Phoenix Innovate

Analyzing and understanding data is essential if you want to meet your marketing goals consistently – and the key word there is “consistently.” 👌

To see why, watch the Bullhorns and Bullseyes podcast below featuring our EVP of Sales and Business Development, Chris DuBach, and our EVP of Marketing and Research Strategies, Mark Gaskill.

🎙 https://bit.ly/3MzOeKv

This Labor Day, we’re celebrating the incredible dedication and talent of our Phoenix Innovate team members, who continuously drive innovation and excellence. Your hard work and passion are the heartbeat of our success, and we couldn’t be prouder of the amazing contributions each of you makes.

Thank you for your commitment to pushing boundaries and delivering exceptional results for our clients. Enjoy this well-deserved day of rest—your efforts are what make our future brighter!
✨

“𝘈𝘥𝘷𝘢𝘯𝘤𝘦𝘴 𝘪𝘯 𝘭𝘰𝘨𝘪𝘴𝘵𝘪𝘤𝘴 𝘢𝘯𝘥 𝘪𝘯𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘴𝘩𝘪𝘱𝘱𝘪𝘯𝘨 𝘩𝘢𝘷𝘦 𝘮𝘢𝘥𝘦 𝘪𝘵 𝘦𝘢𝘴𝘪𝘦𝘳 𝘧𝘰𝘳 𝘗𝘖𝘋 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘵𝘰 𝘳𝘦𝘢𝘤𝘩 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘸𝘰𝘳𝘭𝘥𝘸𝘪𝘥𝘦. 𝘛𝘩𝘪𝘴 𝘵𝘳𝘦𝘯𝘥 𝘪𝘴 𝘥𝘳𝘪𝘷𝘦𝘯 𝘣𝘺 𝘵𝘩𝘦 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘪𝘯𝘨 𝘥𝘦𝘮𝘢𝘯𝘥 𝘧𝘰𝘳 𝘶𝘯𝘪𝘲𝘶𝘦, 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭𝘪𝘻𝘦𝘥 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴 𝘢𝘤𝘳𝘰𝘴𝘴 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘳𝘦𝘨𝘪𝘰𝘯𝘴.” - 𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘛𝘰𝘥𝘢𝘺

As a print-on-demand and fulfillment provider, Phoenix Innovate has been at the forefront of these trends for decades, and the resource is definitely growing in popularity.

Our highly customizable Through Channel Marketing Automation platform, CenterPoint, makes distributed marketing and print-on-demand processes quick and easy! 📦 Contact us to see what our solutions can do for your organization!

Print on Demand (POD) Trends in 2024 Understanding the latest trends in POD is crucial for businesses aiming to stay competitive.

Digital tracking technologies expose sensitive information that some marketers had leveraged to achieve their objectives, but the U.S. Department of Health and Human Services has limited marketers’ access to and use of this information. 🔐

Direct response marketing has always been effective, but given these changes, it has become essential in the healthcare space. See why in our post: https://bit.ly/3YI49gX

Revenue increased by 𝗻𝗲𝗮𝗿𝗹𝘆 𝟰𝟰 𝗽𝗲𝗿𝗰𝗲𝗻𝘁 for a series of Personal and Professional Learning Courses at Schoolcraft College after our social media-led marketing campaign! 📈

The campaign also generated 1,161 unique link clicks on Facebook and a nearly 83 percent increase in clicks on the college’s online catalog.

Learn more about our success story. ⤵

https://bit.ly/4ddOn1Z

Search engine optimization includes many technical, content and navigation elements. But, the Search Engine Journal states, it all culminates in three pillars:

👉 Authority
👉 Relevance
👉 Experience

At Phoenix Innovate, we bring the elements together to create a higher ROI for you.

Learn more here ⤵️

The Three Pillars Of SEO: Authority, Relevance, And Experience Learn the three essential pillars of SEO success: authority, relevance, and user experience. Explore how optimizing these factors can skyrocket your website's search rankings.

We are thrilled to announce that Phoenix Innovate has merged with The Lukens Company!

This strategic union combines our dynamic growth and innovative prowess with TLC’s rich legacy and expertise, creating unparalleled marketing solutions for nonprofits and beyond.

Together, we will redefine the marketing landscape with innovation and excellence.

Learn more about this exciting development ⤵

https://bit.ly/4da5gdY

Given the state of heightened cybersecurity threats in virtually every industry, the Family Educational Rights and Privacy Act (FERPA) now includes additional sections about the need for schools to prevent the unauthorized release of personally identifiable information (PII). 🔒

See our post to learn about the changes in the legislation and read important cybersecurity tips.⤵️

https://bit.ly/4bIQ4D4

🇺🇸🎆 Happy 4th of July! 🎆🇺🇸

This 4th of July, we celebrate the birth of our nation – the land of the free and the home of the brave. Let's honor the courage and sacrifice of those who fought for our independence and those who continue to protect our freedoms.

As we enjoy BBQs, parades and fireworks, let's remember the values that unite us and the diversity that makes us strong. Here's to freedom, liberty and the American spirit!

Have a safe and joyous Independence Day! 🎇🎉

A combination of our SEO, SEM and website redevelopment strategies helped restoration company Hays + Sons meet several of its goals, including reaching homeowners and business owners faster if they need emergency restoration services.

And the result? $2.8 𝙢𝙞𝙡𝙡𝙞𝙤𝙣 𝙞𝙣 𝙣𝙚𝙬 𝙨𝙖𝙡𝙚𝙨 … and that’s only one of the results. 💪

Read our case study to learn more. ⤵

https://bit.ly/4bl8xVT

Happy Father's Day weekend to all the incredible dads out there!

We celebrate the love, wisdom and strength you bring into our lives. Your unwavering support and guidance mean the world to us.

Thank you for being our rock and our hero. 💙

After our extensive process to understand the Michigan Manufacturers Association’s team members’ viewpoints, we provided the MMA with more consistent messaging regarding their value to the industry in Michigan, as well as a more uniform manner of speaking about themselves with the public.

Our Authentic Marketing approach was comprehensive and far-reaching, including direct and digital marketing campaigns, social media strategies, website redesigns and more.

Read our case study to see how it all happened! ⤵️

https://bit.ly/3XeKULo

Today, we honor the brave men and women who have made the ultimate sacrifice for our country. Their courage and dedication have secured our freedom and ensured our safety.

As we enjoy the company of loved ones, let’s take a moment to remember and thank those who gave their lives for our nation.

Our client, Drainage Solutions Inc., needed a boost to stand out during a tradeshow its leaders were planning to attend. We not only provided them with that assistance, but also implemented a more comprehensive omni-channel campaign to help grow awareness of the company’s innovative solutions for these industries.

Our strategy resulted in an increase in traffic to their e-commerce site, more than 20,000 engagements on tradeshow-related social media posts and 119 leads during the show.

Read our case study to learn more about these powerful solutions!⤵️

https://bit.ly/3R1kDfz

We’re proud to announce that our Anderson location has launched its inaugural food garden, featuring two 4x8 raised beds, and we’ll be donating the harvest to a local charity. 🥬🍅🥒

This initiative reflects our dedication to sustainability, our community and social responsibility. Join us as we cultivate not only fresh produce but also positive impact in our community.

The Michigan Manufacturers Association’s “Coolest Thing Made in Michigan” contest is a brilliant way to bring industry professionals together with a common purpose.

With that in mind, we helped evolve the Coolest Thing website into a promotional tool that could be used year-round to increase interest in the contest, increase communication within the community and boost awareness of participating manufacturers’ products with the goal of strengthening the industry in Michigan.

Take a look at the outstanding results! ⤵️

https://bit.ly/3K0PMvS

This Mother’s Day and every day, we celebrate the incredible love, strength and wisdom of mothers everywhere.

Happy Mother's Day to all the amazing moms who shape our lives with their unconditional love and endless support. You are appreciated beyond measure. 💖

📖 Effective storytelling through photographs, graphics and text is a powerful aspect of nonprofit fundraising,as illustrated by our development of the Detroit Zoological Society’s 2021 annual report, which made a significant impact on the community.

See how it all worked out here. ⤵

https://bit.ly/44AMgBH

After we developed an optimized website for restoration company Hays + Sons featuring mobile responsiveness and variable pages based on their target audiences’ geolocation, all of which supported our search engine marketing efforts, they experienced an 𝙚𝙨𝙩𝙞𝙢𝙖𝙩𝙚𝙙 $2.8 𝙢𝙞𝙡𝙡𝙞𝙤𝙣 𝙞𝙣 𝙣𝙚𝙬 𝙨𝙖𝙡𝙚𝙨! ⤵

But there’s much more.

See how we implemented data tracking technologies to generate higher visibility for Hays + Sons. ⤵️

https://bit.ly/49LIir5

Engaging the younger generations is key to the future of nonprofit sustainability! Did you know that millennials and Gen Zers are increasingly becoming more involved with organizations they believe in?

According to Giving USA, millennial donors have significantly increased their giving from 2016 to 2022, surpassing Generation X in average household giving. 📈

To capture their attention and maintain strong relationships, it’s vital to employ creative strategies and a mobile-first mindset. Dive deeper into the evolving landscape of donor demographics and discover actionable insights to engage millennials and Gen Zers effectively:

https://bit.ly/44eM7Ut

🌟 Join Our Growing Team! 🌟

Phoenix Innovate is expanding, and we’re on the lookout for talented individuals to fill the following positions:

▪️Digital Press Operator
▪️Production Manager
▪️Estimating/Order Entry/Purchasing Department Team Lead
▪️Technau Near Line Operator
▪️Inserter Operator (afternoons and midnights)
▪️Inserter Helper (afternoons and midnights)
▪️Material Handlers (afternoons and midnights)

If you’re passionate, driven and ready to make an impact, we want to hear from you. To apply or for more information, please email
[email protected].

Don’t miss out on this opportunity to be part of our team!

🤷 It can be challenging to stand out and connect with your audience. The solution lies in identifying the motivations, interests and affinities of your audience.

Armed with these insights, you can develop an effective marketing strategy that targets the right audience, through the right channels, at the right time. 💪

See our blog to learn more about these concepts and how we use them to create transformative solutions for our clients.

https://bit.ly/3UqUlV9

🌍 Happy Earth Day! 🌍

Did you know that Phoenix Innovate recycled almost 480,000 pounds of material last year? It’s incredible what we can achieve together for a greener planet! 🌎🌳

At Phoenix Innovate, Earth Day isn’t just once a year – it’s every day. We’re committed to operating in an environmentally friendly manner to help protect and preserve our planet for future generations.

Join us in celebrating Earth Day and let’s continue to work together towards a more sustainable future! 🌱

🙌 A lapsed donor re-engaged with the Animal Welfare League of Alexandria and donated $15,000 directly as a result of a “reimagined” Annual Report that we developed for the organization!

Read our case study to learn more about how our multi-channel marketing approach resulted in record engagement ⤵

https://bit.ly/447ZqWP

Thank you, thank you, THANK YOU to all our wonderful clients who joined us for Detroit Tigers Opening Day festivities!

With more than 400 attendees, the atmosphere was buzzing with excitement and community spirit! We're already counting down the days until next year's event, and we hope to see all your smiling faces again!

Special appreciation to Enertron LLCand Duren Resources for their sponsorship – you truly helped make the day shine! 🎉🐯

🌑 Our Anderson, Indiana team got a front-row seat to Monday’s total eclipse, as they were in the path of totality! 🌑

It was a moment of sheer amazement as the moon blocked out the sun, casting them into darkness. Check out this amazing photo from our Estimator, Wynn Levi! Let's appreciate these rare natural wonders! 🌟🔭

Understanding donors’ motivations based on solid evidence becomes even more critical when soaring through choppy economic skies.

Too often, organizations overlook the crucial role of data analysis, opting for strategies that might have worked in calmer times. Yet, in times of turbulence, relying on empirical data and trends becomes a beacon of hope, guiding nonprofits towards higher returns on investment (ROI) and slashing unnecessary expenses.

By scrutinizing existing data and vigilantly tracking campaign performance, nonprofits can adjust their wings, steering towards smoother skies and more impactful results with each undertaking.

Explore how harnessing donor data insights can become your organization’s flight plan through the storm: https://bit.ly/4a8KERE

Big thanks to Bullhorns and Bullseyes Podcast for featuring PI’s EVP of Marketing, Mark Gaskill and EVP of Sales, Chris DuBach!

📈 They shed light on the importance of mutual accountability meetings in aligning sales and marketing efforts for optimal outcomes.

They also shared insights regarding how Phoenix Innovate leads the charge in the dynamic realm of data-driven decision-making within marketing and advertising.

Don't miss these strategies for enhanced teamwork! 🎧 Listen now ⤵️

Episode 16 - Bullhorns & Bullseyes The guests from Phoenix Innovate highlight the challenges of data overload and the potential of AI in data management.