Blue Ocean Ideas

Featured events and conferences should be strategically showcased to ensure maximum visibility and engagement to enhance the overall success of your events.

Explore important, timely topics in the industry with the latest information and learn from important members in the community.

When you consistently deliver well-structured events, it enhances the company's reputation, leading to increased trust among clients, and partners. A custom event program can help provide clarity, organization, and a memorable experience for both attendees, and organizers.

Create events that go beyond simply sharing knowledge. By prioritizing experiential learning and community engagement, companies don't just invest in their own growth but the overall advancement in the industry.

Bring awareness of those making a differences and emerging as key leaders in the industry. By directly marketing to them, you can solidify and elevate the member experience by showing the latest trends, events, and information at their doorstep.

Provide your members a real-time look at your events so they won't be tempted to miss out next time!

An astounding thirty percent of Maryland households are “modest means.” These Modest Means Marylanders” fall into a unique access to justice predicament: they exceed the income threshold to qualify for free civil legal aid, yet they do not make enough to be able to pay market rate for a lawyer.

The result is a yawning “modest means” access to justice gap. The Affordable Law Task Force undertook the first comprehensive statewide study and analysis of the modest means justice gap in Maryland. After 18 months of study, it delivered this final report with recommendations on how to confront this crisis.

https://www.msba.org/resource/affordable-law-task-force-confronting-the-access-to-justice-crisis-of-modest-means-marylanders-2023/

Provide a platform for your brand to share your insights and become a thought leader in the industry. Publishing reports creates an opportunity to solidify credibility to your audience and provide in-hand information for them to hold onto and share with others.

Offer opportunities for individuals to participate in and support unique events that directly impact members in the industry.

With an ever growing community, it's important to direct focus towards improving the industry and those who it impacts. By using your platform to create an opportunity for discussion and advocacy, you can help build trust and leadership within your membership and beyond.

Keep professionals up to date with the latest trends and news with leaders in the industry.

Leverage the power of video to give your association a face and help speak to the value of belonging to a member community. These short, introductory style videos establish a direct connection with your audience, providing them with an opportunity to virtually meet and recognize the dedicated individuals working behind the scenes to enhance their experience.

Newsletters play an incredible role when it comes to staying in contact with your members. Use this as an opportunity to create a tailored content that can resonate and add value to your target audience. By segmenting your audience and creating specific resources with the latest information promotes trust and engagement with your community.

Become a preferred educational partner in the industry by creating custom opportunities for skill advancement. By offering impactful learning, you can lessen the gap between you and your community while helping eliminate potential obstacles preventing employees to flourish in their respective roles.

Help connect your guests and add to their experience by supplying custom keep-sakes that will bond your members through your event and beyond.

Maximize your member experience by providing a custom itinerary to give your attendees a succinct guide for the event.

With digital media taking over, it's important to solidify your place in the digital world. Create quality content that's available at the touch of a button.

Keep your clients security and trusts in mind by staying on top of the changing trends in the industry. Stay informed with leading professionals discussing the financial markets.

With so much information sprawled across different channels, use the opportunity to create valuable tools for your members and community.

Creating a strong community includes making space for the acknowledgement of differences. Use your platform to showcase the dedication to inclusivity, and the strength in diverse voices coming together to create something more meaningful.

Introduce your organization to the public. These billboards were designed to cultivate a positive connection between Maryland attorneys and the surrounding communities, as well as associate the Bar Association as the driving force behind that connection.

Create custom experiences dedicated to expanding the COCPA network and learning opportunities. Take advantage of Colorado's scenery to help highlight COCPA's mission in equipping and empowering Colorado’s CPAs.

Keep members and the community up to date with the latest news in the industry. Showcase upcoming events, updates, and more through exclusive publications from your organization 📚

With the increased popularity of virtual learning, it's important to emphasize the number of opportunities for members. Combine effective marketing with high-quality online events to increase your reach in the digital era.

Promote your company's membership by using different marketing channels 📣 📣 Showcase your mission and values to expand your network of members and strengthen your voice in the industry.

Providing your perspective of your association's history and your perspective of your association's future gives a good picture of how you "read" reality... and it's a great way to showcase how you design for member value.

As more learning and networking programs move to virtual and hybrid formats, use marketing materials to show the event can still hold the same power and energy as it had in years past.

Establishing branding schemes for featured conferences and events makes the creation of additional marketing assets much more efficient and effective, like event promotional videos. Consistent branding is how marketing integrates.

Branding offers many invitations. Among them is to bring *familiarity* to a thing by the consistent use of symbols (e.g. logos and language). Another branding invitation is to design those same elements to give a semantic context to the thing they represent. Strategy is story. Stories can seep into unexpected places... especially if they are intentionally designed for that possibility.

Use simple but exciting videos to market upcoming featured events by depicting and naming the content that makes the event most appealing, like: Topics // Outcomes // Speakers // Key Programming Components // New Opportunities.