The Purple Goose

The Purple Goose is a specialty clothing and accessories boutique with a fun curated collection. We have TWO locations! Paoli is open Fri-Sun 11-5.

One storefront is in a small artist community in Paoli, Wisconsin (6890 Paoli Rd) and the other storefront is in Verona, WI. The hours posted on Facebook are for the Verona store. If you’d rather shop online, download our iOS or Android app for easy shopping from anywhere!

Photos from The Purple Goose's post 07/22/2024

brighten your wardrobe with this stunning yellow dress! 💛⭐️☀️ Find it at our Verona location this week!

Photos from The Purple Goose's post 07/20/2024

reasons why you’ll love our boho bandeau:

🌸 Super soft and stretchy fabric
🌸 Endless styling possibilities – wear it as a headband, scarf, tube top, and more!
🌸 Perfect for any season and occasion

Shop now and add a touch of bohemian charm to your wardrobe. 💖

07/19/2024

Loving this perfect blend of elegance and charm plus the flattering criss-cross back has us head over heels😍. Only 2 left!

Photos from The Purple Goose's post 07/19/2024

This charming floral dress pairs beautifully with a variety of belts! 🌷✨ Check out how different belt styles can transform your look. Which belt is your favorite?

07/18/2024

Live Sale! Wonderful fashion show with Katie and Kristin!

Photos from The Purple Goose's post 07/16/2024

Light and comfortable yet so stylish. We love everything from XCVI and these two outfits are no exception 🩶

07/15/2024

The Purple Goose in Paoli is ready for you 🙌✨🫶. Swing by this week, open Wednesday thru Sunday🎁💐💖.

Photos from Hop Garden Brewing & Tap Room - Paoli, WI's post 07/14/2024

Today in Paoli!

07/14/2024

It’s hot out there ☀️Stay cool and comfortable in these beautiful summer dresses. Find them in Paoli… open Sunday 11-5!!

07/12/2024

Visit us in Paoli this weekend for these great goodies! It’s the best gift assortment for your bestie or to treat yourself❤️

Photos from The Purple Goose's post 07/11/2024

Custom CHARM BAR today! 12-3. Check out some projects we’ve already completed. You can make projects like this for under $30! 🤯

07/11/2024

Live Sale! Joyful Summer with Kristin!

07/10/2024

Embracing the bow life 🤍🎀

Find these bows and more styles in both Verona & Paoli!

07/10/2024

Let’s 🙌 for layering pieces. This cute waffle knit button down comes in denim blue or orange. Perfect for these up and down temps (or to keep the mosquitos away😉).

Photos from The Purple Goose's post 07/09/2024

These trucker hats are a must-have!! With a classic design and a comfortable fit, it’s the perfect piece for adding a touch of style to your everyday look! ✨✨

Photos from The Purple Goose's post 07/08/2024

Looking for the perfect dress for any occasion?

Our Lovely Linen Midi Dress is ideal for everything from grad parties to dinner dates. 🌸 Available in brown and super comfy too!!

Photos from The Purple Goose's post 07/06/2024

Can’t get enough of this dress!! Perfect for warm summer days ☀️☀️

07/06/2024

This gorgeous floral wrap dress is as comfortable as it is beautiful. It’s the perfect dress for a summer wedding, garden party, or brunch date and will have you looking and feeling your best!

Photos from The Purple Goose's post 07/05/2024

✨ Stepping into summer ✨
Pair this tunic with leggings or biker shorts for a casual day out or dress it up with jeans for a night on the town. Available in limited stock! 🛒

07/03/2024

Closing @ 4pm on July 3rd and CLOSED July 4th in both locations!

07/03/2024

The color and pattern of this eye catching blouse make it an easy choice any day of the week - and the cute smocked sleeves are a bonus touch🙌.

07/03/2024

Live Sale! Happy 4th! We're here!

Photos from The Purple Goose's post 07/02/2024

INTRODUCING: The Charm Bar at the Purple Goose! 💜🤍

Create and customize your own charm necklace or bracelet from the cutest pieces! Join us this Friday from 12-3 PM in Verona and let your creativity shine. 🌟✨

📍 Location: Purple Goose, Verona
🗓️ When: Friday, July 5th
🕐 Time: 12-3 PM

Bring your friends and make something uniquely yours! See you there! 💕👯

Photos from The Purple Goose's post 07/01/2024

some gorgeous dresses we are loving this summer 🫶

07/01/2024

Fun lightweight summer blazer that’s perfect for a business casual day at the office and pairs well with your favorite jeans too!

06/29/2024

Not even feeling the heat with these summer tanks and accessories...😎

Visit us in Verona & Paoli for more summer favorites.

Photos from The Purple Goose's post 06/28/2024

25% off your Toad and Co favorites in Paoli this weekend 💜
Stop in TODAY - SUNDAY to check it out!!

06/27/2024

Live Sale! All 25-40% off tonight!

06/26/2024

Our Already Been Goosed sale was so fun we decided to extend! Check out some
of the goodies still a available for $10-$15. Verona store only: Wednesday & Thursday 11-6

Want your business to be the top-listed Shop in Verona?
Click here to claim your Sponsored Listing.

Videos (show all)

Chloe midi dress
Live Sale! Wonderful fashion show with Katie and Kristin!
Natural Life
Live Sale! Joyful Summer with Kristin!
Waffle Knit button down
Floral Wrap dress
Smock sleeve blouse
Live Sale! Happy 4th!  We're here!
Gingham Blazer
Live Sale! All 25-40% off tonight!
Already Been Goosed sale
Tiered dress

Category

Telephone

Address


205 S Main Street
Verona, WI
53593

Opening Hours

Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 5pm
Saturday 11am - 5pm
Sunday 12pm - 4pm

Other Boutique Stores in Verona (show all)
Good Karma Jewelers Good Karma Jewelers
Verona, 53593

Good Karma Jewelers is a young entrepreneur business featuring jewelry made and/or assembled by Andrea L.

Lisha Loves You Lisha Loves You
Verona, 53593

Native American Jewelry, Handcrafted Jewelry, handmade hats scarves & mittens, Christmas stockings, beads, Beading supplies, handmade beaded jewelry, Native American

Boutique608 Boutique608
807 Liberty Drive, Suite 109
Verona, 53593

Your Roots, Customized! Show off your state, your roots along with funny quotes shirts, hats, drink

Cosa Boutique Cosa Boutique
301 S Main Street
Verona, 53593

Women’s fashion, accessories and gifts. We support our community by giving back a portion of all sales to local non-profits. Look good, do good!