easy to crawl and index by search engines. Whatever your business goals, we highly recommend that you adopt SEO services as one of your marketing techniques.

What is Digital Marketing?
Digital marketing is a way of creating awareness and trust about your brand or product/services through digital or electronic devices.

And these are not restricted to just online marketing channels. In fact, offline marketing channels like TV, radio and electronic billboards play a major role in digital marketing even today. While people mostly associate online marketing channels/techniques like SEO, PPC, social media marketing, email marketing and others with digital marketing, a good digital marketing strategy will also use offline marketing channels to boost brand recognition and recall.

Brief History of Digital Marketing
Marconi used a radio to publicly demonstrate the transmission of wireless signals in England in 1896. After this pioneering act, others were quick to follow in his footsteps and do the same across long distances. Not long after, a Met opera performance was broadcast on radio, leading to a ticket-buying frenzy among the general public who wanted to catch the next show. This was the very first time a digital marketing strategy was employed to further sales. Yes, you read that right: the earliest use of a digital marketing plan did not involve smartphones or Facebook or the likes.

Types of Digital Marketing
Digital Marketing is divided majorly into 10 types. Here is the list of various types of digital marketing you should be aware of:

Search Engine Optimization (SEO)
Pay Per Click (PPC)
Social Media Marketing (SMM)
Content Marketing
Email Marketing
Influencer/ Affiliate Marketing
Viral Marketing
Mobile Marketing

As time goes on I will explain in details the types of DIGITAL MARKETING

Thank You