Active Marketing

SEO Content Marketing

Search engine optimization, or SEO, is a term that has been around for a long time. Originally coined back in the 1990s, SEO has been used to describe a variety of techniques used to improve how a site positions in Search Engine Results Pages (SERPs). Originally, SEO was just that. There wasn’t white hat, black hat, or any other precursors used to describe the techniques used. It was all just SEO.

Over time, this changed. As search engines evolved, they became more and more aware of the tactics used to manipulate how a site showed up in their results page. As a result, search engines started to penalize sites that were blatantly gaming the system to show up in results. From keyword stuffing to irrelevant internal linking schemes, the list of techniques used to increase positioning was vast and ever-changing to outsmart the changing search engine algorithms.

Learn more here: https://www.activemarketing.com/blog/search-engine-optimization/seo-content-marketing/

SEO Content Marketing - Addiction Treatment Marketing, SaaS Marketing, and B2B Healthcare Marketing Agency SEO has been around since the early days of search engines. But it's since evolved. Click here to read our methods for successful SEO content marketing.

Why You Have to Stop Optimizing Your Website for Google

Optimizing your website specifically for the search engines no longer works and it’s costing your business time and money. That’s a pretty bold statement—intentionally–because it’s true. Instead, to rank well for search queries relevant to your business, you should be optimizing all of your marketing efforts for your potential clients.

This is straight from Google. It isn’t new, but unfortunately, it doesn’t seem to be making its way around (to agencies or their clients) quickly enough or clearly enough. I’ve pulled out the snippets you need to be most concerned with, and you can learn more in our article .

Learn more here: https://www.activemarketing.com/blog/search-engine-optimization/heres-stop-optimizing-website-google/

Why You Have to Stop Optimizing Your Website for Google Years ago SEO was nice and easy. Stuff a word here, add a title there. But this is no longer the case. Learn why you need to stop optimizing your site.

3 Insanely Simple Ways to Increase Call-In Leads

Many businesses have a sales cycle that begins online and is completed offline. Often with a span of weeks, months or longer in between the beginning and the end. This makes lead quality and quantity critical to the growth and success of your business.

Your sales team is strapped for time and you need to make sure they’re pursuing the leads that are most likely to close as clients. You also have to make sure there are enough of them coming in to keep pipelines full.

Here are three fast and simple improvements you can make to see a near-immediate uptick in the number of qualified leads and prospects calling your business: https://www.activemarketing.com/blog/conversion-rate-optimization/3-insanely-simple-ways-increase-call-leads/

3 Insanely Simple Ways to Increase Call-In Leads - Addiction Treatment Marketing, SaaS Marketing, and B2B Healthcare Marketing Agency Active Internet Marketing explains 3 quick and easy ways to drive phone leads for your business. Implement these tips and see real results today.

ACHIEVE Treatment Center Case Study

ACHIEVE Behavioral Healthcare prides itself on being one of the most accessible continuing care treatment facilities in the United States—but when they contacted us, their brand wasn’t demonstrative of everything that made them a successful, effective addiction treatment program.

With the foundational pieces in place, our team got to work and created a brand book that included each of the items listed above and also documented ACHIEVE’s writing style, color palette, typography, logo usage and photography styles. We also redesigned and developed ACHIEVE’s website so that it was responsive, meaning it would display appropriately across all devices. Lastly, we designed several print pieces, including a trifold brochure and an event table-top display.

Ultimately, we were able to strengthen ACHIEVE’s existing brand equity and reintroduce ACHIEVE Behavioral Healthcare to its target audience. Learn more about this case study here: https://www.activemarketing.com/blog/branding/achieve-treatment-center-case-study/

ACHIEVE Treatment Center Case Study - Addiction Treatment Marketing, SaaS Marketing, and B2B Healthcare Marketing Agency Active Marketing is a digital marketing agency that specializes in the treatment industry. Click here to see our work for ACHIEVE Treatment Center now.

5 Simple Steps to Be Relevant and Engage Your Audience

So you’ve spent thousands of dollars in marketing. You’ve created banner, print and radio ads. You’ve built up your SEO, and you’ve even redesigned your entire website. Now is the moment to release the culmination of months of work to the world. But weeks go by, and nothing happens. No clicks. No calls. No conversions. You did everything right—how is this possible?

There’s a chance that your audience isn’t even seeing your message. You can spend millions on marketing materials, but if your message isn’t reaching the right people in the right place at the right time, you might as well be shouting into the void. To successfully reach your target audience, your marketing must be relevant.

Learn more here: https://www.activemarketing.com/blog/strategy/5-simple-steps-to-be-relevant-engage-your-audience/

5 Simple Steps to Be Relevant and Engage Your Audience - Addiction Treatment Marketing, SaaS Marketing, and B2B Healthcare Marketing Agency In developing a brand everyone needs to be relevant and engage their audience, but how do the pros do it? Click here to learn 5 easy but crucial steps now.

Monitoring Your Brand Reputation

Your consumers’ opinions, thoughts and words can spread like wildfire, and people will listen. One bad review in the right place can lead to a hoard of angry picketers outside of your building wanting to stop your company in its tracks. Bad reviews are cancerous to your brand image.

Keeping tabs on what others are saying about you across social media platforms, on review sites, and offline will allow you to respond, nip issues in the bud and share wins. If left unchecked, a whole world of conversations will exist behind your back, good or bad, that you won’t be able to harness or learn from. The most successful companies are those that know what their customers are saying about them and react in a smart, effective way.

Learn more here: https://www.activemarketing.com/blog/reputation-management/monitoring-your-brand-reputation/

Monitoring Your Brand Reputation - Active Marketing Knowing what people think of your business, your brand reputation, is crucial for growth. Here are some practical tips for listening to what your customers are saying.

Building a Great Brand: The Next 3 Steps

Here’s a quick recap of the first three steps to building a great brand:

1. Define your values
2. Understand your customers
3. Determine where you fit in the big picture.

As helpful and significant as those steps are, they are only a small piece of the puzzle that is branding. These next three build on top of them and create more concrete, tangible messages that you will be able to attach to your brand across whatever marketing avenues you decide to venture down.

Learn more here: https://www.activemarketing.com/blog/branding/building-great-brand-next-3-steps/

Building a Great Brand in 6 Steps - Active Marketing We've gathered the six most important steps to take in order to create a recognizable brand that you can truly be proud of.

The First 3 Steps to Building a Great Brand

If you look it up, you’ll find something along the lines of a name, symbol, or design that identifies and differentiates a product from other products, but it’s so much more than that. A brand is yours. It’s your story. It’s your logo. It’s your foundation. It’s the feeling your customers get when they walk through your doors. It’s the personality; cornerstone of your business.

Learn more about building a brand here:

Social Media Marketing vs. Content Marketing

We live in a world where every person who has touched a computer in the last decade knows what social media is and can typically come to the conclusion of what is means to market on social media. However, we also live in a world where many people — even in our industry —don’t know what content marketing is.

More times than not it is assume that content marketing is a counterpart to social media marketing, but that is not entirely true. Let’s clear the confusion and learn how they truly fit together.

Learn more here: https://www.activemarketing.com/blog/social-media-marketing/social-media-marketing-vs-content-marketing/

Social Media Marketing VS Content Marketing - Addiction Treatment Marketing, SaaS Marketing, and B2B Healthcare Marketing Agency What's the difference between social media marketing and content marketing? We have the answers here. Click here to learn more.

The Best Medical Marketing Strategies to sell DME

The United States Department of Commerce projects that the medical device market is expected to be $208 billion by 2023. It goes without saying that there is a lot of investment in the medical technology market. However, it is one thing to be in a sector with so much value, and it is another thing to carve out a value for yourself and your business. Having a great medical marketing strategy in the current digital world helps you stand out.

In simpler terms, content marketing is about telling the right stories to your customers – stories that continuously reflect how valuable medical equipment is to people’s lives. Unlike one-off advertising, content marketing is one way to show your customers that you care about their exact needs, and you’re not just throwing information at them.

Learn more here: https://www.activemarketing.com/blog/strategy/medical-marketing-strategies/

Medical Marketing Strategies | The Best Strategies | Active Marketing Do you want to sell more durable medical equipment online? Learn new medical marketing strategies to help you stand out. Read more here.

Medical Device Marketing

Thanks to the rapid advancement in technology, the medical device industry has grown tremendously in the past couple of years. According to projections by GlobeNewswire, the medical devices market was valued at US $483,285.8 million in 2019 and is expected to reach an all-time high of US$ 767,684.9 million by 2027.

It is speculated that the industry’s incredible growth is tied to the growing medical device industry and the rising prevalence of chronic diseases. In terms of international trade, the US department of commerce is regarded as the world’s largest device market with an estimated worth of $156 billion in 2017.

The first step of surviving in the medical device industry is getting into the medical device market and having a viable product to sell. The next step is finding the best marketing strategies to help your brand stay relevant and profitable regardless of your competition.

Learn more here: https://www.activemarketing.com/blog/strategy/medical-device-marketing-strategies/

Branding with Medical Device Marketing Strategies - Active Marketing Would you like to increase your brand recognition with tested and proven medical device marketing strategies? Learn from marketing experts!

10 Medical Equipment Marketing Tips

The durable medical equipment industry is a huge one, and it continues to grow every year. The heavy reliance of the military and health sector on medical equipment ensures that it will always be in high demand. In the past, medical equipment marketing techniques were tailored to appeal to a very streamlined audience of doctors and upper management staff in major health organizations. DME providers used traditional medical equipment marketing to increase their awareness and gain potential customers’ loyalty.

Thanks to technological advancement and a change in how medical equipment is bought, used, and marketed, medical equipment brands can now spend relatively less on digital marketing techniques and still get huge returns.

Learn more here: https://www.activemarketing.com/blog/strategy/10-medical-equipment-marketing-tips/

2021's Top 10 Best Medical Equipment Marketing Tips - Active Marketing Get to know 10 medical equipment marketing tips that enhance product sales and brand recognition. Marketing can be tricky, let us help!

The Most Overlooked Medical Device Marketing Plan

The medical device industry is set to grow steadily over the following years due to the heavy reliance of the health industry and the military on the medical device market. Statistics show that the medical devices market reached an approximated $456.9 billion in 2019 and will grow to $603 billion by 2023.

Many of the traditional marketing strategies that professional medical device marketing experts have used for decades still work. However, the medical device industry as a whole has shifted toward a more online-centric consumer base. To dominate in this new era of online marketing and digital sales, your medical device manufacturing or marketing company needs to adopt inbound marketing strategies.

Learn more about medical device marketing here: https://www.activemarketing.com/blog/strategy/the-most-overlooked-medical-device-marketing-plan/

The Most Overlooked Medical Device Marketing Plan The most overlooked in medical device marketing is content marketing. Find out how to overcome the traditional techniques.

Understanding How Cultural Differences Affect Addiction Treatment

Approximately one-third of the population of the United States belongs to an ethnic or racial minority group. Culture is a vital component of substance abuse treatment because the experiences people have related to their specific cultural heritage influence their clinical experience.

Treatment settings, home-based social supports, coping mechanisms, and the stigma attached to substance use disorder are all affected by a patient’s culture. Consequently, treatment providers need to understand culture as a broad concept, including an individual’s shared beliefs, regardless of how they relate to a treatment provider’s unique set of beliefs.

Learn more about the cultural differences in addiction treatment here: https://www.activemarketing.com/blog/strategy/understanding-how-cultural-differences-affect-addiction-treatment/

Understanding How Cultural Differences Affect Addiction Treatment Do you know that content marketing is the most overlooked marketing plan for medical devices? Traditional DME marketing techniques have limitations that content marketing easily solves. Find out how.

Instagram Influencers To Sell Medical Devices

Not too far back in time, influencer marketing was deemed to be in the purview of celebrities and a specific small set of bloggers. Things changed with the uprising of social media.

Sprout defines influencer marketing as a type of social media marketing that uses endorsements and product mentions from influencers – individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing helps you sell medical devices because it does two major things. It elevates brand awareness, which ultimately leads to an increase in sales.

Let’s dive into the fundamentals of how to sell your medical devices with the help of Instagram influencer marketing: https://www.activemarketing.com/blog/strategy/influencer-marketing/

Influencer Marketing: Find Instagram Influencers To Sell Medical Devices Influencer marketing helps you sell medical devices by elevating brand awareness which ultimately leads to an increase in sales.

Marketing Medical Devices To Busy Physicians

Doctors and medical professionals have a busy life. Marketing medical devices to this audience can be challenging considering the average United States citizen consumes at least one hundred thousand and five hundred (100,500!) words every day. In other words, there is an information overload. That’s not surprising when you consider that someone is always looking to sell something at any given point.

Granted, reaching regular people is hard enough not to talk of medical professionals. It would be counter-productive to brood over how hard it is to get your message to physicians. The more progressive thing to do would be to exploit current situations that can help you cut through the social media planet’s noise.

Learn how to get in touch with the busiest physicians and get them interested in your message: https://www.activemarketing.com/blog/strategy/marketing-medical-devices-to-busy-physicians/

Marketing Medical Devices To Busy Physicians | Strategies | Tips This is an easy-to-study guide to help you navigate the social media world so you can use influencer marketing to increase sales.

Website Design For Medical Devices

A website is the digital representation of your brand. Approximately 70% to 80% of people check out the websites of small businesses before making a purchase. A bad website is just as likely to chase away customers as a bad product.

Your website is the digital representation of your brand. This means that a terrible website can be a terrible representation of your brand because it is just as important as the physical representation. Some people might even argue, rightly so, that a digital representation should be taken more seriously than a physical representation.

Learn about the most helpful tips to help you create, maintain, and sustain a good website that helps you sell medical devices: https://www.activemarketing.com/blog/strategy/website-design-for-medical-devices/

Website Design For Medical Devices | Great Looking Responsive Website Learn about the most helpful tips to help you create, maintain, and sustain a good website design that helps you sell medical devices.

Inbound Medical Device Marketing to Increase Sales

One of the most efficient marketing strategies for DME companies is inbound marketing. Around 79% of companies with blogs say that there is a positive return on investment. Similarly, 82% of marketers who provide blogging report a positive ROI.

Inbound marketing works irrespective of what type of business uses it. Although different businesses may adopt strategies unique to their industry, the overall approach focuses on the target customer. Learn how to find new customers, increase brand awareness, and drive sales every day through inbound medical device marketing.

Read on here: https://www.activemarketing.com/blog/strategy/inbound-medical-device-marketing-to-increase-sales/

Inbound Medical Device Marketing To Increase Sales Learn how to find new customers, increase brand awareness, and drive sales every day through inbound medical device marketing.

Branding Process Guide: The Logo

The logo design process is perhaps the most time consuming and difficult part of branding. It requires that you communicate the personality of the brand, as well as the mission, in a single icon. Most logos will be both a symbol and a text mark, but they do not have to be. For instance, the active marketing logo is simply a text logo, with an abbreviated version for smaller sizes.

Part of what makes the logo so difficult is the amount of importance that is placed on it. It is frequently believed to be the foundation of your entire brand, and that isn’t totally wrong. The logo will be displayed in more places, more frequently, than any other piece of material you produce.

Learn more about the importance of logos here: https://www.activemarketing.com/blog/branding/branding-process-logo/

Branding Process Guide: The Logo - Addiction Treatment Marketing, SaaS Marketing, and B2B Healthcare Marketing Agency Branding Process Guide: The Logo Branding Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9:...

Branding Process Guide: The Photography

Pictures are worth a thousand words, but pictures used in marketing are worth so much more than that. A well-placed photo could mean increased leads, which means more sales and, ultimately, more money. Photography provokes an instant emotional response and creates a trust that written words are unable to do.

When a customer visits your website, the first thing they do is scan it to see if it’s relevant, helpful and reliable. Photos give them an immediate, concrete example of who your company is and entice them to stick around to see what it is about.

Learn more about the power of photography for your brand here: https://www.activemarketing.com/blog/branding/branding-process-photography/

Branding Process Guide: The Photography - Addiction Treatment Marketing, SaaS Marketing, and B2B Healthcare Marketing Agency Branding Process Guide: The Photography Branding Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color palette...

Branding Process Guide: The Colors

Your website’s color could possibly be the first thing the reader notices and can be a determining factor as to whether they will stay and play or bounce to another, more attractive site. Each color provokes a specific emotion or thought process in us as human beings, so it is essential that we find the perfect color that encapsulates your brand and the feelings you’d like it to incite.

Color can have a huge impact on the audience, whether it is on a web page, a print ad, a television commercial, or anything in between, the colors you choose literally paint the image of your brand and communicate emotions that you want your audience to feel.

Learn more about branding colors in our Branding Process Guide: https://www.activemarketing.com/blog/branding/branding-process-colors/

Branding Process Guide: The Colors - Addiction Treatment Marketing, SaaS Marketing, and B2B Healthcare Marketing Agency Branding Process Guide: The Colors Branding Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep....

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Branding Process Guide: The Voice

A tone of voice is not what you say, but how you say it. It encompasses not only the words you choose but their order, rhythm, and pace. In the context of marketing and branding, we are primarily concerned with tone-of-voice in your written words rather than spoken.

Brand personality is the primary influence on your tone of voice – the personality of the brand should be communicated intrinsically in the tone of your messaging. Your tone of voice is an expression of you and your brand. It is a culmination of everything we’ve worked on so far: your history, your vision, your mission, your values, and your personality.

Learn more about discovering the voice behind your brand here: https://www.activemarketing.com/blog/branding/branding-process-voice/

Branding Process Guide: The Voice - Addiction Treatment Marketing, SaaS Marketing, and B2B Healthcare Marketing Agency Branding Process Guide: The Voice Branding Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9...

Branding Processing Guide: The Personality

Defining the brand personality is integral to the branding process, and other facets of the brand will be guided by the personality as well, such as the writing style and voice.

Brand personality is the personification of a brand, or the application of human characteristics to a business. The more relatable the personality, the more consumers will listen to it, trust it and, ultimately, use it. Your brand personality will also be used to make all of your future creative decisions regarding the look and feel of your marketing materials, including your logo, website and advertisements.

Learn more about finding your brand's personality here: https://www.activemarketing.com/blog/branding/branding-process-personality/

Branding Process Guide: The Personality - Addiction Treatment Marketing, SaaS Marketing, and B2B Healthcare Marketing Agency Branding Process Guide: The Personality Branding Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color palette...

Branding Process Guide: The Values

Your company's core values will help prospective customers and clients identify with your brand and become naturally attracted to who you are and what you represent. Clients will more quickly develop a meaningful relationship with your organization and good values can lead to brand loyalty.

To identify your core brand values, start by choosing the values that are true and authentic to your business. Don’t look to industry standards or consider best-practices of your competition. Focus on the things that you believe create a better business that helps you more effectively achieve your brand vision.

Learn more about finding your brand's values here: https://www.activemarketing.com/blog/branding/branding-process-values/

Branding Process Guide: The Values - Addiction Treatment Marketing, SaaS Marketing, and B2B Healthcare Marketing Agency Branding Process Guide: The Values Branding Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep....

Branding Process Guide: The Mission

A mission statement is generally a one-sentence, clear, concise statement that says who you are, what you do, for whom, and where. If you already have a mission statement, we can help you boost it up to the next level. If you don’t, well, that’s what we’re here for!

Mission statements are one of the most used management tools. Companies spend thousands of dollars and countless hours developing the perfect statement that completely defines who they are. Why put so much effort into just a few short sentences? Because the benefits are huge.

Learn more about the power behind your company's mission here: https://www.activemarketing.com/blog/branding/branding-process-mission/

Branding Process Guide: The Mission - Addiction Treatment Marketing, SaaS Marketing, and B2B Healthcare Marketing Agency Branding Process Guide: The Mission Branding Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep...