Phoenix Innovate
Delivering transformative and sustainable results that achieve your revenue goals.
For organizations of all sizes and types, Phoenix Innovate is a marketing innovator that can be counted on to use its passion, vision and creativity to identify and solve business problems through tailored solutions that produce transformative and sustainable results. We have a natural knack and a unique ability to look through and beyond organizationsโ challenges to see the solutions that lie ahe
Analyzing and understanding data is essential if you want to meet your marketing goals consistently โ and the key word there is โconsistently.โ ๐
To see why, watch the Bullhorns and Bullseyes podcast below featuring our EVP of Sales and Business Development, Chris DuBach, and our EVP of Marketing and Research Strategies, Mark Gaskill.
๐ https://bit.ly/3MzOeKv
This Labor Day, weโre celebrating the incredible dedication and talent of our Phoenix Innovate team members, who continuously drive innovation and excellence. Your hard work and passion are the heartbeat of our success, and we couldnโt be prouder of the amazing contributions each of you makes.
Thank you for your commitment to pushing boundaries and delivering exceptional results for our clients. Enjoy this well-deserved day of restโyour efforts are what make our future brighter!
โจ
โ๐๐ฅ๐ท๐ข๐ฏ๐ค๐ฆ๐ด ๐ช๐ฏ ๐ญ๐ฐ๐จ๐ช๐ด๐ต๐ช๐ค๐ด ๐ข๐ฏ๐ฅ ๐ช๐ฏ๐ต๐ฆ๐ณ๐ฏ๐ข๐ต๐ช๐ฐ๐ฏ๐ข๐ญ ๐ด๐ฉ๐ช๐ฑ๐ฑ๐ช๐ฏ๐จ ๐ฉ๐ข๐ท๐ฆ ๐ฎ๐ข๐ฅ๐ฆ ๐ช๐ต ๐ฆ๐ข๐ด๐ช๐ฆ๐ณ ๐ง๐ฐ๐ณ ๐๐๐ ๐ฃ๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด๐ฆ๐ด ๐ต๐ฐ ๐ณ๐ฆ๐ข๐ค๐ฉ ๐ค๐ถ๐ด๐ต๐ฐ๐ฎ๐ฆ๐ณ๐ด ๐ธ๐ฐ๐ณ๐ญ๐ฅ๐ธ๐ช๐ฅ๐ฆ. ๐๐ฉ๐ช๐ด ๐ต๐ณ๐ฆ๐ฏ๐ฅ ๐ช๐ด ๐ฅ๐ณ๐ช๐ท๐ฆ๐ฏ ๐ฃ๐บ ๐ต๐ฉ๐ฆ ๐ช๐ฏ๐ค๐ณ๐ฆ๐ข๐ด๐ช๐ฏ๐จ ๐ฅ๐ฆ๐ฎ๐ข๐ฏ๐ฅ ๐ง๐ฐ๐ณ ๐ถ๐ฏ๐ช๐ฒ๐ถ๐ฆ, ๐ฑ๐ฆ๐ณ๐ด๐ฐ๐ฏ๐ข๐ญ๐ช๐ป๐ฆ๐ฅ ๐ฑ๐ณ๐ฐ๐ฅ๐ถ๐ค๐ต๐ด ๐ข๐ค๐ณ๐ฐ๐ด๐ด ๐ฅ๐ช๐ง๐ง๐ฆ๐ณ๐ฆ๐ฏ๐ต ๐ณ๐ฆ๐จ๐ช๐ฐ๐ฏ๐ด.โ - ๐๐ฏ๐ฅ๐ถ๐ด๐ต๐ณ๐บ ๐๐ฐ๐ฅ๐ข๐บ
As a print-on-demand and fulfillment provider, Phoenix Innovate has been at the forefront of these trends for decades, and the resource is definitely growing in popularity.
Our highly customizable Through Channel Marketing Automation platform, CenterPoint, makes distributed marketing and print-on-demand processes quick and easy! ๐ฆ Contact us to see what our solutions can do for your organization!
Print on Demand (POD) Trends in 2024 Understanding the latest trends in POD is crucial for businesses aiming to stay competitive.
Digital tracking technologies expose sensitive information that some marketers had leveraged to achieve their objectives, but the U.S. Department of Health and Human Services has limited marketersโ access to and use of this information. ๐
Direct response marketing has always been effective, but given these changes, it has become essential in the healthcare space. See why in our post: https://bit.ly/3YI49gX
Revenue increased by ๐ป๐ฒ๐ฎ๐ฟ๐น๐ ๐ฐ๐ฐ ๐ฝ๐ฒ๐ฟ๐ฐ๐ฒ๐ป๐ for a series of Personal and Professional Learning Courses at Schoolcraft College after our social media-led marketing campaign! ๐
The campaign also generated 1,161 unique link clicks on Facebook and a nearly 83 percent increase in clicks on the collegeโs online catalog.
Learn more about our success story. โคต
https://bit.ly/4ddOn1Z
Search engine optimization includes many technical, content and navigation elements. But, the Search Engine Journal states, it all culminates in three pillars:
๐ Authority
๐ Relevance
๐ Experience
At Phoenix Innovate, we bring the elements together to create a higher ROI for you.
Learn more here โคต๏ธ
The Three Pillars Of SEO: Authority, Relevance, And Experience Learn the three essential pillars of SEO success: authority, relevance, and user experience. Explore how optimizing these factors can skyrocket your website's search rankings.
We are thrilled to announce that Phoenix Innovate has merged with The Lukens Company!
This strategic union combines our dynamic growth and innovative prowess with TLCโs rich legacy and expertise, creating unparalleled marketing solutions for nonprofits and beyond.
Together, we will redefine the marketing landscape with innovation and excellence.
Learn more about this exciting development โคต
https://bit.ly/4da5gdY
Given the state of heightened cybersecurity threats in virtually every industry, the Family Educational Rights and Privacy Act (FERPA) now includes additional sections about the need for schools to prevent the unauthorized release of personally identifiable information (PII). ๐
See our post to learn about the changes in the legislation and read important cybersecurity tips.โคต๏ธ
https://bit.ly/4bIQ4D4
๐บ๐ธ๐ Happy 4th of July! ๐๐บ๐ธ
This 4th of July, we celebrate the birth of our nation โ the land of the free and the home of the brave. Let's honor the courage and sacrifice of those who fought for our independence and those who continue to protect our freedoms.
As we enjoy BBQs, parades and fireworks, let's remember the values that unite us and the diversity that makes us strong. Here's to freedom, liberty and the American spirit!
Have a safe and joyous Independence Day! ๐๐
A combination of our SEO, SEM and website redevelopment strategies helped restoration company Hays + Sons meet several of its goals, including reaching homeowners and business owners faster if they need emergency restoration services.
And the result? $2.8 ๐ข๐๐ก๐ก๐๐ค๐ฃ ๐๐ฃ ๐ฃ๐๐ฌ ๐จ๐๐ก๐๐จ โฆ and thatโs only one of the results. ๐ช
Read our case study to learn more. โคต
https://bit.ly/4bl8xVT
Happy Father's Day weekend to all the incredible dads out there!
We celebrate the love, wisdom and strength you bring into our lives. Your unwavering support and guidance mean the world to us.
Thank you for being our rock and our hero. ๐
After our extensive process to understand the Michigan Manufacturers Associationโs team membersโ viewpoints, we provided the MMA with more consistent messaging regarding their value to the industry in Michigan, as well as a more uniform manner of speaking about themselves with the public.
Our Authentic Marketing approach was comprehensive and far-reaching, including direct and digital marketing campaigns, social media strategies, website redesigns and more.
Read our case study to see how it all happened! โคต๏ธ
https://bit.ly/3XeKULo
If a picture taken in one second is worth 1,000 words, a video that lasts 60 seconds has to be worth, well, 60,000 words, at least. ๐
(In case you havenโt noticed, we like numbers here.)
The hero video we produced and added to the Hays + Sons website doesnโt just tell people what Hays + Sons does. It gives viewers a feel for the level of service they can expect when they have restoration needs. It also heightens the companyโs image in the eyes of the beholder.
Leveraging our photography and video production capabilities is just one of many ways we create transformative and sustainable solutions for our clients. ๐
Watch the video here! โคต
https://bit.ly/45hJamv
Today, we honor the brave men and women who have made the ultimate sacrifice for our country. Their courage and dedication have secured our freedom and ensured our safety.
As we enjoy the company of loved ones, letโs take a moment to remember and thank those who gave their lives for our nation.
Our client, Drainage Solutions Inc., needed a boost to stand out during a tradeshow its leaders were planning to attend. We not only provided them with that assistance, but also implemented a more comprehensive omni-channel campaign to help grow awareness of the companyโs innovative solutions for these industries.
Our strategy resulted in an increase in traffic to their e-commerce site, more than 20,000 engagements on tradeshow-related social media posts and 119 leads during the show.
Read our case study to learn more about these powerful solutions!โคต๏ธ
https://bit.ly/3R1kDfz
Weโre proud to announce that our Anderson location has launched its inaugural food garden, featuring two 4x8 raised beds, and weโll be donating the harvest to a local charity. ๐ฅฌ๐
๐ฅ
This initiative reflects our dedication to sustainability, our community and social responsibility. Join us as we cultivate not only fresh produce but also positive impact in our community.
The Michigan Manufacturers Associationโs โCoolest Thing Made in Michiganโ contest is a brilliant way to bring industry professionals together with a common purpose.
With that in mind, we helped evolve the Coolest Thing website into a promotional tool that could be used year-round to increase interest in the contest, increase communication within the community and boost awareness of participating manufacturersโ products with the goal of strengthening the industry in Michigan.
Take a look at the outstanding results! โคต๏ธ
https://bit.ly/3K0PMvS
This Motherโs Day and every day, we celebrate the incredible love, strength and wisdom of mothers everywhere.
Happy Mother's Day to all the amazing moms who shape our lives with their unconditional love and endless support. You are appreciated beyond measure. ๐
๐ Effective storytelling through photographs, graphics and text is a powerful aspect of nonprofit fundraising,as illustrated by our development of the Detroit Zoological Societyโs 2021 annual report, which made a significant impact on the community.
See how it all worked out here. โคต
https://bit.ly/44AMgBH
May the 4th be with you! โจ
Join us in celebrating the spirit of innovation this ! Share your favorite Star Wars quote or moment in the comments below, and let's unite the force of creativity! ๐ซ
At Phoenix Innovate, our team of rebels is constantly pushing boundaries by pioneering new frontiers in marketing and technology! ๐ธ
May the force of innovation be with you! ๐
After we developed an optimized website for restoration company Hays + Sons featuring mobile responsiveness and variable pages based on their target audiencesโ geolocation, all of which supported our search engine marketing efforts, they experienced an ๐๐จ๐ฉ๐๐ข๐๐ฉ๐๐ $2.8 ๐ข๐๐ก๐ก๐๐ค๐ฃ ๐๐ฃ ๐ฃ๐๐ฌ ๐จ๐๐ก๐๐จ! โคต
But thereโs much more.
See how we implemented data tracking technologies to generate higher visibility for Hays + Sons. โคต๏ธ
https://bit.ly/49LIir5
Engaging the younger generations is key to the future of nonprofit sustainability! Did you know that millennials and Gen Zers are increasingly becoming more involved with organizations they believe in?
According to Giving USA, millennial donors have significantly increased their giving from 2016 to 2022, surpassing Generation X in average household giving. ๐
To capture their attention and maintain strong relationships, itโs vital to employ creative strategies and a mobile-first mindset. Dive deeper into the evolving landscape of donor demographics and discover actionable insights to engage millennials and Gen Zers effectively:
https://bit.ly/44eM7Ut
๐ Join Our Growing Team! ๐
Phoenix Innovate is expanding, and weโre on the lookout for talented individuals to fill the following positions:
โช๏ธDigital Press Operator
โช๏ธProduction Manager
โช๏ธEstimating/Order Entry/Purchasing Department Team Lead
โช๏ธTechnau Near Line Operator
โช๏ธInserter Operator (afternoons and midnights)
โช๏ธInserter Helper (afternoons and midnights)
โช๏ธMaterial Handlers (afternoons and midnights)
If youโre passionate, driven and ready to make an impact, we want to hear from you. To apply or for more information, please email
[email protected].
Donโt miss out on this opportunity to be part of our team!
๐คท It can be challenging to stand out and connect with your audience. The solution lies in identifying the motivations, interests and affinities of your audience.
Armed with these insights, you can develop an effective marketing strategy that targets the right audience, through the right channels, at the right time. ๐ช
See our blog to learn more about these concepts and how we use them to create transformative solutions for our clients.
https://bit.ly/3UqUlV9
๐ Happy Earth Day! ๐
Did you know that Phoenix Innovate recycled almost 480,000 pounds of material last year? Itโs incredible what we can achieve together for a greener planet! ๐๐ณ
At Phoenix Innovate, Earth Day isnโt just once a year โ itโs every day. Weโre committed to operating in an environmentally friendly manner to help protect and preserve our planet for future generations.
Join us in celebrating Earth Day and letโs continue to work together towards a more sustainable future! ๐ฑ
๐ A lapsed donor re-engaged with the Animal Welfare League of Alexandria and donated $15,000 directly as a result of a โreimaginedโ Annual Report that we developed for the organization!
Read our case study to learn more about how our multi-channel marketing approach resulted in record engagement โคต
https://bit.ly/447ZqWP
Thank you, thank you, THANK YOU to all our wonderful clients who joined us for Detroit Tigers Opening Day festivities!
With more than 400 attendees, the atmosphere was buzzing with excitement and community spirit! We're already counting down the days until next year's event, and we hope to see all your smiling faces again!
Special appreciation to Enertron LLCand Duren Resources for their sponsorship โ you truly helped make the day shine! ๐๐ฏ
๐ Our Anderson, Indiana team got a front-row seat to Mondayโs total eclipse, as they were in the path of totality! ๐
It was a moment of sheer amazement as the moon blocked out the sun, casting them into darkness. Check out this amazing photo from our Estimator, Wynn Levi! Let's appreciate these rare natural wonders! ๐๐ญ
Understanding donorsโ motivations based on solid evidence becomes even more critical when soaring through choppy economic skies.
Too often, organizations overlook the crucial role of data analysis, opting for strategies that might have worked in calmer times. Yet, in times of turbulence, relying on empirical data and trends becomes a beacon of hope, guiding nonprofits towards higher returns on investment (ROI) and slashing unnecessary expenses.
By scrutinizing existing data and vigilantly tracking campaign performance, nonprofits can adjust their wings, steering towards smoother skies and more impactful results with each undertaking.
Explore how harnessing donor data insights can become your organizationโs flight plan through the storm: https://bit.ly/4a8KERE
Big thanks to Bullhorns and Bullseyes Podcast for featuring PIโs EVP of Marketing, Mark Gaskill and EVP of Sales, Chris DuBach!
๐ They shed light on the importance of mutual accountability meetings in aligning sales and marketing efforts for optimal outcomes.
They also shared insights regarding how Phoenix Innovate leads the charge in the dynamic realm of data-driven decision-making within marketing and advertising.
Don't miss these strategies for enhanced teamwork! ๐ง Listen now โคต๏ธ
Episode 16 - Bullhorns & Bullseyes The guests from Phoenix Innovate highlight the challenges of data overload and the potential of AI in data management.
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1775 Bellingham Road
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