California 89

Happy Labor Day Weekend! Time to surf into BIG savings 🌊🏄‍♀️ Everything is 20% off the site and you can score up to 50% off select items in-store all weekend long. Sale ends Monday 9/2 👏🏽

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Why is CA89 the ultimate adventure highway?

This stunning route is not just a means of getting from one place to another, it’s a journey through some of the most breathtaking landscapes Northern California has to offer. From majestic mountains to serene lakes, is a showcase of the region’s natural beauty and a gateway to endless adventures.

For more details on the sights to see and things to do on our favorite highway, head over to our blog!
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We want to emphasize how important it is to leave POSITIVE reviews when you have them, wherever you go! It’s reviews like these that damage small businesses, and while these are always discouraging, we are just out here trying our best to make a living as a family business 🤷🏼‍♀️

To be honest, it is not busy enough in town right now to warrant two employees working in our stores mid week. Guess they will have to stop taking legally required lunch breaks for 8 hour shifts ☺️

If you have ever had a positive experience in our shop over the last 12 years, it would bring the biggest smile to our faces if you left a review 😊 We have a link in our bio to do so!

Kindness goes a long way, pass it on 💛

Hope everyone is staying safe out there 🙏🏼 We saw A LOT of people on donner pass road by Safeway pulled over and so so many cars not yielding to fire trucks and ambulances. Let’s be smart and stay out of their way so they can do what they do best! We will share as much info as we can about where those evacuated can find shelter.

Stay up to date with the link in bio, be sure to sign up for emergency alerts & look for updates on the Watch Duty app.

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Big fans of Fanette 🏝️

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Some EPIC Milky Way shots of & 💚

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How many miles is CA Hwy 89?

It’s week 2 of our 10 week trivia series where you’ll have the chance to win some of our favorite CA89 gear & some goodies as well!

Know the answer? Head over to our Instagram stories and submit your answer there. The correct answer will be announced Thursday morning in weekly fun fact and we will pick a winner from the pool of right answers. Note: first person to answer correctly on our Instagram stories WINS! There are some awesome prizes up for grabs in the coming weeks so be sure to turn on notifications and good luck!

Thank you to for partnering with us for this round of trivia!


📸: conorfreeman

Love this little town of ours 💙

📸: courtleve

Seeking the ultimate winter adventure? Look no further than Eagle Lake Trail! With its moderate terrain and stunning views, it's the ideal spot for a snowshoe excursion this winter. 🥾🏔️

Want to see all 30 of our favorite hikes? Pick up our CA89 Hike Cards in-store or online. Plus - we donate $1 from every box sold to the Tahoe Fund.

This view never gets old! 😍

📸: abe blair

From stormy to sunny skies - the perks of California winters! ☀️❄️

📸: Scenescapery

How many athletes competed in the 1960 Winter Olympics at Squaw Valley?

We’re starting a 10 week trivia series where you’ll have the chance to win some of our favorite CA89 gear & some Tahoe Fund goodies as well! What better way to start off trivia than with an Olympic themed question in honor of the Tahoe Cup at Palisades Tahoe this week.

Know the answer? Head over to our Instagram stories and submit your answer there. The correct answer will be announced Thursday morning in ’s weekly fun fact. Note: first person to answer correctly on our Instagram stories WINS! There are some awesome prizes up for grabs in the coming weeks so be sure to turn on notifications and good luck!

Huge thank you to Tahoe Fund for partnering with us for this round of trivia!


📸: Chronicle

Nothing like a storm day to wrap up the holiday weekend! Don’t miss out on our Presidents’ Day Sale - 20% off sitewide ends tonight!

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Sale Alert🚨 Our Presidents’ Day sale is here! Enjoy 20% off sitewide, now through Feb. 19. Save big on all your favorite CA89 gear!

Who needs chocolates when you have puppy kisses!? Happy Valentine's Day! 🐶🥰

Nature showing off again in Mount Shasta! These storm days make for some epic sunsets 🔥

📸: Roger W Hicks

Everything you love about the Tahoe Basin encompassed onto our California 89 Crewnecks. Soft, Cozy and perfect for these chilly winter days! 💙

Our favorite thing? Finding an untouched dock after a fresh dusting of snow.

📸: .waterhouse

Looking at this atmospheric river in the forecast like…

Hoping this storm brings lots of fresh powder and a little less rain! We were curious to learn more about atmospheric rivers, so we compiled everything we found into a blog! If you want to learn more, head to the link below.

https://www.california89.com/blogs/ca89/the-power-of-atmospheric-rivers-rivers-in-the-sky/


📸: lizzie.bear

If you’re planning a trip to Tahoe soon and wish to delve deeper into the details of the new parking programs at many of the Lake Tahoe resorts, rest assured, we’ve got you covered!

Head to our link-in-bio for more information on these programs.

Navigating Parking Reservations at Lake Tahoe Ski Resorts If you're planning a trip to Tahoe soon and wish to delve deeper into the details of these parking programs, rest assured, we've got you covered. AND don’t forget to grab your CA89 Mountain Tumbler a

We can feel the chill in the air just looking at this photo!

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It’s long sleeve weather! Stay snug and stylish in our mountain-inspired long sleeves all winter long ❄️

It’s MLK Jr. Day! MLK was a true leader, a radical, a visionary, a change maker, and someone who wasn’t afraid to be hated for revealing the truth and seeking justice. Today we remember his past and hope for the future 💫🌎

It’s the last day of our MLK Jr. Sale - 15% off everything and free shipping!


📸: Karyn Jimenez-Elliott Design

Our MLK Jr. Day sale is on! Enjoy 15% off with free shipping online and in-store all weekend long. Shop our collection of beanies, sweatshirts, and long sleeves that will keep you warm all winter long.

Snow in the forecast? ✔️ Furry Co-pilot? ✔️ We’re geared up for the weekend!

This week, Mother Nature reminded us that we should take extra precautions on stormy days. If you’re hitting the slopes tomorrow, make it a buddy ski day and, if possible, don’t forget to wear a beacon for added safety. 🌨️⛷️

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Here's to a new year filled with joy, beautiful views, and new adventures! 🤍
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Downtown Truckee feeling festive this New Year's Eve. Excited to ring in the New Year and see what 2024 has in store! ✨🥂

What’s our New Years resolution?? Get outside more! 🌲🏔☀️

Shop our destination collection for some inspo on where to get outside next!

When you see snow on the forecast! ❄️🙏🏼

Fresh snow is lookin’ good on Mount Lassen! We’re patiently waiting for this winter season to really take off 🙏🏼❄️

📸: Scenescapery

California 89's cover photo