Hight Performance Group

Last chance to join us for Thursday's FREE webinar, "Unleash the Dragon Within: Leading Transformation in Your Community", as we discover how to ignite change, inspire your members, and create a lasting impact on your community.

Save your spot! Be sure to register for this FREE webinar by 5pm CT Wednesday at

Unleash the Dragon Within: Leading Transformation in Your Community Join us at 11am CDT, Thursday 08/29/24 for this free webinar with Cathi Hight as we discover how to ignite change, inspire your members, and create a lasting impact on your community.

Are you ready to ignite positive change?

Join us for next Thursday's FREE webinar "Unleash the Dragon Within: Leading Transformation in Your Community" on August 29th as we discover how to ignite change, inspire your members, and create a lasting impact on your community.

In this webinar, we will:
• Discover how to Unleash the Dragon's Energy: The dragon embodies powerful, dynamic energy. Learn how this energy can drive innovation, foster collaboration, spark creative problem-solving, and develop long-term sustainability for your community.
• Determine how to Embrace the Disruption: The Wood Dragon year isn't just about auspicious fortune; it's about harnessing change as a catalyst for progress. Learn to identify the traits of transformational leaders who disrupt for positive impact and move beyond simply reacting to challenges.
• Lead the Charge: Gain practical insights on how to leverage the Year of the Wood Dragon to develop strategic initiatives, impactful programs, valuable partnerships, and shape a thriving future for your stakeholders.

Save your spot! Be sure to register for this FREE webinar at

Unleash the Dragon Within: Leading Transformation in Your Community Join us at 11am CDT, Thursday 08/29/24 for this free webinar with Cathi Hight as we discover how to ignite change, inspire your members, and create a lasting impact on your community.

How could you leave a lasting legacy in your community?

As a leader, you help navigate in a world of constant change and disruption. But what if we viewed disruption not as a threat, but as an opportunity?

We are in the Year of the Wood Dragon – a time brimming with dynamic energy and the potential for transformation. The Year of the Wood Dragon only occurs every 60 years and the last one was 1964 which brought revolutionary changes, including the Civil Rights Act and the end of racial segregation in the U.S.

In today's rapidly changing landscape, traditional leadership isn't enough. It's the opportune time for the powerful energy of the Wood Dragon and to be a leader who disrupts creating positive change. How can you harness the full potential of your leadership and how your organization serves?

Join Cathi Hight for this provocative webinar and discover how to ignite change, inspire your members, and create a lasting impact on your community.

It’s time to shift from focusing on transactions to leading transformation for your stakeholders. Register now and position your organization to be the transformational leader your community deserves!

Save your spot and register for this FREE webinar at

Unleash the Dragon Within: Leading Transformation in Your Community Join us at 11am CDT, Thursday 08/29/24 for this free webinar with Cathi Hight as we discover how to ignite change, inspire your members, and create a lasting impact on your community.

Chamber friends, I'd love to hear your feedback on this article I just posted in LinkedIn. Thanks!

Unlike transactional members, transformational members go beyond dues, invest their time, and collaborate for collective impact. Stop selling transactions. Start cultivating transformation.

https://www.linkedin.com/pulse/attracting-engaging-transformational-members-path-sustained-hight-tn2tc/?trackingId=NzRwajmCTveuUXLPT0tDzQ%3D%3D

Last chance to join us for Thursday's FREE webinar, "From “So What?” to “Wow!” — Transform Your Pitch to Attract and Engage More Members", as we learn how to enhance your member recruitment, engagement, and retention efforts by mastering the art of communicating what really matters.

Save your spot! Be sure to register for this FREE webinar by 5pm CT Wednesday at

From “So What?” to “Wow!” — Transform Your Pitch to Attract and Engage More Members Join us at 11am CDT, Thursday 06/27/24 for this free webinar with Cathi Hight for the opportunity to enhance your member recruitment, engagement, and retention efforts by mastering the art of communicating what really matters.

Are you ready to see a boost in member value and sponsorship ROI?

Join us for next Thursday's FREE webinar "From “So What?” to “Wow!” — Transform Your Pitch to Attract and Engage More Members" on July 25th as we look at how you can enhance your member recruitment, engagement, and retention efforts by mastering the art of communicating what really matters.

In this webinar, we will:
• Determine why you need to develop a “So What?” mindset to successfully promote membership, programs, and sponsorships.
• Discover how to craft targeted messages that resonate with different audiences.
• Explore how to translate your value into clear-actionable benefits that drive membership and engagement.

Save your spot! Be sure to register for this FREE webinar at

From “So What?” to “Wow!” — Transform Your Pitch to Attract and Engage More Members Join us at 11am CDT, Thursday 06/27/24 for this free webinar with Cathi Hight for the opportunity to enhance your member recruitment, engagement, and retention efforts by mastering the art of communicating what really matters.

How could you shift from promoting membership to demonstrating value?

In today’s competition for attention, merely listing the features and services you offer is not enough to attract and engage members. Here’s the wake-up call: People don’t care about you until they understand how you will benefit them or others they care about. So, why does what you do matter?

Join us for a transformative webinar where we dive into insights from the book "So What? How to Communicate What Really Matters to Your Audience" by Mark Magnacca. We’ll explore how you can effectively answer the “So What?” question in your communications to ensure that prospects and your members feel clear, compelling reasons to engage with your organization.

Learn how to craft messages that highlight the benefits of membership, engage your audience with relevant and personalized content, and use storytelling to demonstrate the real-world impact of how you serve.

Join Cathi Hight for the opportunity to enhance your member recruitment, engagement, and retention efforts by mastering the art of communicating what really matters.

Save your spot and register for this FREE webinar at

From “So What?” to “Wow!” — Transform Your Pitch to Attract and Engage More Members Join us at 11am CDT, Thursday 06/27/24 for this free webinar with Cathi Hight for the opportunity to enhance your member recruitment, engagement, and retention efforts by mastering the art of communicating what really matters.

Are your marketing messages generic and falling flat with members and prospects?

In today’s competition for attention, merely listing the features and services you offer is not enough to attract and engage members. Here’s the wake-up call: People don’t care about you until they understand how you will benefit them or others they care about. So, why does what you do matter?

Join us for a transformative webinar where we dive into insights from the book "So What? How to Communicate What Really Matters to Your Audience" by Mark Magnacca. We’ll explore how you can effectively answer the “So What?” question in your communications to ensure that prospects and your members feel clear, compelling reasons to engage with your organization.

Learn how to craft messages that highlight the benefits of membership, engage your audience with relevant and personalized content, and use storytelling to demonstrate the real-world impact of how you serve.

Join Cathi Hight for the opportunity to enhance your member recruitment, engagement, and retention efforts by mastering the art of communicating what really matters.

Be sure to register for free at

From “So What?” to “Wow!” — Transform Your Pitch to Attract and Engage More Members Join us at 11am CDT, Thursday 06/27/24 for this free webinar with Cathi Hight for the opportunity to enhance your member recruitment, engagement, and retention efforts by mastering the art of communicating what really matters.

Last chance to join us for Thursday's FREE webinar, "From Passive to Passionate — Why You Need Transformational Members", as we learn how to create a dynamic culture that attracts transformational members to your organization.

Save your spot! Be sure to register for this FREE webinar by 5pm CT Wednesday at

From Passive to Passionate — Why You Need Transformational Members Join us at 11am CDT, Thursday 06/27/24 for this free webinar with Cathi Hight and learn how to create a dynamic culture that attracts transformational members to your organization.

Are you ready to move from transactional to transformational membership?

Join us for Thursday's FREE webinar "From Passive to Passionate — Why You Need Transformational Members" on June 27th as we learn how to create a dynamic culture that attracts transformational members to your organization.

In this webinar, we will:
• Determine why you are attracting transactional members.
• Look at how to shift your focus away from transactional membership and start developing a passionate member community that fosters collaboration and collective success.
• Explore strategies to recruit and engage transformational members.

Save your spot! Be sure to register for this FREE webinar at

From Passive to Passionate — Why You Need Transformational Members Join us at 11am CDT, Thursday 06/27/24 for this free webinar with Cathi Hight and learn how to create a dynamic culture that attracts transformational members to your organization.

Why are transformational members more engaged and loyal?

The lifeblood of any member-based organization is its members. But in today’s competitive landscape, simply having a large membership base isn’t enough. You need members who are actively engaged and invested in your organization’s success. These are your transformational members.

Many members join for the transactional benefits: discounts, access to resources, education and networking opportunities, and increased visibility for them. While these benefits are valuable, they don’t necessarily develop a strong connection between members and your organization or drive long-term engagement.

You need to attract and engage transformational members who go beyond simply receiving benefits. These members are passionate about what you do and actively contribute their skills, knowledge, and energy. They volunteer their time, participate in leadership roles, and invest to help your organization grow and thrive. Transformational members want to curate collective success for greater impact.

Join Cathi Hight and learn how to create a dynamic culture that attracts transformational members to your organization.

Save your spot and register for this FREE webinar at

From Passive to Passionate — Why You Need Transformational Members Join us at 11am CDT, Thursday 06/27/24 for this free webinar with Cathi Hight and learn how to create a dynamic culture that attracts transformational members to your organization.

Last chance to join us for Thursday's FREE webinar, "Unleashing AI: Boost Your Creativity & Reclaim Your Time", as Cathi Hight and Frank Kenny discover ways to unleash AI to boost your creativity and reclaim your time.

Save your spot! Be sure to register for this FREE webinar by 5pm CT Wednesday at

Unleashing AI: Boost Your Creativity & Reclaim Your Time Join us at 11am CDT, Thursday 05/23/24 for this free webinar with Cathi Hight and Frank Kenny as we discover ways to unleash AI to boost your creativity and reclaim your time.

Are you ready to unleash AI to boost your creativity and reclaim your time?

Join us for next Thursday's FREE webinar "Unleashing AI: Boost Your Creativity & Reclaim Your Time" on May 23rd as my special guest, Frank Kenny, demystifies the power of AI for member-based organizations.

In this webinar, we will:
• Discover AI strategies that will enhance your productivity.
• Examine AI tools that will spark your creativity.
• Define how to use specific prompts to bring out your genius.

Save your spot! Be sure to register for this FREE webinar at

Unleashing AI: Boost Your Creativity & Reclaim Your Time Join us at 11am CDT, Thursday 05/23/24 for this free webinar with Cathi Hight and Frank Kenny as we discover ways to unleash AI to boost your creativity and reclaim your time.

Could AI be your secret weapon to engage members and curate valuable content?

In today’s fast-paced business landscape, time is your most valuable asset and creativity fuels innovation. In this industry, there is a constant demand for fresh ideas and efficient time management. Operating your organization “as usual” leaves little time for strategic thinking and member engagement.

Join our insightful webinar with my special guest, Frank Kenny, as he demystifies the power of AI for member-based organizations. He will share 10 practical examples of how AI can be seamlessly integrated into your operations. Whether you are an AI novice or a tech-savvy professional, you will gain insights on how AI can transform your work day.

Join Cathi Hight and Frank Kenny as we discover ways to unleash AI to boost your creativity and reclaim your time.

Save your spot and register for this FREE webinar at

Unleashing AI: Boost Your Creativity & Reclaim Your Time Join us at 11am CDT, Thursday 05/23/24 for this free webinar with Cathi Hight and Frank Kenny as we discover ways to unleash AI to boost your creativity and reclaim your time.

Last chance to join us for Thursday's FREE webinar, "Changing Trends in Membership Models", as Cathi Hight explores the latest trends in membership models that are helping to revolutionize the way you operate.

Save your spot! Be sure to register for this FREE webinar by 5pm CT Wednesday at

Changing Trends in Membership Models Join us at 11am CDT, Thursday 04/25/24 for this free webinar with Cathi Hight as we explore the latest trends in membership models that are helping to revolutionize the way you operate.

Are you ready to enhance the membership experience?

Join us for next Thursday's FREE webinar "Changing Trends in Membership Models" on April 25th as we explore the latest trends in membership models that are helping to revolutionize the way you operate.

In this webinar, we will:
• Explore the shifting membership landscape on dues models, sponsorships, and diversified revenue streams.
• Rethink outdated models and challenge the limitations of the “fair share” approach, traditional sponsorships, and tier structures.
• Discover how other organizations communicate value that justifies membership investment.

Save your spot! Be sure to register for this FREE webinar at

Changing Trends in Membership Models Join us at 11am CDT, Thursday 04/25/24 for this free webinar with Cathi Hight as we explore the latest trends in membership models that are helping to revolutionize the way you operate.

Are you relying solely on membership dues and events revenue, making your organization vulnerable to economic downturns?

Selling membership “the way we always do” fails to communicate the value of your organization and what you do. Although there have been some changes in the industry, the business model really hasn’t changed much in 30 years. But the landscape has changed and so have the expectations of your members, former members, and never-been members.

In today’s dynamic environment, there is increasing pressure to attract, engage, retain members, and increase revenue. Traditional membership models, like the “fair share” approach, sponsorships, and outdated tier structures, may no longer be effective.

Join Cathi Hight as we explore the latest trends in membership models that are helping to revolutionize the way you operate.

Save your spot and register for this FREE webinar at

Changing Trends in Membership Models Join us at 11am CDT, Thursday 04/25/24 for this free webinar with Cathi Hight as we explore the latest trends in membership models that are helping to revolutionize the way you operate.

Last chance to join us for Thursday's FREE webinar, "Member Personas: Enhance Journeys to Join, Engage, and Lead", as Cathi Hight explores how to create member personas and journey maps that customize and enhance the membership experience.

Save your spot! Be sure to register for this FREE webinar by 5pm CT Wednesday at

Member Personas: Enhance Journeys to Join, Engage, and Lead Join us at 11am CDT, Thursday 03/28/24 for this free webinar with Cathi Hight as she explores how to create member personas and journey maps that customize and enhance the membership experience.

Are you ready to enhance the membership experience?

Join us for next Thursday's FREE webinar "Member Personas: Enhance Journeys to Join, Engage, and Lead" on March 28th as Cathi Hight explores how to create member personas and journey maps that customize and enhance the membership experience.

In this webinar, we will:
• Discover the secrets of creating member personas that go beyond demographics and tap into their motivations and aspirations.
• Explore 8 unique member personas — who they are, why they belong, and what matters most.
• Leverage personas and journey maps to attract new members, increase engagement, and cultivate future leaders.

Save your spot! Be sure to register for this FREE webinar at

Member Personas: Enhance Journeys to Join, Engage, and Lead Join us at 11am CDT, Thursday 03/28/24 for this free webinar with Cathi Hight as she explores how to create member personas and journey maps that customize and enhance the membership experience.

How can you target opportunities to meet specific member motivations?

The One-Size-Fits-All Membership is Passé.

Engagement is personal. People engage for different reasons. Some value your mission and want to influence future outcomes. Some seek market position and want alliances to achieve success in an area. For others, they are on a personal journey to lead or grow. How do you serve a diverse membership when their motivations are so different?

Personas help you develop empathy to understand member challenges, motivations to belong, how to communicate value, and influence engagement that aligns with what really matters to them.

Join Cathi Hight as she explores how to create member personas and journey maps that customize and enhance the membership experience.

Save your spot and register for this FREE webinar at

Member Personas: Enhance Journeys to Join, Engage, and Lead Join us at 11am CDT, Thursday 03/28/24 for this free webinar with Cathi Hight as she explores how to create member personas and journey maps that customize and enhance the membership experience.