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Now that it has Google's approval, the AVIF file format is the obvious choice for SEO-conscious websites that want to prioritize speed.

Google Now Supports The AVIF File Format Making It The Best Format For SEO

Google’s August 2024 core update started rolling out yesterday and is poised to turn up the heat on sites providing flimsy, irrelevant, or unuseful content.

Google's New Core Update Targets Content Quality Google’s August 2024 core update started rolling out yesterday and is poised to turn up the heat on sites providing flimsy content.

Head of Instagram, Adam Mosseri recently revealed that the platform has created a new ranking signal that measures the sends per reach content receives.

Instagram Introduces New 'Sends Per Reach' Ranking Signal Instagram's new sends per reach ranking signal helps content rank better when people share it with friends and family.

Google is ramping up to release its next core algorithm update “in the coming weeks”, likely signaling a major shakeup coming to search results in the near future.

Google Rep Says A New Core Algorithm Update Is Coming Soon Google is ramping up to release its next core algorithm update “in the coming weeks”, likely signaling a major shakeup coming to search,

Listing menu items in your Google Business Profile and having a busy shop seem to be powerful ways to help your business's local Google rankings.

Menu Items and Store Traffic May Help Local Google Rankings - A LOT Listing menu items in your Google Business Profile and having a busy shop seem to be powerful ways to help your local Google rankings

Despite facing a ban in the United States in the coming months, TikTok continues to expand its features and content options, including longer and longer videos.

TikTok Tests Allowing Users to Share Hour-Long Videos Despite facing a ban in the United States, TikTok continues to expand its features and content options, like hour long videos.

A lot has been made of the importance of new content when it comes to ranking on Google. But, what’s so bad about older content? Are all old posts bad for your site? Should you be regularly removing old posts?

What Is Content Decay and What Should You Do About It? A lot has been made of the importance of new content when it comes to ranking on Google. But, what’s so bad about content decay?

Every brand wants to put their best foot forward. If you want to do that online, you need to understand what canonical URLs are.

Everything You Need To Know About Canonical URLs And Your Google Rankings Every brand wants to put their best foot forward. If you want to do that online, you need to understand what canonical URLs are. So, today we are going to talk a bit about what canonical URLs are, why your pages may have a canonical version, and how Google chooses which page is the canonical […]

This week, the House of Representatives overwhelmingly voted to ban TikTok unless its owner, ByteDance, gives us control of the company.

What's The Deal With TikTok and Congress?

Apple is poised to attach a fee when advertisers boost posts on Facebook or Instagram iOS apps, but Meta is offering a loophole.

Apple Wants To Charge You To Boost Facebook and Instagram Posts

Thanks to a new review algorithm, Google says it has become better and faster at identifying fake reviews.

Google Blocked 45% More Fake Reviews In 2023 With New Algorithm

YouTube and Facebook may still be the most widely used social media platforms by adults, TikTok is continuing to grow significantly.

New Social Media Survey Gives Insights To Reach Your Audience YouTube and Facebook may still be the most widely used social media platforms by adults, but TikTok is continuing to grow significantly.

Google is replacing the First Input Delay Core Web Vital with the newer Interaction to Next Paint signal on March 12.

Google To Replace a Core Web Vital Ranking Signal In March %

Google is planning to update its SEO Starter Guide, and now we have an idea what type of changes will be made in the new version.

What's Changing The Updated SEO Starter Guide From Google?

Sponsored Articles let you turn your LinkedIn content into sponsored content shows to wider audiences across the site,

LinkedIn Launches Sponsored Articles For Brands

New research from Adobe indicates that more and more people are turning to TikTok to search for information, music, recipes, and more.

TikTok Continues to Become a Search Engine Alternative New research from Adobe indicates that more and more people are turning to TikTok to find information, music, recipes, and other things we used to rely on traditional search engines for.

A lead Google spokesperson gave a surprising response to claims that the search engine stole content from a publisher without providing any benefit to the publisher’s website.

Google's Danny Sullivan Responds To Claims That Rich Results Steal Content A lead Google spokesperson gave a surprising response to claims that the search engine stole content from a publisher.

Meta’s Twitter replacement, Threads, has added a new way to sort and explore content called “topic tags”.

Threads Gets Its Own Version of Hashtags Meta’s Twitter replacement, Threads, has added a new way to sort and explore content similar to hashtags, called “topic tags”.

Google has released its annual Year in Search list of trends and popular searches, but this year’s list includes a special twist.

Celebrate Google's 25 Years In Search Trends Report and Time Capsule

Google is giving advertisers the ability to opt out of showing ads across its Search Partner Network (SPN) following a concerning report that suggests ads may be being shown on controversial websites - even if you’ve placed those websites on a blocklist.

Google Lets Advertisers Opt-Out of The Search Partner Network Following Troubling Claims Google is giving advertisers the ability to opt out of showing ads across the SPN following a concerning report.

As the holiday shopping season is at its peak, Google has given retailers new generative AI tools to help advertise their products online.

Google's Latest Generative AI Tools Help Shoppers Find Exactly What They're Searching For

Google is making some big changes to how it ranks results that aim to deliver more personalized search results and “first-hand knowledge”.

Google Updates Bring More Personalized Results and More First-Hand Knowledge

Google is making it easier for shoppers to find small businesses and their products with a new filter for shopping search results.

Shoppers Can Find Small Businesses Easier On Google With This New Shopping Filter

Google’s Search Liaison, Danny Sullivan, raised some eyebrows over the weekend by saying that “major changes” are coming to Google’s search results.

Google Spokesperson Says To "Buckle Up" For Major Changes Coming To Search Results Google’s Danny Sullivan raised some eyebrows over the weekend by saying that “major changes” are coming to Google’s search results.

Think using blogs to get to the top of the search engines is a thing of the past? Don’t be so quick to ditch your brand’s blog.

Google Puts Blogs In Top Search Results More Than Any Other Type Of Content

A recent survey suggests that students would be willing to pay to get rid of social media accounts if they're friends also quit.

Fear of Missing Out Is Keeping Most Students On Social Media Despite Lack of Enjoyment

LinkedIn is making Collaborative Articles more visible across its platform, including within search, feeds, and notifications.

LinkedIn Is Making Collaborative Articles More Visible And Engaging

Google is launching an exciting new ad format called Demand Gen Campaigns which uses the latest AI tools to create highly targeted video and image ads for YouTube, as well as Google’s other platforms.

Google's New Demand Gen Campaigns Use AI To Reach Shifting Audiences Google is launching a new ad format called Demand Gen Campaigns which uses the latest AI tools to create highly targeted video and image ads.

X (previously known as Twitter) is partnering with Google Ads in an attempt to make up for declining ad revenue.

X is Joining The Google Ads Display Network

Gary Illyes, a prominent Google analyst, told the audience at a recent convention that links are not a top 3 ranking factor anymore.

Lead Google Analyst Says Links Are No Longer a Top 3 Ranking Factor