Rande Vick Agency

Refresh: Small Changes, Big Impact

Signs It’s Time to Refresh

A brand refresh is ideal for businesses that are fundamentally strong but need minor updates to stay current and relevant. Common signs include:

♦️ Outdated logo or visual elements

♦️ Shifts in target audience preferences

♦️ Minor inconsistencies in branding across platforms

Rejuvenate: Breathing New Life into Your Brand

Signs It’s Time to Rejuvenate

When your brand feels stale or fails to excite your audience, it might be time for a rejuvenation. Look for these indicators:

♦️ Declining engagement rates

♦️ Stagnant or dropping sales

♦️ Competitors outpacing your brand in innovation and appeal

Rebrand: Complete Transformation

Signs It’s Time to Rebrand

A full rebrand is necessary when your business undergoes significant changes or your brand identity no longer aligns with your goals. Indicators include:

♦️ Mergers or acquisitions

♦️ Major shifts in market positioning or target audience

♦️ Brand reputation issues or significant negative feedback

Happy Independence Day!

The last sentence of the Declaration of Independence reminds us that we are a unified people - even in times like these:

"And for the support of this Declaration, with a firm reliance on the protection of divine Providence, we mutually pledge to each other our Lives, our Fortunes and our sacred Honor."

New Blog Post!

Attract more Clients: Marketing for Service Business

Attract More Clients: Marketing for Service Business How the right strategy can change marketing for service businessA strong online presence is crucial for service businesses in today's digital age. Simply having expertise isn't enough to stand out. You need a comprehensive marketing strategy that leverages various channels to reach your target audie...

We have 5 Star Clients, too!

All 5 Stars! ⭐️ ♦️

What do our clients say? Here are a few testimonials. ♦️

Me and Bob.

New website for Nambah Coffee Co is live!

The new website for Jamie Wollam (drummer of the legendary band Tears For Fears) is LIVE Now!

RVA + 4Stories

Been in a slump? Trying to get to the next level? More important than ads and, sometimes even your product / service: Your Brand.

Take the Brand Strength Assessment and you'll get a free scorecard to show you your next steps to blue oceans!

Link in bio!

The cost of acquiring a new customer can be as much as five times higher than retaining an existing one. Customer Acquisition Costs (CAC) are typically higher than Customer Retention Costs due to the extensive marketing and advertising efforts required to attract new customers.

We've jotted down 9 ways to use CX as your secret weapon. Link in bio.

If you're looking for a way to stand apart from your competitors, we've literally written the book on it.

And you can have the eBook for FREE. Link in bio.

We build brands that connect.
♦️Increase revenue
♦️Grow brand awareness
♦️Attract top talent
♦️Enhance teamwork
♦️Gain a competitive advantage

Brand Strategy for SMBs and Professional Services.

Look who earned a “Top Voice” badge over on . 💪🏼

A key part of any brand strategy is a deep dive into your ideal audience. Who they are, what they are up to, what they value, where they hang out, and what are their pain points. Know them well in order to serve them better!

[quote in image is from an article in Branding Mag]

A website is often your first impression - and a potential client can form an opinion about your brand in 7 seconds! Make sure you tell your story clearly, concisely, and quickly!

Here are a few snapshots of designs we’ve crafted to help our clients reach their goals!

Your website is often your first impression - and a visitor forms a first impression in about 7 seconds. Make sure your story is told clearly, concisely, and quickly!

Here is a short look at some of our work.

Your brand isn’t just a logo, but a visual identity gives your brand a symbol, a flavor, a familiar idea to represent it. Here is a sample of our visual identity work.

Your brand isn’t just a logo, but a visual identity gives your brand a symbol, a flavor, a familiar idea to represent it. Here is a sample of our visual identity work.

My 7th grade teacher told me a story that left an indelible mark.

When she was a young ambitious art student, she went to visit a local exhibit where some of Pablo Picasso’s line drawings were on display.

Having seen some of his work in books, she looked forward to seeing the exhibit up close and in person. But when she saw the simple drawings, she scoffed.

“What is this?!” She asked the museum attendant. “I mean, anyone could draw this!”

The attendant looked at her with a smile, and said, “Indeed, I believe anyone could, ma’am… but could they have imagined it?”

Sometimes a little bit of simple imagination is precisely what is lacking.